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I How, am i ?the G 1 ac i -< P^fTnHERE are 1,923,951 Autom L^" w I licensed, and running, in the U r > 1 Of these, 1,803,951 are ] tkchisive of Trucks, etc. f j More than 90% of them, or about 1 Wnaiic Tires. , * Each car will wear out and replace, one Set of Four Tires per year. Therefore, the interests of each Ca each Car-Manufacturer, each Car-Dealer, vitally and personally affected by the pric Burners. Because,?Tires and Gasoline are tl consumption in the operation of Motor Ca ? The Owner who used his Car 1,000 ! than he ivould have done, because of "the and Gasoline," received that much less ret I investment in the Car proper. The potential, or prospective, Car-* ! buy a Car because of "the high cost of Tire he who sells his Car and does not buy age high cost of Tires and Gasoline"?or he reason, stores his Car and does not run it di part of the year, is a direct loss to \ ?1st?Automobile Manufacturers,; ?2d ?Automobile Dealers, as a cla ?3d ?Garage Owners, as a class. ^ ?4th?Lubrication & Gasoline M; class. B But,?he is a greater loss to TIRE - f Dealers, as a class, than to any otners. Because,? ?Gasoline and Lubricants, for insta the Owners of Motor Boats, Stationary, an But,?Automobile Tires can only be s to the man who OWNS a Car, and who wear using it , o e o > i ^VERY mite that each Automob W automatic Sale of Tires to replao i j new Tires. But, all the Salesmanship, and al tinder the Sun, could not increase, by a sii sales of Tires beyond the number of Car ' 1 al - " 1 -f T_ /"> sumers, ana trie numDer 01 iviues eacn yearly. The Market for Tires is therefore lr * the number of Cars running, and the IVi Owner is induced to run yearly. Therefore, we opine that to promote greater use, of Automobiles, few better offered than markedly-lowered cost, TO C Tires and Gasoline. Just as we recognize that the only le; k open to the Tire Industry, as a whole, would of more Automobiles each year to Consume average Mileage USE, per year, of each Cs * That is why we favor the lowest Tires,?to Consumers, consistent with me quality and a fair profit to Dealer and Mfr. - ? i J>?? 3VTJS rittrAliJLlf. ? -V On Gerr Wilson and Advisers Agree to Gen- crvstaiiiza era! Principles of the Thereafter Communication. tent, offici the Unitec Washington, Ju'y 20.?President violations < Wilson ai:J his cabinet decided today Secretar; on tie general principles of the note i no eomple to be sent Germany renewing efforts I between tl to secure for American citizens pro- j a Grrman tection on t e high seas. | state dep: - The president r^au to the cabinet a | has been i tentative draft of the note. On its j ury e "'pari character and purposes there was | pec-?d wit: unanimous agreement and Secretary j natc of tfc Lansing was at work tonight vattii: : j be do!a " in more precise language the ideas} >ot set forth. I A -statem Members of lie cabinet generally i son. couns< . . preserved secrecy regarding the prob-! ccmmi^ioi able contents of the communication. J Orduna. v.-; It was made clear, however, that it \ Lansing awould not be an ultimatum or mak*? i inform-" tio1 threats as to the future purposes of I t of i the United States. : *iie attack. To Cut Off Talk. I Count v< At th? same time, they pointed or-: pmVassndo that it probably would have an air j m r<r : ia> of finality, curtailing the field 01 ciis- routine Mis cassion and negotiaticn arid plaein:; ; rettery Lrrn squarely on Germany tlie responsible- j ? "\ity- for any actions that might subse- j COXTIXO quently endanger friendly relations j of'the two countries. The communi- i cation will be couched in friendly i A ustrM^i' terms. ; iiiiu Today's conference ^vas devote ! j t samewhat t.o a discussion of what the j American peo; 1 illy want said and | London, done. So far as cabinet officers could j mans cont judge by p ;bMc expressions the nation j front and A has voiced insistent desire that the but a min honor and dignity of the United States Polish cap Abe upheld in t':e correspondence with This see Germany, but that a course be followed .nion, e' ft-'hich will maintain peace. land w:o i Why, GOODRICH jw saves G over $25,OC ? . *- _ xi.!- ^ Oblles nOW btate- su uus, liicii, lb a ica nited States. reason why WE initiated, Pleasure Cars?i.e., propagated, that Goodrich 41 ] List" Movement which we ,623,555, use Pneu- licly announced in the pres Jen. 31, 1915, and which ca , on average, about practically every Pneumatic Manufacturer in this Countr r-Owner as well as follow our lead and bring and Salesman, is prices down to a. fairer level - j /> :e oj Tires 10 Lxrnle two big items of oca rs. Miles less per year, high-price of Tires r | iKIS is also the re I urn from his entire | w^y some Tire M 1 facturers, who c Owner who fails to cr would not, "meet" is and Gasoline,"? BASIC prices for Pneun lin because of "the Tires (even though our "] who, for the same List" Propaganda obliged t irinff a considerable to make heavy reductions their former Lists) might en as a class. cusly suppose that 44 Goodr ss# * Tires have been cheapene Quality. as well cs in price. # anufacturers, as a Hence this explanatior the Public, to Cur-Manufactu Manufacturers, and Dealers, Car-Salesmen, Gar; and Tire Dealers generally) w2 deem it "good business tipp c?}T\ bp Qold to scil t.ie best Goccnch Tires i d?t?erMotors ever made, at the fzirest price ------ T T i <1 / 11 old, in the ultimate, iience, too, me ionowi 'S out Tires through ?We will cheerfully "Non-Skid" Tire, scld since (announced on January 31, 11 cry reduction in quality, in ; thickncss, or quality cf Rub ciher Goodrich Safety "Nonlie runs, mean? an cur higher prices current b: e that mileage witn Movement. , . Ar.d,?tills is further I ins Advertising, cvfon/? tV/'o Offer- mir evnor igle Tire, tne roici Jacturer. s owned by Con \Ve ask Car-Owners, ai sumer runs nia ClJ interest, to see that no "imj j ' o -vi, Goodrich Tires goes vnchalle ited inflexibly, to ^ . interests, for our own ileage which each Prop2ganda. greater Sales, and incentives can be ? GNbuMERS, for gitimate expansion ECAUSE of that ( be due to the Sale |-C ganda, every Car-' :rs, wiih a greater jLJ of Tire sized 37 x ir by each Owner. Tires, an average of about possible price for ?Every Car-Owner untenance of high make, now saves, through the an average of about $26.15 pe The >"ext Step. j Russians would turn and de nany's next reply and the : counterstroke, and news of th tion of public opinion j nation of Warsaw, followed by will depend 10 a large ex- umpnani entry 01 me uermai als intimated, the actior oI such scenes as were enacted a i States concerning future mysl and Lemberg would com of American rights. surprise. y Lansing said today that The German official statemc te report or' t e (encounter -inning its recital at tlxe norti ie British liner Orduna and 0f the battle line, records the p submarine had reached the 0f rhe German troops to withij irtmenr. An investigation miles or Riga, f en follow nstitutcd through the trcas- great ba..'e arc southward eh] [men: and a report is ex- zurther successes northeast o Esin a few days, but the d:s- saw, culminating in the cay te note :o Germany will no: Ostrolenka, one of the fort res signed to shield the Po'isii eai Information Knonsrh. Ti. acute peril of Warsaw is ent from William 0. Thomp- * tuated by t c Russian oflicia ?1 of the industrial relations munication, which says that < i. who was 0:1 board the columns are within artillery r; as referred to by Secretary{ the fortress of Xowo Georgiev i giving only a part of the to the capital from the northw i neces .rv to form a judg- only about 20 miles from it. he legality or illegali-y o! Immediately southwest c' t and less than 20 miles away, m Bernstorff. the German ' h- s fallen, and further soup: r. was a: the stare c --art- German cavalry are astride t r on what ve referred to as j portant railway from Raa-cm t siness. He did not see. Sec- {gorod. The Lubin-Cholm rail sing. still in Russian hands, "so fa: _ecRat? known, but the town of Lrhiu I POrSDIMJ has been captured cr is in da: JIl'SCOYITES* T.IXFS falling. The Russian commar chief has issued, through th mrns hem l"|> Their Ter- governor, an ord- r that in ca; Ass.tiiitv Asrainst the retreat the male population 'of iJu^siau front. 10 itUuiii -um u . - i:i | troopb. July 20.?The Aus*ro-Ge-r-j T ere has been a Hash of inue pounding the Russian ' activity in Flanders without a military critics say nothing; prec-iable change in the situatu *cle can save Warsaw, the ^ the British public is far more ital. I ested in the -South Wales coal ms to be the consensus of1 which, by virtue of Davit ven among those in Eng- George's flying ?... to Cardiff, heretofore have hoped the to have been virtually toataol ??IIIWIIIIIIIMHBMH?MM?BM "Fair-List" P: ir- Owners, y< )0,000 on Ti ana FairS I Made as alw< Tire y to L his I ?The same reli; I ?The same de ason I ?Nothing what our I e ^ ?? I materials or Qi hem I ?????? ^ one- i what reductions LCh" I H in Li 1 ^ that " to (of fabric construction) we have ?Every Cs: s possible for such quality. through the Goodri ng TEST offer to Consumers. about $14.70 per S< pay for any Goodrich Safety Other sizes i cur "Fair-List" price-reduction The l,623,c )15), v/hich when cut cpen shows Pneumatic Tires n< lurr.bcr of layers of Canvas, in Faid tor AJNY mai ber, v/hen compared with any cimpetinj brand 3,-Skid" made ty us, and sold at And, don't f jfore the Goodrich "Fair-List" ras neve? menlionc ins Concerns until t to authorize any Tire-User to it imperative that se) to any Tire Dealer, or Manu- their Tires, or lose But, notwitl id Tire Consumers, in their own ?ocn JGr9est to Til plication" of lowered quality in "J Pr*c.e.s? s\l*\ nged?just as we have protected I\on-Jud Tires vof sake, through our " Fair-Listar??st GOODRICH Non ~ ?.1 J ineb in iiie neiu. Compare pri Then, if you self (and us), the "Non-Skid" Tire. GOODRICH "Fair-List" Propa- Test ffat 0ut Owner who now buys any make any 0ther Tire, at a 5, now saves on each set of 4 The resuit o M\' n. . , you ever paia mo who uses 3<? x 4 Tires, of any Resilience than the Goodrich "Fair-List" Propaganda r Set of 4 Tires. THE liver a to 'have been settled. It is understood during the gre e evac- that virtually all of the strikers' de- ( ^ boom town the tri- mands have been granted. i type, but local is amid The Servian armies are being re- j scribed in an i .t Prze- equipped and reorganized, according j orders from Gr e as no : advices reaching London, and soon * lies for ammun I will be ready to resume the offensive.: ives so comple ;nt, be-1 -?- ; American powd lern tip'POPULAR MECHANICS j compelled to in rogressi MAGAZINE FOR AUGUST iities- The Yirj a about ; | result. Anoth* ing the | To keep abreast of progress and note juct ct" tae war ronicles ; n0| on]y the developments in science, j *<>* night marcl f War- j invention and discovery, but even t e 1 ' iure of. tendencies toward change, is no small sighted at nu tPS dp- . 1 * <-, r.r iv? war fimo TJia Ar- the 'A'UgUSt m ^ ^l:Sl Popular Mechanics Magazine, That is Pro] . C6K J however, contains 272 articles; cover- "Saving Mount * ; ;| v, i 0 rtI ,r'1 <*>'' subjects, and 376 i struction," "GiP'''inn .I. . ' ' ;'l""?-'on?. many of v.Inch are most ^3* Use of Cen inare o: ,, ,?o1 m A . . ' ":I?imrteen consecutive pages > ~nders cf ?.i ey, 'o! vie^"s Pr(l "sed to depict the condi-{ Flag- Is Adoj est and r? TIO T, . Lit'us .n (.ne r.urcpean war zone. The T ;wn. "Kir* at . [Pictures are impartially e'osen an^| Pneumatic Tu! "gi<L'"? S'*?VV maa^ Phases of the great con-j way Design She Or ViCt An articIe 011 ^Handling Trans-1 "High Speed F v^rcjec.j Atlantic Mails in War" tells how this! Type," "Pi< tuv t ?ant J-ibiic utilKy has been ham- forn;a Resort," " P^rod, and what' means are taken to tfod rate Costs, r as is j safegv*rd the service. j by Edward C. C either i5eS2des the war pictures. t ere are i v,'are Display at tiger of a niim!)(?r of fine page views and,cars -'-rv Bai id.r-in- g.r?"r'3 of views in thr' August maga- rarIe>" ere. e civ:! or s.iows a young Hie s! op no se of a fai an ia m^air. dropping a wreath c^anies departr ' Lubin *? :'J(vv*tcrs of *San Francisco bay a: resting matei reath- *J?Jnr 'V;-r'ro Lincoln Reachey lost in? written so * * I]:ls. Iife- 0! rrs Show how moving ;and nearly all j !;K:::r( 5 are displayed in daylight; the j British ; overhauling- of the dreadnaught Fior-} of (ho ny ap-;ida after a sham battle; thrilling mo-; Chester Report* 3n. ancl j tion picture stunts in which to risks How difficult ; inter- are not faked; how sewage is purified j duct a newspa strike, by bacteria; the aerial conflict between ! everybody, recei I-Lloyd a British aeroplane and a Zeppelin, I a few days ago i seems in which the Zeppelin was destroyed; berry Herald ar ^RAAA ( Chicago working people going to work the Long murde ..I I \ V \ t ropaganda sari j, I ^ ible Construction. MBBBaUMUL pendable Service. ever taken out of jality, no matter in List-Price are I # -Owner who uses SO x 3 }/2 Tires, now cavesf ck "Fair-List" propaganda, an avf age of it of 4 Tires. p. proportion. J 1 >55 State-licensed Car-Owners who use ?t r-f r i _ i ? j\v save auuui ui wnai uiey last yeai ve and size, whether they be Goodrich or -e^ual to incre than $25,000,000 per year. crgct that this riant saving to Car-Owners d to the Public by ether Tire Manufacturhe Goodrich "Fair-List" Propaganda made I I they extend the Saving to Consumers on 1 2 business to the Goodrich Co. istanding all this,?the fact which should ?E-USERS is the contrast of 10% to 40%, I a exists between the low price of the best I I fabric construction) that money can buy, er Factory in the World produce,?(to wit, -Skid Tires) and all other "responsible" ces and see! are not already a Goodrich User, do yourjustice to buy at least one GOODRICH for Quality, Mileage and Resilience against | ' I ny price, wfticn you are now using. f such Test wiil cause you to wonder why re for Maximum Quality, Mileage, and : Basic price of Goodrich Non-Skid Tires? : B. F. GOODRICH CO., Akron, 0. inJ iat car strike; etc. Xews gave a somewhat lengthy acof tee Western frontier count, which to all intents and purted in Virginia, is de- Pcses was scrupulously correct, and llustrated article. War NV'-^-h consisted largely of the court eat Britain and her al- stenographer's notes, but lo, and beition and hish explos- wIien tlle Iiext issue of the PaPer tely swamped a large "ame *rom the press on the front page er company that it was 'there appeared, in parallel columns^ crease its factory faci!-'a -etter fr0!n a friend or relative of 1 +v,? i the dead man, protesting against t-e uuum iu?u is iuc ; L interesting by-prod-1 unfairness or one-sidedaess of the reis a prismatic compass j I>Grt- a:1<* a similar letter from someiiiie. T is comi ass has ! })0Clv on l'le other side protesting just (; . wIvC]] it is !as vigorously and vehemently against ht. Other features of jrhe inJ'ustice done the man charged Egazme are: "Barge P'itil r G killing; The York'.ille Enrolled by Automobile!" j <5"irer> commenting on the case, says Vernon S: ? From De- I:hl5? th? inquirer's observation If Course is Preserved'wiil ,ye !)0rne out fe moy?t newspaper lent," "Camera StowsIworkers'[ experiences: "Fair and truthinute Objects," "Civic 1 ful statomrr.ts rarely ever please t e i ?x ?.?i'f?A m Acf noA. )ted by Pennsylvania |yai'ucs iU ^-v~ L ToWsr is Built Like'pIe want more tIian they ar? GntitIed je." "Logic in Speed- i iwn by Chicago Race?," ' -*na^ 'King F.oat of Xev: ! 1V ~a.; li'jbfcy's Choice. Co<!tie r^ari. :or v_ai?"Attractive Garages at Ec:: y mil Elsie were told fat there " "Seeing Bullets Fly." -vere two ? :>ples on the table for them. rossmnn; "Xcvei Plard- Being taught to consider each o.fc-er : San Francisco," "Side-. first, Bobby said: "Take your choice, id in Xight Cycle Pa- Elsie." "Xo." said Elsie, "you take your tes and amateur me"' choice." aents abound with in- ? , , ..... , t, ., Each kept insisting that the other *ial. everv article be- . , _ . . . . ? ? . take first choice, but finallv Elsie voii can understand it . , , ,1,1 1 , - \t broke tne deadlock bv taking the bigillustrated. : , _ . .. _ uu ? i r>v-r nnnip TristflTHiv Hnnnv s eves ~ ! flashed and fce exclaimed wrathfully: Kdif jj s rionbks. . back and take vour choice!*' -r- ! a t~ing it is to con iper so as to please It is a bad practice to depend upon ved a fresh illustration buying cows to increase your herd, n the case of The New- Good cows are high in price. Cheap id Xews. In reporting cows are worse than none. Raise the r case The Herald and best heifer calves. 4