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f The Greatest Rubber INTEG V ____ THE greatest word in the wnoie lexicon c Commerce is NOT "Service!"' It is "INTEGRITY!'' Because, that term embodies Good-faith.?Depenc ability. ?the Intention to play fair, at any cost, as well a good Service. Its essence, so far as business is concerned consists in living-up to the last letter ot that Americanisir ?"The Square Deal." It demands from its practitioners not only a du respect for the Rights of Others (whether they be stron enough to enforce these Rights, or weak enough to be a the mercy of the strong) but goes further. i It implies a charitable attitude toward those wel meaning persons who see "Rainbows, and who canm live up to promises they really intended to keep. An old-fashioned Virtue is this "Business Integrity, -sometimes crowded clost3 to the Wall by that moder idolatry called "Business-Expediency." But,?there being something MORE than Money worth striving for. in Business-Expansion, (as well a Money) this old-fashioned Virtue lives on. thrives and floui ishes, in many quarters, like the Foik-Songs of a Natioi that never die. May we here pay tribute to "BU3INESS*INTEG RITY," wherever it abides, and, - with all due modesty, r ? CLAIM it as the W tch-word whi. h has ruled Goodrici Activities over 47 vears of Rubber Manufacturing, Selling and DELIVERING? ' I 3 UT,?does this Policy of Business-Integrit \ l-^ pay, in Dollars and Cents?" the Cynic ma U inquire. From even that cold-blooded standpoint we ma; answer (to the growing youth of this country) YES!it HAS paid even in material Success. ?Witness the Goodrich growth from a very sma 4,Acorn" indeed, to the 90 Square ACRES of Floor Spac in the largest Rubber Facie eg of the World,?at Akron,?re quiring 15 Square ACRES of Window-Glass alone to ligh these Goodrich Factory buildings. ?Witness the Tire Oat pat of 1015 which, if th Tires were placed fiat on the ground in a row, would react more than 1,hOO Miles,? from New York City to Omaha ?although Tires are only one of the 207 lines of Rubbe Goods made by Goodrich. ?Witness the present Staff of 18,147 People, wh< produce the 120.000,000 pounds of Rubber Goods, manu factured, marketed, and shipped, during the year, b: Freight, from this Goodrich Factory, in addition to th< 10,000,000 pounds manufactured and shipped by Express from . ame Factory during same period. Contrast this Goodrich Rubber Goods Output, witl the total Imports of Crude Rubber into the entire Unite( States, during 1015,?viz:?172,068,428 pounds,?and th( total WORLD Consumption of Crude-Rubber for sam< year,?viz:?142,000 Tons, or 281.000,000 pounds ! Then, who shall question that the Goodrich Watch word and Policy, of "INTEGRITY FIRST" pays, even ii material Results. i I ft rr rrrr s*r3fSfc$38rPj?i *f rrrf |? >??! 1 A Quarter Section, on\y, of Ine Gi I I I I initiative* of the Age have been developed in GOODRICH Laborttorio#,? group of b JRITY? an< ?behind the t ?This, exclusive of the Good-will, Prestige, and Public from 47 years consistent practice of such a Policy, which may v, more, in personal satisfaction, to each Goodrich Stockholder, eac 1- and each loyal Employee of the B. F. Goodrich Co. 3 But, "How does this Concern YOU, the Consumer?"?yoi It concerns you, first of all, as a proof that Square-dealing I, and Business-Integrity PAYS,?even in Coin of the Realm, i. It concerns each Parent,? and the Son and Daughter of ea demonstration of the fact that the modern god of "Expediency, 0 that all the brilliant feats, and dexterous manipulation of facts, i g "Expediency" are needless, for permanent Success. # it It concerns the Consumer of. or the Dealer in, Rubber Go that, in dealing with a House of Integrity he can TRUST the Sta !- and Trade-Marks, cf such a House, implicitly,?can save Time >? abandon that costly and unpleasant Watchfulness which is necessai anything under the old Law of Caveat Emptor, (let the Buyer bew 11 n 3 'IT J HEN, therefore, the largest Rubber Factory in \/\/ year Experience in Rubber-Working) and 47 years ? t Good-faith demonstration, and Square-dealing. T (. can*i buy BETTER Fabric Tires, at any price thah Goodrich Fabi moderate ^Fai'r List"^ price,? you prices as hi ah as those cnanjecnro? other can rely upon this:? The difference in price is then a REAL Saving. It is the Cnsk Value, to you, of dealing with a House whicl its Watch-word through 47 years of Rubber Manufacturing and S never yet sacrificed Principle to Profit, nor Good-faith to Expedient J Then accept thi s S A VING which Goodrich Integrity brir y you buy the best Fabric Tires in America, at the following "Fair L 7 i"i ( ? h?? \ Goodrich "Fair-List" f BLACK "BAREFOOT" SAFETY-TREA k _____________________________________ r 30 * 3 ) c i c. 30 * 3*5 j Ford Sizes f 32 * 3% m m m l 33 x 4 , 34 x 4 36 * 4% ' 37 x 5 - - * 38 x 5% - ^ ooclrich Rubber Factory,?at Akron, O.,?the LARGEST in th yawl i n Tf f "r* *' i =? uildipgi purpoiely Uolated, and remote from the Fact* J the r Tire Confidence that flows flnnrlri ell be worth as much VJVUvll h enthusiastic Officer, i now ask. TIGHT i r, Straight-thinking,I rek 1_J "fil .ch Parent,-as a vivid at the expense o " is a false god,?and Goodrich ? ivhich pass current as Rubber, are ther lived. ods because he knows Through t tements. the Products "Pep" to Car-A and Trouble and can Dollar invested, rily involved in buying More than rare). Tires were made the total extent Of that 12, made and sold u Yet, - Tire the World (with a 47 made &>?$! otBudness-Inlegrily. Fabrj(, ^ Z Tir/?Z thi-v Dealers! at the 1 fiooetter quality, yon L Goo v. ' i has made "Integrity"' . Selling, and which has .?* ^PL :y. U I* Tir< igs to you every tims y JL V fou ,ist" prices: ; / 1912 C , ? . 1913 ' r 1914 1 1 ^ 1915 Theso Cha ? to the thinking 1 Prices ? Goo IWo ; HI 1 (MO A A types< the fam01 ( 3>lo.4lf Bicycle Tire. tie /IC "Integrity *P 1 D.^D Treatment of Co ^99 fift ing this largest weU as on Truck $22.40 $31.60 fl% fen'cn Stretch*!? $50.60 but BREAK it j I That is tl Integrity of Pun 4 r e World,?with more than 90 Square / ???^ >ry I* r* louse ch "Barefoot" Tires * * * in weight, and close grained,?because itively free from inert substances or Hers" that give excess Weight to Rubber, f Liveliness, Springiness and Endurance. Safety-tread Tires, of black "Barefoot", efore Lively, Springy, Clingy, and Long- i heir high Pneumatic quality, they give ,etion, while stretching out Mileage, per, in a way that sets Users thinking, j ; 200 different Makes and Brands of Auto ; and sold in U. S. A. last year, 1915, to of about 12,000,000 Automobile Tires, j ,000,000 total Tires, the B. F. Goodrich Co., j ncfoiirth. J -1 s are only one of the 267 different lines odrich Rubber Factory, ates why Goodrich Best-in-the-Market a be, and are, sold to Consumers (via owest price in America per delivered Mil? * - - _ 5rice-TTst on left column and seel i i drich Truck Tires :j J* ACEMENTS of other Makes of Truck' 33 with Goodrich Truck Tires during last r years were as follows:? hange-overs to Goodrich 3,590 "/ , 6,357 10,725 " " " 14,000 nge-overs to Goodrich tell their own story '< 'ruck Owner. - - -- . drich Bicycle Tires :E, in America, the B. F. Goodrich Co; asthe^rstand la rgest Maker of Pneumatic icycle Tires, developing, among other is "Thread-Fabric" Tire called the Palmer : " of Construction, and Square-Deal in nsumers and Dealers, results in our holdbusiness in America on Bicycle Tires, aa Tires, -and Automobile Tires. , t a sample of black "Barefoot" Rubber to- ! from your nearest Goodrich Dealer or anch! a thousand Times, to its extreme limit. fou CAN'T I le sort of "SERVICE" which Goodrich jose and Policy, translates into. t / HE B. F. GOODRICH CO., Akron, 0,j j' / ( Kj Hf USSR iBflffl J?? &M lUiW m bphvp llnad-sad-gad-Hdy ^cres of Floor-Space