University of South Carolina Libraries
^^b'o'apeds jam because of rising, costs ^ oroblcui Of keeping Bolvein in iLT of rising operating coats ami ? miiitv of increasing the prion ( ,be !r?p?p?rb ua wuu ** advera,,iu^r 01 Wer? a?"0,l? th0 HuUJ?cU dlu 1 ^ b). members of the American v t0*1 r publishers' uBbOclatiun at 1 K,wJSd ?"tou y?Bterdfty ufl?ru(>o? " 1 '.he WaWorf-ABtorla hotel. ".promo V- Jiarnuin, publisher of 1 'ayraouBo IN. Y.) Post-Standard, d r1 i(Junl ur ihe ttBBOoiation, opened [!/mstilue ?"<! uruBeuted ?? cbulr- I Edwin S. Friendly, business man- li 111111 of the New York Run and chair- 1 ^ / ih<> A N P. A. bureau of ad- u jyjQ 01 lUC urtnJlnK -Rising costs have laid squarely in v lap yf the uewapapera the press- f M problem of how to keep solvent," i J friendly aaid, in discuBaiug "His- t goats ami Itevenuea" at the ses H which was devoted to advortia||0H) t'ol Frank Knox, publisher of the hicago Daily News, declared newsapers were selling below their real flloe. He predicted that daily papers ,oald be compelled, to raise their trice if operating costs continued to scream Broadly we can meet the rising osi of doing business," Mr. friendly oggested, "by getting more business, v increasing our charges to custo.ere, by reducing overhead and oprating expense, or practicing ull or ome combination of these expedite." Mr. Friendly said publishers might jve 126,000,001) in paper and space jy killing oil the free publicity nuisnce" He added: "The prospect of meeting rising #ts by raising our own price offers ; least two lines of action; first, adjiclng circulation charges; second, ting advertising rates. "Twenty newspapers of varying ze, reporting to the A. N. P. A., iow over 8 per cent, increase in exmses, chiefly on payroll, In 1936 over 135." Mr. Frlondly pointed out that a ecent increase in the price of Engihlanguage dailies, which have i >ekday circulation of 40,292,000, mid net an increase of at least $60,3,000 annually. Judging by the number of newspers that are advancing advertis; rates," Mr. Friendly continued, m seems to be a strongly backed nd iu favor of this solution. Many Kspapers will readjust rate echoes (luring ln3 7, while others may se their circulation prices. There is great opportunity for vspapers to develop large additionadvertising revenue by urging upbusiness leaders the necessity of ing the story of American in'dusNew York Times. Old Negro Was Right he old adage that the Lord helps se who help themselves is again strated in the following bit of nephiiosophy from The. Progressive mer: When farm work gets behind on ount of weather conditions we are n comforted by a statement made us many years ago by old negro o8opher. When asked If he wasn't hd he would not get his land !?ed in time to plant his crop, he *ered, Tae always ncftlced dat de d always gibs us 'nuff good days make a crop if we wuks all de d days He gibs us.' Since hearthis sage remark we have seen truthfulness proved many times!" local option referendum in Dare N held Saturday on the * issue, was so close that with d the lf? precincts of the county ted. the drys had a lead of but otes. community claiming to represent ?f the l'U employed of a manufactg company at Portland, Ore., t to court and asked for an order fining eleven trade unions from ellng the plant. xnk I.emel Dunlap of Wadesboro, been appointed chairman of the ,n Carolina highway commission overnor Huey. ? I RAISING MULES IN GEORGIA Anybody who thinks that Maude ihd Dobbin have had their day on the Jeorgia farm lias only to turn to ui econt article by P. It, Kdwards, of' he Georgia experiment station, L'ni perslty system of Georgia, and read tie statement that the Ueorgla fariter started the present yeur with 334 housand mules und 27 thousand torses, valued at more tliun 01 million lobars. This is more thun twice the cowlined value of all the dairy cattle, eef cattle, calves, hogs, pigs, sheep, amtiH and gouts in the state. With n avereugo of 1.4 head of work catle to each farm, representing an iuestment of ubout $250, Mr. Kdwards Igures thut the farm mules aud torses rank second only to such naural factors aH the sun and soil and ?????I???BSBgBBW?^ the farmer himself. Ixmg ye*LTH of expreimeut have shown that the tractor cannot take the place of the mule on the farm, under average conditions. Thua we find thut iJy thousund mules and horses are annually required for replacing old and worn out animals. It Is estimated that those cost the fariner between 4 million and t> million dollars u year. It requires about onetenth of the returns from (leorgla's cotton crop each year to buy work animals for the farm. Practically all of these animals aye shipped from other slates aud Mr. Kdwards wonders that the farmers have been able to stand up under this heavy strain. And yet experience has shown that mules of first quality can be produced right here in the state. In some respects the home-raised j mules are better than those shipped j . I in from other H|ates. They are already acclimated au?l frequently uro most easily worked. Good mules are being produced up to working age in (Jeorgla at $70 to $100 a head, while imported mules uru costing the furmer front $200 to $1100 u head. Mr. Hdwards thinks Georgia farmers can easily tind use for 40 thousand brood mares for mule production without interfering greatly with their ' usefulness as work uniinuls. Some steps have been taken In the line indicated. About 4 thousand to G thousand mules ure produced unnually, but, as we have seen, this Is by no means sufficient, and we should go furthur towards supplying our own needs Mucou News. There are K20 candidates for the Hit) pho es in the Japanese diet < lower house of parliament). A general election is to be held on Friday. I Official Authorized I SERVICE For Philco Built klTO RADIOS following cars are Philco equipped: Ford I Chevrolet I Plymouth Chrysler Dodge I Hudson I Terraplane Studebalcer Packard Bity Electric Co. &?Ksib 8t. Phone 1M i'j, \ 8 -g?? *? c- iic i i7r5ff | NOW IS THE TIME TO ROOF With Asphalt or Aabeatoa VENEER With Asbeitoi jDj ^ * PAINT With Moore'i Paint jl YOU CAN PAY YOUR BILL BY THE MONTH PASS ROOFING & PAINT CO. } Distributors of fr RUBEROID ASPHALT & ETERNIT ASBESTOS SHINGLES ? BENJAMIN MOORE & CO. PAINTS 1610 Sumter St. Columbia, S. C. ^ P. P. DUVAL, Camden Rep. Telephone 29, Camden, 8. C. | TWO DAYS OF REAL BARGAIN GIVING AT The Biggest Selling Event in the History of Our Town Men's Dress Socks For this event only 5? Cloth Window Shades __ Special for this event 39c 3 for $1.00 Curtain Scrim Two days only CC Oyd 80-Square SHEETING 40 inches wide Of! Limit?10 yards to customer nLafe' (p Oresses A big of Wash ^uwmmira I Dresses. Regular J A IjOi I Soap and Powder, 10 for .... 18c I ?1 (Limited) "H . ? I Turkish Towels 10c to 25c I We lhave a bag assort- I Chambrays and Ginghams 10c yd. j ment of Silk Dresses : , j bo select from. All Cretones . 10c yd. i sizes 14-52. H j Prices $1.95 to $7.95 I Play Cloth 14c yd. j | 10 per cent off I 1Qc yJ- I ? . | Four-year Guarantee Sheet, 81in.x99in 98c II Special on Hose. Regular H _ ' 50c pr I ?? " Baby Department on H A.O.A. Ticking (Feather Proof) 25c yd. j Balcony. B B Men's Suits Special one lot of Men'* Sulta, values from $12.95 : to $16.95. | Plain and 8port Model* These two days only $0.95 Others going at $14.75 to $19.75. Wash Pants 98c to $1.98 / ALL SANFORIZED < j*. $1.00 Shirt Free with every suit $14.75 up. LADIES' WHITE OXFORDS Regular $1.25 to $1.99 98c Big Table of Batiste. Beautiful Patterns Friday and Saturday Only 22c Big Selection of Ladies' Panties Our regular price 19c and 25c Two Days Only 15c BOY'S OVERALLS 8peclal 4-16 29c Men's Blood Hound Overalls 69c FRIDAY and SATURDAY, MAY 7 and 8, 1937 Ladie*' Dress SHOES AND OXFORDS $1.98-$2.95-$4.95 POWDER PUFF MUSLIN 35c 3 yards $1.00 Two Days Only Crown Tested RAYON SILK Printed Patterns 49c . , ."i ^ i ' MEN'S WORK SHOES Friday and Saturday Only 98c MEN'S WORK SHIRTS Double shoulder and armholee Ventilated 48c . ,% Men's Dress Shoes I $1.48 to $4.95 I *' _ * . V