The Laurens advertiser. (Laurens, S.C.) 1885-1973, July 16, 1919, Image 8
ADVERTISING HAS
LOWERED THE COST
*Volumeto of lBu1sliness Increased by
Legitlimiate Use of Punlllelity, is Result
Shown.
A'heville, N. C., July 13.-rie use
fulness of advertising to the general
'public has been clearly established In
the discussions here this week before
the annual conventions of newspaper
publishers and advertising agencies.
It is through the great volume of
business on a given overhead Which
is mado possible by intelligent adver
tising that prices of any commodity
are lower if Sold by advertising than
when this en i of modern business
power is not temployed.
In alim1ost every instance where ad
vert1ising is d n in l lie tly its cos,
i more than offset by the savingl
that it tfiec' . ust how tle -Inater
w*orLA on! aq Muly explained in mee!
ings ol the pa- R" days by meti fa
tiliar %%!1h ivery phwase ofruli
l't inst ance. a r tail store nay h:..
a lixed overliei.d of $54) per wetek.
the overturn i.- only $27,o tawih weekl.
"t) '(I clit '1 ! lite laddcd to covei
~the ulainjti 1 renses and tel per cent
m o ) t) niv ti. owner I a f iariniii
of anu lprofit.
Wl n. ilhe :i.,rchan", n-s $., a
weeok mlore for ad0\ertisinr, increvas
ing his toverhad to .tti t Ih ith f
feet of bui!: n his business to a ihoui
Sanld d llar11S a week, 101n JMr CCen1
mark up will cover his costs of oper
atiol and In additional live p(er centf
will afford him i wice ihe 11l Irolit
(hai ten pier ent gave him on his
1250 overturn.
So the metchant who advertises can
sell his goodZ for 17 I'er cent advance
on the wholsale prices and make
twice as much. for himself as does
the storkeeper who fails to adver
ise and whos' prices are :1n per cent
hiher than those at which he buys
from (fith wholesalet' houss. The pub
lie gels the benelil of the lifteen per
cent lower pries the advertising store
can offer.
It has bteen pointed out repeatedly
this week in the disII ssi on s before the
"onveintioins of the. Southern Council
Of tt Amtriean As.;ocialion1 of Atlver
tisiII AnnecIes * and tIl SotIthrn
N(\ -ipap'r Azls er' .ssociat ion
th!:t widely adverlis, d food amd other-1
1proflllr wo- 11..' 71, ;'1 i~~ n pri,.
du n *w, : var an i l i n il lie-e ad
%va1 '"" \'h-1n "!1 1"r;s ler than
iork lir Tellim .termon.
i lit IIy. . . Vr A .I
C. Y(rl n w oratior,. Nor, e, n
i iA
lit V f,
h . has Io
* 11 I- t ni t ha t [~ aII i
hiln ii o - e h r t (
"AndI I did." h. '-'l
TI I 't!I n Y t~lt ip e O tt ha it lit want -
edl to i-irn borne earlyI thera 1s hi.i
ifl was ill.
'The red lIid scrieennt. in etim
pan.'vi wih amnttie .t- \nnlie-n lit 10,
hionorted ltday bty ciitons fiom evr
(ComndertnI~ and .\lls. ilt'ad molor
('4 to lit- e. t o t ar-oiuntis through
long lines of shioti ng, cheering, ap
platintg lCthonas. The formial pro'giramf
iln honor of thbe N(--t conmmlander was
hield ini te colisetum. As the (tie
mo~n itts 'tie in progress. woitd spread
throlughoutt te gr-ouinds that Yor'k had
arrlivatl at thle usatle.
hra nce ini an1 tfot o gai aO int410 of
lantaiget. York't sat in a huge aiutomo
bile. In te miachine'ithl himn wvere
I)r-. \V. It. lHenlhamip. direclor of the
S4outhl, Nashiville. Tenn;t Iishiop James
At kinison. Nothi Carollia, and14 'xposl
tion1 oflela Is.
Thle imarchi itirouigh the grouinds to
thei- ciltb hoius-e was at viritable *pr ot'(s
slitn of trliiumph.
ohuri ch wiere inl ecuiv iie conlference'.
They airoise haltstily as' th le iergeat Iapi
proached0( escOrl (d by Dr1. Fred ii. Fish
or, assoc iate direct0or generl . IIishopst
pr essed for war I to giasit thle han o(f
th14 redi haired Itlex-douighboy40 fromt the
Teni)nessee moun11)tainls.
Exposition officials were cager to
entertain 'York before he left.
"Would you like to see the fire
works?" one of them asked,
"tI've had enough fireworks on the
01ther side." iwas York's rolv.l
DRIVE TO DEFEAT
SUFFRAGE BEC1NS
Nationial Association Expects to Oil
tain Defeat of Womi Sutfrage lin 13
States. T''IHis of Dangers lit South
From Si uyrage.
Washington, July U:P.--The national
association opposed to woman suffrage
annioineed today that it had set ont
to obtain the defeat of the woman
'iffrage anieidment 'by at least thir
teen states and issuted ai open (chal
lenge to William Jennings I ryan to
Plrove stat(ments that he was t(ioted
ais Illakinig il anl address at Aloitgoiml
cry. Ala.. that ratileaition of tile fed
eral wOlnan stiffl'age ailendment ot wo(
a" a "sure gtarantee iof cot intled and
lastim peacr" and that "the forces of
(\ il are till up against the hallot for
In anwer to Ille firt s Ittemenit hw
r ll ran hlie . ocintion lel i clared that
(wilm "mY 11mr, l'e "i ol "grvat con
solvijin" 11 the som'iiitit in!ti n t. ilonal
10 -' :1 1 i i tb, ate altid 1 a 1111tii
ht(e. of .\merivan ufr) arivoc ls
!e li" to thw somn as'sertionl. thie
aI sso iation sai Ithat thwre was no4 (.on..
nemionl betweensut4ra andl prohlihi
1ihm" Ns s:hIOWn4 inl TIxas whieb tIefetted
wn!))n suffra atol :!provetl prohld
tion1 onl the salme da;y: inl W\*st; VIrl
"iilia which .aiv lrohibition a !I0.00n
maoirity atnl dil-ated sutifrage by 4)N.
0": inl Ohio which defieted siffrae
the iltimes at the polls and aiopted
proihiliion 11 by popular vote, and inl
forit a which after adopling wolian
sufftae, has defeated prohibitionl three
We ask you and cliallenge you."
the stateinilt said "to tell the Ala
hama legislatitr and all other south
ern legislatlres just why yout are So
ager to fast en anew tlie problem of
r'conistruc( to (lays upon01 thle Soth, l
.il why y011 want to pti hack 11le
elock sixty years and restorte all the
I.raCe hatied, "Ca rpet bag" rule and il
negro lominatiotn that existed inl the(,
soltiblani froll IN1!1" to INN - al 0
:0 to slat wletle1r the former apostle
of tIlt initiative antd refleldmlili no)w
a:lvoates that 1etresentat ives misre
i:1etent Ohl- People. "itbezzlie 4tow(r"
and "In4ock Ileir constittiets" heraulse
th al ''1h0 l1 rII ose-A of 1.1 resenta Iv.,
vernmenltlti is to trpresent.--o h4e
'll MC!] I ky ii t : t4)1 e w4i:
Ic al hee Ii m ilo n (ll it For Willianm
raI than to defli4 localsef o -
lIN) 11'.TT1,I:ST CITY
IN U. S. WiET R Y
I'l v lth t (,:l-:1r at lris t .11lis.
n tion .;
* I, zil i : ith Ila\I
1;il iv Iil a ieful .\ Ith ! . . ,,hI
41 -1 ' ' I " a i di n -- l . o h i r
'.i "4 l 4 4444 it) rl f 114 aI
No1 tha4 t lh nie cil i ty too parlt': -
4)44 s'elibt':ti, l:a4el fromi Sirra
l'4nint (:inips aii83 t:ainunento Vailley
fiarm4s. I lote( l4.'tace was3 ait a lroini)Iit)
atil proprtyt' ini brass5-iin11 was
worth 1 a iion! dolla41)1:ra a front foot.
dawnVI) "tin,lttt fteet werle ca rryinug 1444,
I'lit heathich 14Lalon4)gt the winding ath
nilaht. 1 it-stores ritmainied open't
44n Stuah4. whlil' nlwstpater's tat) d1(ou
ble-Itrttck adhs, "'lity Vo1itr bituotrs
Nowv." They blough t. TIhere'( s4emed'(
to~ 1be a (contspiracy afoot to maiike Sani
Frtaniciseo drty in) fact as well as hby
law, by the simp)le4 ptlan oIf drtinkl~ing all
the li(11nids 1tip.
The lid was tIlted 01n ithe famtOiia
Ilaarbary Coast. Chief of I'olice WVhite,
desp5titte111e'fact that F~edetrail4offleials
took ai '4omewhalt uincertauin) attitudiie,
der-C eed thaiit everythling should hi ose
Itromt4ly at midntighit on .ltne 3(4. On
the' 5 trokte of l'. the htistorie 1iaaCes
barrte'd t hieir doors forever.
Nos 8a n Franelsef is wond~ering;
W\hat. of 11h4 futurte? ('an t he dlantce
halls Iremin t olten it hotut hooze? Ate
thei safe fent4"rtine)rs doomed4(? WVilI
Itle (city4 of stpper-el-otts step4 out no0
threoze Is wit ten withI bid ted let ters
itn San FranIteisC4o's history.
Thiie firts t Iilonleers itn the4 gret~l gol d
r'ush of ' 1ttiame from thle Westr
eies whetre whiske'y, owIng to tranis
I ort a to Condolitlins, flowedl freely.
Wher'e graIn) couild not he shiptped,
whuiskey m~ade of graIn 'ouildl he.
The pralrie-schooners crossing thle
pila ins hbrought whIskey. (It helped
sotme men stand up against the hard
1)h1ips of the awful joutrney; It made
the worsker uectmh Trhosn that
reached California were the master
drinkers.
Their ranks were recruited by aris
toerats firon the Old South, who soon
found that mint :rew in California as
welIl as in Rlenlulky.
From that day ni li a few years ago,
drink was web(. into Cali~ornia's
bitsine.iss life, i,: :!i-s, social gaiety,
art and literature. Of late yt ars it
has been somewhat on the wane,
though there were many who did their
best to keelp i) the old tradition. It
is this group that was responsible for
tho riotous farewell to a day that has
passed.
A Fight Against Terrific Odds.
The expolients of the strenuious life
anid admiiiiers of (he man who suc
ceeds agailst ntlmost. overwhielminlg
odds will apprecite the screen version
of arry 'vans' red-blooded and fight -
ing story. "Once to Avery .\lan", which
will b)e shovn at the Opera Ilouse one
day oily. Thursday of this week
This prodteion vividly portrays the
Story of 11the alinost bruital opposition
of the residelts of a small towni' to a
Iy whose v an1ts stablished a haIl
r1esitatioll for driling. The lad slrug
"le4s to oiht 1o t h inh rited craving,
and all but falls a victim to the taint.
Chief among his tormentors I8 a big
bury brute of a lumber jack, who,
without provocation, unmercifully
beats the boy. Even the lad's sweet
heart loses faith in him and he so
journs to the big city there to light his
battles alone and struggles through
many viscisitudes.
Treadmill for Chickens.
To make chickens take exercise nec
essary for growth, an inventor has pat
ented a feed box in front of which is a
revolving platform over which they
must scramble to get anything to eat.
Care of Steel.
Steel kniws and other steel articles
which are not in general use may be
kept from rusting if they are dipped
in a strong solution of sci, one part
water to four of soda, then wiped dry
with flannel and kept In a dry place.
No Worms In a ilealthy CIld
All children troubled with worms havo an ur
healthy color, which idileates poor blood, and as a
rule, there Is more or less stomach disturbance.
G;K0VE'S Tl'ASTE.ESS chill TONIC given regularly
for I ;o or three weeks will enrich the blood, hun
loro- the digestlon, and act as a General Strength
eming Tonic to the whole system. Nature will then
throw olTor dispel the worms, and the Child will be
mi perfect health. Pleasant to take. 60ev er bottli.
ERR
loma H mceere
WILL IAM HAPT 1 QTh cTierManu
An AUI'C2AVI P: ure
Opera House Friday, This Week
Real Summer Bargains
We have looked over our Stock and found a number of Beautiful
Dresses, Summer Goods and other desirable Merchandise which
we are going to let our customers have at greatly reduced prices
in order to make way for some other goods coming in. These
are real Summer Goods and represent many lines that have
already advanced in the recent months. Some of them will be
sold by us as long as they last at prices under those now being
paid at the mills for the same goods. We mention a few here
just as a suggestion of the many other things which we have
to offer.
Dresses,Skirts, Hose Light Summer Wear
Beautiful Silk Dresses, a splen- 1,200 yds Summer Dress Goods IUC.
did value at $12.50. Now in Voils on Sale a M
Black Silk Hose, in second, a Three pieces 38, 40 and 50-inch
real 50cts value. Now - - - Dress Goods in black and white C
White Skirts worth $2.50
Now - - . - ,9 Extra Special, Staple Check Apron Ging
ham; worth 16 1-2c at the Mill
White Skirts worth $3.50. Ato-day. Sell while it lasts at
Now - .. .. - , 9Lk
Now $ 0-&;w 27-inch Striped Voiles, worth 35c
White Skirts worth $4.50. and 40cts, going on sale now at
Now -$-...3
Now - - $ .39 36 and 38-inch dark colored, large designs
Beautiful Silk Skirts, values in Voiles, worth 50cts an
$5.00. Now $3.9b8 65cts, going at 39 cents and4 '
Specials in Shoes
We are showing an attractive line of White Shoes for Ladies'
and Children in Pumps and Lace White Slippers. Ask to see them
and get the benefit of the Low Prices.
stcsar3oe. Pie are 38inhdac-rd agein
$5.00 Now-i- g insteads, faling.a 9cnsad9 C
Specal PicesU TERYsISiecaShPice
OnAl Lae Pmswnanatatvlieo WhieSOes All Ladies'p
. n hlrni ups andlac WhteSlipes. And Sliperhe