University of South Carolina Libraries
KKAI. <;<>U> MINK Koutli Carolina Huh H If If Ha* Vision To Work It (By J. F. Jacobs) If South Carolina hud auddeiily du/ overctl |?ol<l in paying quantitie* .scattered throughout the state on its agricultural lands, there would no. doubt lx- a gold rush to South Carolina quite equal to the grcut gold rush of ' ID to California. Vet a really more important gold mine has Ix-en discovered, and there is no gold tush. The work of the South Carolina Research ( ommission is of more than equal importance to the discover ,v of gold throughout the state. Hy painstaking investigation it has developed the fart that there iu. a high iodine content in the soil of South < arolina; that this iodine is taken up, qnd become* a part of the food products produced from the South ( arolina land, so that South Carolina grown food p'oducts at' preeminent in their content ol iodine an element now regarded uv e.-.scnt.al to human and animal dit t for the production of iooil products rujI'lllilted to l edu. e the pn \ ah pee of g 01!: e. or prohibit it- de v ejopmeii'. \> a large part of tin- I'mled Stale- Ijf !i t > < . ( : i . v 11 oil i t h.s <li .id d c, t In dcul.und !' r ] '. food product- -ho'!,':! h? elotllloll , if throughout t ia goitloU- ! Ig .oil I he io(I;ni 10 nnt value of SoiP.i < arolina grown tooil jirodtn t - were \vejj known If out land- abounded ;n gold, would iiijuiia ?. iioi runu - 1 r i \ e ' tneni to extra t 'he gold and g:\ .' Ilia! ket v'allle. I'e-ide- a great dial of technical talent would he required. Similarly in developing tic; iodine mine to it- real value for South ('arolina people large sum> of money and a great deal nf experienced talent would pe required. Hence, there i- not on'ij the problem of growing the food products on South ('arolina .soil a problem which v. ill solve itself once it is clearly apparent that it would prove profitable tv> grow such product- hut there i" also the problem of inducing capital and talent experienced talent to take up the hu-'.rie.-> of canning, dehydrating, and otherw:-e put into permanent merchandise funn green r f'e.-h food jroduct- a- they come t'l-ni tin farm-. Ad v tit .>;nw i an ind-n - tie- capita) . r.d I lie i \ per .cnciil talent to aillll) .mi',. < aio! >;.i. ami develop -uch ' ':.i- apital am! ta.1' nt a- may be . ! i i i - r.t n So;r h ( arolina 1 i .ill ... > open ! he ma 1 ket for ' he >' .it n ( '.I nl nil p t oiiuct - in the ; g'ein -'ate ..f fre-h -'ate, and ir, the.: i a:)11< d or p.ukaged condition . . t? i n. my fact un . I"' , 1 t > i tn of oi. i i" re. how ' r r. ' at ma I <. Hence. . ( hill 1 a- 1m i . ! 11idti i d into the Sou*.h ' .itohr-a leg attro looking to the -'.ate a-.-iim ' g 'hi.- general nliLgat am to deve 'he pos-ib;! ties <?f S- llth ( 'arolina gi .w n food product's ! > affording the laee-snry puhlieity, develop the mafke' the-cl'i.r, induce t-fi'' capita! and talent necessary for the prepa: at am of the food- and for t lie lll.i I'ket . ng ! satne. I he principal objection to this bill i- the difl a tilt \ nt r a'-ing funds to (over the already ee. gni/.rd necessary expen-es .. f the .-tate govcrlilUeiit. lkis d; f! icult v ." hov\ ever, while !?' fit t thought - 'he principal ?.?b. ct'.on to t !> !'. - the principal gumeat fen the . :ncc the stat 3 i annot pa\ i\t - out "f m>n-producing html' and kei-p up the process p? Ulllilleii! y W e mtl t have pi'.. ;i rify .n 'oie \ , boa'* tax burden-5 t<ad'l\; and - > long i- we have re. Ve.l ttev eloped n.ituiai lesouree-, and 'tin ;ig! aaitui e j- slack, it is abso'lltelv neie.--arv that something' be . lie to open opportunity for mi'' I < '! i? . to enable them to make lb "ealth iue--aiy to give them tie 'ax hu-uirr. bearing eapaeity to su-' a '' 1 '..''. i -1; 111 . \ i: \ e 1" ; - :: g t he value of Smyth ' .i . Ima-gr. wn fund product- is ' ! i f 'l'i' .1 -e I'. - .hie i i U r-e f !' t ' i gov. i > 11:i : t to tam . ,ii it s ow n ' 1 - t'e- ' a wo!: a- .'. ' la t e i -' : ' a ': 1 . ' X' I ? '! e O , , ' f "r ? ' ? and . i g :'. ui'-.-id If' ' e- - a ' . ' . t anadtu:: guv > inning adv. -t ng f.popula' ' n. ami of Florida, ('alA'o-ni.i and "then -ta*. - advertising their ?bniate and residential advantages, en eourag-ev the opinion that a campaign or the part of the state of South Oaroi na to advertise the iodine content cf its food products, when properly conducted, is assured of success. The result of the campaign, so far as h " " " out-of-state territory is concerned, will l>o that of helpfulness, the bringuiK <?f information which will improve health condition# in the goitrous region#. Within the #tate, the <artt|mign will l?e one of hope, encouragement, and the development of co-ordinatiVe effort throughout the late, toward the end not only of private advantage, but of public progress, and ti?e salvation of the stat-j j'.s a whole from the sad financial ..ml agricultural condition# under which it has in*en suffering. Such a campaign, therefore, may look for hearty sympathy on the part of publishers within the state, and it: a large degree also on thd part of publisher# without the state# e penally on the part of those who aie particularly interested in the problem of public health. The bill for advertising the food product* of South Carolina is entilled "A Hill to Provide for the Rehubilitaiton of Agriculture in South Carolina, hy Advertising tho Iodine Co rt tent of Food Products Crown in the State, and to Kncourage the Pro-J duct ion and Facilitate the Marketing of Such Product?." This pretentious title presents very properly the ultimate purpose of the bill, which through the means of advertising propose* to capitalize the great seientit ic fa< t of the high iodine content of South Carolina food products, us the advertising will be based upon a great scientific fact, already well demonstrated?a fuet of enormous importance to the world at large, as will us of vast economic importance to the people of South Carolina. It would seem reasonable to believe that giving publicity to this important scientific fact would not ?" ll>' fail to accomplish its purpose#, ?)ways assuming that the advertising i4 intelligently and truthfully prepared and diatributed. South Carolina cannot afford to have the world in ignorance of the great scientific fact of the high iodine content of her vegetables and other food products. The world canrot afford to be without the information, but it is up to South Carolina to distribute this information in a way to reach the masses, and to build the market foi* the South Carolinagrown food products, as well as to develop their manufacture and mer(haudising and the proper grading and marketing in their fresh state. This bi)J, if passed, will certainly result in bringing into the state millions of dollars for investment in canning and dehydrating plants; hundreds of experienced, capable canners and dehydrators, an well as men experienced in merchandising such products. The co-operation of existing trucking associations will be the first to benefit by the market* ing, affording higher prices fyr the products of their members. The expansion of these associations may be expected us one of the benefits to accrue from the advertising campaign. The development of a vast ca'nniug industry would be another and very important factor in the results expectedl to accrue. No step could be taken by the South Carolina legislature which^ would more highly evidence the intelligent grasp of the present economic problems of the state, as well as of the vast opportunity arising from the fresh information developed by South Carolina's Research Commission. Florence, March if>. Highwaya! held hi) the keeper of the toll W^9 at Mara Bluff lat?- la i ,, ' robbed the cawh register of tl02, it contained. Thi? i* the second u?9 within the past few weeks that t9 toll house has been robbed. 'jvB men were in the car, which ?topp3 at the gates. One of them got omI and while the other -was arranging! pay the toll held up the keeper at til point of a pistol. He then crawl3 through the window and robbed t9 cash register. According to the tol station keeper, tfhe men were <iMv.l ing a Buiek roadster painted yellotl and carrying a North Carolina licea*l They approached the bridge from tkfl Florence side and after robbing thai cash register and cutting the tele.1 phone wtrfes headqd back toward Flor.l once. | Compare values before vou buy ax l Automobile j Low charges for distribution of the new Ford I save you at least $5? to f75 in addition, to I the many savings in making the car 4 | THESE are days when every dollar counts. The period of reckless spending is over. People are going hack to the good old-fashioned principles of thrift and economy. Value is again being carefully considered. " Nowhere is this more important than in the selection of an automobile. For the purchase of a car represents a considerable investment. It should not be decided on hurriedly, but only after analyzing every important factor that concerns cost, value and performance. The time to do this is before buying? not afterward when it is too late. t On TIIE basis of cost, performance and the actual comparative worth of every part, the new Ford is a I value far above the price you pay. It is made of better j materials and with greater care and accuracy because of the recognized efficiency and economy of Ford manufacturing methods. The value of these methods is known and underI stood by millions of people. It is not generally realized. however, that thoe same principles of efficiency and economy arc applied also to every step in the distribution of the foi*d car. The low cost of selling, financing time payment*-, etc.. mean* a direct saving l<> miii of at lc ') I (i >7.1 in addition to the money by ford cc ; < hi making the car. Here arc three reason* \!?\ r' ! - n. (!) 'be ro it tli.eev does business oil a smaller m.u"?!i ol j -fit bo. of tlic greater number of cars lie sells. His discount or commission is the low- I est of any automobile dealer. The difference in your | favor, ranging from 25% to nearly 50%, comes right I off the price you pay for the car. I | (2) The Ford charges for financing are low. (3) No expensive extra equipment is needed when you buy a Ford. Tlie car leaves the factory ready for use. The f.o.b. price includes a Triplex sliatter-proof glass windshield and an extra stccl-spoke wheel, in addition j to four Iloudaille double-acting shock absorbers and fully enclosed four-wheel brakes. Any accessories you ] may wish for your individual taste are sold considerably I below the usual prices. None of these charges for sell- j ing, financing or accessories is marked up or increased to cover a high trade-in allowance on a used car. j Get all the facts, therefore, before you buy and | figure out just what you are getting for your auto- I j mobile dollars. Go beyond the f.o.b. price and find | out how much more you pay the dealer than I the dealer pays at the factory. Analyze the used-car allowance. Compare all charges?item for item? jf value for value. I >V 11 EN you do this you will have a new appreciation of what the Ford Motor Company and Ford dealers |i arc doing to keep down the cost of Ford ears. You I w II also know why it is possible to put so much real *aU?c into the not* Ford.and still retain the low price. ? be money on pay goes for value in the car. It is not wasted in twees-ive costs in manufacturing or selling. | FORI* MOTOR COMPANY j|