University of South Carolina Libraries
THUMPAT, AUCUCT 1^ in» fl CLINTON CHROMCLK CUNTON, 3. C. End of Eighth Week of Campaign Finds No Change In Issue ICE CREAM SADLER-OWENS PHARMACY striking advance in motor lubrication M OST motorists realize the importance of a film of oil be twee i moving parts of metal. Drivers are reasonably careful to main tain this lubrication. But there are times— for instance, after the motor has been stand ing idle—when it has been impossible for several minutes to get a fluid between moving parts. Even the best of the old type oils drain away from cylinder walls and bearings, leav ing areas which are practically dry. Then comes the dreaded grinding of metal on metal, which works serious harm—and harm that Over three years ago the development of a new "Standard” Motor Oil was teg^n. A new principle in lubrication was brought to light. To make assurance doubly sure, "Stand ard” Motor Oil, in which this principle has been embodied, was not put on sale until it had been tested in scores cf cars and trucks of the best known manufacturers. Compara tive trials were made in all weathers, on all sorts of roads—same cars, same drivers, same routes, again and again. Lubrication tests showed that "Standard” Motor Oil did not break down under load or high tempera tures as compared with the leading old-style oils. Better piston seal with "Standard” Mo tor Oh. led to an increase of 3% to 10% in power. Hill-climbing tests proved this. Gaso line mileage increased by an average of 12%. Oil mileage increased 27% and even 35%. Motors ran cooler. There was less oil leakage. Less carbon formed. Carburetors were adjusted to leaner mix- 7 Advantages cJ Quarter a Quart STANDARD OIL COMPANY (New Jersey) 64. STANDARD' MOTOR OIL CARBON N |