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Interesting Facts About the Preparation of "the Drink Irresistible" The process of preparing Orange-Crush was per fected in Los Angeles? in the midst of the beautiful orange-groves of Southern California. It took many years of investigation and experimenting before the drink you now know was produced. Difficulty of Preserving Orange- Juice t^The almost insurmountable difficulty which had to be faced at the start was the quick deterioration of orange-juice. The fresh juice, it was found, could be preserved only by keeping it at a temperature 18 degrees below freezing point. Sterilizing tho jui^e greatly injured the fresh delicate flavor, and even the sterilized juice continued to deteriorate unless kept at a tempera ture of from one to three degrees above freezing point. Studies of the U. S. Department of Agriculture on Orange-Juice ' The difficulties in preserving or * ange-juice are summed up in Bulletin No. 241 issued by the United States De * \ partment of Agriculture, which, under ? Dr. Carl L. Alsberg, Chief of the Bureau \ of Chemistry, conducted a- series ol studies on the methods of preparing fruit . juices. This statement appears on page 17: "The studies on orange-juice have not led to results on which a method for its prepa . ' ' 1 ' ^ ? ? - - ' . . : ? - jti ration may be based, as no way to success - o ? fully retain fresh orange-juice flavor has been found. Sterilizing the juice injures the flavor which continues to deteriorate gradually when the juice is kept at ordi nary temperatures." Where Orange-Juice Gets Its Flavor Long ago it was found that the dominant flavor in fresh orange-juice was present also in' the fresh, golden outer skin of the orange in the form of tiny, fragrant globules of oil artfully concealed in minute cells. These globules, it was found, could be preserved without flavor deterioration. The presence of a small ' ? yl ? / amount of this delicious oil in combination with nat ural sugar, citric acid and water, give orange-juice the rare flavor of which it is justly famous. o What Orange-Crush Is Orange-Crush is simply a skillful blend of these PERHAPS you have wondered where Orange Crush gets its pleasing flavor and the delicate frag rance of the fruit we know and like the best?gold en oranges, tj Perhaps you have been surprised that Orange-Crush could be served to you at such a reasonable price when oranges host from 50c to $1 a dozen. _IJ If so, you will be interested in read ing the story of this delightful drink and learning the reasons for its flavor ? delicious, purity, quality. delicately flavored globules of oil, pressed from the outer skin of fresh oranges, purest sugar, citric acid (the natural acid of the orange), water and a small amount of harmless coloring. Sterilizing, which would injure the flavor, is unnecessary, as the sugar in the concentrated sirup which is delivered to bottlers and soda fountains, is, in itself, a preservative sufficient to prevent deterioration in any climate.. No preservative except the sugar is used. THE EXCLUSIVE ORANGE-CRUSH PROCESS It was onlyafter many patient years of experimenting that the exclusive process, ? i whereby delicately flavored globules of oil are successfully introduced into the drink, was achieved. The discovery and perfection of this remarkable process was accomplished by N. C. Ward, a soft-drink chemist of national repute. The procert? is known and used only by Orange-Crush Co. It is the presence of these minute and/ delicious particles of oil, distributed by the Ward process uni formly throughout the drjnk which gives the inimitable flavor and the fruit-cloudy appearance to Orange Crush. In the Heart of the Orange Country The gathering of the fragrant globules ^of oil from the oranges is done by experts in the heart of the orange country wllere the choicest oranges in the world grow. Gentle pressing causes the cells to break open and exude their lucious content. It takes mil lions of oranges to supply the pure fruit oil now used each year in preparing Orange-Crush. The Fruit Acid Every ordinary size glass or bottle of Orange-Crush contains approximately the same amount of purest citric acid that is found in an ordinary ripe orange. It is this remarkable, refrigerant acid which gives the delightful tartness to oranges, lemons, grapefruit and other members of the citrus family. The citric acid in Orange-Crush is obtained from these fruits. It is both delightful to the taste afld extremely beneficial to ?5r" . ? > . the human body, as any physician will tell you. , , Wholesomeness of Carbonated Water ' As a rule, Orange-Crush is served cold and spark ling with carbonated water. Thfi carbonation is ac-v complished by the impregnation of the liquid with - carbon dioxid gas, whioh adds to the wholesomeness and deliciousness of the drink. Dr. W. W. Skinner of the U. S. Department of Agriculture, in an official article recently published on the Composition of Bot tled Soft Drinks, says : "Carbon dioxid g as in bottled soda water is a wholesome product, identical with the carbon dioxid which occurs naturally in large quantities in certain mineral springs in the United States. Springs of this type are highly prized for their effervescent properties." Drink Orange-Crush Often Wherever you drink Orange-Crush, you can al ways be sure it is pure, delicious and wholesome. Be sure to drink it several times every day. You will be refreshed, delighted and benefitted. for sale everywhere * ? ^ f 'h Prepared by . ^ , " . . . . Orange-Crush Company, Chicago Laboratory Los Angelei 1 * * ? - , *" ? == ... - ? '~Y T , / _? i ? .A * *vr~* mr. ? . .. - .. k , -if- -tt- ? 'w . . -??- ? BOTTLED IN CAMDEN BY THE CAMDEN COCA-COLA BOTTLING CO.