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^ain;::iuuu:uiuiii::auu:iiiiiiiiii;uiiiiiiu!iiiin:i:iii!'i:ii::i'i:;iiiiiiii:irai;;iiiiiiiiiiii!iiiiiiiii!iiiii!ii | TAKE | q VERY he-man loves the t M the mental alertness of | i stinct of the pointer or z learning tricks?standing on its ~ But your thoroughbred bulldog these showier ones. This qualit; i ber One Courage. Observe the bulldog when he - no warlike noises in the hope of I no breath barking and snarling - thanks and reaches for his favori | <he keeps it. No fight in which he = or dies. No thoroughbred build But in spite of his terrible earne the bulldog at peace is the gentl< | companions. There isn't a real resemblanc< with his under jaw, so to speak, | But any man may well envy the b | courage and tenacity of him. Courage is especially necessary | business ceases to come easily, so The first thing they think of is th | | although it may seem unbelievabl ing as one of the expenses to be c 1 ?lioito nn V?or?i ? une lusb wuin juu ua*u uu u?>u< It is the-lunction of advertising t< * I I more business than they can tal I present. Why is a potent force, 1 I est when it is needed the least an I time when it is indispensable? I Advertising is not like an elec off at will. It is, rather, like a ; 1 impetus the further it goes and 1 the cumulative effect produced t I year in and year out lies the seer =E ? True, when times are hard anc age?lreal courage, to dig down ii ' V = i the sort of courage that wins. V;*: = times are poor and that businesi bulldog. Take hold of your pros fective advertising and HANG 01 We are ready and able to help :,V - ~ = L ; M - - 2=^^=====^==== ? )p'i _____ I ! NUT COLUMN d-: \ \ * V Hear Ye! Hear Ye! m, < Ladies and gentlemen and dirty-1 lacea Kias: la tuis wceiv ? issue ??o, \ the conglomerators and pecuniators of this, our column, make our modest bow to the reading public. Though Columbus is said to have discovered America?(personally, we don't believe it)?and Joan of Arc is credited with having started the flappers' craze for knickers, that hasn't a thing to do with what we are going to say here; we absolutely refuse to 4 be influenced by history. But let those who read our Column bear in mind these three things: 1. Forgive our indiscretions as we forgive you your unpaid subscriptions. 2. If you have heard any of these wise cracks before, don't kid yourself that you are the only ones; we have, too. 3. If you can't see a point to some of these, then we're even, because 1 we can't either. , * 1 One nice thing about this radio i business is that one can get all the j I benefits of a good sermon without having to contribute to any collection plate. Now that bobbed heads are becom An omrvnor t Vl O froakor ! lilg SU UUJ-Uaiuvu^, tuv vuuw sex, flappers will soon have to get a complete shave in order to create any effect at all. In times of affliction and adversity, kind Fate always sends her minister of sunshine in the form of some person who inevitable produces the right idea to help those afflicted. The other day, just as we were about to go to press, we suddenly discovered that we were out of ink. What to do? At the psychological moment someone conceived the idea of rubbing the office towel over the type forms, and the result was the usual black edition. "May I print a kiss on your lips?" he said, And she nodded her sweet permission. ^ ? 4 V 4- rx n?*Ann ou vuc.t v>eut iu picss, And I rather guess They printed a full edition. A rolling hone gathers a crowd. A poet once chirped that the wages of sin are death. To suit modern conditions we revise this to: The wages of gin are breath. Two worms were digging away. They were digging away in dead earnest. P'oor Ernest! j Spink: "Say, I'll bet a trolley just went by!" Spank: "How come?" iiiiii::iiiiiuiiiiii!::iH!t!iiiiiinii)iiiuiiiiiiii:iiiii!;imii!iiiiii!iiiii!iiniiniuiiiiiiii!iiiiiiiiniiiiiiiii!iii4 A TIP I >ulldog. True, the breed hasn't | the fox-terrier; the hunting in- | setter; it doesn't readily take to | tail or walking on its hind legs. | has a quality that far outweighs | y it a simon-pure brand of Num- | is invited to a scrap. He makes | duffing his antagonist. He wastes | ;. He merely growls a word of | te hold. Once he has taken hold ? s figures is ever a draw. He wins | og ever showed a yellow streak. | * ? 1 ? -? -?- J ? mam/I n ? :smess wneii eiigageu m a auap, ^ 3st of pets and the chummiest of 1 s 3 between a bulldog who thinks | and an intelligent business man. | ulldog the splendid never-say-die | in successful advertising. When | me business men begin to worry. | e cutting down of expense. And | le to many, they regard advertis- | :ut down. i, the more you need advertising. | o build up business. Firms with | xe care of don't need it for the j ike advertising, worked its hard- j td thrown off the job at the very j trie light, to be switched on and | 1 1In fftr/io O T? H I Vcuei~j.au mat gamo iu cwcv? _ the more it is concentrated. In ? >y pounding the same prospects | et of its great power. I money scarce, it requires cour-i | l the half-empty till. But that's | What's the use of carping that | 3 is dull? Take a tip from the | pect through the medium of ef- | V. ' | you. | iiiiiuniitinniiiiuiiiiuniuuiintiniiiiniiinuiiiinnuiiiiiiiiiiiiiiiniuouiiiniiuiitiinniiiniitiiiini# Spink: " 'Cause I can see its tracks." Extracts from our contemporaries: "Wanted: A woman to wash, iron, and milk a cow." "A great misfortune befell Farmer Perkins last evening when a trolley on the B. V. and D. struck a cow between stops seven and eight." "Mr. Frank, while harnessing a colt last Saturday, had. the misfortune to be, kicked in his corn-crib." Our idea of the considerate creditor is one like the business man who put the following ad in the Sebetha, Kansas, paper: "All parties knowing themselves to be indebted to me in Sebetha need have no further | worry. I have burned the hooks.? i Jake Marmet." I l . j If Spring comes, will galoshes be left1 behind? Testimonial. "Gentlemen:?I had often read your advertisement stating that corns could be lifted out after a few drops of your liquid was poured on them. I regarded this as spiffle and siJ&of, however, not to say bunk. But one day recently a corn of mine began misbehaving, and I used a few drops of your medicine. As soon as the first drop hit the toe, the corn bounced right up and hit me in the eye. I can never recommend your corn remedy too highly after this. Have you anything to relieve irritation in a sore eye? G. ULLIBLE." The flapper's plea: Love me, love my job. A packet of Sen-Sen will cover a multitude of gins. We are getting tired of these infernal "weeks." For the sake of variety, why don't they celebrate just a plain unadulterated "week" for once? One of the surest signs of Spring is when you see automobiles, fully equipped with side curtains, parked along some country road, for "In the spring a young man's fancy "Under the spieading chestnut tree The village smithy stands; The smith, a mighty man is he. With large and sinewy hands, And the muscles of his brawny arms Are strong as iron bands. "But." said he, "this blacksmith job Is not so good, I know." So he and his brother grew whiskers, And they're selling cough-drops now. The most modest girl in the world is the one who won't even do improper fractions. Adam couldn't live in the Garden * f _____ . The Evolution of Merchandising The Passing of the Small Store. The New York Times says: Twenty years ago J. C. Penny opened a general store in Kemmerer, a small Wyoming town. In the first year of - J? J - t _ .e its existence it aia a uusiness 01 nearly $29,000. This spring the J. C. Penney Company, of which Mr. Penny is the founder and chairman of the board of directors, issued a single check for $1,671,693.51 in payment for shoes it had bought, and this check covered only a part of the company's purchases from a single manufacturing concern. Shoes were bought from several other manufacturers as well. \ * Mention is made of the check referred to, the largest yet drawn by the company, because it typifies the growth of the business in the twenty years that have passed since the first store was opened. Other indications of its rapid growth are that the company now owns and operates 313 stores, located in twenty-seven different states, and that stepis are j being taken to open fifty-eight additional establishments during 1922. The store that so far has been opened nearest to the city is located at Amsterdam, N. Y. Last year the total business done by the company was approximately $46,642,000 and, according to an estimate made yesterday by -Mr. Penny, sales for 1922, with the fifty-eight new stores in operation, will reach about $55,000,000. Sixty per cent, of the buying of the Penney company is done for the fall season, and it is estimated that the total business it will place this season will appropriate $20,000,000. In addition, several million dollars worth of goods have already been o-itf fnv navt enrinp "Exeentine UUU^ilt X vi uv^AV amq* _ v for shoes, of which the company makes quite a specialty, the great bulk of the merchandise it sells is purchased in this city, where buying and general offices are maintained atj 370 Seventh Avenue. The shoe buy-| ing is centered in St. Louis, and the volume of the purchases is indicated by the fact that the total shoe business which the company expects to do this year will reach about $11,000,000. The retail prices at which the men's shoes are sold range from $2.98 to $8.90, the general lines handled including everything down to infants' goods. The company does business on a strictly cash basis, both in selling and buying, regardless of the size of the ?3Povmonte arp made Ul'uei piai.cu. J. uj three times a month. No deliveries are made of goods purchased by consumers, which is a factor in keeping down the already low overhead of the stores. One of the most distinctive features of the company's selling policy, however, is that no store in the group is permitted to hold special sales of any kind. The first price at which the goods are offered are the last price, and the executives of the company say that, due to the low cost of doing business, the first prices are so low that no reductions would be required to move the goods, even if they were permitted. Under the novel cooperative system by which the company does its business, the manager of almost every - 3 I? Store OW11S a imru micica t 111 Clio I store he manages. Very often the money with which to buy this interest is advanced by the company, and the manager is also allowed to own a third interest in as many other stores as he has the ability to develop. Large amounts of money are distributed annually among the saleswomen. The business of the company, according to Mr. Penny, was founded on the Golden Rule, and for some time the stores were known as Golden Rule stores. While this name is no longer used, he asserted yesterday, the principles on which the business was founded will never be changed. of Eden without Eve and Eve couldn't live without there Adam; together they couldn't live there and behave themselves;?thus moving day origin o tori He who does more than he's paid for?well, there ain't no such animal. Notice! Thus we reach the end of a perfect column, but before shutting off the gas. we wish to make an announcement: Any contributions to the Nut Column will be gratefully received, and not without reward, either, for we are now ready to offer two prizes weekly for the cleverest witticsm, worthy of our column: 1st prize: One fur-lined both-tub F. O. B. Factory. 2nd prize: One hand-crocheted snow-shovel. Go to it kids. Here endeth the first lesson.?Exchange. ?? - " I Am the Club Boy.'1 I am the best bet of country life. I am youth and enthusiasm. I am gatherer of new ideas. I am energy and industry personified. I am foe to laziness and enemy to idleness. I am friend to duty. I am forward looking intelligence. I am the mature farmer's right arm. I am a good producer and a good product in one. I I am a grower of crops and of character. I am a lover of God's great out-ofdoors and of all growing things. I am my father's teacher, for he learns from me to do things better. I am community instigator; for I make others try to reach and surpass my accomplishments. I am a minister of the gospel of better farming and I preach by example. I am a magician, for I double and triple production with the wand of scientific methods. I am the harbinger of brighter, better, and happier country life. I am the bright prospect of the country ,life of to-day and the happy reality of the country life of to morrow. , I am the hope of the rural life of,t America. I am the CLUB BOY. Exempler of Wisdom. "Who is the wisest man mentioned in the Scriptures?" asked a teacher of one of her Sunday school class. "Paul," exclaimed the little fellow, confidently. "Oh, no, Johnny; Paul was a very good man, but Solomon is mentioned as the wisest man." "Well, my father says Paul was the wisest man, because he never married, and I think my father ought to know," replied the boy, emphatically. In Turkey, Persia, Afghanistan and India, the women is absolute head of the home. To Stop a Cough Quick' lake HAYES' HEALING HONEY, a cough medicine which stops the cough by healing the inflamed and irritated tissues. A box of GROVE'S O-PEN-TRATE SALVE for Chest Colds, Head Colds and Croup is enclosed with every bottle of HAYES' HEALING HONEY. The salve should be rubbed on the chest and throat of children suffering from a Cold or Croup. The healing effect of Hayes' Healing Honey inside the throat combined with the healing effect of Grove's O-Pen-Trate Salve through the pores of the skin soon stops a cough. Both remedies are packed in one carton and the cost of the combined treatment is 35c. Just ask your druggist for HAYES' HEALING HONEY. Funeral Directors and Embalemrs MOTOR HEARSE J. COONER & SONS BAMBERG, S. C. i \ / \ < How 11 Became, IN 1903, driving tl car, Barney Old! career of victoi earned him the tii Driver of The Woi come the tire weakn racing difficult and studied tires?specif supervised construct Today, Barney 01 as the "Master / Starting with the cr carried the "999" or seconds, Oldfield veloped his famous which covered 500 i , eight miles an h< change. In three years 01< won every importan ican speedways. Tfc ? y+yyyx, !' fr fr fr 'M* 't' < '!' 'I' 'I' 'I" 4MtHf?4Ht"f>4"fw|H<>4> ! PRESBYTERIAN COLLEGE OF SOOTH CAROLINA ! * 2 * 7 ^ i * A high grade college with magn}fi- 7 J cent equipment, beautiful buildings, X 4? strong faculty and attractive student J) I * body. For further information ap- 7 t ply t0 ? I T 2 * ? I Dr. D. M. Douglass, President, Clinton, S. C. 4? 2 * ?t? >!''t' >X? 'I' t* 'I1 ?l' ?t* 'I* ?t' 't' 4* "V 'V 't' 't* 'fr ?t? 'I' >! !' ?! i* i> ?t* fr ?X? >p SOMETHING NEW / VITAMINE Ummmrm FOOD IRON PFr I F00D LIME "sir 1' MAKES PEP MkMtMiNMUw i 1 ? ? VITAMIN * UMW M ALL THREE BLOOD AND TISSUE i TblatfliCrak Fad C*. W BUILDERS IN A DELICIOUS ^ BREAKFAST FOOD. > ASK * T om Ducker 4 ABOUT IT 1^ \tyWufc&c)ityckotib ] | Distincti^ , ^ social -.^ ^t;?"r\ > Stationei^^^? Correspondence If you have never used these popular papers, remember to ask for them when next you purchase / fine stationery. You will then easily understand why their popularity among folks who discriminate is so WZ J. iounueu. avtox v We are glad to sell and recommend it wfflm o ^ THE HERALD HOOK STORE. ' ^ ?W J?y : ' lie Master Driver Master Tire Builder T ' racing American tires that have ever taken ield started his first place in the French Grand Prix. Li ' ries that later They have won for three consecu- ? tie of "Master tive years in the 500-mile Indian- j "Id." To over- apolis Sweepstakes. So far in 1922, ' esses that made Oldfields have lowered four World's dangerous, he Records and seven track records. < led materials? *on* The Wichita Test Run gave evi- ^ 1 . f dence of Oldfield superiority in tourB.5Z5 ing-when a set of four Cords cov- , i ude tires which . f . I ie mile in sixtv roads?a performance atgradually de- tested hY ^ May?r of Wichita. / ] Cords?a set of niles at eifrhtv- See vour dealer and get a set of >ur _ without a these rugged tires that Barney Oldfield has developed and perfected through a lifetime of practical tire ifield tires have experience. Their performance will t race on Amer- convince you that they are "The / ley are the only Most Trustworthy Tires Built"^ _ ' l- ...