University of South Carolina Libraries
vf* 'THURSDAY, DBCEMBRR M, IttA !f!4 * ^r 1 %m%rw ' '. . ‘.'•I V m 4 '.*’- ' v nm ^ s *. 1 scs ,., W<*w ‘ ix - «• *:i*4 -Vv'*kai *.‘ '«■!»■■■.■- V > 'i v :l t * V- ;\ - V-> v s • <• • t - - - ■ t _ * % *' > V ,: si n Xv 'V. •' jw are in your newspaper! Here is a Simple Problem in Mercantile Mathematics- and the way to its solution! v * ‘* t '' V4 TTHE average American family x spends as a minimum $21.63 a year for women’s shoes alone. THE newspaper that is preferred by a family, is the strongest means of contact between that family and any merchant desiring that family’s trade. It is said that such a newspaper de' livers the family buying power. ° HOW large in dollars and cents is the smallest possible shoe market de livered by this newspaper? The ad vertising department of this news paper can help you determine that accurately. . , i i inn i ■ -- Jl 1 .. 1 " 1 ' k —T"— —^- ' ' v % . . • * . /• IN that market the shoe merchant will discover man/^ turnovers which he can obtain for himself by con sistent and persistent cultivation. ■' on THE same is true ofTthe clothing merchant, the furniture merchant— the merchant in every line of busi ness in this city. Cover Your Entire Market •0 SEARCH out every possible' turn over. Determine what this news paper may deliver to you in turn overs drawn not from this city alorie but from the entire broad field cover ed as a unit by this newspaper each week. «■ , • . ... . " ■ ’ > DO not invest in newspaper adver tising merely to pamper your self-es teem. Go into it wisely and with determination to make it deliver more of its wealth of turnovers to you. « • • You’ve Got to Keep on Telling ‘Ei V? v • t * Barnwell, READ FOR PROFITS -w***,. jr, a South ’Carolina —USE FOR RESULTS + l*- t W Y- A > . * i* L^-^JWvriaW I V. 1J 'iJa >> s .j; 71 . i r — j i' 1 ♦ V .:?■ • A W- \ .Ml •i ' u s