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ADVERTISING HAS LOWERED THE COST *Volumeto of lBu1sliness Increased by Legitlimiate Use of Punlllelity, is Result Shown. A'heville, N. C., July 13.-rie use fulness of advertising to the general 'public has been clearly established In the discussions here this week before the annual conventions of newspaper publishers and advertising agencies. It is through the great volume of business on a given overhead Which is mado possible by intelligent adver tising that prices of any commodity are lower if Sold by advertising than when this en i of modern business power is not temployed. In alim1ost every instance where ad vert1ising is d n in l lie tly its cos, i more than offset by the savingl that it tfiec' . ust how tle -Inater w*orLA on! aq Muly explained in mee! ings ol the pa- R" days by meti fa tiliar %%!1h ivery phwase ofruli l't inst ance. a r tail store nay h:.. a lixed overliei.d of $54) per wetek. the overturn i.- only $27,o tawih weekl. "t) '(I clit '1 ! lite laddcd to covei ~the ulainjti 1 renses and tel per cent m o ) t) niv ti. owner I a f iariniii of anu lprofit. Wl n. ilhe :i.,rchan", n-s $., a weeok mlore for ad0\ertisinr, increvas ing his toverhad to .tti t Ih ith f feet of bui!: n his business to a ihoui Sanld d llar11S a week, 101n JMr CCen1 mark up will cover his costs of oper atiol and In additional live p(er centf will afford him i wice ihe 11l Irolit (hai ten pier ent gave him on his 1250 overturn. So the metchant who advertises can sell his goodZ for 17 I'er cent advance on the wholsale prices and make twice as much. for himself as does the storkeeper who fails to adver ise and whos' prices are :1n per cent hiher than those at which he buys from (fith wholesalet' houss. The pub lie gels the benelil of the lifteen per cent lower pries the advertising store can offer. It has bteen pointed out repeatedly this week in the disII ssi on s before the "onveintioins of the. Southern Council Of tt Amtriean As.;ocialion1 of Atlver tisiII AnnecIes * and tIl SotIthrn N(\ -ipap'r Azls er' .ssociat ion th!:t widely adverlis, d food amd other-1 1proflllr wo- 11..' 71, ;'1 i~~ n pri,. du n *w, : var an i l i n il lie-e ad %va1 '"" \'h-1n "!1 1"r;s ler than iork lir Tellim .termon. i lit IIy. . . Vr A .I C. Y(rl n w oratior,. Nor, e, n i iA lit V f, h . has Io * 11 I- t ni t ha t [~ aII i hiln ii o - e h r t ( "AndI I did." h. '-'l TI I 't!I n Y t~lt ip e O tt ha it lit want - edl to i-irn borne earlyI thera 1s hi.i ifl was ill. 'The red lIid scrieennt. in etim pan.'vi wih amnttie .t- \nnlie-n lit 10, hionorted ltday bty ciitons fiom evr (ComndertnI~ and .\lls. ilt'ad molor ('4 to lit- e. t o t ar-oiuntis through long lines of shioti ng, cheering, ap platintg lCthonas. The formial pro'giramf iln honor of thbe N(--t conmmlander was hield ini te colisetum. As the (tie mo~n itts 'tie in progress. woitd spread throlughoutt te gr-ouinds that Yor'k had arrlivatl at thle usatle. hra nce ini an1 tfot o gai aO int410 of lantaiget. York't sat in a huge aiutomo bile. In te miachine'ithl himn wvere I)r-. \V. It. lHenlhamip. direclor of the S4outhl, Nashiville. Tenn;t Iishiop James At kinison. Nothi Carollia, and14 'xposl tion1 oflela Is. Thle imarchi itirouigh the grouinds to thei- ciltb hoius-e was at viritable *pr ot'(s slitn of trliiumph. ohuri ch wiere inl ecuiv iie conlference'. They airoise haltstily as' th le iergeat Iapi proached0( escOrl (d by Dr1. Fred ii. Fish or, assoc iate direct0or generl . IIishopst pr essed for war I to giasit thle han o(f th14 redi haired Itlex-douighboy40 fromt the Teni)nessee moun11)tainls. Exposition officials were cager to entertain 'York before he left. "Would you like to see the fire works?" one of them asked, "tI've had enough fireworks on the 01ther side." iwas York's rolv.l DRIVE TO DEFEAT SUFFRAGE BEC1NS Nationial Association Expects to Oil tain Defeat of Womi Sutfrage lin 13 States. T''IHis of Dangers lit South From Si uyrage. Washington, July U:P.--The national association opposed to woman suffrage annioineed today that it had set ont to obtain the defeat of the woman 'iffrage anieidment 'by at least thir teen states and issuted ai open (chal lenge to William Jennings I ryan to Plrove stat(ments that he was t(ioted ais Illakinig il anl address at Aloitgoiml cry. Ala.. that ratileaition of tile fed eral wOlnan stiffl'age ailendment ot wo( a" a "sure gtarantee iof cot intled and lastim peacr" and that "the forces of (\ il are till up against the hallot for In anwer to Ille firt s Ittemenit hw r ll ran hlie . ocintion lel i clared that (wilm "mY 11mr, l'e "i ol "grvat con solvijin" 11 the som'iiitit in!ti n t. ilonal 10 -' :1 1 i i tb, ate altid 1 a 1111tii ht(e. of .\merivan ufr) arivoc ls !e li" to thw somn as'sertionl. thie aI sso iation sai Ithat thwre was no4 (.on.. nemionl betweensut4ra andl prohlihi 1ihm" Ns s:hIOWn4 inl TIxas whieb tIefetted wn!))n suffra atol :!provetl prohld tion1 onl the salme da;y: inl W\*st; VIrl "iilia which .aiv lrohibition a !I0.00n maoirity atnl dil-ated sutifrage by 4)N. 0": inl Ohio which defieted siffrae the iltimes at the polls and aiopted proihiliion 11 by popular vote, and inl forit a which after adopling wolian sufftae, has defeated prohibitionl three We ask you and cliallenge you." the stateinilt said "to tell the Ala hama legislatitr and all other south ern legislatlres just why yout are So ager to fast en anew tlie problem of r'conistruc( to (lays upon01 thle Soth, l .il why y011 want to pti hack 11le elock sixty years and restorte all the I.raCe hatied, "Ca rpet bag" rule and il negro lominatiotn that existed inl the(, soltiblani froll IN1!1" to INN - al 0 :0 to slat wletle1r the former apostle of tIlt initiative antd refleldmlili no)w a:lvoates that 1etresentat ives misre i:1etent Ohl- People. "itbezzlie 4tow(r" and "In4ock Ileir constittiets" heraulse th al ''1h0 l1 rII ose-A of 1.1 resenta Iv., vernmenltlti is to trpresent.--o h4e 'll MC!] I ky ii t : t4)1 e w4i: Ic al hee Ii m ilo n (ll it For Willianm raI than to defli4 localsef o - lIN) 11'.TT1,I:ST CITY IN U. S. WiET R Y I'l v lth t (,:l-:1r at lris t .11lis. n tion .; * I, zil i : ith Ila\I 1;il iv Iil a ieful .\ Ith ! . . ,,hI 41 -1 ' ' I " a i di n -- l . o h i r '.i "4 l 4 4444 it) rl f 114 aI No1 tha4 t lh nie cil i ty too parlt': - 4)44 s'elibt':ti, l:a4el fromi Sirra l'4nint (:inips aii83 t:ainunento Vailley fiarm4s. I lote( l4.'tace was3 ait a lroini)Iit) atil proprtyt' ini brass5-iin11 was worth 1 a iion! dolla41)1:ra a front foot. dawnVI) "tin,lttt fteet werle ca rryinug 1444, I'lit heathich 14Lalon4)gt the winding ath nilaht. 1 it-stores ritmainied open't 44n Stuah4. whlil' nlwstpater's tat) d1(ou ble-Itrttck adhs, "'lity Vo1itr bituotrs Nowv." They blough t. TIhere'( s4emed'( to~ 1be a (contspiracy afoot to maiike Sani Frtaniciseo drty in) fact as well as hby law, by the simp)le4 ptlan oIf drtinkl~ing all the li(11nids 1tip. The lid was tIlted 01n ithe famtOiia Ilaarbary Coast. Chief of I'olice WVhite, desp5titte111e'fact that F~edetrail4offleials took ai '4omewhalt uincertauin) attitudiie, der-C eed thaiit everythling should hi ose Itromt4ly at midntighit on .ltne 3(4. On the' 5 trokte of l'. the htistorie 1iaaCes barrte'd t hieir doors forever. Nos 8a n Franelsef is wond~ering; W\hat. of 11h4 futurte? ('an t he dlantce halls Iremin t olten it hotut hooze? Ate thei safe fent4"rtine)rs doomed4(? WVilI Itle (city4 of stpper-el-otts step4 out no0 threoze Is wit ten withI bid ted let ters itn San FranIteisC4o's history. Thiie firts t Iilonleers itn the4 gret~l gol d r'ush of ' 1ttiame from thle Westr eies whetre whiske'y, owIng to tranis I ort a to Condolitlins, flowedl freely. Wher'e graIn) couild not he shiptped, whuiskey m~ade of graIn 'ouildl he. The pralrie-schooners crossing thle pila ins hbrought whIskey. (It helped sotme men stand up against the hard 1)h1ips of the awful joutrney; It made the worsker uectmh Trhosn that reached California were the master drinkers. Their ranks were recruited by aris toerats firon the Old South, who soon found that mint :rew in California as welIl as in Rlenlulky. From that day ni li a few years ago, drink was web(. into Cali~ornia's bitsine.iss life, i,: :!i-s, social gaiety, art and literature. Of late yt ars it has been somewhat on the wane, though there were many who did their best to keelp i) the old tradition. It is this group that was responsible for tho riotous farewell to a day that has passed. A Fight Against Terrific Odds. The expolients of the strenuious life anid admiiiiers of (he man who suc ceeds agailst ntlmost. overwhielminlg odds will apprecite the screen version of arry 'vans' red-blooded and fight - ing story. "Once to Avery .\lan", which will b)e shovn at the Opera Ilouse one day oily. Thursday of this week This prodteion vividly portrays the Story of 11the alinost bruital opposition of the residelts of a small towni' to a Iy whose v an1ts stablished a haIl r1esitatioll for driling. The lad slrug "le4s to oiht 1o t h inh rited craving, and all but falls a victim to the taint. Chief among his tormentors I8 a big bury brute of a lumber jack, who, without provocation, unmercifully beats the boy. Even the lad's sweet heart loses faith in him and he so journs to the big city there to light his battles alone and struggles through many viscisitudes. Treadmill for Chickens. To make chickens take exercise nec essary for growth, an inventor has pat ented a feed box in front of which is a revolving platform over which they must scramble to get anything to eat. Care of Steel. Steel kniws and other steel articles which are not in general use may be kept from rusting if they are dipped in a strong solution of sci, one part water to four of soda, then wiped dry with flannel and kept In a dry place. No Worms In a ilealthy CIld All children troubled with worms havo an ur healthy color, which idileates poor blood, and as a rule, there Is more or less stomach disturbance. G;K0VE'S Tl'ASTE.ESS chill TONIC given regularly for I ;o or three weeks will enrich the blood, hun loro- the digestlon, and act as a General Strength eming Tonic to the whole system. Nature will then throw olTor dispel the worms, and the Child will be mi perfect health. Pleasant to take. 60ev er bottli. ERR loma H mceere WILL IAM HAPT 1 QTh cTierManu An AUI'C2AVI P: ure Opera House Friday, This Week Real Summer Bargains We have looked over our Stock and found a number of Beautiful Dresses, Summer Goods and other desirable Merchandise which we are going to let our customers have at greatly reduced prices in order to make way for some other goods coming in. These are real Summer Goods and represent many lines that have already advanced in the recent months. Some of them will be sold by us as long as they last at prices under those now being paid at the mills for the same goods. We mention a few here just as a suggestion of the many other things which we have to offer. Dresses,Skirts, Hose Light Summer Wear Beautiful Silk Dresses, a splen- 1,200 yds Summer Dress Goods IUC. did value at $12.50. Now in Voils on Sale a M Black Silk Hose, in second, a Three pieces 38, 40 and 50-inch real 50cts value. Now - - - Dress Goods in black and white C White Skirts worth $2.50 Now - - . - ,9 Extra Special, Staple Check Apron Ging ham; worth 16 1-2c at the Mill White Skirts worth $3.50. Ato-day. Sell while it lasts at Now - .. .. - , 9Lk Now $ 0-&;w 27-inch Striped Voiles, worth 35c White Skirts worth $4.50. and 40cts, going on sale now at Now -$-...3 Now - - $ .39 36 and 38-inch dark colored, large designs Beautiful Silk Skirts, values in Voiles, worth 50cts an $5.00. Now $3.9b8 65cts, going at 39 cents and4 ' Specials in Shoes We are showing an attractive line of White Shoes for Ladies' and Children in Pumps and Lace White Slippers. Ask to see them and get the benefit of the Low Prices. stcsar3oe. Pie are 38inhdac-rd agein $5.00 Now-i- g insteads, faling.a 9cnsad9 C Specal PicesU TERYsISiecaShPice OnAl Lae Pmswnanatatvlieo WhieSOes All Ladies'p . n hlrni ups andlac WhteSlipes. And Sliperhe