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IF I , I B. JORDAN, Editor. n< ffibwhsiirtptlons?By the year |l.flO j nr IB cents a month for less than th |H year. All subscriptions payable ev In ail ranee after January 1, 1911. Advertisements?fl.OO per Inch sh ;;n?r the first insertion, subsequent . Baaertions 50 cents per inch. Legal SMirertlsements at the rates allowed ve By law. Local reading notices *t,bu 10 eents per line for the first inser-' tton, md 5 cents per line for all H< ? 1 H ...... ' " ' _ if luoriiivuo, uiim ni tUIl*K traces made for three, six and twel- vo ^ a months. Write for rates. Obitu thi arise, tributes of respect, resolutions cards of thanks and all notices of a personal or political character i foi are charged for as regular adver-! . tising. Contracts for advertising not j1 subject to cancellation after first lai Insertion. flu Communications?We are always fslad to publish news letters pertaining to matters of public interest. We require the name and ad- tin dress of the writer in every case. No . article which is defamatory or offensively personal can find place in oar columns at any price, and we are not respousible for opinions ^ expressed in any communication. nQ DILLON, S. C., SEPT. 29, 1?10. ^ PENNY WISE. ed ' X Editor Dillon Herald: Why don't you advertise in The j Dillon Herald? er S Because the people know that ^ these spread-eagle advertisements in its columns is nothing short of ga a fake. Can fool you once, but th never again. While the merchant i of v whose goods advertise themselves i . saves the customers the expense of r navinar fop tho ndvf>rtlsu>mpnt<> That 1^. never materializes when you inves- h< tigate what has been told In print- j 8? ' er'a ink. Yours truly, . X. Y. Z. ! It is our rule to throw i\nslgned 6 I ag communications Into the waste bas- i ^ ket, but this communication from "X. Y. Z." is published for obvi-j ous reasons. The first inference1 a the public draws from the commun-: s | Ication is that "X. Y. Z." is a moss- ; o | hack. He is not a community build- t< er. He cares nothing about the de- j tl velopment of the community. He j M live* w<*tlie farm 'lf- His business ; oi is ??nth ot. But evidently fc bei AreggW^o *on Herald's adver-, tc tis? maklr ^l8e he would not J tl know tdey were "spread-eagles" or p "fakes." But why does X. Y. read The Herald's advertise- j cg ments? He does not advertise him- ; a self but he is watching his competi- j ^ tor?he wants to see what bargains ; . i a* his competitor is offering. That Is i >?v isi j icuuu iuc puuii'j reuub , ^ them. If the advertisements of his i pr ? impetitors were "fakes" he would ! ^ care nothing about them. The fact \ CO hat he takes the trouble to write . ' la: j- editor of The Herald an annony- i our communication is sufficient lint- *nce that the bargains offered T. X. Y. Z's.' competitors are caus- | L,i I CI mg him. some uneasiness?has giv- I on him a mild attack of "brain jtr <torm." I**4 Bradstreet's commercial agency tr t 1 uf \ssued a statement some months ago I D to the effect that 70 per cent, of j the merchants who failed in busl- j nesa were not advertisers. They did i pi u . - . - - t>vt uvuevt) m aaverxiBing. Jno. i11 Wannamaker, the merchant prince o] \; of America, says his fortune was made by the judicious use of print- < or's ink. Wannamaker has spent | s1 f millions of dollars advertising his 1 business, but he has never adverUsed except through the newspa-' perl A certain popular breakfast ^ food establishment recently paid, J Collier's $5,000 for one issue of a ( J ""age advertisement. There are \ JOtes of other successful establish- i J I *4 ments In the country that spend , J from $10,000 to $100,000 every i J year In advertising. These estab- \ llshreents are among the largest and| J most successful business concerns in J America. The department stores in ! & the several large cities maintain at; J a tremendous expense separate and J distinct "advertising departments" j J that are theAeery bone and sinew j of their busJUss. In the city of ^ ItjoiamDia them are two department J stores that spend thousands of doll- ^ ars every year with the 8tate news- j ^ papers. Their names are familiar < to 90 per cent, of the white popu- , latlon of the State and their pat- j rsnage is State-wide. ( The Herald's advertising columns^ die not open to "fake" advertise- ( meats. "Fake" advertisements can- ( Mt find a place in The Herald's ( llumni at an* nrla* TK? u?. 1J'? I ? lvertislng columns are used by the rs oet reputable and sucoessful bust- co ?sa men of the town and a glance ne rer them will convince the public an at they are men who will back up iuj ery statement they make. Ex Fortunately the public does not rat are "X. Y. Z's." distorted and oft oloric view of The Herald's ad- coi rtisements. The most successful of siness houses in Dillon are The pa: ?rp.ld's largest advertisers and if coi lume of business counts for any- prt Ing "X. Y. Z." is invited t% hai jpect the freight records and see ne? r himself that the merchants who ter the most advertising receive the rui srest number of freight shipments yea ring the year. ?hc red There seems to be no limit to ^h e price of Dillon county real es- a 1 op< te. 30 pai The fact that five men have anunced themselves as candidates UU( r mayor of Newberry probably ex tins why Coleman Blease happen- . to carry his county. pn< tl'S Passing along the street the oth- pa< day we noticed a number of cof- Ev is stored in a local automobile soi irage. There seems to be some- <-'o ing suggestive in the combination tht automobiles and coffins. tei sio th? The Anderson Mail says it will yld its cotton if Senator Smith lys so. The Mail is reminded that tieorgla editor staid he was aiding his cotton and as he had a ev< irl named Cotton her father chased im out of town with a shotgun. nQ th. All that Dillon county needs to on lake it the best county in the tate is a system of good roads, ite ?ur representatives should be urged oci ) secure the passage of an act at ne lie le next meeting of the general asm< ;mbly authorizing an election upn the question of issuing bonds ?r such a sum as may be necessary > build sand and clay roads over Tb le entire county . n The attention of land owners is illed to the fact that 12 years ago (Jf Dillon county man purchased a . _ DIM aci ox tana ror *7 on. Shortly " terward a public road was built rough his plantation. Last year p? e worst part of the road was imoved with sand and clay, making the best Joint of road in the lin unty. Friday he sold his tract of ,|e| nd for $11,500. as \vr It is announced that the Coast ne will build a double track from ho larleston to Florence. The double noi ack from Pee Dee to Florence will > completed in time for the fall an afflc, and work is progressing eadlly on the double track from lchxnond to Pee Dee. If the luth's future is not one of great _ romlse why all this activity among le pioneers of progress and develpment? * It is gratifying to note that one , late at least has decided to take a * >ok into the methods of the express J ^ [ 1911 \ "EVERI'i f Urge and Roomy, 5? Stroke, a "The Lightning HI L in n>|{ular 5 pas.se ng? X four itoor 5 passe ngt f four door 4 pattM-nKf f I>erni Tonneau 4 pan * car, Tonnrau detachal f rertihle to Roadster. t PRICK $i; | let us give you de [ Bennett Hei r The Hardware, But y people. Agents Dill L CLIO, 8. - > i mpuiM. The North Carolina ilroad commlMion hue come to the UBJ nclusion that express companies j ed investigating also, and has; UL ounced its intention of regulat-|9fe 5 the tariff rates of the Southern {fcA press Company, so far as the :es aply to that state. We have .en wondered why the railroad m JT mui8sion of this state devotes all ^ its time to the railroads and LAJ Ks no attention to the express upanies. It seems that the ex>ss companies are looked upon as rmless little corporations that id no regulating, when, as a mat or Tact, their gross earnings 1 up into the millions every fAi ir. In the matter of overcharges :.e seems to be absolutely uo: [re**. We recall an instance 4 ft ere a package was returned to s'ew York shipper without being W J jned The return charges were cents in excess of the charges J'f d by the consignee. The local 1^^ ?nt was appealed to and he pro- IJL^ "ed his rate book and showed it the. charges were correct. Why it that it coBts more to send a y\ 1 :kuge from Dillon to New York M9S| in It costs to send the same g ^ | :kage from New York to Dillon? idently there is discrimination rnewhere. The Southern Express mpany is the largest monopoly of i state, but it receives less at- > itlon from the railroad commls- assvn than any other corporation in ? state. Why so? 6^. 0 Show Coming! >^5 The .Vinous Jnu-.es Adams T911 nt shows will exhibit in Dillon ery night next week, beginning >nday, September 26th. Performces will be given every night on a tauiui. iv>t uexi lO J. f. MCliRU- ^rv" i'b wholesale grocery. This e of the best ten-cent shows on e road and Mr. Adams has exhibd in Dillon on several previous! cuslons he, nor his excellent show, eds any introduction to the pubHe gives more value for the )ney than any show on the road, 9-22-2t 0 j?~ le Dillon Herald, $1.50 a Vear'j^?? IE PUCE TO B0Y?= MM'KRIKS is where you can get unpt delivery. Sometimes the ? - . i<bm wants to make a little extra Bparatlon for dinner and she ?c emIs a few articles in the grocery | e at once. Maleeby delivers orrs over the phone Just as soon it is possible to get the goods i apped and on the way to the 1 Ifc use. No orders too large and i ne too small. Deliveries made ytime during business hours. CHARLIE SALEEBY, 1| illon, S. C. t~ WMIIIHIIIMKMIIWllUmimiimiMWMIl fcS O. M. PAGE, C. K., * 01 Civil Engineer, Land Sur- * veylng and General Engineerlng, Draughting and Blue Printing. * Office over McL.aurin'8 store a 1 1 I in rr 30" m Powerful 1/tnK 'j* I|C Car," HUmIp ?r touring car, W j *1 | >r touring cat', >r touring car, Ai|f M-ngrr touring i Hi l>|p an?i con8n? Xu monatrntion. # ienethfft tu JQpUV11 WV| V 2 ury stud Wagon Mk| I 1 * . :- l?Ail.T W'ld _ i ? Fell ST Y] Of the correct Autumn "TOGS ? - j Everybody is invited to c suits, hats, shoes, oxfo | etc., whether you < j . merely to rri a^erat( STRSSSVSbros. AUTIAAQMC regard by making a personal spection of the goods which ; good enough to bear out i statements we have made c cerning them It is our aim first of all create permanent custom* not one time purchase and we believe that we c best accomplish that by g ing maximum value and s; i.! tat lsiacuon. w e are ( termined to do this and v W B TAATK IN OUR ADVERTISEMENT J TALK WITH A FRIEN Men's Fine Suits Positively the best values in town at $7.50 to $25.00 We will not exaggerate. We will i more than we can give. Rather woulc store better than we claim than tn r?? | want your confidence. j Morris j DEPARTMEr i^j frttf liiVr^iir^i "iiiv'^'lry' v? dkkiii-* L E Exhibit 1 1 " " for men and boys ^ znnrrz $ i rds, haberdashery, *"r*| come to buy or ,1 V 1 look not resist saying that we nJ ! we are now showing M > \w til i if ipparelfor |m r| hoys err .hown in M k -ire A oc confident ?2 t L ^5 ; cut uuciiiig better ^ for the money than you 23 elsewhere. These state- 3 f e made in all sincerity 23 thout an attempt to ex- ^3 ; in the slightest degree. S3 i satisfy yourself in this t 1 r ? 1 1 ?**VKlf XT wo r 111 strousc a bros. -5 ALTlMOM( "TO-TcTO 3 , JU.ST A?S WE WOULD D FACE TO FACE ^5 Boy's Good Clothes M The best to be had for the fli money M ' $2.50 to $12.50 {J sot lead yon to expect one bit (|J I u>. k.nn .?? C.J .ft lL:. 1*1 dt 1 n (, IMTC JVU IUU IU1U|(? II II1U IT! \t your expectations in vain. We OB Fass'f VT STORE. j|