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—V*' . ’ v * - ■• ' :• " ' " / PAGE EIGHT THE CLINTON CHRONICLE. CLINTON. S. C THURSDAY, MAT 12,1927 w, : ^ “ Renew Your Health by Purification Any physician will tell you that “Perfect Purification of the System is Nature’s Foundation of Perfect Health.” Why not rid yourself of chronic ailments that are undermin ing your vitality? Purify your en tire system by taking a thorough course of Calotabs,—once or twice a week for several weeks—and see how Nature rewards you with health. Calotabs are the greatest of all system purifiers. Get a family pack age, containing full directions. Only 35 cts. At any drug store. (Adv.) TO ALL HOLDERS SECOND UBERTY LOAN BCSBC NOTICE OF REDEMPllCN All ouUtandtas Second Liberty I .nan 4 per cent bonds of 1927-42 (Sec •mi 4’§)' and all ontstandins Second Liberty Loan Converted 4 *4 per cent bond* of 1927-42 <Second 4^4’s) are called for redemption on November 18, 1927, purruant to the term* of their iaaue. Inte-eat on all Seeond 4*a and Second 4^4’» will c^ase on aaid redemption date, November 15, 1927. Holders of Second 4's snd Second 4 will be entitled to have the bonds r(deemed and paid at par on November 15, 1927. Such holders may. however, in advance of November 15, 1927. be offered the privileire of exchancinK all or part of their bonds for of'er interest- bearing obligations of the United States. Holders who desire to avail themselves of the exchange privilege, if and when announced, should reddest their bank or trust comparfy to notify them when information regarding the exchange otfer- ir.^ Li received. Further information may be obtained from any Federal Reserve Bank or branc : \, or from the Commissioner of the Publit F.bt. Treasury rtc'a-ttnrnt. Washington. A W. MELLON. Secretary of the Treasury Washington, May 9, 1927. Babson Park, Mass., Aprl 29.—Ro ger W. Babson, in his copyrighted weekly interview, today discusses the retail situation. He shows the great growth of chain stores and deduces lessons which independent retailers should heed. His complete statement is as follows: Retail Outlook Statistics show that the retail trade is holding up in volume in most sec tions of the country. Carloadings, ev en after deducting coal loadings, are about up to last year; bank clearings are head of last year; ;and chain store , sales are beating all records. This > means that the volume of retail trade is holding up and is therefor^ very satisfactory. 1 say “very satisfactory” because a chart of retail trade shows that the past two or three years have side lines or become distracted by out- been about 25 per cent above normal, even after allowng for an annual growth. Of course, this is due large ly to (installment sales, but it is also due to the fact that wages are good and that there is very little unemploy ment. As the wage worker spends most of his wages, there is every good reason to believe that retail trade will contnue good, as long as employment holds up. t Although the volume of retail trade is good, yet profits are small.* As I talk with merchants in different sec- | tions of the country, they complain of I declining profits. This applies to the t large merchants, like the great pack ers who are doing business on only a fraction of 1 per cent profit, and also to the small merchants, many of whom are operating today at a smaller prof it than they have fot many years. WE ARE READY To serve you with Horse Feed, Dairy Feed, Chicken Feed and Fresh Ground Corn Meal. We al so buy Grain in exchange for any Feeds that we sell. Come to see us—inspect our place. A welcome awaits you. Farmers' Exchange T. J. BLALOCK, Prop. Next To Milling Grocery Co. CLINTON, S. C. ness has been cured by just gettng the manufacturer or merchant to.be on hand when the mill or store opened, and stay there until closing time ar rived. Too many merchants spend too much time during the day in their au tomobiles. The most successful mer chants leave their automobiles home for their wives in order to avoid this temptation during working hours. Independent merchants should con centrate on *their«bukiness and not be come involved in outside affairs, es pecially such outside affairs that re quire capital or time. If you can not beat a man in your own business, you can not beat him in his or somebody else’s business. Therefore, retail mer chants should concentrate on their own business and not get mixed up with *■ side ventures, clubs or other distrac tions. Independent retailers need fear no competition from chain stores if they will sell goods of the right qual ity, if they will be on the job person ally, see that the trade is rendered the best service, and if they will keep down overhead-ao as to keep down prices. Volume will then take care of itself, and in fact, constantly increase. Profits will then again be satisfac tory- Unless one is willing to qualify on these three points, he had better f invest his money in the securities of a successful chain store company and work on a salary than attempt to go into business for himself. Importance of Advertising There may be some lines of busi ness which can get on without adver tising, but this is not true of merchan dising. The chain store organizations GUM-DIPPED TIRES Wear Longer W E recently were given the tremendous advantage of having the tnammoth Firestone factories brought to us. In Tire Educational Meetings we were shown, by means of motion pictures, charts, tire samples and complete engineer ing data, the details of Firestone tjre design and construction—mm! how Fire stone and Oldfield tires and tubes are made in the world’s most efficient and economical rubber factories.' Firestone pioneered the original low-pressure tire and it practical by Gum-Dipping. The ixfikion pictures showed ua how the cords of the cared*' are dipped in a rubber solution, thoroughly saturating and insulating every fiber of every cord with rubber. Simple demonstrations an^ tests illustrated die great advantage of this process, which supplies the extra strength to withstand the extra-flexing strains of low-pressure construction—on# of die reasons why Firestone Gum-Dipped Tires are establishing rf mueaG 4 *4 With a constantly increasing volume, | once thought that they could get on such as is enjoyed by the chain stores, without advertising, but they soon WHAT DO P. S. JEANS DO? A Word With the Old Folks Elderly People Art Learning Importance of Good Elimination. r tf the later year% of life there i« apt to be a slowing up of the bodily functions. Good elimination, however, is just as essential to the old as to the young. Many old folks have learned the value of Doan's Pills when a stimulant diuretic to the kidneys is required. Scanty or burning passages of kidney secre tions are often signs of improper kid- ney function. In most every com munity are scores of users and en dorsers who acclaim the merit of Doatt'a. Ask your neighbor! DOAN’S "Ji 5 Stimulant Diarotie to the Kidneys > Co.. Uts, Cheat.. Buffalo. H. T. the department stores, and the mail order houses, this declining percentage of profit can continue for a while. With the small independent merchant, however, the situation is different. His overhead expenses, including rent, wages and taxes have greatly increas ed during the past few years. It is essential that independent retail mer chants be allowed a fair profit. The independent retailer is the common soldier in the great industrial and commercial army. Unless the retail ers are protected, our great system of distribution will break down; manu- facurers will fail to get orders; wage workers will be thrown out of employ ment, and a business depression will be inevitable. . Economically, we are all brothers together, whether bank ers, manufacturers, merchants, or wage workers. Either all of us must prosper, or all of us must suffer. As no one group can prosper long at the expense of any other group, it is up to all groups to help one another. Lessons To Learn The study of retail statistics shows clearly that success in retailing comes from three things: (1) Quality, (2) Service, and (3) Low Prices People demand goods of a right quality. This does not mean exclusive goods any more than it means cheap goods, but it does mean honest goods of an hon est quality. Merchants who are at tempting to hold their trade by buy ing and distributing poor merchandise, are making a great mistake. In this connecton, it is interesting to note that the most successful chain store companies are constanly improving the quality pf their goods. Many chain stores, which originally sold only the cheapest merchandise, are now han dling the best., Next to quality, people demand ser vice and attention. The desire for at tention is a bffsic instinct, of human nature. Everyone likes it and is will ing to pay for it. Courtesy, attention BBd kindliness are the best factors for obtaining trade. Service is the main point emphasised in the training schools of the chain stores and de partment stores. Independent retail ers may well learq this lesson from the chain store organizations. The third factor necessary for suc cessful retailing is volume at low pric es. When merchants raise prices as business faRs off, they are doomed for bankruptcy. The constant aim of ev ery successful organizatoin is to re duce prices. This applies to manufac turers, merchants and all others. The determinate of the most successful chain stove organizations to constant ly reduce prices has been as great a factor in their success as has been their ability to buy cheaply. As quni ty, service, and low prices have made the chain stores and mail order hous- ,es prosperous, so these same three qualities can make any independent merchant successful. Frankly, these factors are the basis of Henry Ford’s stores in Detroit which are causing such commotion in retail circles. Hard Work Necessary For Sateens In a -recent survey which I have made of retail conditions, 1 find that many retail 'merchants are not work ing as they should, or as they used to, or, perhaps it may better be said, as their jj^thers did. Gradually, the independent merchant has allowed the overhead to climb-up too high. Grad ually he has passed his own work on to others. As a result he finds him self surrounded by many more em ployees without a corresponding in crease in business. Merchants in this condition should immediately clean housce and again go. to work them selves. The first step toward business success is for the Merchant himself to he at the store when it opens in the morning, and to stay there until it closes at night. Many a sick buai- learned such a feat to be impossible. The great mail order houses today are not only advertising, but are having display* exhibits throughout the coun try, which is the most expensive kind of advertising. Different lines of in dustry find different classes of adver tising the most efficient. For in stance, the manufacturer of an auto- moble finds that an advertisement in a magazine with a great national cir culation is very efficient. Other lines have found that outdoor advertising on nationally controlled lighted bill boards within cities, is very profitable. Statistics indicate that the local newspaper is the best medium for re tail merchants. These statistics fur ther indicate that most retail mer chants should advertise more than they do. Money, however, can be wasted in advertising as well as in any other way. Here again merchants should personally attend to their ad vertising and not leave it to some sub ordinate. Success or failure often de pends on the character of the adver tising. Merchants who are now strug gling in business should make a care ful study of advertising iii their spec ial line. Informaton concerning such may be obtained from their trade or ganization secretaries, and other sources. The advertising managers of newspapers are always glad to help merchants in this connection. General Business - The winter has been disappointing to certain sections of the country and certain lines of industry, but taken as a whole, we have much for whicn to be thankful. During the most of the winter, business has averaged above normal in volume, although, as above stated, profits have been de clining. The winter is usually a try ing time for most lines, and conse quently, now is the time to cheer up. The birds returning north and the trees beginning to bud is'a sign that spring is at hand. WKh the Babson- cart standing at 9 per cent above nor mal, every merchant should take heart and enter spring trade with a re newed interest. Let the retailer keep in mind that upon him depends the welfare of manufacturers and wage workers. Let. him not think only of himself, but remember that the pros perity of the entire country depends on his integrity, industry, efficiency and desire to be of servee. - (Copyright 1927, Publishers Finan cial Bureau.) Low Cash Prices OLDFIELD TIRES 30x3 Fabric. ■ 30x3% Fabric .. 6.85 30x3% Cord ... 7.35 29x4.40 Balloon 8.40 32x4 Cord 13.40 31x5.25 Balloon l£.35 33x6.00 Balloon 18.35 OkHAhM Tubes are such unheard-of md^age records. We learned why the Firestone Balloon Tread gives extra safety, comfort and long wear. We were shown why Firestone, from the very begin ning, designed and continue to use the round Balloon Tread, minimizing “shoulder breaks”, so destructive to tires. Excess rubber at the edges of a Balloon ^Tread is wasted—actually detrimental to tire mileage. In the Firestone Tread die ^nall units and sharp projections are scientifically placed to permit ecsy flexing, resulting in extraordinary ^-riding comfort. Come in and let us put a set of these Gum-Dipped Tires on your car—you forget about tire trouble. Qualit higher than ever before—prices lowest in history. Buy now! WeCanServeTooBetter and Save Yon Money j E. W. FERGUSON West Main Street Phone 119 TEST O’ TEN ANSWERS 1. Marquis de la Falaise de la Cou- draye. . 2. Jazz. 3. Mary Todd. She was bom at Lexington, Ky. 4. Dresden is the capital of the Re public* of Saxony. It is noted for its fine porcelain. 5. The Declaration of Independence. 6. “One out of many.” It is used on United States coins., 7. It is a hell in the dock-tower of the Houses of Parliament, London. 8. No. It ia a precedent established by George Washington. 9. Thackeray. 10. The New York World. 1 0 0 0 0 10 0 0 0 0 ! 0 O 0 0 0 | “NON SILBA SED ANTHAR” Any person desiring in formation as to how toil obtain application for™ 3 membership in the In visible Empire, Knights of the KU KLUX KLAN, address' P. 0. Box 261, Clinton, S. C. ITS time TO TURN YOUR THOUGHTS TO THE SELECTION OF Gifts For The Graduates Of course you want to make your gift something that will be useful and practical, something possessing beauty and attractiveness. HT • • Bring your gift problems here and you will find it an easy matter to make proper selection. WE SUGGEST: Lovely Boxed Stationery, Fountain Pens, Pencils, Graduation Books, Memory Books, Pen and Pencil Sets, Bibles, Monogram / Stationery, Engraved Visiting Cards, and scores of other appropriate gifts. Gifts for June Brides BE SURE TO SEE OUR OFFERINGS , ^ <g« •v Chronicle Publishing Co. STATIONERY AND GIFT DEPARTMENT S i \ 4 % f I ’X ,1