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Advertising Talks AFTER MANY YEARS Never Can Tell When Advertising Brings Results. The man Is not a grouch; far rom it. He is a successful merchant on Canal street. He pays his bills, and does the right thing In other than fi nancial matters. But he does not know much about advertising. He advertises in nearly all the cheap dodges that are pre Sented to him. With him advertising Is an expense, and not an Invest ment. If he should, some day when he gets a little more money, ever go back .-...to the soil, It Is doubtful if he wouldn't kick on planting any seeds that'would not come up the very next '" bring a large profit. When a solicitor for the "Fair Book" went to him to talk about the :advantages to be derived from bring tng several hundred thousand dollars the city during fair week, he looked #Loughtful for a moment and'then said be would think It over. Nothing would change that attitude. He wanted to think it over. The mis - inar.y for the fair went away and returned the next day, hoping that the merchant's thoughts had been steered in the right direction. "Nothing doing," said the mer chant, when the hopeful solicitor ehoved his nose in the doorway. "I have been looking over my'books, and I fail to see where the Fair does me any good. My sales are never larger that week tian at any other time in th fall." I' W." observed the solicitor, "you can't expect every man who brings money here during fair week to walk straight to your store with it and shove It under the door if you chance to be out. You've got to wait for some man who wants something in your line to get hold of this new money and bring It to you." "Nothing doing," Insisted the mer chant. Now, the solicitor was prepared to demonstrate-with a fountain pen and a pa'd of copy paper-that a certain Sper cent of all the actual currency <.handled In his city Is every year In vested In the sort of goods this mer anf sa-le. Have you ever figured tat out? But that merchant would not listen. He would not 'ren give the solicitor a couple .of 'ours In which to make limself understood on the law of aver ages. If the money that came to town in the pockets of Fair- visitors during the Fair didn't reach him the first day the visitors struck the. city, that set tled It. He was willing to admit that the Fair would be likely to bring a heap of money to the city, but he expressed tihe further conviction that If his fel low merchants got hold of It first that would be the end of it for him. He knew he had to pass his own cash receipts out to Tom, Dick, Harry and the good Lord only knows who else. but he seemed to think that his con temporaries kept theira. Well, while the merchant and the solicitor argued over the matter Un cle Ike came into the store and sat down by the radiator near the desk. Uncle Ike Is a favored character there. He sat listening to the war of words fcr a time, and then hunched closer to the speakers. "Nothing doing," he heard the mer chiant saying. "What I wouldn't get -during the Fair I wouldn't get at all." "That's funny, too," said Uncle Ike. ' What's funny?" demanded the mherchant. -Uncle Ike grinned at the Fair man. "Ever hear about Aunt Sarah's new dik dress?" he askedi, pretending to lgnoreothe merchant, but, all the same, him out of the corner of a " It was funny about the Come on. Uncle Ike," the merchant said. "You've got a story secreted about your person somewhere. Out with it." The merchant wasn't overly anx bous to hear the story just then, but be was anxious to have the stream or eloquence pouring out of the solicitor shut off. Even the stories of a lazy old man were preferable to the long winded arguments of the Fair book man. "Aunt Sarah would go to the World's Fair," Uncle Ike began, "and the worst of It was that, she had 'no one to go with her but me, her long sufferin' brother. Someway, we al ways called Sarah 'Aunty.' - I got into the notion by hearin' others call her that, and just dropped into the habit, although I am her brother. "So Sarah and me started off to the World's Fair. Sarah gave mec the money she had saved up for the trip, and I put It with mine. Altogether, we had somethin' o-:er $100 in cash. besides the return tickets, an' felt like we could buy abou~t everythin' there was in Chicago If we wanted to. I kept the money in an inside pocket of my vest, an' kept the vest buttoned up mighty tight, at that. "The reason Sarah did not want to carry It was that she had a brand new silk dress, made by Almira Tahmadge out of the best silk to be botight at Simon's new store. She was proud as a peacock of that new silk dress. She used to keep lookin' behind her (;r the Fair grounds to see was effct its magnificence was a-cr-eatinl'. She thought it was about the sweilest - thing that ever took a year's savmngs up to get. "You know how it was in Chicago World's Fair year-hot and close and crowded-with a let of hotels jus' knocked up out of pine boards and furnished with stuff from the install ment stores. We got into one of them hotels down neair the Fair grounds. "Sarah's room was right next to mine, an' there was a transom over each door.. We had been there a week, and was most ready for a square meal back on the old hum stead when somethin' happened. About 1 o'clock in the mornin' I heard Sarah a-poundin' on the inch pine wall between the rooms an shoutin' like she was crossing of the dark river an' no boat in sight. "I hits the floor mighty quick. thinkin' of all I had heard about tbl-ua a' inardarars in. .Chcam an-' rances into Sarah's room. I uinds 3ara'h in a panic, a-rockin' back an' !orth on the side of her wrenchin' an' ;creechin' bed, an' a-lifting up her voice like all go-bang. "'Oh, Ikey,' she says to me. 'I've been robbed. I folded up my new silk dress in a neat package and hun, ft on the wall there, an' now it's g-n Some man reached right through the transom an' took it. I saw his ht.d. "There 4afn't no use tryin' to efln sole a woman for a new silk dress when it's been stole from her. so ' didn't try. I just stood there and ex pressed my opinion of Chicago. from Kensington to High Ridge avenu~e. "'Now, Ikey,' says she to me. when I stopped on account of havin' nothin more to say that was original. 'I'm never goin' back without that new silk dress. I'd be the laughi' stock of everybody. You've get to take enough of ,our money an' buy me i new silk dress. I'll save up eggs and butter money until I've paid you back.' "It might be a mistake," said I. "You lie quiet for a day or two an mebbe the party what took the Cress will bring it back. In the meantime I'll advertise it in the newspapers. 'So I went baek to my room tospu on my new suit, an' the vest wasn under my pillow where I had put it It was tucked away'in a co~r.ncr undpi the bed. When I looked in the inri < pocket there wasn't any more mone5 there than a robin could ca-rry in hh left eye. An' us with the hote! bl only half paid and the tickeos h'cl home gone. I could see the fins fol the nepv.' silk dres:s. "I ain't a-goin' to tell yo w-hiat I said to Sarah for losin' of -her Cress nor yet what she said to me fo. los in'. of our money. She woidn't g( out of her room until I got tnonQ: from home. an' I was mighty hunr, before I thought of pledgin' my nev gold watch. But I put the ^dvertise ments in as soon as I could. and of fered a'reward for the return of th< dress. "So we went back home an' wait ed eighteen years for that new sill dress to be brought back. Every let 4er Sarah's got in all that time looke f9 her like it had a hint about tha1 dress In it. until she got it open "'Don't be impatien't.' Iised to sa3 t'o? her. 'Give the advertisement chance to percolate.' So she waited and I waited, and the other day I come." "What's that?" demanded the mer chat. "You never got that silk dresi back again, did you? Where was I allIat time? Who stole it?" It wasn't stole," replied Uncle Ike ,A man who was leavin' the hote Jched Ahrough' the wrong transon an' got it. It was three weeks befor; he found out his mistake, and ther there was no tracin' the occurant o that room. Well, sir, not long ago, h bought some seed, onions of a farmer and the farmer's wife went to the gar ret and brought out an old, old news paper to wrap them up in. On th< way home he not'iced ;the paper was dated World's Fair year. and so h< read. it, leind of to bring that tim< back to his 'mind, I guess. And thor< he saw the advertisement for Sarah' new black silk dress. After more that eighteen y'ears that advertisemen brought results! I hearrd you tw< talking about advertising. and thoght I'd -tell you -about Aun Sarah's new silk dress." "Is that right?" askcd theme chant. "Sure: The dress came back goo: as new. Hadn't never been taken or. of the pack-age. so it was wrinkle some. but Sarah's wearin' of it toder Made over? Why, yes, a Ii ' bu it's a pretty good dress y-'Js that funny? After eighter ' years." "And if you don't get returns th: same day," laughed the agent, turn ing to the merchant. "you think yo' have been defrauded." "I begins to look to me," said the merchant. "as if you brought Unel Ike in here to tell that story! Any way, I'll take that advertisement. I it doesn't bring results for eightee: years I may be dead, but ray son wil be right here in business, and he'] get the benefit of it." You never can tell when a preneria written advertisement will brirng te sults. A mail order man told a friend th other day, that it was the adver tsing he did last year that was sellin: geds for him now.-Alfred 1B. Tozer in The Michigan Tradesman. A Nightmare. "Oh. hubby. I had a dreadful dreatr last night." "What did yeu dream about?" "I dre-amed that in all the wcrli there were no shop windovws." OUT OF THE GINGER JAR. How much can~ the pullet? The tomato can, but will it? A rat in the trap is worth two in the At any rate the clam knows enougi to shut up. It is useless to advise an aviator no' to "go up in the air," for that is his business. Home-made things are often the best. Especially is this true of the home-made man. The man with his all invested ir mining stock is seldom in a positiot to rest on his ore. If, as aleged, the main business o' ife is making money, it is amazing the number of people who fail at it. The ostrich is only secondarily re sponsible for the big millinery bills. I' does not part with its feathers will It is reported that in some sections last summer the robins nested onth ground in order to reduce the ecost o: high living.-Farmn Journal. EPIGRAMS ON WOMAN. Women go further in love than maos! men, but men go further in friendshil than womn.-Jeanl De La Bray er". Woman delights in the pu:-e and no be; she brooks ,the ignoble and gross -Frederick W. Morton. Men say more evil of women that they think; it is the contrary witl women toward men.-S. Dubay A woman's rank lies in the fullnes: o h'er womanhood; therein alone sht is royal.-eorge Eliot. nting- is hatter than a good wife, who is fond of ;:C--a '.?x.--- : tod. The first thing men un:::o they love is to exhibit thIr us :tines: and advantages to the oL.ect ci thei: affection. Women make light cf there asking only love.-Raiph Waldo Emer Son. Theologians depiore Eve's taste an: appetite, but philosophers give hcr vote of than1:,s. If sl:2 ldnt htter that apple in the garden, we shoul all save beggars and tramps, be out. C: a job.-Frederick W. 2Iorton. Roosevelt's Plan Ur.wse. Any tyro Will perceivo that MN r Roosevelt proposes nothing no::- H. plan Is a most ambitious : government control of practically al important business. The mre bcin nings of such control would mean : tremendous bureau exerc'isiing tro mendous powers, and if it were adopt ed we should have a stupendous ad ministrative agency in Wasidncor which would mak~e all others pale int comparative insignificancT.-Philadei phia edger. Point Not to De Overlookcd. While the American Anti-Trus league Is hiring halls to derounct men in official station who "Surren dered to Steel" it should not overLool Theodore Roosevelt. Not that any body Is likely to forget it, but mere! that the biggest surrenderer of thon all deserves the main load of bl %whenever the subject is discuSSe'dI. I the Americaln Anti-Trust league reall wishes to do the country a serv:ce i should pound away everlastingly a the question: "How much. if any thing, did steel contributo to Corne lius Bliss for Roosevelt's eampaigi fund?" WR0TE HI> Chicago Merci.'r - - cap of icc There is on'.." '1who pcssereCs, 0! ..ay defeat into vieto y...i.... ca-me during the at. c 'd spell, when 'ro. c o.: 0 * o store :nowto that ' - impossible for er-or: on walk to see TheO 0:,y fgod tjto makie out :1.-:rn c:'-,h dows. For a hl:tee merchant timi 'ho only I WI's to butolbole the 'ae:C lead thc:u into hi3 sho" V t eold to coasidvr such a step, Lo'v so he set hiu.salf a thi:: im;am last worked o6bt a plan that gave l:ir a distinet advantz:s over his nietgi bors. -His ica v:as to Ic't l*trc Tri-s: for him inm:tead of agi~t hm. conciliatory attituP>oen70 careless artist avycr. I :-E the m.erchant let thPfr a thick crust on thein taking a brush di;.- ia he applia~d it to his tep and dashed off su::.c l that was easily visibl r This reqcuire'd slight *e m time to tine, but ther ' a frost for th~e bachgroun a hot water. To a person vwalk~ngao the other vwindows presen.. opaque front by' rao m When, however. hjis ee c i .u 1 dashing frost written wind':: "d nouncimg a recdtction at ... :. to $1.33 and an ov?erwhe:uing rone pigofIn the price of ear enc>a mferhe wa.s raoved to go in . Invest. EXPERIEN'CE GREAT TEACHSE But There !s No Compuo!sory Educ2 ?tion Lasfor Acverisers Says -Print.ers' Ink "Experience is a gyeat te ce. says Printers' I-nk. 'bu ther: ~ isp. any law compelintg at'e"rn"*ce at school." The other day a oh':!a ' cie ca . to hand-the sevenih c'- eighth ' f series from a New EnL ct TP letter began: "iz Foreyuhm '! letter into the wa;~e-h~~tve' ' admit that I am rin pria What (Ise was-in the. circulr r-r cipint knoweth not, bec'a"se ath point, the writer having madec it t clear that he expected lhls r:ssivc go to the wast-bascet. into the wast basket It went. There Is no law'., to paraphrna Printers' Ink. compelling the clircul: Izer to attend the school of e..?: ence. If six'or seven ietter's fail produce resu!ts he sends a scvec': eighth. And douhtiess there v i i a tenth, and mayhap a cwin. .\ of' which' is good for the primer. n so profitable for theO "' ert"e If three-quarters of the 'oney t is now spent for f::tihe ci'r '1"r should be spent for rev's":'e tising in strong. iufl:''tial m'' Ithe campailgn 0:'a: this f all be inusy telh::: the "c"er Ihow~ th~eir r*ctv paties w K' ttled to the ere" 'i fo a u" ir dented1 wave of pin's:eiy Generosoity in. Advertiemr~s pecally c'ai ' h t r up ot byCr:tinu vre ~ do the s:::' om - country A :\ "Pri itale fa::s a e ':ie adveroteme' in th" C men and r'i""T' ee the ntiona....... $i.00Q i" co:::' ' e ser'ationl "o ".:::Ke.3 of religiouspe and religion comut -: Iits adverC.tisement s i .'.. lic and Jew, and) ::res~ a:1 their rilaces of pa blic r ship. Garbage Caui Advertising. ciyo otgomery Aif. wit ' number of saniar ,c.r gen teci c o \' ission w!! a :e o mt at certai 'amat of ad?e? a l- 011 en at .i C'e anletprmtory whihw tha th- ley *1' ii ' 1~ .~ot 1...'c:. p. '(i.e. 1' LI *1 .~. ? 2. *' 1~ I I" .2] I. or' Cl 1 * .1 1 11 ''0 21 .. * :.l::i',' '0'' 2'~' (......... Cces [dcre T'. At:ri g E!se to: Render Pecple IncaPable cf Wit: stan,::ing >any !!Is. One of . 1:3 many 'wc-'t to ta:e Cpo ty to fr C -Enly -wronwn- . - :qtnw Of alecon 'li <rrk is D:-. Q. ' A-' ocIee . n. WE= of patLe~. ,t C:rI university. I,:-. E. . D . ' Woo i njoO .us: '- ho' --- - - ar and s tr 1. nnd As Fet fNMI :M NlOWs: "Aicoholi: 'eh~ -h'rnt m :tant 2: i: Me oduction of (IISOOse. it due 00n.ore I!:: a.thirg Cs: to re'-i e incapablc of VO-mar.- -n.. Alcohol PnrC, pares the h-uian bcir to:- the attacks of isease, .i t as <d the :trOe heot of the :at :o.. , he straw for th engi::e : !q ste t : fir . it c:n be p-:c a chi t::k : in co:.:p1~atl :c -nai.''::: :iesinter feres '.; :-' i . - h f'-a.s -- - ens --: . l.:t ci-r:i~ n suh~mar .: 1:go::c !cs netiv and to do :h--r work so :eil s .:a. The h h etv'e:-n disease :and thean su1are:1be 0s a~ir. 1h er~ i : -i - i : 1 .c. ti 1. i:: vd 0- 1ady an: S 1 0 p t: ; : s. Duri :::. ' li-" in t to Years the iea:h r;:tp froma conrum i iWs been liin I'o ido:t the vae .n w s -10 : en . in !! :, 1 -V tvnr. ! Q w--nin in re:.:ard to hv f 'hat i- ,hi s co:ntry ((~a- Er:) the GO" 4W1 h 07;,.- em e n -:0, nQ-'.% fo 7.'.e0 r S" he i i e Popu laon to S.I.55 par head!. w:h:w s in Frane it : gyai re in this country wit top 0000l:. of :he con~njio if Kl C . ' :.:; om a a lour 0'::a. rl te f:.ni W osren iis ',\e <do ::ot ::ay this t tan v, Om , ta o v heO peo VC: t tIm trS i -: have o::e a na to :hr tari -L,::-e::',h r' cn n :0* ge n7.3 hav e'.: w a; :" - : i'cn:. . in the an O"flut '-'-cl (t (""~ ff l To grea d1fi t. tifmo~y sp:ton d :k. This is a "-e, ; i:: e, have to do 'll v'o cn to po'nt Pout toC the"eopl I. - ..,. - -- fC '" : dir' e h ::ncetion of ::coo! cn:-nmet. T get ri of cl or n c\iyoio itswokz Sthon -oolist a!: of ilragfand :r n the grd ftramcts th. nr.tst-: a ec the hluas nn Lit tori or - r'-1 ta s i ght 0 -o hav roctort l'ow C - -.~--- n to- :' e artp ofGo" -.l e m e s u.. i.- .. . o Arrtacic:ne- o ur1Tafc "Or :i' higni too ru': tra:c sth grats:" the-ane rno-s': kon. It raro vitimsour r-theu nrcur:se traght 'imios ~r.:ya ve:-e do I stand. T ot: a3 e"a r:0.; ttotol!:n oo -T *e: '"'"0os t t17 hear \'o5fl" Go v::m airs -:cr evil thoing. ash~ ';!. -"W -: i: .a t pu cirme a :no r~geaa~n :rf-arve carn, hel a-t ne yno:rnan:wer. "O i' ' 1:a is too muc trub. r-. ns yo-u rstfasy: - - - , ' - n -, . B.ioLinCicg -Jl.e - / 11 Opprtdy::va s is t see a:: ut uen-raly cia ffor y . Lo Io j-ude hou -." sne v" 1:: co'sd: onr c:reeto re :**1 e C) I t take.Q S ab yohc fe I ta ri -:-pem so dIct it '0k .:u . r :C1' " rirt' forth oiedi:e LUo V ko ircle; ~ncil cr vi to mer uc: a:- to t to make Ier S oeb d Y a1-: d m- 6r mea n i~ C ~oly 5an, sif)i npyam !.Ch forg-I gts n sa rn. .celfle henicrail!y ecme1s to us VCni e to car.-eo ar nChi-cago Journ173al. SN APS LiTS A T HU00OR :MTost eopo can find time to 11:d A Iharp app>etite can get along with a dull knife. It doesn't uilZC an actor to make up "r lost time. Lonz-hac d people aro seldom The LroiutZ with tho dead beat is at he never <cs. Ma:y a igh:y ::mail man looks own ca his neighbors. Som2 cf uv are poor because we ave too ma1yr1. No man rn be t;uly happy without wel develc;cd ability to forget. 3an ai man pts up a bluff without :.: slce::t attention to the foun Nevr tiia man jnst what :you 1ink of him i.::oer you are bigger SmacgiraweCi likea 10 mar !c ihr.ba: ban~d. Other: iitill ree a e~ wedn ?rig. o:: -::bat she can .; :rtd y."'l Ifa recondl e:.ar had to bi'a 'n it shuld2 i.aVC been a 'WOmanl. Time areti.reeC aom fcoC - (:--.- . Co lr and :,-ca i. -.' n . B : .:-:1-lnov~ w sae . A wo: al-as *X~p~ s you to ro aebrher bsirtihlay, b::t the alsio exc ets :-cu to fcrge't her age.--. L. The Arti-st-Myr piciure is s:id so) ht no one wils it. The Artirt: \E2C~-Cheer iu', dear. P'erhaps somae aiator mnay. N-o matter hov: ittioe :c oe our :eihtcre. we can see no good reason -y the:: sihouldint hae a kindiy feel-~ I WOli not giVC t'.Cp:'e fun ner :ho( (~, cal in es.i a C'hristian, doe's vry d:yan1.7 . .~ 2Co.2' ov.r it FFiOMi TH E PENC!L'S POSNT Every man l.o-:: better than he If ignorance is Liiss, why so many ipioma factorie:. Poverty woud seems easier if it asn't st. lorng drawn out. Many a mian is credited wiih things that are not to his credit. Sorue :nen commune with the spirits md usc a bartender as the medium. And every: mother'sr son o! 's ex ects to strike it rich someo da. Any fool can pikaso a v'.omar, but 'ae in wc''an unia hei mr 11 Jstuy a devoted i iusin 'no en'wice whin iP wife *~ calls Otnms in* blc Threma b ne En'uo THOUGHTS OF LOVE - o tn - :'"''ai to th~e i -X::-Iiorace WX. C. oen p1:,> tt a an has ye boan. >mfortabke "aap -1 eor tary pedestal Is o n h .. ~n.--. r-- : o brod -Curtis ~I7 ~iTRIA Su ifats and Children. The KinA You Have r~ ~ ~ ~ 7:j; 11 W, Bears the Buh Sigature xnI L-:- n _ .,,.M , K Zi IL - S S For Over T hirty Years C__RTORIA Exac co--rOf Wa-zpzrTHE OCKAORCOMPANY. NEW YORE CITy. ~ - ~ /f -a ETAL 9 - I I '7 SHINGLES LAIDRIGHT OVER OLDWOD SHINGLES. -M . No d-no bother, and When ame laid they make a thoroughly storm- ro ~.be climed for tbe wood shingle. e asne tiro e nef ern ne ed ar e pf r o ctors & Use TMe to orweaeha - -e..- e~cg 1e)i: - Prescription rezm and h olt uesy -d ''heeis n r-:a e lT- ;: llnranteeyo that we will taeawy te 'n 1-in dieCd : I i." y Ia I tch theist you eapp tl e ont. u nL usv , e e r-Ibo:-i-so If rou ae sufritnil fromt ay o rm otf c 1 rnsm1t e7:1 0 -. n 81,A'ini- trobl we ud t ikdes thae wok 'e :v Inre !- e tI . I0 com to'~ ourttoer we tr a ve adth e'2 Dl I Tie mot '-n". mn o . t ; .:ency oh reedt o r solty prove ymolc an .t-EifalrE cz-n cea InC -tsfat ere sosuedf ha a, al thr*i dQ*e: Tn-*.- Dro.D willto or stoe tay a an wil e r Ee ma.r . :ruarant t h1yuall abt i os t u nthy. v h... srbi- , . e 1 - - t. Drop itoe our st oraay and We. oursel.es vNTl-5.46 am T - -n re pui!;mltsh d o s ir a'ionan ..T..................0a - t - da~y).8.) am I -. G\ A .955pm .t a :~ .::...v NG .~rTO .._.. . sp .0d ami .1. L. Mia.K. A.(;.I'. A. -I . .Atlanta (a. PICKENS BANK PICKENS, S. C C APiT AL- $5 A4ND SUiRPLUS 1VV INTEREST PAID ON DEPOSITS ..McD Bruce, President. T. 3M. Mauldin, Cashier. cia oot and Pctassium) erful Permanent. - - ;-Got4re--:its are P. I~ g-tct~rcs - . -c:tsa u- ed - -s tJ.1. c . ir ; - s~ e~ ~r it. -. . ~ .NAUGA. 'TAL SHINGLES AND 1NiZ7i DBARN ROOFING - ..~ 1ch aa ouir upe jri.r to :ityv. al -i. Whlifh ot her. hkve - - .v aF eI ~Iky houiiMe ni hen youi * w5t t ikli!g the Inige O/'f the ,HN L. T HORNLEY, Salesman .BURRISS & SON, Anderson, S. C