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»% Pa** Four THE CLINtON CHRONICLE Thursday, August 3,1950 4 MY CHILDREN MADE ME WANT TO SCREAM! A W«mli»s f Grow«-iipi A Regular Chronicle Feature your p 1* iHort W*«y "< Children a t ptay a r a i«>t MtwraNv noity •—♦hey hav# an •bwndanea e f haalfhy, happy •nergy. If you 4on'f faal up to fining in fha fftle ♦olhi’ fun, patiance ihort, and ’gat on your narvai", you 1 owe it to tha youngitat* — and to yourielf — to do »omc- (hing about it. Read what Mr$. C. M. Henry, a voung Rogerivi He. Tenn., mothar or four, did . . . "For two years I suffered with fas on my stomach. I couldn t steep at night. I would almost smother and have to sit up in beef. I was weak and nervous. The chil dren made me want to scream avery time they made a noise. ’’I had heard so many people lay how much good Scalt's Indian River Medicine has done for them, I decided to try it. After the very first bottle my appetite was very food, I could eat anything I want- ed and I started gaining weight and feeling better. I think Scalf s Indian River Medicine is the best Stomach medicine there is." RIGHT, Mrs. Henry ! You are among thousands who have dis covered an amaxing "difference" In Scalf s Indian River Medicine. Hs blend of 22 of Nature's herbs fentfy and without laxative effect cases stomach discomforts, perks up appetite so you may get erer- fy-giving vitamins the way Natv^e intended — in the food you eat. H you lack energy due to poor appetite and gassy stomach dis tress, get Scelf's Indian River Medicine right away and see how promptly it may help you eat bet ter, sleep better, feel better, and enjoy life's rich blessings. Scelf's Indian River Medicine is gwaran. teed to satisfy on very first bott'e •r money refunded. Don't accept less assurance then its 4|.Year Test of Time. Ask for it by neme at any drug store. Babson Believes Continuous Advertising Fine Investment By ROGER BABSON helpful farm living with a different emphasis in each instance. Diversi fication of crops is to be found on each farm usually with one or more main cash crops but with other crops or forms of livestock for additional income. Among the main cash crops for the group are cotton, tobacco, fruit and truck crops, beef cattle, | dairy cattle, and small grains. Where (world. All newspapers, regardless of! livestock is being grown, pastures, other great institutions of learning, j grazing, and feed crops have a prom- Babson Park, Mass., July 27.—I s j 2ei are highly educational. Unlike: inent place in the farm programs. In have just been reading a most in- however, they are not endowed and practically every instance a soil con- ieresting advertisement of a great must b e self-supporting. Naturally, j servation district farm plan has been steel company. In effect, it consti- I wha t keeps a paper going is its ad-! prepared as a guide in proper land tutes a report of the progress this j vertising revenue. Everyone should i use. Most of the farms in the group company has made in its production , he ip on as a c i v j c d u ty. | are mechanized, and the home are of steel plates for ships, bombs and ^ Service Rendered By Press ! equipped with modern labor-saving other war materials. This company Newspapers are vastly more im- conveniences. Family canning bud- has nothing whatever to sell to the p 0 rtant to retailers, manufacturers i gets provide an abundant supply and general public, but it chooses to buy and t h e city itself than merely in- i wide variety of fruits, vegetables, considerable newspaper space to give creaS ; n g sales. All kinds of civic and and meats for the family diets, and the people some most encouraging \ soc j a i organizations rely upon free I plenty of fresh vegetables, fruits, facts. ! notices of their activities. We‘all | dairy and poultry products and meats Reliance and Returns have more of a stake in the business The public has come to relv upon of advertising than we realize. Our advertisements. In countless, in- papers not only give us the news stances people make it a practice to 1 each day but the growth of our read the ads first and the news stor- cities depend upon the prosperity ies second. Naturally, there is some'of our local newspapers. Washing- waste in advertising; but 90 per cent I ton certainly owes a debt to all news- to the good. The merchant j papers whether editorially they are i ot it is j who pays the bill for advertising ex- ' pects his ad to “pay its way.” The ' return in merchandise sales per dol lar spent for space is carefully ; patched. In certain types of copy featuring the sale of shoes, dresses, and various i other articles of consumer goods, a i merchant thinks he can determine •for"-or •agin” the Administration. Successful manufacturers are car rying cn a most sensible campaign of paid publicity with no chance of now getting their money back through immediate increased sales. I hope more local firms will take advantage of the opportunities to advertise which are offered today. 1 an hour after his store opens lor! Yes. I am optimistic for advertising , business whether or not the adver- for those who will stick to it “rain tisement is a success. He fools him- or shine.” Sensible, continuous ad-, self by trying to do this. Statistics vertising is the best investment that' show that money spent on one daily! there is. i newspaper advertisement will be a Advertising and Taxes factor in increasing sales for a pe- Merchants who cut down adver— at this time mistake. Not is produced. The members of the Master Farm Families are active workers and leaders in community agricultural, civic, and religious affairs. The I. M. Smith family, on line between Laurens and Newberry was included in the Master Farm Fami lies honored in 1947. COMMERCIAL PRINTING This completely equipped combi nation Newspaper-Commercial Print ing plant can serve you better. Our goal is to give our customers the kind of service they want—to give Clinton a BETTER NEWSPAPER. CHRONICLE PUBLISHING CO. THE CHRONICLE pletcly Coven Cllnvoa s Trade Area for Advertisers la No SabatitaRc for N< paper Advertising 1 SAW IT IN THE CHRONICLE" riod of some months ahead. Don’t Worry About Korea Many believe tha tthe consumers goods industries must now fall of and arc curtailing advertising. I j cannot necessarily agree with this position. Whatever happens in Ko- 1 rea, the vast machinery of manu facturing and distributing which makes up our great retail trade must be kept running. Newspaper adver tising is the best means of making this possible. Besides. I am more op timistic on the international situa- I tion than I have been for some years; The Koreans will get such a punish-1 , ment that it may be many years be fore Russia gets some other satellite to try the same stunt. Too many readers accept the newspapers as a matter of course, j Newspapers are, however, as im portant to their communities as any municipal conveniences and other families Named services. Probably no single item would be missed more from our daily lives than our local newspaper. A| 1 newspaper is the greatest buy in the Clemson. July 22—Names i tising appropriations are making a great only do all merchants now need more sales, but those who advertise; now get more attention when their competing merchants are not ad vertising. Now is the time to adver tise. i One of the best ways to avoid the “boom or bust’* policy would be lor, Congress to allow a special tax re duction as in incentive for five-year, contracts for advertising expendi-J 'tures. Then instead of merchants spending freely good years, with; very little left for lean years, the ad-j vertising appropriations would be spent over a five-year period. This , would do much to keep business on an even keel which is what we es pecially need today. Nine Master Form In South Carolina YOUR f YOUR t ■ out SICK?! ■ A CHANCC % TO SERVC you/ COOPER MOTOR CO. Phoot SIS West Main Street ■mi TIHfllmEN OII4 HEAT WALL-FLAME METHOD TT T. C. Johnson Co. Plumbing, Heat and Electrical Contracting 1 * Nowadays, you want to know where your fuel dollars are going! Equip your home with fuel-saving Timken Silent Automatic Oil Heat-then you’ll be sure you are getting your money's worth from every drop of fuel. Owners’ records show the Timken Silent Auto matic Wall-Flame Oil Burner consistently saves up to 25fo or more on fuel. Vo« can enjoy these proved sav- ings—and the finest in clean, convenient comfort, too. PHONE US TODAY for free survey and estimate. drug «f Mil FOR YOUR Listening Pleasure JOANNA MILLS MAKERS OF WORLD FAMOUS JOANNA FABRICS PRESENT . WAYNE KING AND THE ORCH. EACH SUNDAY 2:30-3:00 P. M. 30 Minutes of Uninterrupted Music AND NEWS OF INTEREST FROM JOANNA OVER WLBG And Then On THURSDAYS Joanna Stores The Cloth Shop, Lad and Dad Shop, Mom and Sis Shop, and Grocery Store \ PRESENT “HOBBY LOBBY” FROM 5:30 TO 6:00 P. M. TWO GREAT SHOWS FOR YOUR ENTERTAINMENT of nine 1DS0 Master Farm families for South Carolina have been announced joint ly by The Progressive Farmer mag azine and the South Carolina Agri cultural Exten*.on Service. Simi.ar recognition and awards were made to 15 South Carolina farmers in 1928. to seven farm families in 1939. and to six farm families in 1947. These selections and awards have been rotated between states since the practice was started in 1925. The families were selected for this honor after having been personally visited and carefully considered by officials of the sponsoring organiza tions. Their achievements in farm ing. homemaking, and citizenship were studied, scored, and compared with those of farm families nominat ed from various counties in the state. The 1960 Master Farm Families will be introduced and honored along •with the previously named Master Farm Families at a special “Master Farm Family*’ program at Clemson on August 16 during Farmers’ Week. Later, when local arrangements have been completed, each family in the 1950 group will be formally pre sented a Master Farm Family plaque and honored by their friends and neighbors in their respective com munities. Representatives of both the Extension Service and The Pro gressive Farmer will take part in these meetings, and the plaques suit ably inscribed will be presented as lasting symbols of the high achieve ments in fanning, homemaking, and citizenship attained by the families receiving them. Master Farm Families are not se lected at random or by guess. They are measured by a definite 1000- point score card. The 1000 points are grouped under four main head ings as follows: Family and commun ity life, 225 points; operation and organization of farm, 350 points; bus iness methods and ability, 150 points; and home and farmstead, 275 points. ' Each of these main headings is brok- len down into subheadings and a def inite number of points assigned to each subhead. Recognition as a “Master Farm Family” has come to be one of the highest and most cov eted honors which any farm family I : 11 The farms and farm homes of the vide excellent examples of good farming practices and wholesome. Dr. Felder Smith Optometrist * Read The Chronicle-Your Neighbor Does ROGERS ■ • .*• . TRIANGLE PLAIN FLOUR 10 LB. Q 1 _ BAG OIC WALDORF TOILET TISSUE ROLL 8c Everyday Low Prices Save You More! FANCY ALASKAN PINK SALMON, tall can 43c SILVER LABEL BLENDED TEA ‘A? 27c 1-2 Lb. Pkg. 51c DOLE DELICIOUS FRUIT COCKTAIL, No. 1 tall 23c BREAKFAST OF CHAMPIONS WHEATIES, 8 oz. pkg.... 15c HEAVY WAXED PAPER CUT-RITE, 125-ft roll 23c HI-C REFRESHING ORANGEADE, 46-oz. can 31c VAN CAMPS i-Lb- PORK & BEANS 10c ARMOUR’S STAR SMOKED EXTRA LARGE JUICY SCNKIST HAMS it. 69c LEMONS 12 TO 18 LBS. AVERAGE WEIGHT W HOLE, SHANK OR BUTT END CENTER CUT PORK CHOPS, Lb. .. 79c Fancy Western Stewing Baby BEEF, Lb; 35c Rib or Brisket # V 0' U. S. NO. 1 WHITE POTATOES, 10 Lbs. . 39c FIRM CRISP ICEBERG LETTUCE, 2 heads . . 23c