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THE CAMDEN CHRONICLE Publiihcd Kvory Friday W. L. McDOWUi. P?o|?r??tor H. D. Nll.KJi ...<J K. N. MilJOWHi. PuWUW. u <Uu Mil m*U?> ?( ik? Pm*wIIk< *i ? .U.4.O. S.?tk < I IOI) N. Ilioud SI. . 'IMtone WKt-J (Jumdeii, h. July ?,?*, 11)11. Mli'l'OKJK You wi'r? living In some town or city, fftr uwny from the old homo, j wouldn't you enjoy getting nil the iu'Wn from thut old homo every ' Wouldn't your relative or friend, who has llvud i it Cuinden sometime iu the past, enjoy getting it juHt an much as you? The Chronicle print h ull the news that Ih worthy of print, and win go to that former citizen fifty*] twy time* a year All you have to J do Ih to give uk the name and ad* dress and pay the small huiii of $1 If yoti don't mind your own- busl iiohh It won't be long before some one else will be minding it for you. I The State reunion of the United Confederate veterans, whicfi w;ih to have been held in Columhiu on I lie. !h|i and 10th of August, hat* been pofetpoued lo August 2 2 and Marshall (ioolsby, of Jasper t'-oun ly, On., claims the rcord of having grown the largest beet ever produc ed ill the state. The welched ;:K 1-2 pounds. We have seen "beatK" that weighed more. Alt Abbeville county farmer start ed with hi* new automobile on a long trip. The Press and llaniter says that il was force of habit which caused blm to stick three bundles of oath in the back of i be machine Kvery indication points to a good business Ibis fall The uiercbantH are beglnn/nx to t biu1?*'TlfJ,|jefuTfy' of ? be full trmIe^jiit;J some of them ar preparing for it. Xnw is a good time to place before the public what you have to sell and The Chronicle's columns are ones to put an ad in A pretty good way to judge of a irtan'M character in by the way be meetH his financial obligations. The fellow who in careless about pa ing his debts and who will not pay them if he can get around it is not much of a man. He may safely be put down as a bad citizen In almost ?very reHpect. The antl-Bleaso whisky folks who accuse Prohibitionists of responsibll lly for the election of Mr. 11lease will hardly claim thai any ot' the I'rohbltiouists voted for that gen tleman. Mr. Hlease was elected, however lie must have gotten his voles from somewhere. Where? Yorkvlllo lOnquirer What is regarded as the highest price ever paid for a baseball player was that given by llaney Dreyfus, president of the lMttshurg National club, for Marty O'Toole, the sensa tional spit ball pitcher of the Si. I'aul team on Monday I nv? t The price paid was $22,500. There is money In baseball for some folks. Uev. S A Douahoe, pastor ofSt John's Methodist chureh of Ander son, preached a strong sermon re cently. scoring the society prize card playing for prizes and wine drink ing in the home, The latter, he said, is doing more to hurt than are the clubs, on which he said he 'bad recently been entreated to make relent less war. ^ Our correspondents are requested to send in their communications so ;is to reach this office not later than Wednesday morning. Corres pondents are also requested to si^n their name to their letter, not for publication, but as a means of i dentifylng the writer, as we' cannot under any circumstances publish anonymous communications. The many friends of Editor K. H. Avill, of Newberry, sympathize with him In the death of his wife which occurred lust week. Mrs. Aull was a victim of typhoid fever. She was a familiar figure at ttie meetings' of the South Carolina I'ress Association and made friends of all with whom she came in con tact. Mr. Leon M. Greer, the Columbia correspondent of the News & Cour ier lias been discharged from that position because he recently accept ed an appointment upon the staff of Governor Bleaae; this, too, in face of the fact that Col August Kohn unde a fomer governor fillod a similar position and at the same time served the News and Courier :is its Columbia correspondent. Why this difference? The printer has Just as good grounds for asking the business met of a wwn to leave their job work sit home as the business man lias to i ask the community to patronize hltn | Instead of the mail order houses, i In fact the home paper does more for the town than any other enter-! prise located therein. Let the busl- j ness men join hands with the homo paper and both their interests will be greatly benefitted. Orders for job printing In The Chronicle job department are com ing In rapidly. v The people recog nize the superior quality qf our work and want It. We are also add Ing new subscribers daily, but the advertising columns of The Chron icle show a lack of patronage. If you are at a loss as to writing an ad or want to know how to got best results from advertising read the splendid article In another col umn by Dundas Henderson on "Butlnete Building." We want you buslnfcM and are trying to get It in every legittaate way. ? * : Business Building By DUNDAS HENDERSON Advertising Manager of the C. E. Zimmerman Co., Cbicago Dundas Hendersonj Opvclmens Adverlisind Service SUPPUtO BY Tltfc C.t.ZIMMERMAW C<X CH4CA0O Salesmanship In Your Advertisements./ The most pertinent questions u retailor iiiuhI think about when ho starts out to consider the question of rilling the advortlsing space he has bought in the local newspaper Is, how can I well my goods bUcoobb fully through this newspaper? The beat answer to the question Ih un doubtedly another queatlon. lie niuHt ask hlniHelf. If I had to sell I hene goods In my More, how would I approach my customer - how <<> ii Id I interest her ami In what way .should I convince her?" Last I of all ho muHt auk himself whether i lie Ih as capable of doing all this In the newspaper space an well an j In his store. When a -inerolwinl has answered them- <| u(?i*.tion? satisfactorily he may com menoe-'eotnpillng his hiIwi'" tisoment. lint until he realizes that salesmanship Ih Just an necessary In the newspaper apace as in his store when Helling goods, he--- can never hope to get the value he has every right to expect from tin* space. Successful newspaper publicity has been called salesmanship on pa per. When a retailer can disting uish that kind of salesmanship and appreciate its value, lie Is a long way on the road to advertising suc cess. If a retailer employed inexperienc ed or amateur help in his store to sell his best goods he would he classed as a fool. Why should lie not also bo put in that category if In- employs amateur salesmanship in his newspaper space? He p'ays good money for both and should net the same degree of satisfaction for his expenditure. Four inai.i points enter into all salesmanship whether personal or '?11 paper First, the attention of the possible customer must be ob tained; second, Interest must be created in the goods you are going to sell; third, the customer must be convinced that she*wants the goods, and last, but by no means lea-: she must he induced to make a purchase. In planning his advertising, the merchant has to apply these prin ciples In such a way that, from his announcements, results are obtain ed as a matter of course. But he must remember always that sales manship <>n paper is more difficult than salesmanship in person, be cause be cannot make his selling arguments felt in the same degree as when he meets his customers fac? t o face. z Unless a merchant can apply these four principles successfully to his salesmanship through advertising, his publicity will get no more re turns than bad salesmen in his store. And let me state here that no ordinary merchant can get the highest grade of salesmanship In his newspaper space without outside help. There are many reasons for thl?. It has been found, for In stance, that the best way to secure attention la to use n good Illustra tion. Nothing hau a surer human Interest effect or gots quicker ac^ tlon than a well selected picture. | To get such UlUHtratlonH you need I not o.ily a high grade experienced artist, but one who ban a fli?t elaBH | knowledge of advertising art. Then, it requires considerable of | study and experience in descriptive literature to create interest in the I goods - -even In those you are sell 1 lug daily. Again ,to bring convic i t ion->*0"-t-h?'-mlitd<-of a reade^-sjure ly and succeHHfully, necessltAtes &a j-knowledgo of huw<-Ll has 'been doiie in thousands of other cases. j All this means that the up-to? 1 d 111e merchant who desires to inakej IiIh advertising scientifically certain must either study retail advertis ing as a part of his business train ing or employ an experienced ad j vertising constructor. There Is a I great deal more In planning and | writing a successful advert'sement : than the ordinary retailer realizes. ; And the smaller the advertisement jthe more difficult the process. On ! ly those who have made big suc? j cesses by the employment of adver , Using in itB most efficient ' form know the true value of salesman ship through advertising. * The time is now due for the am bitious retailer to learn something ' about this art. If he does not i care about plodding at acquiring the necessary knowledge himself there aro plenty of means of secur ing the right kind that will enable him to get one hundred per cent value from his advertising space. One of the best means is to buy syndicated advertising service. Some of these services have been brought up to such a pitch of per fection that much of their advertis ing Is rated as equal to the best that has made success for the big department Btores and national ad vertisers. Constructing advertisements is like the practice of medicine or law, It requires a special training to do it successfully. The average mer chant can no more build an adver tisement that will bring sure re turns than the average advertise ment writer can cure your body or argue your case in the courts. And the average merchant who attempts | to do it is perpetrating as much harm to his business as the ama teur would do to a human body If he tried to doctor it. Those syndicated advertising ser vices aro constructed by experts of national reputation who have had many years experience in that class lit tiikM) THE REST THAT" IS ^ ^mT=na?^ ?^ 10 There'll be no guess work when you buy your HARD WARE from us. We know which brands will stand the hard wear. When you need anything in Hardware from a carpet tack up, come to us. You'll find it in our store. We do business on the square. A. D. KENNEDY of work end who are paid large n*l arlee for their service*. The low prices at which the service* are of fered are only made possible by the large number sold throughout the couutry. For tome of the ser vice* the price* are M small aa one dollar per week. Full particular* of those syndica ted advertising services may be ob tained from the publishers of this paper. It Is uuwUo for any retail er to be without such u rneaus of securing sure returns from his ad vertising when he cau get success bringing advertisements for these low prices. ' ? KNFOIW'KrTHK LAW. >" AltboUKh the purlin* are negroe*. the iirrewt of a preacher In Spar tanburg county on the charge of performing u marriage ceremony for persons without a license, illus trates the value of the new license law supposing thut the allegations ?ire true. The man marrying wuh said to he a lad of 1*) ami the wo man to be 40 years old. The fath er of the hoy objected. In a mar .luge of that sort the chances do not favor the improvement of social i-ondltlons even of negro social conditions und there are also chauceb that, had the license stat ute been complied with, the mar i iage might have been prevented, y It Ik a good sign thut when a parent, even u negro parent, und one wiio may he u humble citizen, | appeals for the enforcement of the | law. When It Ih understood every j where thut tho statute will be en forced, many uu unhuppy und per haps disastrous marriage will be prevented In South Carolina.? Co ,lurnbia Htate. The suggestion hub been made that every veteran in the county attend tho picnic to be given here on August 4th. We see no reason | why they should not attend and are Mure that they will be given a hear ty welcome by the committee In charge. Isn't It Ho? In a recent Issue, that paper tho I ^."lUltoX. HeruW says?" I'^'TtMb not altyttyit-the loud-mouth red man who^dWiS the most. work, hut Its the steady-worker who can be counted on to deliver tho goods." .\hKn For An Explanation. Ulaney. S. C., July, 26, 1911. Editor Camden Chronicle: I no tice In your paper of June 23rd, u communication from Ulaney In whic three marriages were reported, the first one of the list being negroes. I think, Mr. Editor, that It Is duo the public for you or your corres pondent to make some explanation of your failure to draw the color line. Citizen of Ulaney. (While this correction or apology may eem a trlflo late, we are very glad that our attention was called to the error, for it not only shows the keen sense of pride that your citizens have, but also proves to us that we have friends who are sincerely interested in our welfare. In a communication like the one re ferred to it Is Impossible for us to detect an error of this kind, as we do not know the parties men tioned. While we presume our cor respondent; knows them, we feel tlia it was entirely an oversight on his part in that ho failed to Insert the word "colored" following the names of the contracting parties. We sincerely hope that this expla nation will be satisfactory to all concerned, and will be glad to ex plain ourselves on any question whatever If we are only given the chance.?Editor.) Death of Mr. J. U. Uranham. It Is with sincere sorrow that we announce the death of Mr. J. B. Branham which occurred at his home on Wednesday of last week. Mr. Branham was one of the ad ministrators who recently qualified on the estate of Mr. John A. Ra bon, and he Impressed us as being a man of tho highest Integrity and honesty. He was 43 years of age and leaves n wife and three chil dren and other relatives to whom we extend our deepest sympathy. The burial took place at Springvale Baptist Church. ' Fine School House at DeKalb. At a meeting of the school trus tees of District No. 19, at the office of the County Superintendent of Education yesterday, final arrange ments were made for the building of a school house at DeKalb to cost $1,500. We understand that steps will be taken to erect a similar building at WeBtville. Crosby's Ice Cream Parlor la the place to get cool, palatable and refreshing drinks. I take pleasure in announc lng that I have secured the services of Mr. A. E. Salley, who is an expert in preparing and mixing drinks. Every customer is assur ed of polite and courteous treatment, and the best of drinkB to be found anywhere. CANDIES for ttte ladies and CIGARS for the gentlomen. And if the gentlemen want to Indulge in a social game of pool, my pool room will be found large and comfortable. Call to see me often; a oordial welcome and cour teous attention awaits you. G. W. Crosby. Proclamation Slate of South Carolina, Kxecutlve (Chamber. WHKKKAH loformatltyi haa been received at thin Department that an Atroclouu Murder wa? committed In I In*, County of Kernhaw, on or about the flrat day of May, 1911, upon i lio body of llattie Solomon by Sam Hoi omen, aliau Sale Solomou, described a? a medium black negro, about 38 :? ear? <>r age; about 6 feet tall; weight about 180 to 196 pound*: hag round face and head and lias done farm work, nawmiil work and Sat) road'work, and tbat the naid u in KoTomon, allan Hale Solomon baa fled from juutlce. Uqw, therefore, I, Cole It, Bleane, (Joverpor of the State of South Carolina, in order that Juatioe may be done and the majeuty of the law vindicated, do hereby offer a reward of Fifty ($60.00) Dollar** for*the apprehension, delivery and con vie tiou of the bald Ham Bolozuou, alian Hal? Solomon to the Hh??rlff of K?r .whuw Couuly, at Camden, South I < '.II oil II ;i III tMHtllpOHy whereof, 1 lllivn hereunto ?et my hand and chummI the Uruat Heal of the Htate to !>?* affixed, at Columbia, thin Twouty f.oi-ond day of July, A. D. 1911, and lu thu 136th year of the Indepen dence of the I' lilted Stateu of America, COLIC 1j. BLKA8E, Governor. Hy the Governor: It. M. McCOWN, Secretary of State. . Mru. fcj. J. IUhuuII aud daughter, Mlaa Mamie, left thin morning for a two week* vlult to frlendu in Spar tanburg. , If you kuew.wliat we know aboul i "tliiK of the better kind you would give um that next order. Our Job 1'rliiting I*lea?eH. A New Shop We have opened a first-class Wheel wright, Blacksmith, and General Repair Shop. If you have an old buggy we can make it as gor.d as new. It' you have a horse cutting his ankles or forg ing give us a trial. We also build and repair log carts. All - we ask is a trial. SIGN PAINTING A SPECIALTY Gradick & Gradick ? Opposite Little's Stables Camden, S. C. T have need, at some ^ time or other, of what May be called outing clothes; recreation clothes; negligee clothes; things to wear when you 're supposed to be off duty, and not dressed up. Call them by any name you like, and let the occasion for wearing them be whatev er it is?yachting, vacationing, summer resorting?you never go anywhere that you dont care how you look. Hart Schaffner & Marx clothes are made to wear anywhere; and if you wear them you dont need to think how you look, which is one of the essen tials of peace of mind. It's worth all you pay for these clothes to have that comfort ing sense of b$ing well dressed, and look ing it. We'll supply you with just the clothes you want, for any sort of occasion or place, or occupation. Young men's styles are a great feature of this line; Shape-maker, Varsity, the English sack. You'll see them all here. Made right and sold right. Closing Out Prices Hart Schaffner & Marx $27.50, $25. and $22.50 Suits, now $18.48 / Other makes?$20. and $18.50 suits, now $13.50' $15. ? ? $10.48 ^ " $12.50 * * $8.48 Baruch-N ettles Co. Remember "TKU Store SeU the Pace.*'