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WHY ADVERTISE? Twelve UeuMonH an to tho Why of Publicity. 1, Advertising increawer the vol - time of business thereby increasing the vol u mi- over which (lie general overhead ?>f the business is to be. spread, a/id therefore increase the percentage of profit on each individ ual article which. ho sells. 2. Advertising helps youi clerk to f m- more Successful for you. The clerk is human, lie likes to In* suc cessful. He , likes to increase his sales. :{. Advertising by making your clerk successful brings to your store a letter class of employes. . -1. Advertising helps the retailer to hold his own against old coin pe tition and keep out new competition. 5 Advertising puts the retailer ??? a position to pick and choose his cus tomers. * f>. Advertising by increasing vol time anKl bringing the other benefits already analyzed makes it possible for the retailer to inaugurate ? busi ness system in the handling of his books, 7. Advertising helps to keep mail order business out of your eom m unity. K. Advert i.sing mi l ra the .saK* of the retailer's own specialties ii they are worthy of increase, thereby giving him a profit that would other wise go to some far-away manufae turer, thereby enabling the retailer to make a profit on his specialties and use that profit to build up his j store so that it can serve his** local community to better advantage, giv . ing them a larger value for each dollar spent in his store. i?. Advertising helps a retailer to hold his own customers as well as to ? get new customers. j 10. Advertising helps to eliminate trouble. Great losses occur in the business world from mistakes, com plaints, arguments, fights, quarreling, accusations, and all other things that go with dissatisfaction. Years ago the department stores started to ad vertise money back if not satisfied. 1 1. It requires capital to do busi ness. The oftener the stock is turned over the less capital it requires. . 12. Advertising saves times. It helfls the public to make up it? mind in advance; therefore, when the cus tomer comes into the store he knows what he wants.? Printers Ink. "Drunk at the Wheel." (Asheville Citizen) A*. \v?* have remarked before in | these columns, we have no patience ! with the claim that fines and lec ' tur^K from t h?* bench arc either -suf i ficient punishment for, or depend | a^le preventives of, the driving of automobiles by persons when drunk, i The only way to 'reduce this -evil to 'practically nothing is to have the prison sentence so well fixed in the mind of the dr.y.uken man that, when lie starts to drive his machine, he j will be deter mil by the knowledge of, what he must suffer if caught by officers of the law. The drunkard is arrogant, pelfish ness personified. . Hev thinks of no body but himself. He is irresponsible so long as he does not see an imme diate consequence of his notion pain ful or disagreeable to himself. The 'destruction of other people's prop ! erty, the risk of destroying human life, the violation of the legal Code | these things are nothing to him so f long ns he can dismiss them from his mind with a sneer. Bolstering up his selfishness is the supreme egotism which convinces him that he can es t ? ' . - ? I cape all unpleasant consequences. lint let the drunkard know that the mere fact of his being drunk at the wheel of an automobile will send him : to jail or put him on the roads with ^a ball and chain dangling from his ? ankle-? let him understand that, whether' he kills somebody or not, he | still goes to the roads ? let him ; realize that no power on earth can ? save him from that punishment and : degradation and you at last force him to have regard for others through re gard for his own skin. j? And that is the only way. Kven since automobiles came to the roads and streets, drunken drivers have been lectured and fined; and never has that policy been effective as a preventive of drunken driving. Drunken driving is as bad as a crim inally insane man running amuck with gun and knife, as bad as a man in a drunken rage being provided with murderous instruments. And we try to stop it with harsh words and light fines! Mrs. .Jessie Woodrow Sayrc.j daughter of the late President Wil son, now living in Siam, arrived in Boston with her three children, Wed nesday for a visit to relatives in the United States. Her husband, Francis I\ Sayre, is advisor to the King of Siam. OFFICERS MAI)K It AIDS Kesults in Capture of Several Gallons of Whiskey at Two Places. Constable? Wade Stokes, , S. P,.j Watkins, and W. L. Hunnicutt an J Chief t'f Polite Whitaker made a raid Saturday on a house on York street occupied by Will Kvans, colored, and secured four gallons of whiskey. Evans is employed by the city as i garbage driver and learning of the raid on his houke he drove the truck to a point near the cemetery and there deserted it and took to the woods and made his escape, and so far has not been captured, i 4 Another raid the same afternoon on .'a house on Campbell street re sulted in the arrest of Francis M, Smith and Price Rlackmon, two young white men, and the capture of a little more than a gallon of whiskey located in the barn on the premise.; The house is said to be. owned by John Mickle, a white man, now serving a sentence in the peniten tiary on ?* liquor charge. The Alton City hall, Alton, III., wbrfe Lincoln and Douglas debated in 1858, was destroyed by fire Tuesday. The tire is alleged to have been of incendiary origin. .John Kos,s, alleged slayer of a young man named Sexton in an at tempted Chicago holdup some tjme ago, was shot to death just outsid" the courtroom Monday by the father of his victim. Walter KrasViin, 35, student at the University of Chicago, was found dead in a closet in a girls' dormitory in that city Monday. His throat was cut. Japanese police are taking extra precaution to guard the American legation building in Tokyo, Japan, for fear of a possible outbreak. PENSION NOTICE The pension money has arrived. The amount received this year is $10, 5&D.00 ? $1,860.00 more than last year. The Pension Hoard, composed of Messrs. N. A. Hethune, James K, De Loache and A. S. McKenzie met yes terday and made the following ap portionment: Veterans, $125.12; widows, $74.00 There are -12 veter ans and 71 widows. The money will be ready for distribution tomorrow. May 3rd. Pensioners are requested to call in person for checks if possible. w. l. Mcdowell, < Judge of Probate. Camden, S. l\. May 2, 1924. . HHTHIJNH NKWS NOTKS. Happening* of Interest Ah Told By Our CorreHpondent. 'l ? " j- ? - 1 ? j Bethune, S. April 80. Services wore held in the new Presbyterian Church Sunday evening. The open ing services were of an informal na ture. Rev. Mr. Jerman, of the Meth odist Church, made a short talk in a congratulatory vein ami wished the pastor anil member# (iod -speed in a greater usefulness that the. new building has made possible. The pastor, Hev, .J. M. Forbis, has con tributed generously of his time, labor and means during the work on the ehurch and it is largely through his : efforts that a new building has been I erected. ?Mr. T. K, Bethune attended the JUnior- Senior reception at Chicora College Friday evoning. Mr. A. K. McLaurin was in Savan nah Wednesday and Thursday on bus iness. Little Miss Harriet Stevens, of Lancaster, was the week-end guest of Margaret Truesdell. Miss Helen Pope Ward, of Coker J College, spent Sunday with her par ent?, Mr. and Mrs. M. (). Ward, Prof. O. R. Bell spent the week-end at his old home in Lancaster. Dr. It. 10. Severance and Mr. Lon nie McCoy, of Columbia, were visi tors here Sunday. Mrs. J. D. Laffitte returned last week from an extended visit to rela^ lives at Cope. Misses Martha Benn and Carrie Ya i borough of Chicora, were week ; end guests of the latter's parents, i Mr. and Mrs. I). T. Yaiwiough. | Mr. and Mrs. B, W. Best are visit ing Mrs. Best's parents in MeCor | mick. ' Mrs. Anna Stevens, of Camden, i spent last week with the familv of Mr. W. K. Davis. I)r. C. O. Purviis and Mr. Bobert Bethune, of Cheraw, were visitors here Sunday. A lot has been purchased from Mr. A. B. McLaurin for the erction of a high school building on lower Main street. Mrs. - C. C. Pate and children, of Horatio, are guests of relatives here. Circle number one of the Presby terian auxiliary was entertained by Mrs. D. T. Yarborough Wednesday afternoon. Refreshments were serv ed at the close of the social hour. Mrs. D. J. Clyburn was Jhostess of Circle number two. The study hour was devoted to the book, "The White Fields of Japan," after which a sweet course was served. Mrs. A. B. McLaurin entertained a number of little boys and girls Friday afternoon in honor of her little daughter Mary Ellen's seventh birthday. The favors were dainty little yellow baskets filled with candy. The color scheme of green Snd yellow was effectively carried out. Light re freshments were served. A game of baseball was played be tween ' McBee and Bethune Monday afternoon on the homy ground re sulting in the score ?f 7 to 2 in favor of Qqlhune. Allenb Matthews, young white man of Kingstree, was k illecl Sunday on the Georgetown-Andrews road when he was struck by a car driven by J. J. Bushert and Charles Lenard. Matthews was on the side of the1 | ' # t ? 1 ' J road repairing a tire when struck by the cJir. lie was rushed to it ho3- j pital but died upon reaching thf?re from the loss of blood. Chauneey M. Depew, former New York senator and veteran railroad man, celebrated his ninetieth birth day on Wednesday. ' Jackie Coogan in "Daddy," his newest and by all odds his greatest film play will be the offering at the Majestic, tonight, Friday, May 2nd. You'll rock with laughter at his -merry antics ? and there will be moments when you'll be proud of the tears he brings ? for Jackie is the J symbol of the "eternal Kid" that somehow never dies in our heart no | matter how long we live! Remember too, the Jackie Coogan Contest in which $10.00 in gold is offered to the boy or girl best imitating Jackie. This is to take placc on the stage of the Majestic just after the first night performance.. SCHOOL AUDITORIUM Friday Nigh1, May 2nd, at 8:30 o'clock THE CAMDEN HOSPITAL ASSOCIATION Will Present " FLORENCE NIGHTINGALE " A stirring drama based on the life of that famous nurs<* DIRECTED BY CHARLES HILLIARD Fifty- ? Local People in Cast ? Fifty BENEFIT OF RECREATION ROOM FUND Admission 50 cents Reserved Seats 75 cents COUPON Secretary, Chamber of Commerce: I have been unable to find in the stores of Camden, the following articles: (Return, signed, to Chamber of Commerce, Camden, S. C.) ' ? . . : _J Romping through a play of sunshine and shadows ? mostly sunshine SOL LESSER presents Jackie Coogan in "DADDY" Directed by E. Mason Hopper l^augh with him! ? and at "Mildred," Jackie's bottle-fed infant pig who grows to womanhood ? and the dish oCspaghetti (bigger than himself that he tried to eat) ? and at his "Daddy's" pants that won't quite tit ? and the cow he tried to milk ? and the shower bath ? and a hundred other things that will make your sides ache ? and then, of course, there's a tear or two ? tears that you will be proud to shed! He'll snuggle up next your heart, and linger there for weeks and weeks after you've seen the play. No matter t how old we grow ? Jackie romps through this play of sunshine and shadows that will lure you back ^gain to childhood's glorious hour. SPECIAL ? Jackie Coogan Contest, in which $10.00 in Gold will be given to ^he boy or girl best imitating Jackie in dress and manners. Added Attraction ? Hal Roach Presents Our Gang in "BIG BUSINESS." Majestic Theatre on0enitay Friday May 2nd 1924 MATINEE 3 P. M? NIGHT 7 :3o and 9:15 ADMISSION 35c CHILDREN 15c