University of South Carolina Libraries
? Cooperation For Si SSS^rw' ' The Problem. Complaints, individual efforts, politics, have neevr gotten results because the problem "is a business problem: namely, how to meet the law of supply and demand so as to get thebest nriees at the lowest cost of handling; that is, how the farmer may get a more reasonable share of the consumer's dollar paid for farm products., ^ 1. Is it the farmer's place to sell his product? If not, then he must produce at a lower cost or he * must reduce his scale of living. Economic production may be improved somewhat by better, more scientific methods; "but further reduction in the scale of living means less progress in education, good homes, good roads, social conditions, etc., which are now much below what they should be. It js aa-logical for the farmer to control the sale of his product as it is for the manufacturer or the miner to control the sale of his product. v 2*i Is the farmer entitled to a bigger share of the consumer's dollar? ; The farmer now gets, on an average, * { only a very small fraction of every dollar paid by the consumer for farm products. How can he get more? Only by controlling the crop until it reaches the consumer. That can be done only by united or cooperative effort. In Denmark, where cooperative marketing is followed, the far- ' mer gets 49 cents of the consumer's dollar. > i What Constitutes Marketing. (1) Assembling the product, (2) Grading; (3) Warehousing, (4) Trans- 1 portation, (5) Financing, (6) Skillful celling. Practically all of the work in- 1 ' luded under these heads is done by ^ somebody other than farmers, whom wo call the "middleman." Of course, this middleman gets al profits aris- ; ing from doing these things. Selling / in driblets rather than large quantities means lower prices. The farmer's ignorance of grading, which is now done by^uyers and speculators, results in more loss. Lack of proper "warehousing and financing results in loss in quantity and helps to cause rush selling at a great sacrifice. To sell skillfully requires knowledge of the product, cost of production, supply, demand, etc.* The individual farmer does not have this knowledge and can not command it. Individual Selling Is Poor Business. ? Why? Because? 1. The farmer is naturally more a producer than a trader or business man.: 2. Acting alone, he can do very little with the various steps that constitute marketing. As an illustration of how organized effort results in sue? ??* ^ -i-? CUSHJ.UI liHctliUlilg, lilt; IKllSSipill lUIlg staple growers have been able to borI Montgomery Gn COLUMBl 1101 Gervais Street 7S0 Kim wood Ave. 1108 Hampton Street THE STORE THAT SELLS FOR CASH FLOUR, BACON, LARD AND We carry Everything in the Groc to Please. Try Us Before You ? 6. % ' / frZX Jfeiart ; v m,.* -?> J * ? J- *-*' + * ANNOU The Arr Columbia's Smar Fall Appar< DRESSED Suits, Coati Dresses! Ling< and the new< accessorie "Store of Courte 1513 Man ? Columbia t I ^ U-.J-LUJH - -iiuiiiii'U ii iwi !i iijw n ' ! filing--An Outline ( i ' / C row through the War Finance Corporation $5,000,000 to finance their crop . for orderly marketing. There is now pending in Congress a j - -3-? ? 4. U. 4- 4 1%/v I Dili provIUlIlK liicti tut; uv;>tiuuiviii j shall lend funds through farmers' organizations. The advantages of such a law, if passed, can come only t through organizations of farmers. . 3. As individual sellers, growers compete with one another. j. 4. There are always some who j need to sell or otherwise get relief. Without organization, this "distress" selling hurts the market and the in- ^ dividual. Cooperation take care oi this. The real question then is, Can far- a mers get better service from middlemen serving their own selfish inter- s ests or from farmers' organizations a serving the interests of the farmer members. ' General Principles. There are three kinds of organizations: (a) stock corporations, (b) 8 combination stock and patronage companies, (c) non-stock cooperative t associations. Stock corporations are organized to draw dividends on money n invested. Stock and patronage companies provide limited dividends on money invested and sharing of addi- ? tional profits with patrons. The nonstock cooperative association has no money invested upon which to pay {n \ Jividends and provides equal risks and equal benefits for members. a The six main principles of the eo- n alterative associations are: 1. Organization on the basis ol g the crop and product to be handled. i 2-. Member^iip limited to grow- ers and landlords receiving the prod- > uct as* rent. V 3. A ./binding contract to sell << through the association all of the /< dLLU | For the convenience of Lexington county farmers \ I have opened a first class < seed house in the' rear of W. B. Redd's store, for- > merly my old stand, where I I will make a specialty of < buying and selling good } fresh field and garden seed. Particular attention given to Rye, Oats and Peas. Now have good quantity of Abruzzi Rye at $2.75 bushel. Also good supply seed wheat and oats. Come to me for your needs in all kinds of seeds. Prices right. / * t mm % milt m e* A. J. MAlHlAd. = > ocery Company [A, S; C. Telephone 2418 Telephone 3556 Telephone 2069 _ ; RETAIL AT WHOLESALE PRICES \ SUGAR OUR SPECIALTIES ery Line^ and Our Chief Aim is toy and You Will be Convinced r gMord(? . Apparel. f. rrrfA f&JA5 MniMn k ^ VAA 1 w ival of test Showing of b1 for well WOMEN 3, Blouses I Furs 9rie 3st in dress s at the * ous Attention" n Street t, S. C. nvtoiv; pi-uhi' t-d by each member. 4. Thorough grading and market- j 1 ng in' "pools", each pool made up of a ill the product of a given grade received from members. j t 5. The employment of skilled sell-| c ng agents to handle the association's' ' product. , j53 G. Non-stock, non-dividend pay-jt ng organizations. jt Tlic Crop Contract. t 1 . A mutual agreement to market ! hrough one channel, the association's narketing agency. 2. Each member to deliver all of I lis product to the association for sell- e ng. O jv. nig, ~ >eriod of time, and legal punishment f; or breaking contract. Pooling?How Done and Why n 1. The product of each member c issembled and graded, grades sepa- iJ ated from each other, and offered for n ale in large quantities or "pools" of h , given grade. . s 2. Advantages of pooling: (a) Accurate grading. 8 (b) Selling in large lots. 1< (c) Average price secured by skilled ellers. t (d) Orderly marketing rather a han/hurried dumping. (e) No competition from fellow b nembers. c Can It Be Done? P 1. Denmark, England, and other European countries have done it. li 2. California farmers are prosper- . e ig under co-operative marketing as ever before. y 3. The grain groweis of tlie West o re doing a $100,000,000 cooperative o marketing business. t< 4. Oklahoma has completed oranization for 400,000 bales of cotton, 'exas for over 500,000 bales, Mississil V r?n PVirvf-rt 'X< navt i wui x iiutu L YLES S $ Winner of First Prize at the for Seven Phone w 1511 Main Street JOB PRINTS Prompt S Expert Worl / The Dispa I ovln nrfnn The Aver Does not realize all that a Ba It is a friend?and then som A Real Is a financial institution that of the community it serves, for the solving of all the fina: tele. Saving the Fi No matter how splendid you may be, if you have not SA' will not bring you the rewar ried out, the man who has s behind your idea, is the one ^ Let Us Help TLa II?a \L me nume n< Lexington Capital, $50,000.00 Member of Federal R 1't" r-sJ.-t.-}' , M.'.i )ales, and North Carolina, Georgia tnd other states are now organizing. r>. ltight here in South Carolina he South Carolina Sweet Potato Association is succeeding on a cooperative >asis. This association has recently iccured reduction of freight rates for he future, and the ruling is retroacive, so that some $2,000 will be reurned to the shippers from freight >aid on the last crop. Summary. 1. The farmer needs and is cnitled to a larger share of the consumr's dollar.. 2. Cooperative marketing is a iusiness organization of farmers, by armers, for ^farmers. 3. The purpose of cooperative larketing is to substitute the merhandizing of products for the dumprig of products by (a) stabilizing the market, (b) lowering the cost of i andling and distribution, (c) selling killfully to best advantage. 4. It is non-stock, non-profit or-! anization, based on commodity, i?J egal and permanent, 5. The contract is a binding, mutual agreement to sell through the ssociation's expert selling force. G. Pooling the product results" in etter grading, better financing, less ompetition, and therefore better rices. 7. It can be done in South Caroina, for it is being done successfully j lsewhere. ! 8. Somebody else can't do it for ou. If you are interested in your \vn business salvation you want cope rat ire marketing,^he only way isj o go out and get what you want. A. B. BRYAN, Agricultural Editor, Clemson College, S. C. i it rr i i grapns iviaae at | TUDIO South Carolina State Fair Years ssSS 5227 M Columbia, S. C. <<>> THE KIND iT/** THAT f vj PLEASES iervice kmanship tch-News South Carolina age Man nk means to a community. Bank functions for the welfare It has machinery at hand ncial problems of its clien rst Essential r idea or how practical it VED something your idea i d it deserves. If it be caraved and whose money is who will profit most. You Save I itional Bank I, s. c. Deposits, $600,000.00 Reserve Association MMm?iJ*pp 1 ^ ?o? WxyMBPMW^^j*1? -s ?u *^-.'>H V ' SNAPPY NEW FAL For the man who likes in in quality and bio Special values i $3.50, $4.00 "d POWELL & FRE 1724 Main Street ill i I-! | Refrigerators? H Mf I McCray Refrigerators for every p ?*f pj stock, ready for shipment. Call an jj 1004 Gervais Street, Columbia, or 1 ftj pense, No. 449 for representative. ||| 5Sf Sh| 1 Southern Scale <! fiS / ' | Compan 1 E. W. CROUCH, Pres J-? Mf Mf nt a Arrrnc in r Li/\li 1 Hlw n/\ COMPAI 1403?1407 AssembI COLUMBIA, S. We Want Your We have opened a hardware stc bly Street and when you are in th to make this store your headquarb at home here and feel free to com even if you do not wish to buy. We are offering at attractive p munition, Farm and Garden Took lery, Automobile Supplies, Axes Fencing, Bagging and Ties, Field Will appreciate any orders rec< PLANTERS HA wJivirAi Columbia, S. < C. D. KENN Colombia, S. ( Special dealers in Coffees Coffees Roasted daily Rice Sob C. D. KENN1 "WHO'S YOUR D1 O*' VM/\y4 w* /\iU ^ TTf rv MA t xjy muuciii jxicLiiuua wc ic- a move teeth and live nerves or I fill the most sensitive tooth V with very little pain or bad ' after effects. Special attention to out-o: Baltimore Denti 1329 1-2 Main St. COLUMBIA, Look for Large Electric Sign a Exhibit at Staii Hours 8 to 8. Sundaj mm?mmmm?m?mmmmmmmm L HATS II dividuality 1W $5.00 | FMAN i Phone 5619 I ? % ' I 1 1 | V~ MM . ? iurpose carried in 0 n d see our Display at 11 :elephone at our ex- jg ^ h% ?!? MM . n? % I & Fixture | | lident. | t RDWARE MY ;| y Street c. -ii \ T| Business ' ; ' I re at 1403-07 Assem* |l e. city you are invited ers. Consider fourself e in and look around A * rices: Guns and Am- 4 5, Stoves, Pamts, Cut- ??^ and Hatchets, Wire 1 and Garden Seeds. * sived from you. : I RDWARE c. Y CO. 1 Teas and Sugars 1 at Cut Prices. rco. * ENTIST?" I h r * yjrjmj^m 'jju^^mjm f-city patients 11 Parlors S. C. Phone 586 ind Moving Dental I rs. I rs 10 to 3. I