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Thursday. October 22, 1953 THE CLINTON CHRONICLE * 1 Charlotte Girl Homecoming Queen ] riage Seven I (continued from page 3) : awards went to Mrs. Norman Sloan! land Mrs. John Jordan. Mrs. Jasper ! Rowland kept floating prize. Mrs. James E. Wolfe entertained Wednesday afternoon at Lakeside country club assembling players for eight tables. Guests included her club members and other friends from Laurens and Clinton. As the guests arrived they were introduced to the hostess’ aunt, Mrs. H. E. Cobb, who has recently moved here from Orlando, Fla., and her cousin, Mrs. Marvin Abrams, Jr., who is now making her home in Laurens. Millti-colored dahlias, chrysan themums and roses added attrac tiveness to the club rooms. Mrs. John L. Mimnaugh was pre sented visitors’ high score award and Mrs. Murphey Timmerman club prize. Consolation prize went to Mrs. Lloyd Smith of Laurens. When cards were laid aside the hostess was assisted by her mother, Mrs. H. H. Wheeler, in serving sal ad and sweet courses. Elaborate plans are being made for Homecoming at Presbyterian col lege on Octobr 31. The highlight will be the football game between Ca tawba and the Blue Stockings, with alumni meetings and social func tions on the program. MISS JACKIE HART, of Charlotte. N. C.. will be crowned as queen at half-time during the game. i Mrs. Gary Lehn and Mrs. George Frady entertained Tuesday after noon at the home of their parents, Mr. and Mrs. C. W. Anderson, with a bridge party^ Colorful zinnias and marigolds were used in the hall. In the liv ing room pink and white dahlias and daisy chrysanthemums blend ed with the color motif and the din ing room roses shading from pink to red were decorative. At the conclusion of the pro gressions Mrs. Frank Ramage and Mrs. Chris Adair, Jr., were pre sented score prizes and Mrs. W. P. Jacobs, '3rd, kept floating prize. Later a hot plate, sweets and tea were served. Assisting in the courtesies of en tertaining were Mrs. Anderson and Mrs. C. W. Cooper. NOTICE FOR PAYMENT OF 1953 CITY TAXES Notice is hereby given that Town Taxes for the Town of Clinton are due and collectible from October 15th to December 31st for the year 1953. The tax books are now open at the office of the Town Clerk and Treasurer and will remain open up to and through December 31. A penalty of ten (10?t) shall be added if said taxes are not paid on or before January 1, 1954. The levy for current fiscal year is 53 mills; 15 mills for current operating expenses, and 38 mills for interest and sinking funds on various bond issues outstanding. \V. B. OWENS, City Clerk and Treasurer Members <4 her bridge club met on Thursday at the home of Mrs. F. P. Thompson in Laurens for lunch eon and a number of afternoon games. Several Laurens friends joined the group for the buffet luncheon. Two tables were in play with score awards going to Mrs. Thornwell Dunlap and Mrs. D. O. Rhame A variety of tall fliowers in mod ernistic arrangement decorated the hostess’ home for the occasion. RENEWED RUGS When the pile of a rug becomes matted down through pressure, it can be brought back to normal with a hot iron over a damp cloth, after which it should be brushed vigor ously. Repeat this process several times if the pressure spot persists. . . . for the SECOND YEAR IN A ROW! ^ ft- The News and Courier and The Charleston Evening Post have taken top international honors for their newspaperboy promotion pro gram again in 1953. \ » Not content with their peak accomplishment, the publishers of the Charleston newspapers this fall began offering $2,Q00 college scholarships, open only to their carriers. Stress on scholastic excellence is thus added to an already full program of training, competition and entertainment. Boys throughout the state may share in this newspaper program. Letters of inquiry are invited and it sent to the address below will re ceive immediate attention. f"***~—. Jfrto* and 134 Columbus Street Courier Charleston, S. C. Quality Meats Our Specialty! Center Cut PORK CHOPS ib.65c Tasty Boneless BEEF STEW ib 49c Quality ROUND STEAK .... ib.65c F resh DRESSED FRYERS • it. 53c Country Style—Our Make j PORK SAUSAGE ib. 55c Fresh Country S. C. LARGE EGGS .. doz. 69C SPECIAL DISCOUNT ON Vz BEEF FOR FREEZER THE COUNTRY MARKET YOUR MEAT DEALER SINCE 1923 Telephone 98 STOP RUSTY RED WATER c MICROMET 10 POINTS I for •». 2 Effective Advertising 1 • , The South Carolino State Chamber of Commerce is this I week sending to retail merchants and others in its member ship throughout the State "TEN POINTS FOR NEWSPAPER l ♦ ADVERTISING" which have brought a high measure of suc cess, prosperity and profit to a big retailer who spends a large I portion of his advertising appropriation in good newspaper copy. 1 :: ♦♦ I !H THE RETAILER’S 10 POINTS ARE: 1. Advertise regularly. Every issue of the paper takes my story to its readers. s' . 2. I make every ad look like mine. Years ago I adopted a distinctive style and have stuck to it. I use plenty of white space; my ads are never hard to read. 3. I put into newspaper advertising a definite proportion of my gross sales. I fix this at the beginning of the year. My rule is to make it 3 per cent of the previous year’s gross, with more if special conditions justify it. 4. I brighten my ads with frequent illustrations—either humorous or practical. 5. I am careful never to over-emphasize. When I make claims, I back them up with reasons. Then when I really have an unusual bargain people believe me when I “whoop ’er up a little.” use G&Ojbt FOR Fill FOiDIR WRIT! TO CALOON, INC HAtAN MROMC, FITTSRUROM JO. FINNSYLVANIA 6. I think advertising all the time. I buy goods that will advertise well. 7. I get good display for my ads by seeing that the copy is in the newspaper office in plenty of time. I do this by having a definite hour to write the copy. 8. Whenever possible, I carry nationally advertised goods that are advertised in my home paper. I fea ture them. Sometimes they give me a smaller mar gin than fly-by-night concerns, but I find that I sell faster and make more money in the end, besides pleasing more customers. 9. I always plan my window and counter displays to link up with my newspaper advertising. Each helps the other. 10. My salespeople back up my advertising. They often help with suggestions for it, and I try to see to it that they always read it. — FOR CONSISTENT RESULTS USE — The Chronicle ‘An AAA Newspaper Everybody Reads’ Titmr* ‘mm mrntiir ¥ w mr m h y i > h m stetnnattaiseji