University of South Carolina Libraries
THE RETAIL ADVERTISER BY A. V. PEASE How much space to occupy, is a question, It might bo decided in this manner, that it is better to occupy a smaller space regularly than larg er space at one time and then fall hack for breath. It looks more like a stayer. The rate to be paid varies greatly in the country papers. Perhaps it is not safe to give a rale that should be paid, but it seems to mo that five cents per inch per thousand circulation is about right. I am certain this will meet with strenuous opposition from many coun try publishers whose total circulation is less than that number. But it is better to put the rate low enough to fill the paper, and show the ad vertiser that it pays than to keep it as high as the traffic will boar. A paper well filled with readable ads. is a bettor circulator than one filled with plate. Too often tho printer magnifies the difficulty of composi tion. He lacks a little in the essential of success?industry. I think the small advertiser, before he gets much interested in the work or has learned its profitable character, may "well limit Iiis appro priation to 1 per cent, of his total business. That is good for a start er. A business of $5,000 a year would expend $r>0.00 a year for space. I make the dose small to Deign with, for I know he will learn to like the medicine. He will soon spend 2 per cent, with satisfaction. At the five per cent, rate, $50.00 will buy 1,000 inches a year, practically 20 inches per week, or five inches double column in each of two papers. If the rat?; be higher, necessarily less space will be used. The local publish er is always willing to do the right thing with the regular customer. The Demand for Our Good Things to Eat is increasing day after day. Pretty good indication that our goods are giving satisfaction. They are bound to do so?the quality is right, the service is right, and the price is right. J We want your business* ? Prompt delivery. MAHAFFEY & BABB Laurens, S. C. i ] TO HAVE YOUR 2V*ONEY IN THE BANK. Q&atnfrTfa' You can TAKE CARE OF YOURSELF when you get sick if you have money in the bank. Your money also works for you in our bank. ? Make OUR Bank YOUR Bank. We pay liberal interest consistent with safety. 5 Enterprise Bank ? Laurens, S. C. t N. B. Dial, President 0. H. Roper, Cashier ? WHY NOT TRY J. C. Shell & Company tor anything in the way of Fancy Groceries? Try^u^orice and you will always be our customer. Finest Maple Syrup, half gallon 75c Fresh Buckwheat, per package, 10c, 15c and 25c Florida Vegetables! Beans, Cabbages, Beets, Potatoes and Tomatoes. Fresh supply always on hand. Cajl and see us. J. C. Shell & Company. t CLEMSON EXTENSION WORK J At this writing this Insect Is caus ing much alarm among the farmers of the State. The reason for this heavy outbreak is due principally at least to the warm weather of February. In normal sea sons this pest Is kept well under con trol by its natural enemies, the most important of these being a parasitic wasp. The work of this wasp is in evidence in nearly every green hug Infested field. When examining infest ed oats or wheat, small spherical sta tionary pimples of a brown or black ish color arc present. These repre sent lice that were killed by the para sitic wasp. This wasp has a very ef ficient arrangement for laying its eggs. It penetrates the body of the green bug with its egg guide and lays the egg therein. This egg hatches into a small white grub which consumes the Inside of the green bug, thus killing it. The wasp continues to utilize the dead body as a pupa case in which the third stage of its life history is passed. When full grown it perforates the wall of this dead dried up bug and escapes Into the open. It is during abnormal weather con ditions when the parasite loses con trol of the green bug. It is explained as follows: The green bug breeds in a temperature ranging from 33 degrees F to 90 degrees P. The parasite is, however, a hot weather bug and goes Into the dormant or hibernation stage at about CO degrees F. It was the! warm weather of February that ena bled the green hug to reproduce rapid- I ly, but the weather was not warm enough for the parasite to become very active. During this period of freedom the green bug gained advan tage. The average life of the Individ ual green bug is about thirty-six days and during this period the average pro ductlon of off springs is about sixty. They give birih to living young and these mature in seven days and begin to reproduce by giving birth to living young. When the food supply becomes scarce In a given field, they greatly increase the number of wing ed forms which migrate to other grain fields. Summarizing all the exeprimeutal work of the past with a view of con trolling this pest the following recom mendations, while not satisfactory to us. are the most practical and effec tive. 1. When the infestation is first noticed in the winter, during or after a warm spell, run a weeder over the oats hoii? ways. This may have to ho repeated, depending on weather conditions. 2. When the infestation has become very serious, light brush tied together and drawn over the grain dislodges and destroys many of the green bugs. 3. It Is recommended that fields badly damaged at present, considering weather conditions, be plowed and planted to another crop. j* 4. Win re damage |s light fit this | time in a given field in addition to the above recommendations, wo believe that stimulation With soda would rave the crop. "). If tho land Is very level, roll ing with a heavy roller Is profitable. The above recommendations, with tho except ion of No. are intended for grain that luis not yet matted, i Those measures are not profitable on I matted grain and the only thing to do in that case is to graze it with cattle. The trampling, as well as the grazing, are destructive to the green bug. This subject is under investigation with the hope that something more effective Will develop. A. P. Conrad!, | state Entomologist, j Red Iron Hacket. nig May Sale now going on. Now la tho time to buy your spring Attlt, low cut shoes, hats, and r.usiiui'-i/i'irnl^htT:;: ;. You can dies:; up from IjWtT to foot here and save dollars to rattle in your pocket. Come to Rod I < n Racket. I We are showing a very complete lino of i<e Crciro PYoezcrs, all sizes lr .m U to 8 (piartH. In this, as in our (Other lines. WO only handle goods that WO Know are first class, and will prove satisfactory to OUT customers. 8. M. ft B. H. WilkoB & Co. Heroism Under Knife. Heroism on tho operating table ia generally regarded as n necossary dis play of fortitudo and therefore not calling for particular mention. Its finest examplos come under tho ob servance of only a very few persons at best, and those few generally for get quic kly what they have witnessed In preparing for another operation. There la nothing particularly thrilling about it, no attending battles or self ?acrifice or catastrophes to lend It color and attract attention. Walk a block down to Red Iron Racket ami nave a dollar. Our line of Refrigerators is a very attractive one, the cases are all made of thoroughly seaacuod oak, finished in rich Cold>n OakyColor. thoroughly Insulated, an 1 rerpKmnblo in price. s. ,v ft B, H. WUkes & Co. i i SOLID CAR LOAD ROOFING TIN Just arrived and must not stay in our shop. Better come in and have your work done while this lot of tin lasts. QUALITY THE BEST PRICES THE LOWEST Out of town work given special attention. Yours for the best work and lots of it. Phone or write Divver Brothers Phone No. 369 Laurens, S. C. be MEET ME AT H. TERRY'S SPECIAL INDUCEMENTS FOR MAY SELLING! We are going to sell more merchandise this year during the month of May than has ever been sold here during the same month since we have been in Laurens. We have a great stock of brand new seasonable and wanted now mecrhandise we have ever shown and at prices lower than same class of goods can be bought for elsewhere. The prices named and the few articles quoted in this ad is only an index to the many hundred other big bargains that will be on sale during May. Come every day and let us prove to you that we are the people that sell only reliable goods at Prices Most Moderate. Ladies' 16=Button Length Silk Gloves. Open at wrist, 2-clasp. Good quality silk, double finger tips. Black and white.25c. to $2.00 Gloves, 2-clasp length; natural color only. Price, pair 25c. Ladies' White Lisle Thread Gloves, 2-clasp length, good quality. Price, pair.25c. and 50c. Good quality Silk Gloves; 2-clasp length; double finger tips; black ana white. Price, pair.50c. Beautiful assortment of fine Em broidery Flouncing, 35cts to $1.25 White and colored Linene Skirts, the-$1.50 value for.$1.00 Silk and Crepe Kimonas Silk and Crepe Kimonas. Splen did line for special May seeing. Now is the time you want lor ; kimonas and we can supply your wants at prices most pleasing to you. Long Silk Kimonas, specially priced from. $1.00 up to $4,98 PARASOLS?You won't find a more complete showing or a more reasonably priced line in the city. These are from a new shipment just opened during the past week: Children's Parasols 10c. to 50cts Ladies'Parasols. 39c to $2.50 Ladies' Lisle GauseHose at 10c, 25cts and 50cts. All-Silk Gause Hose at . 50c H. TERRY DEPARTHE-NT STORE On the Busy Corner Laurens, S. C. Prompt Attention Given Mail Orders