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p m bi i ^ ■ V'‘>' -i' f' r "f ■ ' > T?: y-t. r. »AM JACTS, NOT FICTION BY H. L FRACHISEUR ASHLEY C. TOBIAS, JR., PALMETTO STATE UFE INSURANCE Ashley C. Tobias, Jr., president of the Palmetto State Life Insor* ance company, located Palmetto State Bldg., Colombia, is an ontstandlnk and leading cltiseL. Mr. Tobias’ socoess in the Ousi< ness irorld is due to bis own per* sonallty, which appeals to one not only for what it appears to be bnt Tor irhat it is, unlike most men he does not play a part, he is him* self. Mr. Tobias has adranced to the front in the business world be cause of his good Judgment and .he is always looking ahead; to him an opportunity is a responsi bility. He is led by logic and not by emotion. He supplements lead ership with cooperation and seta his compass not for today only but also for tomorrow and for a course beyond the line of horislon. As a citisen, Columbia has every reason to be proud of Ashlev C. Tobias. Jr., for he is always ready and wlliing to give valuable sng- pestfons that will benefit not only his city but his state. He can al ways Im counted upon to give his full support to any project that will be of a benefit to his city and its people. Mr. Tobias has a wide circle of friends throughout his city and trade area and can be counted upon to take an active part in mak ing Columbia and South Carolina n better place in which to live and work. We compliment him upon his imccess and prophesy a continuance of his success. MORTIMER COSBY, JEFFERSON HOTEL Columbia is noted for her out- atsnding business and professional leaders and notable among these is Mortimer Cosby, president and man ager of the Jeffm-son Hotel, IKOl Main St., one of the South’s Lead ing and OusUndlng Hotels, Mr. Cosby has all the requisites of a leader—discretion, boldness, ener gy, fortitude, firmness and prese- verance, together with the Christ ian virtues and humility, benevo lence, honesty, simplicity, sincerity and a deep love for his city and its people. Mr. Cosby is a worthy example of one whose ambition and courage, plus the satisfaction derived from personal achievement, has enabled him to work himself to positions of eminence in the business world. This he has attained by thorough application to duty, end enthusiasm for a Job well done, and an nnal- oiterable belief in h|s company. Young men embarking on a busi ness career can well emulate Mr. Cosby, whose formula for success id conscientious effort, long hours and the determination to reach a definite goal Mr. Coeby is a man of sound and enlarged views, a close observer of men and things and keenly enjoys all contacts with his fellow man. He is esteemed by all as most in telligent, farseeing and reliable executive. Mortimer Cosby has indeed pur sued a line of patriotic purpose that has crowned his name with honor, and such service deserves unlimit ed praise for everyone. We con gratulate him upon his success and wish for him the continued success he so Justly deserves. WHILE THEY LAST 49^ PARING KNIFE Malalass slaal, wikvaMliilsIiad Mads. S" ksNsw-trsund cuS- tlag odgs—rmMmr-$kmrpl ^ Osavins rssswsod has dia. Mada l»y Mia PAL MasorBIsria Cn. Caaia in far yawrs ladayl YOUR and 1 Wash Racaipt—at Yovr ^lAUNDERETTE'^ STORE Nothing to losur owtl Nothing to mail ini You sava 24dl WASHDAY DRUDGERY ENDS Si » Ir ‘ . I ■ 7? ii HERE! Yesr wholi week’s wash dene in 30 miaates —whilo yea rest or shop! AUTOMAUCl • . Mrs. Mary Adams puts mmeb in Bendix. A trained attendant helps. Seve^ Beqdix are available. Mary uses t^. "Sirnph as pia, nothing more fo do/** |1 AlLj. tfjcnt CONVENIENT! . . While BeOdix does all her wash automadcally, Mary has 30 minutes to shop in nearby stores . . . "Somotimoa / road, knit, or riait with mjr frionda." JO mmm^. • In addition to doing a beautiful white wash—everything ssreet and clean—Bendix does extra jobs . . . *’Bmth mmtmt BitMkmtal Curtains/ Siip oorara/” iflunoERenr SELF-SERVICi LAUNDRY STORE St9 RUTLEDGE STREET CAMDEN, S. C sdy iflunoeiieTir gnt Tetecoin^^gg^savict 'isal elTe It I7.ELV. advica and counael as to buaineas or personal affairs, he is a Due benefactor to each one associated with him. ^ C. W. Haynes seqks opportuni ties to do good, and takes advant age of each opportunity that comes his way. Hla philanthropic deeds cannot be counted, the value of bis efforts in behalf of any thing that is good for Columbia and our State cannot be estimated. He ia gen erous in thought and action and haa a legion of friends from every walk of life. U E. POPE BODY AND PAINTSHOP Lacy E. Pope.-owner of the L. E. Pope Body A Paint Shop, body and lendef'work, upholstering and seat covers,) automobile painting. 1612 Barnwell, Columbia, has achieved substantial success and a reputa tion in his city and trade area as one of the foremost business lead ers. C. W. HAYNES C. W. HAYNES A CO., Inc. C, W. Haynes, president of the C. W. Haynes and Company, Inc., Mortgage Bankers, Mortgage Loans and Real Estate, Palmetto Bldg.. Columbia, haa played an important part in the business life of his city. He is an indefatigable worker, a man of sound judgment and un doubted business ability, who has risen to positions of responsibility solely through his own efforts and achieved a career of distinction and honor in his chosen field. Mr. Haynes is not only a leading buaineas executive but an outstand ing civic leader. He has filled a useful place in the business and civic life of Columbia and South Carolina and has performed a creditable service in the way, of Iratemallsm, Improvement of busi ness methods, advancing the spirit ual and business life and promo tion of a more friendly relationship among the citisena. Mr. Haynes has well earned the esteem and respect of his associates and is always deeply interested in the welfare of all, sincere in his Mr. Pope has executive abilities and few men are more popular, and deservedly so. In the course of his bnslness be has the occasion to come in contact with many citlxena and to know him is to become en rolled among his friends. He has an Inexhaustible fund of energy and good spirits', is unflagging in Ihe pursuits of his business and is never dismayed by difficulty hut always looks on the brighter side of any problem. Ho has faith in himaelf and has won and held the faith of othora. Apart from his business connec tions, Mr. Pope is active in civic and variona others phases of Co lumbia’s life. Sternly honest and courageons. Mr. Pope is an out* standing man who haa fought hla way to eminence and contributed greatly to progress and betterment of his city and trade area. He has made friends who weIcon|e him as a companion and esteem his char acter at Its tme worth. L. EL Pope is a flne asset to his city, be la one that builds and plans for tomorrow as well as today. We congratulate him upon his success in the business world and wislufor him conttnued success in the fu ture. W. PERRY SMITH, W. PERRY SMITH MTRS. W. Perry Smith, president and 'treasurer of the W. Perry Smith Motors, Inc., sales and aervlce, Studebaker cars and trucks, 1517 Oervais, Columbia, has made for himself an enviable reputation as an exceptionally able and success ful business executive and as a man of probity and reliability. Mr. Smith U deeply interested in public affairs an4 at all times can be counted upon to lend his in terest and support to any move ment or enterprlao uBdertaken for the welfare of Colamtbla sad the great State ot South Carolina and the people in generaL « Mr. Smith is verY^ active la rlvlc nftalra and tn many ways hss labors ed to farther cllvic progress and to advance the well-bMaf of'JiU city, its people sad* its' organixs* tions. He is one of the loyal dtl- xens that helped bnild South Caro lina and contributed greatly to making it the outstanding state it IS today. Mr. Smith Is s gentleman of es- •timsble chsracter and honorable la* stincts. A man of Innate kindlmesa, he* Is recognised as a leader In tbs business, civic and religions life of his city and ia liked and respected by all who enjoy the privilege of his friendship sad acquMatsnee He has won the highest confidence and esteem of his associates, as well as that of his many friends and cus- tomera of the W. Perry Smith Motors, Inc., which haa stood as a pillar ot atrength^in Columbia and South Carolina. If is indeed a pleas ure to congratulate Mr. Smith upon hla fluccesB'and wish for him con tinued success in the years ahead. GREGG SHOCKLEY CONSTRUCTION CO. Qregg Shockley, executive of the C. O. Shockley Construction Com pany, general contractors. 2020 Blandihg, Columbia, is not only one of the leading hasinesa' exseutivas, hut also a great ctvie vrorksr sod bnslness aud who ' has dorotod much ot his time to the welfare of the people, he Is t^eed an out* btslidl^ cltlxen. Eatitriiig the general constroetioii business many years ago. Oregg Shockley hss devoted many years to hard work in this specisl field, and he is one of the most widely known figures in the buslaess and hSs won and hsld the esteem sad rsapect of his many friends and sc> qnslntsaces for hi* honest advioe in bnslness sffalfs and for. his wlllingneM at sU times to co operate in any activity which ia a oeuefit to his city and the sute as a whole. Altbomh Mr. Shockley hss si* wsirs given the closest attentlcn'to bis business responsibilities, he hss had time for other interest, both civic and social and through these he has broadened the scope of his Influence In the life of his city and area. Along with hia Strictly bnslness activities, Mr. Snot:kley has shown himself to be actively intereeted In the. welfare of all the people. , In this review of the prominent leaders, we are more than glad to compliment Oregg Shockley upon his success ia the business world. He stands out not only as one of the most prominent and leading citlxens but also as a civic leader OMumbis sad reasbTto^J We do Indeed «ery success fa the fatS? J i~~" JW _*■**>" W. STOorr' TIRE^e^- bis that has met with rr ^ ^ with the Publfa ’ Tire Service, liij tj„„ , tributors ot Mohawk tfaJL 5’ son recapped tread. wh2: sad bals|ictag.^r^‘* owner. 8Uo Mr, Strock fa as famtu every part of hfa bJsfaSi“!' * PWI. W. ,itb a« l» Mn produM—ihi, u !?' ' ^KniMhtog characteriUtic J has made hfa senrices ▼alue to the peo^ And u truthfully aaid that of hfa busineea fa due to ..d aai. H. dutlee methodlcaUy, nevcl- ? tag to their dispatch. Mr. Strock is a most faui, paUent, competent, accurate^ popular buataess executive Ha i pobltMplrltod niM „d •CUT. Intm.! la Which promisee to promST moral or material welfare ^ piUUty and personal popular^* for oommSt wish him every succeu fa the « ing years. ® '( I 1^' k // '• r J rtS ?'• / A "Vi. LV. n r n ' * -■' A A* ... IA' A Rendezvous with Santa Claus You have a rendezvous fo keep with Santa Claus! Amid tfio glitter, glamour and sparkle of Columbia's traditionally famous Christmas lights you'll get a Pre-view of Old Saint Nick. He is scheduled to visit your capital city and will ap pear in person in. Columbia's gigantic Christmas Parade at 6:30 p. m. Thursday, November 20th. It’s going to be a gala affair featuring the outstanding bands and musical organizations from all over South Carolina parad ing in o musical salute to^^nta Claus ... and what's more ,, • gaily colored floats will move in splendor down Columbia's^ Main Street. Its an event worth coming many miles to see. All South Carolinians are cordially invited to visit your Capital City on November 20th and see thislmost spectacular Christ mas Parade at 6:30 p. m. . .. and kiep your rendezvous with Santa Claus. / he CofiiMblo 4ssoeloffoii Ibc# CoJMMoig, S. C. %1U :^v