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THE CAMDEN CHRONICLE Published Every Friday W. L. McOOWMJ. ? Piopri.io* II. D. Nil >3 a?d JL N MclX)Wf3J, FublUW. U N(Hi (Um Mil mIUi |l ?k? ?l Cu|4m, S*?li IIOO N. lirond Si. ? Thtniw U?M-l ... . Cmiidi'ii, H, Jii!) I I, llill. l)OI?'to be bush f ti I yoiiliK IIMMI. lift and gwl your marriage I. lie who niOHt profitably employ* ll Ih I illio 1)AM tllU lllOHt 111114) to Hpttro. Tli? Chronicle's telephone '? Cull us up when In need of print lug. HuccesH In life Is like i l/?i black ?ye of tlw* fighter. ll wiih not kIv?ii to Ii 1111, b? Inn J to flKbt for il. Tho really grout never nook noto riety, neither do they like*, to have It- thruHt upon thorn. They urn too busy to win lit (o be tuknu notice of, ??uyrt nil exchange. A h oii<l 11 no lu onu of our ex changes reads: "Bloody Fourth lit Augusiu, Onu Duiid, Othurn Injur od. Jull Full, Day's Kocord." Homo celebration that wiu, Tho ('bronlclo is now published ut lloy North liroud Htrout. No, wo buvon't inovt'(| but junt taking on city uli'H prnparuiory to t bo In auguration of free mall delivery of Undo Sam. The Cumdnn Chronicle Ih oiiu of tb? noiitwsL and best prlntud wonk Hon that ('OIIich to thin office. 11h recent Improvement Is wonderful, and ww extend congratulations. Ituirtberg -Honrr<T~ ~~ JaniKH Hai|ipton, colored, of |{\ch luiixl county, has ludufiultuly punt polled 111h Mocond marriage because 1?Ih first wife wuh killed by a fall from ii porch and bin marriage li cense procured bint week is number t hlrteon. Tho Camden Chronicle him adopt-I ed tbe linotype way ami deservoH congratulation^ The puper that! uiwan* to pull business must get j busy and stay s>o, onyeclally In Iv- i I lug tint home people a home paper. (Jreenwood Index. (let out of the same old run If you are cross and gruin, take a half hour off and look at yourself in the mirror and seu 1? it's not possible to lo<>k "pretty." Jusi a few mo ments wavh day?nay In tho morning after your boiiuty sloop.- I'nlon j Progrusu. ? For tl\<? past several weeks Tho Chronicle linn bpoa sending <>>H sam ple cop iuh to persons who are not on our subscription |ist. If you iiro noL among tho readers of thin pu hi (cation, call ut this office and ??iiroll your name among tho many satisfied ones. This Ik tho lUth day since tho now marriage Inw became oft'ootivo, Inn Ju<lye Stewuian has yot to issue his first license As many as three unsuccessful of forth have boon made to procure license, tho failure in oaoh instance beiug due to non-oou fortuity to tho requirements of tho law. Lancaster News. During tho past two weeks The Chronicle Job department has turned out several laryo Jobs wkich have heretofore been going to neighbor ing clt I ok. In each Instance they have given perfect satisfaction. If you have a first-clans Job of printing you want done, give uh a trial and keep your money at home. That good old paper, the Abbe ville i'resH ih Manner, uses a bunch of pretty girls to do the typesetting iu their office. Last week's ISsuo hays. "if the Press and Manner finds Cupid that old god wl^l be killed stone dead unless ho makes solemn pledge not to send his old arrows into the hearts of pretty ? >pesettors. If he doesn't stop fool nig about in this section, we'll have to buy n linotype." We begin publishing today a se ries of adxertising talks on "Musi-, news Mulldlug by lunulas Hender son He in the recognized adver tising expert of America and the merchant or business man who is in doubt a* to the uiode of adver tising will do well to read these ar ticles The Chronicle is the best advertising medium in this section | and nay inquiries iia to rates will be cheerfully furnished at this office, i Gov Hoke Smith was elected as; 1'ulted States senator from Georgia ' on the first ballot taken by the house and senate in Joint session j on Wednesday. He succeeds Joseph M. Terrell, who was appointed by! Gov. Brown to fill the unexpired tor;n of tho late A. S. Clay. Gov. ; Smith ways ho will remain In the} govecnors chair probably until Do- , comber. This means that Georgia will have to go through another gu bernatorial campaign. No candi dates have made formal announce ment for the office. Ex-Gov. Jos. , M. Brown is spoken of as a prob-l able candidate. The Camden liar. Few cities aro blessed with so clean and conscientious lawyers as Camden has. They aro honest, painstaking and very learned. Their oplniona can be relied upon implic itly. The more we know of theae gentlemen the better we like them. Our oonfldence in and eateem of them la unlimited, and Kerahaw county la fortunate In having the lawyera that afee hae> Business Building By DUNDAS HENDERSofi Advertising Manager of the C. E. Zimmerman Co., Chicago Persistent Advertising Brings Business Success. if the money Unit In spent ?v-' ery year by "occasional" advertls-j ors woru added ?n>, It would bo j found to amount to u large sum. My "oeoaBlonal" advertising I ! moan tbo using of splice at irregu-1 lar periods in your newspaper. L?o- j ?a| publicity Ih often done thin way ! under thu excuse of helping the pa- j per, I)mi the real reason, If t he ad-i vortiBor could be ?ot to admit it, is that bo. 1m half-hearted about tbo ! mattor. ll? partly looks upon ad-' vortlslng as a luxury ? anyhow, and: ho curtails his expenditure on it to' ti?e lowest limit. Although the retailor may regard ! publicity us a luxury, It yet seems i to be a dream 011 his part that one | <luy he will make some handsome fortune through advertising. In-' deed, down deep in all retailers' j heartH Ih a feelUig that money can positively tie made through advertls-l Ing. They know that huge fortunes' have been and are now being pllod up by retail merchantH wit^i the aid of thin limitless fone, and they hav secret hopes that one day they also may strike thu royal road to success. If they but knew it that road lies straight and plain before evory re-, tailor in the country If he would only open his eyes to see it. John Wannamaker, the great New , York and "Philadelphia retail mer-. chant. on one occasion said: "Ad vertising doosn't Jerk; It pulls." It begins very gently at first, but the j pull is steady. It is likened to a , team pulling a heavy load. A thou-' sand spasmodic, Jerky pulls will ; not budge, that load, while one-half the force In steady effort will start and keep it moving." Here is the solution in a nutshell -steady effort. The merchant who uses newspaper space "occasionally" is simply wasting his efforts. It is Hie steady pounding and pounding again?that makes success In adver tising ns In "everything .else. All advertising is good In proportionate degree to how it is done, and even occasional advertising has some val ue, but to be successful to the point of permanently increasing your bank account, it must be done persistent ly and systematically. What would you say about a clerk in your store who waited on your customers for a day or two and then sat down to rest for a few days, leaving the customers to at tend to themselves. You know how long your business would last under such conditions. It Is the same with newspaper advertising. Publicity in your nows paper Is simply salesmanship on pa RATES ON WATER AND LIGHTS. The question of renewing the wa i ter and light contracts with the | city will have to be determined in two years from now, and it 1h im i portant that the citizens of Ander ; son should take the matter up in ; plenty of time and Inform them ! selves so as to he able to act intel ligently on the matter. We will take up the city of Greenwood, which is a smaller town than Anderson, and which owns its water aud controls the light and power rate. That city buys its electric power from the Sa vannah River Power Co., and re tails It out to her citizens for light and power In smaller units, besides ligtlng the city. A comparison of ratos is inter esting. For the smaller consumers of light, power and water, which embraces nine-tenths of all consunv ors, It Is cheaper in Greenwood. For those who use large units it is cheaper In Anderson. In Green wood for light# the rate Is up to 100 K. W per month, 10c per K. W. InAnderson up to 60 K. W. p??r month it is 12.6. Over 100 K. \V. in Greenwood the rate Is 8c. In Anderson 60 to 100 Is 10.6 cents, and 100 to 150 is 9.2. After you get above that amount the Ander son rato gets cheaper until the man who uses over 600 K. W. per month gets a rate of 5.4. You can safely say that 96 per cent of the light users do not use over 5 0 K. W. P?>r month, which makes the aver age consumer in Anderson pay much more than the municipal owned plant In Greenwood charges. For power it is as follows: Greenwood, up to 100 K. W. 8c; Anderson 9c, Greenwood 100 to 300 7c. Anderson 100 to 160, 8 cents. Above that rate the Anderson rate Is cheaper, with a minimum at Greenwood of 2c and Anderson 1 l-2c. For water, Greenwood up to 10, 000 gallon* per month 20c; Ander psr, und tho same rules upply to i( itH apply to HiiletsmuUHhlp In your store. Continuous effort und oter ?? it 1 polishing up of ldMM und meth ods are necessary to make success eithel as u personal salesman In your store or hk u salesman In your ney/?paper. You advertise to soil your goods und keep your name In front of tho people. It Ih only reasonable . U> suppose that you will be better able U) do thin with persistent effort tlmn with spasmodic uttoinpts, If you were to toll a man or woniun dally about the quulily und prices of your wures you would produce more effect than If you were to talk to him or her at uncortalu In tervals. The question of changing the HaleainanHhlp or "copy" in your ad verting apace Ih an important one. It acta thin way. Suppose you hud a pile of borne special goodu for sale. Suppose you were determined to uel| Home of those particular goods to Home partlcualr customer After you hud aHkod that customer to buy thoue goodu would you, the i noxt time you approached her, use, exactly the name language and ar gyiUcntH? You kuow you would not. You would hunt up now ideas to attract hor attention, new way? of convincing her und new methods: to get her to buy. You muBt ap ply the same principles to your ad vertising. You muat bu continually hunting up idoaH. new argumentH and new ways of attracting and holding attention. Salesmanship in newspaper Hpace Ih just tho same aH salesmanship behind tho counter. Tho trouble the ordinary store keeper Is up "against Is securing this salesmanship on paper I have outlined. Ho can purchase adver tising space readily enough and bo long as he buys enough space for a long enough period to make a successful display he has done all that the successful merchant can do in that respect. Hut wInTn It comes to filling the space the question as sumes a different shape. Advertisement <<oustrueting is a profession like medicine or law. When you are sick you ge to a physician. When your business wants toning up. wiiy should you not go to a business doctor??an advertising expert? There are on the market a number of what are called Syndicate Advertising Ser vices. These can be obtained for as low as one dollar per week. They give you precisely the same service as is given to department stores and natioiml advertisers by fist - class Individual advertising managers. These services are us ually supplied in a series of fifty two advertisements, one for each week in the year, together with fif ty - two copperplate cuts of high grade illustrations dawn by high salaried artists. The advertisements are constructed by writers of nation al reputation and with great exper ience, men who have ma Jo success for thousands of other retailers in the same position as yourself. The low price charged for these adver tisements is only made possible be cause of thousands of the same ad vertisements that are sold to differ ent merchants throughout the coun try. One only merchant In each town is alolwed to use the service for his own trade. Particulars of the best of these syndicated advertising services may bo had from tho editor of this jour nal, ami 1 earnestly advise you, as an uptodate merchant,- to get them at once. "Thee early bird catches tho worm" is a true saying and it is nowhere better exemplified than in this case; the retailer who uses a sevlce of this kind here now will Btart himself on a near cut to in dependence and fortune. ?son 25c. up to 20,000 gallons. Ov I er 10,001) g;ilIons, Greenwood 15c; j Anderson 22 l-2e over 20,000 gul i long. Yon will hoc all through the whole (schedule the moderate oon | Burner who comprises at least 9 5 j per tent of the whole is charged ( much more for his water, light and ! power In Anderson than in Green wood. Tho above rates are taken from | the printed rates of both places. In addition to this Greenwood has a i surplus in 191U of $t>,5^8.08 after paying all expenses. In his annual report Superintend ent Sproles of the Greenwood water w-orkB says: "Our extensions for the year were largely in buying real estate and increasing our water supply as outlined above, but we have con tinued to run our current and water lltos into new sections when neces sary?the largest of this being a domestic water supply for tho Greenwood Mill Village, at a cost of 1908.88. "We may reasonably expect a greater surplus this year than last, may bo $10,000, a part of which, After meeting some deferred pay ments on well and roal estatg, should be used In building a new reservoir and installing new pump ing machinery for handling our In creased water supply and demand, and running larger wires for tho transmission of current from power house to our center of distribution up town. "We have not neglected our main tenance and reconstruction depart ment, and I am pleased to report the physical condition of the plant In good shape. We have contlnuod to replace old with new wire, where the Insolation was worn, and decay ed cypress poles with the best chest nut we can buy." Cut this out and paste It up where you can see it Mr. Voter. Th? time will come for you to act ?n ii.?Anderson Dally Mall. Annual Picnic. The annual picnic of the Liberty Hilt lllfles will bu held at Liberty | Hill on Saturday, July 15. All are cordially luvtted lo attend, Real Estate. All purties having houses, lots or country property for Hale will please write ikh ut Lancaster, C., or ??? Mr, Ij. A. Klrklaud ut Camden. I'll 11 ut your property, ad v?rl ise It and noil HHUitt ut u small com mission?uo sale, no pay. lOH HALL. 0 0 acres u miles north of Camden on Liberty Hilt roud --the Kirklaml place. Rents for $100 or over. Price $050, ,1475 ucreH, one mile north of Liberty Hill, known as the Ferry place, 400 acres In cultivation which rents for <{0 bales of cotton, 600 u croM in woodM which will huw 3 to 4 million feet of lumber and cut many ^thousand cords of wood,rests principally in old field and puttture. Part level, part hilly and part roll-, lug. lla? two large beds of fine granite, two nice quarry sites with many million cubic feel of rock In sight. One largo two-story house and twelvo 2, 3, and 5 room tenant houses; plenty running water, *10 Hpringn and a number of wells on place. Price $25,000. 1(5 acres, J). K. Williams, at north edge of Camden, fronts Broad St. on Bast,' Knight's Hill road on the North, and G. T- Little on the Houth dose In and has a fine view. Price $3650. 10 lot? in north Camden, fronting on Broad street, GO feet front by 25 0 feet deep, nearly in front of Kirkwood Hotel.- Nice, level and very desirable for houses for the hest of people. I). K. Williams lot: price $650 a lot. Nice 6 or 8 room house, on a 3 2 acre lot in north-east Camden front ing on Union street and other lands of I), K. Williams, just south of John Boy kin, formerly the 10. S. Nel lies place. Very desirable for a truck or dairy farm. Price $5000. T. M. ItKiilv, Heal Kstate Agent, Lancaster, S. C. L. A. KIRKLANI), A?eiit at Camden, S. <'. hi.vcur.sioii Hates via Soul hern l{,?. Huntsv I lie, Ala. Account National -Colored l'rimi : i\ '? Baptist Convention ot IJ. S. A , tickets on salt.* July 17 and IS, lim ited to reach original starling point "el urn.ng not later than midnight J u I \ ^ t;, 1 ;> 1 1. For information as to rates, etc. apply to nearest Ticket agents. Administratrix's Notice. All parties* indebted to the estate of the late iOdward ('. DuBose are hereby notified to make immediate payment to me, and all parties it' ai<y, having claims against said es tate will present same' duly attest ed. Mrs hula S. DuBose, Administratrix. June 23, 1<J 1 1. SHOE IIAIMJAJMS. Duo to the fact that the firm of Mathls & Lewi* has dissolved co partnership, I will offer during the next thirty days a liberal discount on the entire stock of Mens, La dles, Childrens Oxford and Shoes for the Cash only. Improvements will be made in the near future, and 1 promise a more satisfactory and complete stock than has hereto fore been carried. F. E. MATH IS, "The Shoe Man." CITATION. State of South Carolina, County of Kershaw. By W. L. McDowell, Esquire, Pro bate Judge. Whereas, BenJ. Halle made suit ! to mo ?t.o grant him Letters of Ad- j ministration of the Estate of and ; effects of Mary H. Haile, deceased, i These are therefore to cite and ! admonish all and singular the kin- | dred and creditors of tlio said Ma ry H. Halle, deceased, that they be and appear before me, in the Court of Probate, to be held at Camden, South Carolina, on Thursday, July tith next, after publication thereof, at 11 o'clock In the forenoon, to show cuase, if any they have, why the said Ad ministration should not be grant ed. Qlven under my hand, this 22nd j day of June, A. D., 1911. < W. L. McDowell, Jud^e of Probate for Kershaw Co. Publlshod on the 23rd day of June, 1911, in the Camden Chroni cle. Notice posted Juno 22nd, 1911, on Court House Door. J. H. MOORE Contractor and Builder Camden, S. C. EtatlmAte.s furuished on all , classes of work, Wood or Briek. Hot In faction Guaran teed. Don't wait to look for A man, but 'Phone 187. The Camden Ice Co. We beg to quo?.- the public the fol lowing prices or. vce Jelivered in >iny quantity ever ten jaa nds: 50 lbs. and over at 40c per hundred. * 1 Quantities under 50 Il? at 50c per 100 lbs. Ice sold at ice l?c>*. :y- 5c per hun dred less than above prices. ?We solicit ycur .xitror age and guar antee the promptest and most efficient service. ?? Mciee K. M. Kennedy, Jr. W. Y. Bauskett 0 .f ^ U J ubUU? <!lW^ 7Tom Dv, yi)ocFcoII*xr Ok> You will not only he .pleased when you buy Hard ware from us, but AFTERWARD. Our brands of Hardware are known, reliable brands and will stand hard wear. When your hardware wears out come buy your new things from us. You will get your money's worth and our personal guarantee that what you buy will stand the test. A. D. KENNEDY A New Shop! We have opened a first-class Wheel wright, Blacksmith and General Repair Shop. If you have an old buggy we can make it as good as new. If you have a horse cutting his ankles or forg ing give us a trial. We also builn and repair log carts. A1J we ask is a trial. SIGN PAINTING A SPECIALTY Gradick & Gradick Opposite Little's ~ S. Ct