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FOR THE TREMENDOUS VALUE IT RATE PRICE It has always been known for its reliability at all times?its wonderful durability? its mechanical simplicity. In every respect it has always stood: head and shoulders above other cars selling anywhere near the price. But this year, the'strikingly attractive designs of the Maxwell and its many added refinements and unparalleled new prices i have created a still higher standard of Maxwell value. We believe in uniformity. The Maxwell is not built for speed to the exclusion of more vital motoring require ments! Beautiful appearance has not been attained to the sacrifice of mechanical efficiency. There idea is equal re liability and superiority in every part-in a word?composite perfection. They give years of staunch durable service ?have;an abundance of power?offer all the speed any sane driver could ask for or use. Maxwell cars are famous for their unfailing reliability, durability and economy of operation. We believe in endurance runs because they prove just what we want to prove?that the Maxwell is the most reliable and efficient car on the market. Victory suggests merit. Occasional victory may be more luck than merit. But to win steadily and consistently from the beginning of the season to the end, from coast to coast, in all sections of the country, of fers convincing proof Of real merit. Such is the record of the Maxwell. MODEL I TOURING CAR?FOUR-C YLTNDER TWENTY-FIVE HORSE POWER WITH FORE DOOR?SD50.00. Motor:; Four vertical cylinders, 4 .x 4 inches^ cast'in pairs; giving 25 horsepower actual at- normal speed. Inlet and exhaust valve* me chanically rnerateu rnd inter '1/anvr?' able; located1 on opposite sides Mo tor fully protected by sheet metal pan. Carbureter:: Our standard deBign, float-feed, single adjustment type. Ignition: . Double, magneto and battery, with non-vibrating coil. Oiling:' ,Force-feed, single dellv ery, splash system, integral' with motor. Single sight feed located on dash in view of operator; automati cally oils motor'and clutch. Cooling: Honeycomb cooler, nat ural circulation, no pump. Transmission: I Slidlng-gear type, three speeds forwara, one reverse; direct drivo ,n hi^h speed. Clutch: All metal, multlpl f disc. Drive: Bevel gear, with two uni versal join t3. Frame: Pressed steel. Wheels: 32 Inches, wood artillery 104 inches; tread,' pattern. Wheel base: 56 inches.' Springs: Half elliptic in front, three-quarter elliptic scroll in-rear. ?- Brakes: Two sets,, double-acting on rear hubs; one set internal ex panding, one set external contract ing. 1 ir Body: Metal with stamped mold-., Ings., Upholstered in high-grade j leather and hair. Tank Capacity: Gasoline, 12 1-2^ gallons; ; water, 5 gallons; oil, 5 ; pints. ' ? ' -'. Tires: 32 x 3 1-2 inches, stand-^ ard clincher type, i Equipment: Mai?netto, two brass,,', oil side lights, one oil tail light, horn1' with flexible ^ube, tool kit, jack, '" pump, tire repair kit, tool box on running board, | foot rest, robe rail,' carpet on tonneau floor. Color:- Blue black with cream wheels. Price: $950. F. o. b. factory whero manufactured. I..'..We expect a big shipment of I v Maxwell cars injrtbern^xt fifteen days, so order now so you be the proud owner of a well Gar. Last Year we not supply the demand, and this Year with the "Value you ?ce getting we are bound to run short AM we ask is, ask your neighbor who o wns a... Maxwell what he thinks about:;tthe;l9.ji 1,' Maxwell cars. Pr?pf is convincing so let us prbve.th?t,theMaxwell leads ?for; its: durability,; and ? ''economy. MODEL AB?TWO-CYLINDER, 16 HORSEPOWER RUNABOUT?S600. Motor: Two clylnders, horizontal opposed, 4 1-2 ,x 4 inches, giving, six teen horsepower actual at normal speed. Valves mechanically, operated and ? interchangeable. Valve cams and cam shaft, contained in separate frame, can be, removed, without change of timing. Motor thoroughly protected by sheet metal pan. Carbureter: Our standard design, float-feed, single adjustment type. Ignition: Double,,,magneto and batterly, with non-vibrating coll. Oiling: Compression oiler, located on front o.f dash, under hood;. oils engine automatically; sight feeds in view of operator. ^ Cooling: Honeycomb cooler, nat ural circulation, no pump. Transmission: .. Planetary type, two speeds forward, |One reverse, di rect drive on blgh speed. . Transmis 5 slon enclosed and running In oil. Dust and mud proof. Slow-speed and reverse bands quickly adjusted by set screws extending through side of case. v Drfve: Bevel gear, with two uni versal joints Frame: Pressed steel. , Wheels: 28 inches, wood, artil lery, type. Tires: 28 x 3 inches; standard clincher type. Wheel base: 86 inches; tread, 56 Inches. ? ? . Springs: Full elliptic In front and rear.,.. . ? Brakes: Double-acting on rear hubs. . ... , Body: Metal with stamped mold ings, runabout type, divided seat, open deck in rear with metal tool box. ,. Tank Capacity: Gasoline, 10 gal lons; water, 2 1-2 gallons; oil, 2 quarts. , Weight: About 1100 pounds. Equipment: Maigneto, top, gen erator, gas lamps, jack, pump, two oil side lights, one oil tail light, horn, set of tools, tire repair kit. Color: Dark blue with cream wheels. In the spring of 1909, a Maxwell touring car created a World's record by traveling 10,000 miles of New Eng land roads without stopping the motor. Mr Charles J. Glidden, of Glidden Tour fame, an Observer in the test stat ed that the car finished "riding as easy as a balloon, sails the air," a no mean tribute considering the terrific punish ment endured on severe hills and; rugged roads of varing and abnormal surfaces for which New England is noted. Achievements for 1910 unquestionably crown the Maxwell "30" the champion endurance car. Best team score in the 1910 Glidden Tour, the severest ever run, and the International Light Car race at Savannah, Ga., the win ning of class and sweepstakes trophies in the Munsey Historic Tour and Washington Post Tour, the winning of the Buffalo Reliability Run and the Santa Monica Road Race, beyond any question the most important events of the season, entitled the Maxwell to the distinction of champion endurance car for the season of 1910. World's records for endurance of Maxwell cars are not confined to the touring cars. The runabouts are staunchly and rigidly built of the same uniform construction as our big cars. The only difference, of course, is the horsepower and carrying capacity. Last year, 2,000 miles of road were traveled by a Maxwell runabout without stopping the motor. A world's record. This year 3,500 miles were covered without stopping feither the car or the motor. Another world's record. Think what a wonderful tribute both these accomplishments are to Maxwell unifor mity of construction-that is, the building of all parts equally strong, not one sacrifice at the expense of another. Again, this year they proved by a public test conducted under the auspices of the Americian Automobile Asssocia tion, and in the absolute control of their appointed judges, that Maxwell Runabouts can be maintained for about half the cost of a horse and buggy. What greater faith could any manufacturer have in his product?