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Beginning at 9:00 A. M., Friday April 14th, 1916 interes'^ right "now, "^olught^youwoul^be1 0w?*erchfa?,di'e y.?u wve $2 00- S?me a? earning $2.00. You're READ this CAREFULLY, don't miss one word^ a fellow talk, money, well everybody*. ? good liatner. NOW community ? it spells MONEY. There isn't a man C 06 direct appeal to every person in this knows of our Fire Insurance muddle and it* * f^811 ?r m the state who reads papers but what Z urance muddle, and its because of the conditions this marvelous opportunity comes to you. Brings Yon Wonderful Buying Chances from the Largest Stock of Spring Goods we Have Ever Carried Sacrifice Is The Word In trying to decide upon the name for the sale the one thing that always- kept coming up was SACRIFICE THAT WE WOULD HAVE TO MAKE? to get the results we wanted ? to get the stock down to at least one half ? we knew that a BIG SACRIFICE was abso lutely essential. The more we thought of this we figured that SACRIFICE SALE would be the thing and that no other word would express the full meaning of the Sale as well. Be Ready 9 a. m. Friday, April 14 ? Do Your Easter Shopping CLOTHING DEPARTMENT This great clothing depart ment is chock full of interest ing values ? never before in our history were we as well prepared for your business. MEN'S SUITS * A complete line ? every style represented here ? if you need a suit now ? if you will need one this summer ? GET TO THIS SACRIFICE SALE ? you can't afford to miss it ? see the prices now on brand new mer chandise. It's hard to sacri fice new goods like this but ? we must do it and of course - you will get the benefit. MEN'S ODD PANTS Hundreds and hundreds just come in, latest patterns ? some wonderful values ? we bought before there was any advance in price ? every pair will be re duced. BOY'S SUITS " Here is certainly a wonder ful opportunity ? nothing that we could say here would mean as much to parents as a few minutes in the store ? see these high grade suits at low grade prices, odd Pants, too. Everything complete in this department with wonderful values in Boy's Work Blouses, Kahki Pants, Overalls, Shirts, Hats, Caps, Underwear, Hosi ery, Suspenders, Belts, Neck wear, all the new goods are here and we bought at the old price. The Plain Fact# and Why We Are Doing This: As you know the Insurance mess in South Carolina is one that is really serious ? just how it will be settled is not known ? or how soon there will be some settlement of it. The only thing that we can do is take care of the present. Our information is that about 75 of the largest companies have withdrawn from the State? with this tremendous stock of merchandise we must carry heavy insurance. Much of this insurance is expiring soon ? CAN WE GET MORE INSURANCE? That's the question! We are going to take no chances, we positively cannot afford to carry such a tremendous risk if we can't get in surance, and rather than be caught We have decided to reduce our present stock one-half and to do it as quickly as possible.. To make this sure and certain we will offer liberal reductions on this entire new stock of goods ? GET THAT ? We positively will riot reserve one single item in the stock ? we Want to make this sale a success and make it effective for we believe that it is going to prove the greatest mercantile success in the history of our business coming just as it does just at the beginning of the season ? just 8 days be fore Easter. Making reductions now in face of advanced price in all lines of merchandise should mean much to every consumer for just as sure as the sun shines YOU ARE GOING TO PAY MORE MONEY FOR MERCHANDISE AS THE SEASON ADVANCES AND MERCHANTS PUT IN RE-ORDERS. ENTIRE STOCK OF HOSIERY REDUCED? BUY YOUR SUPPLY FOR ENTIRE YEAR WE MEAN BUSINESS Price* will remain at rock botton until stock it cut down to our figure.,. There will be no let up . without ample Insur ance. We can't take the risk. RUGS We'll neVer again be in posi tion to offer you such values on large and small ruga. We will m<ike you prices that, are lower than we could replace the same goods today. NOTIONS Hundreds and hundreds of little things that you need daily ? Get a good supply now ? ex tra special bargains that you will appraciate in useful little things. Embroideries Here is some interesting news? we couldn't begin to~ buy the same goods today for prices quoted here ? we sug gest early buying. ? Wide Corset Cover Embroidery 50c value, special, yard. ,24c Wide Embroideries for Dresses $1.00 and $1.25 values, spe cial, at per yard...... 78c Wide Hemstitched Embroider ies, extra value, yard 39c 10c and 15c Embroideries, thousands of yards, big spe cial, per yard 5c Tremendous assortment shad . ow Laces, sale price, 10c yd. Thousands of yards of Val Laces ? be sure to see these at per yard p. ...... ..10c 10 pieces wide Net Lace, white and cream, 50c value at.. 24c DRESS GOODS The New Dress Goods are very attractive and you will be quick to appreciate the won derful' values we are offering you now. Don't wait ? buy your Dress Goods early, for prices are going up and many * lines will be impossible to get later in the season. Prices re duced on every yard of Dress Goods. Prices Sacrificed on Staple MERCHANDISE THAT YOU KNOW STAPLE AS GRANULATED SUGAR ? WORTH DOLLAR FOR DOLLAR, AND PRICES GOING UP ALMOST DAILY. READ THESE PRICES. CAN YOU DOUBT THAT WE ARE IN DEAD EARNEST IN THIS MATTER? THOUSANDS OF OTHER BAR GAINS AS GOOD. Light Outings, Sacrifice sale price, yard.. ..8c Calicoes, Sacrifice sale price, yard 5c 36 inch Sea Island, 10c kind, Sale price. ...6c 27 in. Brown Twill Homespun, yard :...3c Good quality Bed Tick, Sale price, yd...8y8c Good heavy Bleach, wonderful values, yd ..9c Apron Check Gingham, Sale price, yard. ...5c 40 in. Twill Middy Cloth, yard -.:..9c Blue Bell Cheviots for shirts, yard 8V* c Amoskeag Utility Dress Gingham yard 9c 25c Voiles, Sacrifice sale price, yard 19c 60 pieces Plaids, 15c kind, Sale price, yd. ..8c 40 pieces Fancy Poplins, 25c kind, yard.. 16c 15o Cjrinkl^ Cloth, Sale price 9c . ' IMPOSSIBLE to have quoted you the prices that we want ed to. Space would not allow it, but this an nouncement coming to you from this store will be read >pith real interest ? you know us well enough to know that we come to you with a truthful proposition, that we have stated you facts as we see them. In doing this we feel that we are doing what is best for thei interests of this business and natural ly means that it will work to your advantage. Shoe Department Mr. Baruch says, MAKE IT STRONG WHEN TALKING SHOES for there will be many genuine surprises in this de-' partment. Impossible to make it very strong in print ? the very fact that this entire stock of brand new footwear is go ing on sale right now should be strong enough to bring buy ers. Especially interesting and profitable will be the special lots ? thousands of pairs, odd lots, prices made should bring big business. See list below: BIN No. 1? Big lot Infant's Shoes and Sandals 39c BIN No. 2? Big lot Children's Oxfords and Pumps 49c BIN No. 3 ? Big lot - Children's Oxfords and Pumps 68c BIN No. 4 ? Big lot Children's White Pumps and Oxfords.. 78c ODD LOT Crawford Oxfords for Boys, regular $4.00 and 5.00 value at $2.48 Men's, Womfcfi^fcn^jSfilHferen's Tennis Slippers, white and black ? Lots of 'em JQ ?Choice IOC Why You Should Buy Now As you know prices are rap idly advancing on all lines of merchandise. We were fortu nate and anticipated our needs and bought early. Merchants are holding off advancing prices as - long as possible but they will have to come to it. ANTICIPATE YOUR WANTS FOR YOU KNOW WHAT THIS MEANS. This is impor tant to, you ? it means a big saving and you can buy from this well selected stock, the newest and latest things from the markets. Your savings can only be figured on the amount of buying you do here. We extend a cordial wel come to all ? come and share in these savings. CORSETS Nothing has advanced as much in price as Corsets* In spite of this we are reducing prices. ^Our regular stock, and the prices quoted here should certainly reduce this stock. Special ? $1. R. & G. Corsets at ;;.74c $1.25 R. & G. Corsets 93c $1.50 R. & G. Corsets...... $1.29 All other m^kes in stock re-_ duced as above. In making prices all over the store, we have simply one ob ject in view: SELL THE GOODS ? we must reduce this stock at least ONE HALF so that we may feel sure of rea sonable insurance proteetiQXfc::_r DONT FORGET THIS SALE STARTS FRIDAY, APRIL 14 - ? ? ? i j ?? Continues Until This Stock is Reduced at Least One Half BROAD STREET "V - .?? ? PHONE 22 CAMDEN, S. C. ..