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fuded. Means inced buyers who have been in the rr ind the public of pre-war prices. Sai i EFIRD'S CH Sale Started The Sale Started in Every Store in T 4 r Sale. Waiting and Watching the Hn ^ I Piss I No. 5 Straight Pins, per paper... ic ,v 5c Paper Pins, per paper 3c Value sale Host 15c Paper 13 r ass Pins, per pa $1.85 ?,er 8c *2.65 MJI>1>V TLES 50.95 I N?? .Midi, Phono or C. (>. 1>. Orders Ac...... .$9.05 I ceptod, No Hxi-hunges. '$9.95 I ' $12.59 Orox lUigs, 0x9, $6.95 anvas rubber g-c A limited quantity of Crex Rugs, size 6x9, chain sale price $9.05 tan calf nnd No mail or Intone Orders, Not Sent . 0f au sjZos. Out t\ O. I>. Kvery Sale Final. $3.45 ?1?SlldvS! KIIyKS!?$1 ? One big lot Silks, short pieces, remin black and nants of every kind, worth up to $3 $1.65 I , yard, all plied on one table, per yard during this sale $1.00 ? No Mail Orders. I nd Blanding Stree V;i> KC Nr. I j 50c Windsor Ties, reduced to ... .25c 85c Middy Ties 59c 65c SI.10 APRON GINGHAM, 15c - * | *?r . " ' ? *s t Domino Apron Gingham, perfect short snaths, 25c qualities, no mail orders, i 25c limit 20 yards' to customer 15c CHXI J>REN'S DRAWERS 10c ilso misses" 50 dozen Muslin Drawers, regular 35o ..A...$1.35 values, mostly small sizes, sale prlco now 10c Mto KI> d MIDDY JEANS > jquis^an^ Yard wide Middy Twill, best quality ' at 35c ; \H TO BE SANITARY RUBBER SHEETING 3-4 yard square "Kleinert Rubber ' ?*j ^ ' Sheeting 68c ; ... ...$9.95 4.4 yard square, "Kleinert" Rubber . ,|...$9.95 Sheeting 98c ..^...$9.95 3-4 yard square Lee max acid proof ! ,. .1 . . . $9.95 Rubber Sheeting 75c ! ] 1-4 yard square Lecinax acid proof ; , vidths A A Rubber Sheeting $1.25 $9.95 $9.95 IUIWEYK O/OTH i $9.95 Ilcst Abnorbciii Quality, 10 yds. to bolt $9.95 18-inch extra quality Antiseptic Dia $9.95 per Cloth ... .. $1.98 I 24-Inch Rod Diamond Antiseptic Dia $5.00 per Cloth ... $2.05 ! $5.00 27-ilich Red Diamond Antiseptic Dia $5.00 per Cloth ...' $2.98 $5.00 30-inch Red Dhimond Antiseptic Dia- ! $5.00 per Cloth $3.18 j $5.4)0 Practical ready hemmed Diapers, 27x $5.0o 27 per dozen $2.35 $5.00 COOi> BLFAOHED PETTI COATS $5.90 $1 value, sliRhtly soiled, with six inch $5.00 embroidered flannel. While the lot $5.90 lusts, special each 18c $1.50 Suit (taws, $1 $7.45 . '$7*45 Good Suit Cases, 24 inches, a standard $7 45 case. Chain sale price, each ....$1. ' $18.50 <*ox Run*, 9x12, $11.95 74 *5 V limited quantity of 9x12 Crex Rukh, 47','- chain, sale price $11.95 A Sale iarket for three weeks turday morning promt AIN SAL Saturday F he Chain and continoes i Market From Every Anj ndreds of Thousands of ] *1.65 SILKS! {SELKS!?$11.65 une lot Silks, consists of crinkled, georgettes, crepe de chines, taffetas, mesaslincs. plaids, worth up to $3:60, sale price 91.65 No Mail Orders. SHIRTING AND PSLAID6 Good Hickory Shirting 25c Hamilton Hickory Shirting 38? Riverside 27-inch Plaids . . .25c 27-inch Counterpane Checks 25? No. 96 fine Sea, dsland Sheeting ..25c Brandon L. JL?. Sheeting 25? Heavy Khaki Cloth 35? Best Overall Denim ....49c $49.54) DRESSES " Your disappointment turned into reality in this wonderful Dress Sale. Your fondest dream of a beautiful dress within tne reach of your purse is now made possible. Georgette. Trioolette. Beaded Georgette, Taffeta Dresses to $49.50, at a price 19.75 each SPORT SILK SKIRTS All Mollisons Silks, Lest of manufacture. Wholesale cost, $16.5 0 to $22.50. Efird's purchases entire lot for 33 stores. All to go at the small price of $14.5? Each Bflrd's Breaks the Backbone of High Prices and Places tne ikst Within Roach of Ui? Most Limited Purse. IvOOK AT THIS Beaded Georgette, plain Georgette, Tricolette, Taffeta, Crepe Meteor and Combination Dresses, extremely high class, many of which are $75 and $85; noinmg 111 uiu iui wuiui icsb uiuu $49.50; your choice at a price $24.75 ORr.*NT>nE DRESSES In all colors, styles, values up to $29.50, to go in this sale at a price, each $19.75 15c PODO TOILET PAPER Twenty rolls for $1.5( ONE COUNTER MI'SI;IN TEDDIEi Silk Teddies, Muslin Petticoats, $1.51 value. Special this Chain Sale ..$1.0) $7.95 jukI $9.95 Tricolette Over Blouses Special while the lot lasts, all colors at $4.9 One Tliou.suiul Voile and Lawn \V?ist All styles; values up to $1.50; specir each 98 One Lot 9He Children's Colwns Slightly soiled; to close out at ..48 One Special Ix?t $1.50 White MiddU Rllifhllv tioilcH nt n. low Tirico to cloi out .. I 71 ts V 4 ' = nmmmamummmmmnmmmmmmmmBmmxmmsmmmmmmm BEBSSBL B9HBHBH rSM yhh flHw|H w>. JHBaRB e?|0|PH |gg||^ At Everv * taking advantage of every op )tly at 9 o'clock the sale starts E LASTS F vloming At 9 :0r Fifteen Days. Far Reaching ?le, Grasping the Situation When Dollars, Which the Public Will N< I OXE IJOT $3.50 SMOCKS | To close out quick: Chain Sale price ?t <1.98 $2.00 MI1>I>Y BLOUSES | In all colors; special while the lot lasts ... t. . $1.00 \ 2.50 VALUE GOWNS s Low aad higli neck, lonv and short s^ee^ba. 'TPettleoats and Teddies. Special this sale <1.79 1 \ One Counter Muslin Teddies, Camisoles, Etc. $1.50 values; Chain Sale price . .<1.99 One Lot Little Boy Union Slip Overs 98c and $1.22 Suit j | $3.50 Mercerized Crodiet Bed QuiltsA quilt with a long life; special $2.45? ' 98c SILK CAMISOLES Lace five inches deep; Jap silk; col- \ ors flesh; special Chain Sale price, each " 48c 1 (inLDREX'S DRAWEES 19c PAD*. Good bleached Drawers; small sizes; 1 special pair 19tr 1 ONE COUNTER 75c BRASSIERS Two for 9Go I All sizes; fasten in back. Five Hundred Wash Jap Silk Waists$1.98 Value; all colors and styles; Eflrd'a Chain Sale price, each . . .$1 Several Hundred Silk Camisoles i With lace and insertion; $1.60 values; , leading; colors;; special in this sale, each, 79o ( | $2.oa VALJUE Sanitary new Feather Pillows, size- \ 17x25 incites to go in this sale two pillows' ,for $2.08 SHOPPING BAGS , 10 cent heavy quality shopping bags. Sale price So? | JO INCH. CREPE l)*fl CHINE $1.18$2.50 quality. All Silk Crepe do Chine, white, flesh, etc $1.18 j (No mail orders) 5. PAEMOMVE SOAP j : 15 cakes Palmolive, regular 15c size j soap, 9 to 10 o'clock each day of this sale .... - $1.00 (No mail orders) 32 INCH 2EPHYR GINGHAM 25c J, 32 inch tine gingham in plaids, beautl3 ( ful colorings, perfect short lengths & 4 5c quality . 25c ll IJTNGKRIE CREPE Mo Windsor lingerie crepe, white only 30c Fine welt pique -IHc ^ We reserve right to. limit quantities, js ROMPER CLOTH le 27 mcli romper jeloth, guaranteed fast ? .autoes. 50c values for \ ^ Columbia, S. * El: ^ ^ JD yg Sale ft At Every I Efird Store P B r?r* i t c*m 1 Liird otore i m >portunity that presented itself. Many W OR 15 DAYS I O'Clock Sharp f Preparations Have Been Made for This | i it Was Full Ripe, Thereby Saving | )w> Reap. |{ B t LADIES' OXJPORUS $1.00 PAIR - j || About 1,000 pairs ladies' and misses' Pum^ps and Oxfords, mostly 1 small sizes, sile price . .. ...$1.00 5 ^ j men's oxfokds $2.65 \ f, One table men's Oxfords in all sizes, broad last, bargain counter. I ?'1 per pair $2.05 I B high: qbade op?bdo $a.?5 i . 1 Men's high grade dark tan, gun metal and vicl Oxfords, values i P up to $6.00. per pair 4, . $3.85 r'J | * straw hats ii?:' Men's Sailor and Panama Hats, all new, fresh and best grade, I ] will be sold at almost half the regular value, commencing the ?"> morning of the sale and while they last. p SILK SlfXRTB N Men's $10 Negligee and All Silk Shirts. These are not fibre, but- fj pure siik, newest patterns, bought at almost one-third less than | ' regular, price, will go in this sale at......*? $6.45 r; KEAMLBSS SHEETS, $1.65 ' . -1 \ Courtland 81x90 seamless sheets, worth today $2.50, sale . . .?1.*5 [ ' (No Mail orders.) j MEWS HOSIERY |j Men's black Cotton Socks . *. .8c 1 Men's 35c seamless Cbtton socks, black, white and cordovan.14c ^ Mien's 65c mercerized Lisle Socks, black, white and cordovan 35c ' [ 3 pairs for .$1.00 j/j I $1.00 pure thread Silk Socks .i. ...... 79c , -,.y I LADIES' WHITE HOSE, 10c I 400 pairs Ladies' W^iite Cotton Seamless Hose, ,30c values, sale A price , ; . ... 10c 4 W $3.00 HOSE. $1.65 < :\ ' . ? 100 dozen each, black and white fine gauze all silk, full fashion Hose with lisle top, hosiery that has been offered this season up to S B. 33.00 a pair. Sale price $1.65 '* ^ 1 GLOVE SILK HOSE 60 dozen Glove Silk Hose, black and white only, $3.00 v ' '' slightly imperfect, at ^ I $4.00 HOSE AT $2.35 * Ladies' full fashion fine gauze#Silk Hose, in blac' , clocks, and white with black clocks, also self clock A ana ^hlte ^ stitch clocking; very special at and ; HOSIERY AT 1915 PRICES flj ladies' white cotton, seamless Hose ^ l^adies' 50c- white lisle Hose $oc ' Full mercerized lisle Hose with soam, aiVoL . . .S5o dovan . . V . . ^ [ .White und Ladies' black, seamless Hose ?^4Misses' white Hose, all sizes * ' Misses fine ribbed 50c Hose . .Misses' 65c fine ribbed Hose , i , . 45c GMORGETTE CREPE AT $1.35, 4 0 inch all silk ftc-nn. ?? ??- . - - ? ? wmie, black, navy and flesh; B I ?o r-n nnaJitv: for this woo It ?. . $1.3S 9 ^ ^ ] j;LO? quality plain GcorgeUe in all colors at.". . $1.86 y &>; COLORED TAFFETA $1.85 I 36 Inch colored taffeta . - ? 'J?*?* 1 *36 inch .Messaline in all colors ^ . . 1 |\ 1 * ^i^TtnvPL #