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) V THE CLINTON CHRONICLE Thursday, October 12. 1961 '‘Hometown America” And National Newspaper Week The year’s national promotion. October 15 to 21. highlighting everybody’s newspaper to everybody, will be launched under the apt banner, “Your Newspaper — Heritage of Truth, FYontier of Freedom." Nowhere more in America, than in Home town America, is this slogan so true. For it was the early newspapers—single sheets at first—which sprang from the grass roots of this nation, which heralded the story of Truth and became our first Frontier o4 Free dom. Hometown America—what is it, where is it and who is it? Well, first of all its those pleasant places where life is pleasant, like it used to be. Its towns where most folks know each other and most of them are friends. But its small towns which no longer are Sleepy Hollows for they are up and do ing, and they’ve become affluent — grace fully. And they are small communities, where, after the Bible, the local paper is most read. Let's focus the spotlight specifically on Hometown America and we’ll see that it consists of those places under 25,000 popu lation and the people who live there. They are small towns which may lie rural, or ur ban. or suburban. They’re tht hub, the trad ing centers, of the areas which surround them. There are literally thousands of these small towns. By definition each is small but put them all together and you have more than half the population of the United States. To be exact, there are 99,624,612 people who call these towns Home. And they really are prosperous. According to the best aut hor- ities, they have a total collective income of $157,217,000,000. That is 47. per cent of the total nation income. These folks save a lot of money, l>ut they are spenders, too. Last year 'Ney made re tail purchases which amounted ut the stag gering figure of 86 billion, 326 million dol lars. Now, that figure represents 40 per cent of the total retail sales in this country. Most of that generous spending, which helps so materially to keep this country so prosperous, is generated by the advertising which appears in Hometown newspapers. Small town newspapers actually are the basic advertising medium for these 99 mil lion folks. There are about 10 thousand small-town newspapers across the country, and they get into way over 27,million homes. There isn’t much doubt about the fact that the strictly local newspaper, the Hometown newspaper, still is, and always will be, the best reading buy in town. How About Patriotism? “What’s Happened to Patriotism?” That striking — and chilling — question forms the title of an article in the current Reader's Digest. The article is condensed from a speech made by Dr. Max Rafferty, Superintendent of Schools at l^a Canada, California. And his opinion is that we have, in effect, been making patriotism obsolete. He says: “We have been so busy educat ing for ‘life adjustment’ that we have for gotten to educate for survival. Words that America once treasured as a rich legacy, that once sounded like trumpet calls, w e have allowed to fade from the classrooms and the consciousness of the pupils; ’Liberty and Union, now and forever, one and in separable. . . ‘We have met the enemy, and they are ours. . . ,’ ‘Millions for defense, but not one cent for tribute. In too many of our schools you can search for these towering phrases in vain." He adds—and this is certainly a matter of the utmost significance: “Patriotism feeds on hero worship, but education dur ing the past three decades had deliberately debunked the hero. The quest of the Golden Fleece has been crowded out of our text books by the visit of Tom and Susan to the _ __ ft ZOO. In sum, in too many cases our schools em phasize the trivial, and minimize the vital. Unless that trend is reversed, the nation will face the darkest of futures, in which standards will wither swiftly away, cheap material considerations will outweigh all others, and we will have neither the will nor the ability to survive the attacks of a determined and dedicated enemy. College Choir Slates 26 Concerts For Year The Presbyterian College robed Live And Learn ProfessorTaul A. Samuelson, author of a textbook on economics that is regarded with special favor Ly “literal” students of the subject, is lowering his sights, we note from c hoir will ifiU singing engage ‘The W’orld At Work” page of Barron’s fi- ments in 26 Presbyterian church-; nancial weekly. ;on dUrin * 1961 ‘ 62 C ° nCert ^ “In 1948,” the magazine reports, “he heldJ 80 ^ conductor that price increase of less than five per cent o( ^ wjdely acclaim^ student a year constituted mild inflation that ‘need choral group, today announced a not cause too great concern’.” In 1955 he schedule which opens on Novenv reduced the figure to three per cent, in 19o8 fore congregations in s^t,, ( aro he settled for two. and last March cut the and (Borgia and into Flori figure to 1,5 or two per cent. “If Mr. Sam- da for the annual spring tour uelson continues at that rate,” opines Bar- Dr I’atte utilizes 32 male ron’s, “bv 1970 he will te advocating ( l e - voices in developing his program ’ • t> !of sacreo music and worship and dining prices.” ’‘presents the choir to the churches But after all. conservatism is gaining on,in an hour-long service for mor- u\\ frnntc nin K or evening worship 11 The 1961-62 concert schedule ^features 16 performances inj According to the National Education As-1South Carolina and five each in . , ■_ , ■ . r - iGeorgia and Florida They in- sociation, the nation s expenditure for ele- 1 mentary and secondary education in the 1960 school year was $16,476,135,000. This represented an increase of 153 per cent in 10 years. Babson Discusses Unemployment elude: November 19—-Kingston Pres byterian Church of Conway) (morning), Lake City Church (evening); December 3—College Ga , Church (morning), Ander son Church (evening); January 7—Abbeville, Long Cane Church (morning), North Augusta. Fair- view Church (evening F ebruary 4—Summerville Church (morning), Columbia. Fastminster Church (evening); February 18—Atlanta's Peach tree Church (morning), Marietta. Ga., First Church (evening); February 19—Decatur, Ga . Co lumbia Church (evening); Feb ruary 25 — Gaffney, Limestone Church (morning), York, First Church (evening). March 11 — Florence, First Church (morning), Camden, Be Mrs. W. M. McMillan Loses Brotlier Mrs. W. M. McMillan has re turned from Pensacola, Fla., where she was called because of the death of her brother, John Lawton Nichols Mr Nichols d ed Thursday at a naca! hospital in Pensocal aft er several years of declining health Services were held Mon day in Pensacola and burial was in National Cemetery there He is survived by his mother, Mrs Bettie Moore Nichols, of Waterloo; his wife, Mrs. Opal Nichols, of Pensacola, Fla ; three sisters, Mrs. R E Reyn olds, of Asheville, N. C ; Mrs. E. B Baity, of W'inston-Salem, N. C., and Mrs. McMillan; four brothers, DeWitt Nichols, of Waterloo; L C Nichols, of Orangeburg; Thomas Jack Nich ols, of Hollywood, Fla., and Ju lius A. Nichols, of Pacolet. PC And Davidson To Vie On Saturday Presbyterian College, hungrily seeking its first victory of the year, will try to break Its series deadlock with Davidson College when the Blue Hose stalk the Wildcats’ home grounds this Sat urday afternoon. The 1961 version of the “Battle of Presbyterians” will be played against a background of nine previous wins for each team, with one tie game thrown in Game time is 2:30 p. m. These rivals have a long string of close, exciting battles fought between them since 1951, PC has squeaked ahead of Davidson in total points, 115-111, with six of the nine tilts decided by four points or less. Presbyterian has taken the last two scraps by 7-0 and 25-21 scores, but the Wildcats will seek revenge with their most highly regarde team in years Davidson has topped Catawba, while fall- 1 ing to Furman and dropping a close match to rugged Citadel, i The Hose go into this meeting looking for their first win after j three defeats at the hands of Fur man, Lenoir Rhyne, and Wofford. Bobby Joiner of Macon, Ga.. still ranked among the top ten pass ers in the nation by NA1A, will carry Presbyterian’s hopes into the coming contest. He has pass- , ed for 389 yards on 32 comple- 1 tions to date. Miss Wilder To Attend Home Coming Queen Miss Delle Wilder will serve as sophomore attendant to the j homecoming queen at Furman ! University on Saturday for the homecoming activities. Miss Wil der is the daughter of Mr. and I Mrs R. P. Wilder of this city. OFFICE SUPPLIES CHRONICLE PUB. CO. Use The Chronide Want Ads Babson Park, Mass., October 12—Many people are puzzled when they see unemployment riding along at a high 7% of the labor force while em ployment keeps reaching one new peak after an other They see in this situation an indication that there is really the germ of a depression un derlying the present recovery boom in business The reasons for high unemployment in a time of employment are, however, not menacing. They are due to the natural population expansion and thegda Church (evening); March other related factors. jg—New berry, Aveleigh Church WHY UNEMPLOYMENT STAYS HIGH (morning), Greenville, First For one thing, some producers and retailers I Church (evening); April 1—Char- are pricing themselves out of business Many lesion, St Andrews Church (mor v ^ investors are of the opinion that Hthor is chiefly to blame here But aSoally, each group in the econo my wants more and tries to take in additional money by raising n ing) 12 — Winter prices or wages The result Con-1 Church surners buy fewer goods ning), Orangeburg, First Church (evening). Spring Tour. April 11—Way- cross. Ga , First Church (eve- -.Ifc, Park, (evening); 12 Brae r *\! I ton. Fla Fir»i Church (eve ning); 15 Ft Lauderdale, Fla . venant C h u r c )\(morning). West Pa'rn Beach. KJa , Memori al Church (evening); 16- San ford, Flu. Church (evening); 17 —Barnwell. First Church (eve ning, tentative) Shaylor Walters, State Train ing Liuon Associate, will lead a conference on Associational work at West End Baptist Church, Newberry, on Thursday, October 19, at 7:30. A business session will also be held by the executive Training Union Committee “M” night plans will be discussed Pastors, directors, and asso-l LAURENS DRIVE-IN THEATRE Ph. 23541 Laurens, S. C. chants lay off clerks, manufa turers fire production worker* It is a vicious circle, with all groups helping to keep the spiral going Taxes, too, can cause unem ployment in a round-about way defense, social security, old-age [tensions, foreign aid, farm subsidies, and road building are never-endlngly heavy Such taxes -r I pn J Cn n ii>rt>nrt> make many employers so angry they take it out on labor by reducing staffs At Jo31100 CnUrCIl Foreign imports are another issue Ixiwer pay in Japan, Italy. Germany, and other nations per mits those countries to export to us all types of products at prices that our manufacturers cannot meet, even after Import duties. But if' we were to raise such duties, the nations would be alien ated and would turn to Russia Hence, almost every store w carrying some imported goods When you purchase them, you are actually put ting some American wage workers out of a job Finally, many of our manufacturers are either building new plants abroad in low-wage countries ciational officers in the Reedy or are adopting automation Retailers construct River Association are urged to huge ktiper-markets, install self service These i make every effort to attend changes, of c ourse, throw more wage workers out of employment CURBING LABOR COSTS Lalxir costs are one of the biggest headaches lor management. When they go soaring year after year, it becomes necessary for employers to c ut hac k personnel totals in order to keep a safe margin of profit. Chiefly responsible for the ex orbitant advances in wage rates are union lead ers, who have to win big raises for their members in order to keep their own jobs (many union lead ers make $20,000 or more). Such leaders can force the workers they represent to agree to un wanted strikes and unreasonable pay demands by a standing vote. Hence, Congress could help work ers and consumers—and basic employment—by passing a law making all strike votes subject to secret ballot The U. 8 Department of Justice should be urg ed to prevent monopolies In advance by discou raging unnecessary consolidations. Such com bines, usually to raise prices or cut production costs, nearly always mean layoffs for some Would it not be fair for stockholders to allow a period ol time—agreed on In advance—after a con- suldiation before raising prices or discharging any employees? SHORTER WORK WEEK NO CURE-ALL It would seem simple to cut back unemploy ment by reducing the work week to 35 hours, but here we have the danger of encouraging more for eign imports It would help the employment sit uation greatly if more workers took advantage of social security and retired at 65 This would apply, too, for older employers and company of ficials There might be a substantial reduction in unemployment in the younger age bracket if more young men and women were sent to college In conclusion, it is my feeling that the funda mental difficulty lies in the fact that both our em ployers and our workers are "at war" with those of other nations. Until the pay rates and working conditions of foreign workers are brought up to| healthy and reasonable levels, the economic battle will be an uneven one Meanwhile, we must all abide by the Golden Rule and avoid economic vio lence on the home front; strikes are too often only legalized wars WED.-THUR. OCT. 11-12 First Run—In Color “TWO LOVERS" Shirley Lawrence McLAINE HARVEY FRIDAY OCT. 13 $54.44 CASH DRAWING! “FOR THE LOVE OF MIKE’’ —In Color— Richard Basehart—Stu Erwin Rex Allen 2 Big Features Saturday! “RING OF FIRE" —In Color- Outdoor Suspense Drama —Also— WALT DISNEY’S “SIGN OF ZORO” 2 BIG FEATURES SUN., MON. A TUBS. "THE WILD ONE" MARLON BRANDO —And— •LIFE BEGINS AT 17’ CLINTON, S. C„ THURSDAY. OCTOBER 12. 1941 Jhp (Hinton (Utirmtirlr Established 1944 Jaly 4, 104 - WILLIAM WILSON' HARRIS - Juac U. 1955 PUBLISHED EVERY THURSDAY BY THE CHRONICLE PUBLISHING COMPANY tabacriptton Rate (Payable la Advance) Out-of-County One Year $3 44. Six Months 32 00 One Year $4 00 Second Cleat Pottage Paid at Clinton, S. C. The Chronicle seeks the cooperation U its subscribers and readers — the publisher will at ell timet appreciate wise suggestions and Uadfr advice. The Chronicle will publish letters at general Interest when they are not at a defamatory nature. Anonymous communications will not be noticed. This paper Is not responsible for the views or opinions sf its correspondsots. AMERICAN PRESS ASSOCIATION Now York. Chicago, Detzrit, Philadelphia about this question; "Free theft insurance. That's what my neighbor says he gets by combining his regu lar residence fire policy, fam ily liability policy, and resi dence theft insurance all in one Homeowners Policy. Dees this package policy actually save !•% to M% to I urn?" WIN - LOSE - TIE Hear The Football Prophet Saturdays 12:15-12:30 On 860 WLBG 860 \ 1.000 WATTS Pre^i ictions Of This Week’s Games Sponsored By Young's Gulf Station NORTH BROAD ST. ( LINTON, S. C. The business that builds better communities! Insured Savings and Loan Associations like ours are the nation’s largest source of home loans. When you save with us, your money ... in addition to earning excellent returns for you . . . helps develop our community. Start a savings account with us, soon! Citizens Federal & Loan 220 W. 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