University of South Carolina Libraries
I4 ~ If W ' gy u ' A y d 4 '; Afi ~7j Thursday, March 2 6th, 1914th Miss Beautiful reads the authentic journals of styie and then comes to OUR store to buy. She knows that we always have latest decrees of FASHION. Our enticing Spring Merchandise is here. We invite you to visit the Opening of our NEW SPRING GOODS. When you see our charming selections you will make your selections and make them at once. - IC, , , "Buy your new outfit EARLY and cast aside your depress ing winter garb that you may have a longer t to joy a cheerful costume. *Readyto-Wear Department OrMlieyDprmn O u iln r eThis season we are showing the largest and mosi comprehen- You will be surprised to setebat n lgneo u sive line of Ready-to-Wear Garments that has ever been seen n Hats. W ave nevr sho such a arg andvaried assortment Laurens. All the very latest models and colors are here assembled, as we are this season. We have inexpensive Hats as well as the Coat Suits for street wear in the latest models and colors from more elaborate and higher priced ones. 14 to 40. Our Dress Hats are the most exqusite that it has ever been our Silk Dresses in Taffetas and Crepes in the newest designs. pleasure to show. Street Hats in an endless variety of shapes and Wool Dresses in a large and complete range of colors and styles. colors. Mourning Hats in good conservative styles and The price on all of our Ready-to-Wear Goods is as low as is Children's Hats in all the latest shapes and colors. consistent with modern retail methods.oWe s as ow as i It will pay you to get your Spring Hat here. It is a conceded h i c nsisentwith moden rtail meth ds. W e stand back of every fact that this store in the criterion for stylish a du -ote mnt garment sold as to fit, style and workmanship. Be sure and visit Mclthat ti Larens.the re to stylish a tment.nuew this department inery in Laurens. Be sure to visit th thisdeprtmet.'models arriving daily. 7 Matyu Mr. ItaJbbi,, "Come right in today," s8tys ;ir. Ias m ter Bunny, "and select tike shoes." I.rI "There's going to be somue scrambling - done among the last minute folks just tie day before Easter Supdnay, and you will wall to be absent," "The cool, calm, level headed Iwo ple who always get what they want, and usually get the best, are coming in CVV~ da~csy now and buying !;aster footwear." "In this connection a word to the wise enough. Today's the day." WHAT WOMEN WISI TO KNOW -BOUT F00TWEAR CAN BE LEARNED HERE. There isn't a new spring footwear fashion, be it novel or staple, that we can not produce. Our shelves and our floor space are just ' packed and jammed with spring footwear for From [he "Biaby Doll" l 'ump to the latest novelty in high heel dress foot wear, including cut steel buckles and 'every sort of new ornamentation, you will find us amply provided with the proper sizes, widths and materials to suit your individual fancy. And as has always been the case here, the prices are right and the val ues the best to be found in the city, bar none. Hf your feet have never been "Switzerized" It's high time you, were learning the meaning behind the word. No better (lay than today. Come in for your Easter footwear. MEYEl SR6ltiNG! STYiE SILK' UO V ES. Black, white and contrasts. Aleoers Chanoisette Gloves, short and long styles .... .... ...I.0 and $1.00 SWVI REN FEW E1)EVONSIII RE ('LOTHi A Yarn Dyed Fabric Guaranteed Sun Proof and Tub Proof colors. 'This fabric is guaran teed to give satisfactory wear. A fa bric superior to Haletea. Softer, bet ter colors and lighter weight. Near staple colors in solids and stripes 20c 32-in Windsor Costume Crepe, printed with white and tinted ai'ouindg and neat desighs, price .. .. .. ..20e 10-inch printed Voiles and Crepes in all colors, various figures and pat. terns. A very excellent material 3he Imported Crepe: 36-in. plain, light weight, white Imported Crepe. This is very serviceable and well adapted for spring dresses and waists, price .. .. .. .. .. .. ..25c and W0e Shirt -Waist Crepe: 45 in. extra fine silk linish SIhirt Waiste Crepe. Noth ing is better for a dainty waist than this material. prien .. .. ..$1.00 27-inch Voile Petite, beautiful plaid Voile for dresses, only .. .. ..25e 27-inch Figured Ratine Crepe only 50e 27-inch Stub Voiles only .. .. ..25e 27-inch E1mbroidered "Chiffon Crapes, only .. .. .. .. .. .. .. ....25c NEW SPHING NECKWEAR FicIus and dainty Pierrot frills have so influenced the styles of neelwear that the spring fashions will be the most. fascinating items of womnen's ap parel since the spleudfi(l days of the mpire. A oneleti i %ar-iety of jabots have just arrived at. our neckwear counter which have been carefully taken from their folds of tissue--and now are ready for your approval. TZE] AItiorittive Styles WA ItNE II'S lts4f-Proof (Corsets Paris has spoken and I)ress leash ion1 have therefore been set for spring. Now is the tine to select your corset. Choose a Wiarner's---for a Warner's is designed to aveirately set off the fashions of the season wear it for a couple of weeks, and then have your Spring suit or grown fitted over the new corset. You will he surprised how much eAsier the (it ting wiIll e atnd how much more sat is fac0tory the result. The new larner Styles itee cI cry detail of flshion's ediet. New gowns are fluffy an(l full over the hips, and Warner's ('orsets have long skirts inset with elastic gores or lacings to permit tite freedoimt necessary without distiIrbing the drape of the gown. Y'our waIst this seaLSont mu11st te ntura 1l and for cor ccO tain) extreme gowns reflecting the Venus (e ilo Iose, there are Warner corsets designed to erente this pose in easy, natural lines---corsets design ed to support the figure, too. The sprintg showing of Authoritative styles of Warner's Rust-Proof l'orsets can he had at our cottlter' till tiii Week, Choose your Wariner's now. Wear it when fitted to your new gown-the result is satisfaction:. Warner's Rust-Proof Corsets $1.00 to $3.50. Every pair gnarainteed. , , , . For Vhildreni. Dainty little Russian dresses for children of 2 to G years. made from a cotton fabric closely resembling linen. Solid shades of champagne, lIIhI and medium dark blues. Prettily trimmed with embroidery. Children's dresses in box plted e 'eects. Thtoe material Is a splendid Iiuality of (dk blue linette. Neatly trimned with fancy braid and Iinished with helt. For children 2 to t years of age. 25c to $1.50. The prettlest spring blocuses we'"e (ver shown---especially in I ingerie. Low and high lecks, long and short eeves. The season's , best models. $1.110 t o $1.40. Silk DE1 EACMiT We are showing this season all the latest weaves and colors in high grade Silks. It will pay you to make your selection early while the assortment is at its best. Crepe DeChine: We have a comlplete line of Crepe DeChine -10 in wide in black, olive, terra cotta, tauiipe red, lose and Navy. This is a very popu lar material for this season. Price $.50 )MP HOSIEltV IEPtAJlTMENT. Our new spring lines of Ilosieiy have arrived and you should scee a ii of these new colorsh as (;Iuly as Ilosi ble. lhe f losiery cal'i-ied by us is all standard fioini standari'd inalkers and the best than ann be had at the price. Onyx Silk Rose: hladies Onyx Silk .iose in black and white, aio 15 oth Cr Colors. This stocking is the recog nized standard in the honiery worb li. These have double toe and high splie ed heels, with lisle tops, at .. . l.$.00 Onyx Silk (lose: These silk hose come in black, white, tan and six oth er colors and are very exceptional values at .-.--.-..........60c Onyx Dub-1 Near Silk Liste liose. Tan. white and ha'k .. .. .. ..Bro Christty Superior Quality Lisle 1w5 Children's Onyx Ilose: Children's fine ribbed and spring weight Onyx Ilose in black, white and tan . ..2i" SOCKS. lnfant's and children's ock)(s iin a variety of beautiful colors; best ;ual ity lisle thread. We show plain whit e with fancy lop', also navy and black with colored fops; also show new "lIollex' tops; sizes up to 8 1-2:; ..2:4' 1TNDl)ItWEAlIt. New Oauze Uinderwear for sprin! andi sununier wear. A spflemtiid gauize l'nion :uit in very sheer, fine rib, V adtill iuare neck styles. Tight and open knee. A vt ry pretty gaurmnent. price, suit . .. .. .. . ...0 and $1.00 Splendid assorit Pit of ladies' (auze Vests, all iished with tape in aris and neck siquare and V shaped nleck; r''guial' andi "out siz(':" ' garenit he, h0c, I 5e. 25e and 4...........e NEW SPILN C 1ANDRE0l.( 1' l' S. (':very one of these dainty h its ar.e trimmed with real Irish crochet in va rious patterns, com1bined with hanld kerchief linens. Mlade up in the straight and side effects. Selling from Pie to $2.54 (ieUh. N