University of South Carolina Libraries
ADVERTISING AND ITS EFFECT. * *~ * * * * * * * * * "We doLit care to do any more ad rtising. We nave more butiiietis --n we can handle." This was the rep!- made by the esident of a small national bak Chicago to an expert who lud bmitted an advertising proposi n. In it may be found an explana n of the reason for this peculiar k standing near the foot of the , and showing no appreciable ance. "Doing more business than we handle," is a sure sign of stan g still. It marks the institution ich has no desire to progress or o grow. It indicates a contentment ith small, narrow policies. The men who use an argument of this ind when approached with a pro osition, the purpose of which is to nlarge and to increase their patron ge and power, may be safely set wn as timid and pessimistic--the pe who will not take advatage of portunities, and either stand still die of dry rot,while their compet rs force their way to the front. Thirty years ago there were sev ral banks and commercal firms in Chicago which were "doing all business they could handle." No table among them were the First National and Illinois Trust and Say ing Banks, Marshall Field & Co., the Pullman Co., P. D. Armour and Co., Swift and Co., Nelson Morris & Co., and others. Did these concerns stand still simply because ihey were then "doing all the bus 'ness they could handle?" Not at 11. As their capacity was outgrown they wisely increased their plant to accommodate more business at the same time investing their mon y judicious advertising with a pur ose of attracting new patronage so s to keep their enlarged plant busy and force still further increases. Expenditure .money for publicity yurposes was wisely looked upon as a necessary legitimate investment the same as that paid out for the erection of new buildings, or t he addition of new machinery, equipment on goods. What was the result? It may be best known by omparing the magnitude of these nstitutions today with theii condi ion of thirty years ago. They all are persistent judicious advertis ers. They have invested millions of dollars in publicity projects. That his investment has been profitable is evidenced by the fact that it is till continued and instead of being cut off or retrenched is in creased year by year as the business expands. My business can never be too agre" said John Wannamaker, one of the most successful of advertisers. "When times are dull I advertise reely in order to force sales. when imes are good, and business is blooming, I advertise even more freely, so that I may be able to en large my sales." As the Commerce monthly well says. : "Success comes to those who work for it. This particularly has' been fhe history of all the large banking institutions, which from a humble beginning have grown to stupend-1 ous proportions. This growth did1 not jast happen, but is the logical outcome of intelligently directed fforts along the right lines. A sound and progressive bank is never afraid of publicity; on the contrary it is eager to tell the pub licity just what its policy is, what progress it has made, and the ex tent of its assets and liabilities. "Advertising is an asset to the bank rather than an expense. With out the aid of this publicity, the growth of the institution would practically be at a standstill. Adver tising has a cumulative value. It not only brings new customers to the bank, as a direct result of pub liciy, but each added depositor be comes a friend and will brin~g at her patrons to the inlstitutionl. Spastood: ic or occasional advertising my be of slight benefit, for any pub Four More Days A half price tic house. No, we a ing you pay less not offering you chandise moverr of getting on. C 8c. and loc. Yal Lace at Thousands of yards of Val L sertion, you know the price all c 8 1-3, 10 and 12 1-2c., take yc choice of any yard in the pi the yard 3c. 15 and 20c. Colored Lawn First table as you enter Thousands of yards of coloz worth 15 and 20c. yd. clean u Watch Our WEDNESDAY AND THURSDAY icity is much better than none. To get large resl,uts, however, a bank hould keep its name and facilities onstantly betore the people." Unless there is some special bar gain to offer on a time limit, and at a greatly reduced price, one-time advertising is rarely effective. It is the persistent plugger, the man who is eternally at it, that gets the results. With attractively worded and displayed ads., the goods to back up the assertions maue in the ads., nd medi .a wisly chosen to reach the righti class of people advertis ing may. be readily made a most :rofitable investment--The Nation al Banker. THE TLLTCIT PANAMA. Customs Activity Has Stopped a Profitable Kind of Smuggling. New York Sun. "About the only way to get a Pan ama hat this season," said a steward n one of the Gulf liners the other day "is to go to Wf store and pay for it ; and the average inan is going to think a long while before lie pays $25 for an article of headgear that for all ordinary purpgSs' can be dup icated for $2. "You will see fewer fine panama hats on the. street this year than ever before, unless t:hey are holdovers. It used to be a simple thing to get a hat worth anywhere from .$30 to $30 or 10~ or .$12. J'hat is if you could get acquainted with somebody who worked on one of the coastwise lines. That is all over now. "When the custom house began this spring to experienlce what has been perhaps. the most .thorough houseleaning in its history the first department of smuggling that began to show' results was the panama hat llicit import industry. Thbe customs people went about it in a very work manlike way. "The first tarip most of us made after the inspectors began to fel that the tighter the strings were drawn h surer they would be of keeping their jobs we got a reception in New 'ork tha.t was new to.us. I suppose ere :nI hav bI eenl aT lea st :35 pana lda> Ib(oard our bat. The wire ehe. untrmned panama on hi-3 Still DeB iY THUR :ket has been sli .re not making y( for dependable n prize boxes. Rig ient we have evei ome every day. c. Yard. [Bring YC ace and In e 25 yds. good I ver town is ur pick and 13 yds Andros e for only 20 yds. John 1 22 yds. Stand: 4 yds. 90 inc s 9c. Yd the door. 20 yds. 36 in. ed Lawns, 2 Bedspread. price 9c. 20 yds. gcd I Ads. All the X 19 S 'MI. head. The news had gone forth that things would be strict. so he didn't try to hide anything. The trip be fore that he had carried th-ree hats and a ur1dred eigars on te ship in his spring overcoat, which hung over his arm. Lucky ;h.e Aidn 't try it this time. "Hello, there, C. Q. D. Binns!'' called out an innocent looking man on the dock. "Come over here I got something for you.'' "The wireless operator with the brazen shapeless panama walked over to where the man stood and asked *what was going on. "'Nice hat you have,' said the mysterious stranger. 'Want to sell "The operator scented a mouse and replied it was not for sale. It was his own personal property. "'Well,' said the man, 'in that case I guess it 's all right. Only that hat is worth $35, if it is worth a cent, and somehow it don 't just coin cide with your $2,0 a month job. Of course, you've got a perfect right to wear it. Only I'll be here when you come back, and if I were you I'd keep on wearing it. Don 't leave it anywhere. I like your face, young man, so I 'm giving you fat-herly ad "The upshot of it was that the op erator came back on board and put away the hat in a nice solid drawer and the man with the fat.herly advice came along with him and covered the drawer with lead seals. "He'll sell any of those .hats for less than he paid for it, and they 'rs Ecuador weave at that, but he can' get rid of them without taking too great chances, and he hasn 't been buying any more fancy bonnets since. This is the end of a smuggling business that you hear, very little about. Cigars and liqu.ors t.hey are always on the lookout for. Laces, millinery. siks jewelry and all the rest of the stoek favorites have been closely watched for years. Besides,I the end. wie crews and launm. 1n' ha' e. not dabbled :nueh ina them. " This panama -hat business was getting to be a very profitable affair for the boys and for the wise chaps ashore as well. You won 't find many of them taking chances with them now. It 's too dangerous.'' Ill-Treated Womai. oikers tatesman. wHnbl ~inke toe hairpinll's der ofmeir :onth hile yleusretlig leGoes I SDAYP apped on every )u pay for expert ierchandise than ht now we are ir attempted. Th ur Dollar Mere This eavy Checked Homespun for oggan Bleaching for 1. King celebrated Sea Island fc ird Calicoes (none to dealers) f< h 2 1-2 yds. wide Linen Sheetir Bleaching, without dressing, foi worth $1.00 each, two to each b en.vy Apron Ginghams for Time. We'v kinned a Milh SALE oP PERSONAL PROPERTY. By order of the probate court, we will sell at Newberry, S. C., July 29, 1909, at 10 o'elock, in the store formerly occupied by Caldwell and Haltiwanger, as the Cash Store, the personal property of the estate of T. S. Duncan, deceased, consisting of parlor furniture, bedding, bedroom furniture, trunk, writing desk, books, Terms: Cash. . Dunn S. M. Duncan, Administrators. STOCKHOLDERS MEETING. The annual meeting of thie stock holders of Newberry Land -and Securi ty Co., will be held at Chamber of Commerce rooms on Tuesday, July 20, 1909, at 8.30 p. m for the purpose of electing directors and transacting any other business that may come be fore the meeting. Jno. M. Kinard, Secretary. 10 July 1909. BARBECUE At Bethel Sebool house. Pomari-a. We will furnish a first class dinner. Come one, come all. Dinner 40 and 45 ents. Saturday July 24. J. A. Gaham,. H. Monroe Wicker. BARBECUE At former residence of A. J. Gib son on July 23. Price 35 and 40 cents.. . S. J. Cromer. ANNUAL SCHOOL MEETING. The annual school meeting of New berry school district will be held in the ceourt house on Friday, July 30, 1909, at 10 a. m. to hear the annual report of the treasurer of the Newber ry graded schools. F. N. Martin, J. M. Davis, President. Secretary. TEACHER WANTED. The patrons of Smyrna school dis trict No. 44 will meet at the school house on Friday, the 23rd day of July, 1909, at four o'clock for the purpose of electing a teacher and con sidering any matters connected with the school. School term 8 months. Salary $40.00. Applications may be handed to the undersigned. J. S. Boozer, H. T. Longshore. (4. P. Boozer. Tustees. he Crush IDAY, S remnant and t salvage artists, 1 you ever paid I i the midst of U e greatest joy of Week- Ladi All $ 1.00 $1.00 marked dow $1.00 All $1.50 marked dow $1.00 All $2.50 >r $1.00 marked dow ig for $1.00 10C $1.00 1Oc. Ladi< sale price 3 uyer for $1.00 5c. Ladie $1.00 chiefs, sale e Got the 0 .H'S. Lucky Boy. Cleveland Leader. Johnny-Hrray! Tommy-Wet yer so happy about ? Johnny-I don't ~hafter go ter school today. Tommy-OGhee, ye 're lucky ! W 'y ion't eher? Johnny--I gotta go to th' dentist's an' have three teeth pulled. Slight Errors. Judge. "Whiat have you got that piece of striig tied around your finger for?'' ",My wife put it there to remind me to mail a letter.'' "And did you remember?'' "No; she forgot to give it to me.'' Jewelry. The little lump of ice we get, It is a precious thing; If it would last, I'd have it set And wear it in a ring. --Washington Star. FREE TRIP to the PACIFIC COAST ARE YOU ONE @1 of the many tha.e ands wb.o want te ORE00N explore thi. WIe. - derand ??? ? * SUNSE T .MAGAZINE 4' has instituted a new I department, whose speCial work it is . to put within the re of every one an opportunity to ce T.c FA R WEST. Write for S.ample Copy ::. :: ::. :. ::. For full particulars address Sunset Travel CIuIb 16 FIoodi IBuilding San Francisco, Cal. NEWBERRY UNION STATION Arrival and Deparliure of Pabssenger Trains-Effective 12.01 A. M. Sunday May 30, 1909. Southern Railway: No. 13 for Greentv 1.. ....57a.m. No. 18 for Columbia .. . .1.40 p.m. No. 11 for 'Greenville .. ...43 p.m. No. 16 for Columbia .... .8.47 p.m. C., N. &L. Ev *xNo.2 oo mbia ....7 am.j Four More Days ATURDAY, )roken lot in the but we are mak before. We are ie greatest mer 'joys is the joy es' Shirt Waist Sale. and $1.25 Ladies' Shirt Waists n to 69c. each. and $2.00 Ladies' Shirt Waists n to 98c. each. and $3.00 Ladies' Shirt Waists n to $1.49 each. Handkerchiefs 3G. %s all pure Linen Handkerchiefs, c. each. s' Hemstitched Lawn Handker price 2c. each. ther FellOws x FRIDAY ' AND SATURDAY No. 52 for Greenville .. 12.66 p.m. No. bs for Columbia .. ..3.20 p.m.. *No. 21 for Lau.rens .. ..7.25 p.m. *Does not run on Sunday . The time table shows the times at whieh trains may be expected to de part from this station, but their da parture is not guaranteed and the time shown is subject to change with-~ it notice. .G. L Robinson, Station Master.. BARBECUE I will give a barbeene Aug 20, at Mr. R. H. Burton's place six miles from town, known as Mr. George Sligh 's home, near Beth Eden. Speak ing on good roads; amusement for young people. T. H. Cromer. BLUB RIDGB SCHEDULES.. Eastbound. No. 18, leaves Anderson at 6.30 a. mn., for connection at Belton with Southern for Greenville. No. 12, from Waihalla. leaves An derson at 10.15 a. in., for connection at Belton with Southern Railway for No. 20, leaves Anderson at 2.20w p. in., for connections at Belton witlh Southern Railway for Greenville. No. 8, daily except Sunday, from Walhalla arrives Anderson 6.24 p. in., with connections at Seneca with Southern Railway from points south. No. 10, from Walhalla, leaves An derson at 4.57 p..mi., for connections at Belton with Southern Railway for Greenville and Columbia. Westbound." No. 17, arrives at Anderson at 7.5@ a. mn., from Bolton with connections from Greenville. No. 9. arrives at Anderson at 12.24 n. mn., from Belton with connectiois from Greenville and Columbia. Goes to Walhalla. No. 19. arrives at Anderson at 3.40 p. mn.; from Belton with connectins from Greenville. No. 11. arrives at Anderson at 6 29 p. mn., from Belton with con nections from Greenville and Colum bia. Goes to Walhalla. No. 7, daily except Sunday, leaves Anderson at 9.20 a. in., for Walhalla, with connections at Seneca for local points so'uth. Nos. 17, i8. 39. and 20 are mixed trains between Anderson and Belton. Nos. '7 and 8 are local freight trains, carrying passengers, between A ndereon and Walhnila end between Walha11a ancd anderson