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I A Tl I Ult XKPTUXM AND NAVY Weird (Vromouios thal Aro Kncoun torod While Crossing Kqimtor. When a ship of tho American nav; (losses tho equator thora ts alway n nt ting ceremony performed. Th older men of Hie navy, who hav crossed the line before, take it up on themselves to initiate the "rook ies" of the ship's company into th solemn mysteries of the "Domain o Neptunus Rex." Since the earliest days of th American navy this tradition ha been handod down, and tho practlc tn ns much In VOKUC to-day as lt eve wits. Iv very provision' t'bv to-" re?opit?? of ' .'. . pin i) n . Hex'' ahd hi* i'oli ' tor ls reached, and as the costunu are prepared (secretly) and Hi large tank constructed on the fori raslie-where ugly bears and se? serpents are wont to lie in wait in for land-lubbers-crowds of new a rivals on board can be seen huddle together, conversing in low tones ( the mysteries for the morrow. A evening quarters every man is bant ed a summons to appear befoi "Ills Majesty's Scribe" and to nccor most heartily, and with good graci lin? pains and penalties that will h Sound Advice to Prominent < F. B. Shackelford Poic Building Program ir Chamber < Tho following address was deli erod recently before tho Rota il Me chants' Bureau of |the Rock Hi Chamber of Commerco and is repr duced from tho Rock Hill Herald: Business conditions aro in a co stunt state of chango and evolutio Tho mind of tho buying publ changes with the change of cont Hons. Last year we merchants wc ried ourselves trying to find goo elaborate and expensive enough meet the public taste; there was demand for everything we could .i euro, lt was a seller's market. To-day we are confronted with exactly opposite set of COnditlOl Sales must be forced - unusual v ties offered to coax the shy doll from its retirement, lt's a buy?' market. The Rotarians have t- slogan whl says, "He prollts- most who son best," and with a buyer's marl ahead of us for 1921, ll will be w for tho retailers to keep those wot (n mind. What sort of service will fo business ahead in 1921! Are we ? ing to meet tho damand for lov prices by lowering the standard merchandising? | think not. C customers have had a taste of best, and they are not going to satisfied with inferior goods. A ta for tho luxuries remains, e1 though the purchasing power 1 ?been reduced. How, thou, shall wo meet th conditions? Lower wholesale prices are. courso, going to help somo and g sp, ; f* * ill(llctod upon Iiiin th.ii ho may bi? como an honored "Shellback." t "Neptune's Messenger" hails tin ship from afar the following morn lng. He is assured that the ship i ready for the king, and that "lib Majesty" is invited to inspect bet ! ollicers and crew. From some un ' known nook or corner the "Royal' j visitor and his assistants appear ot i the quarterdeck. The party is con ; ducted to the forecastle, where tin ! bears, pollywogs and sea-serpents o every kind are waiting. The scrihi produces the names of those mern hers of the ship's company who havi Mot yet been initiated Into the "Or dor of the Deen." or th*> "Ordo>- o I Noptuqufi :;"\\ "Nop hi be/' secoTOpfiniod hy hi . lovely Vii fr, "?itipli?trUi iv k?s h i MI th- royal i .;i ovoH??kin the tonk and operations. Thc Mrs name is called; the man answers (if he does not a royal polieomti will he sent after him), the cour judges pass sentence upon his cai cass, and the fun begins. Tho trust .'Shellbacks," who have crossed th line, and who have been accepted b isis "Royal Highness" as fit "sui Jects." station themselves at point of vantage overlooking the ceremc nies. Tho "Royal Harber" shaves an otherwise trims the "rookie.'' an letailers by if l^H^ olumbia Merchan i Out Constructive Sale Address to Rock Hill Commerce. us greater merchandise values to o fer than wo have had for seven years. Hut wo are goiir? io go dee] or than that into tho matter of so vice, and trim our margins of prol vory closo if we ai o intending I forgo ahead. With overhead expense still hig how aro wc going to offset the lo: of close-trimmed profit margin; Thero is but one answer to thal que Hon: Increased volume of sales ar quicker turn-over, and buy lo-da sell to-morrow, and buy again ne day. That will keep stocks clean ai allow us to tako advantage of fal ing markets. If some of us had pu sued that policy In 1920 we wou hova put in less sleepless nigh when prices began to hit the tobo gan and we wero loaded with goo bought at the high peak figures. I sometimes think that merchan have not got deep enough Into tl study of turn-over; they have pa little or no attention 40 the long of time merchandise has been in t 'house. They have bought and ?tor away goods until such time as mon became an urgent neel to meot c ligations, then they h .. sold mad and furiously, without consider! cost. A store should be like a cl water main-there should be a cc slant How of goods from tho ba door through to the front. Wli merchandise is selected with ca when due thought is given to t demands of your (lass of trade.wh buying is done conservatively a discounts taken, there is no reas for goods remaining in the hon thon he is passed on to tho "Hoya! Doctor," given a pill of tar that would choke an ox, treated to an electric euro tor insomnia, rubbed with an ointment of molasses, glue and paste, the victim then appears be fore many other "members of he court," ami las'ly is seated in tho "Chair ot' Honor." Here ho got* an cleo! ric shock and afterwards is lit erall> dumped into the water ai tho mercy of tho sea-serpents. Needlers to mention, Hie inhabitants of this mysterious body of water perform their duties as only experienced sb? Ubachs cnn. ' herc ure no members of thc crew oxcepted; all of thom, oliicers and enlisted men alike, who have not or cannot show a certificate signed and sealed by the "Royal Scribe or His Majesty." must suiter tho same fate. In the days when the /navy was "wet" officers were sometimes shown a little leniency If they would agree tc. "splice the main brace" after the ceremony was over, and after "Nep tune and his Court" had left for "re gions unknown." In ono known instance a lieuten ant was directed to shine the "royal coffee potv" An ensign ?peut an hour shining the shoes of "Neptune" and his pretty "Amphitrite," and still another officer was ordered to be more liberal in giving ?hore leave tn h!<? division. \ j By cry man ed ls given u I "Noptnno Certificate" t. //ove thal] j he ls an "Honored Shellback/1 and ? he ls never again expected '<> pre-" sent himself for the ceremony. The certificate In question is a very stately-looking document, done in colors and signed by the. "King." sealed by the "Royal Secretary" and handed to the man the following day. Wvery man who has crossed the equator om an American man-of war can: tell you, first-hand, who "Neptunus Rex, the Ruler of the Raging Main," is, and he can also recall at a glance the signature of "Davy Jones, His Majesty's Scribe." If, perchance, mistakes aro made in purchasing, lower tho prico at once and clear the merchandise without, delay. And, now that we aie on the sub ject of quick selling and rapid turn over, let me say a few words about tho great force that makes quick selling possible-ADVERTISING! I find that some merchants do not like tho picturo that tho word ad vertising brings up. Whon you men tion that word they havo visions of forced sales, sacrificed profits, big bills from newspapers, and a general feeling like "the morning aftor." When you find a merchant who feels like that about it. go and look at some of tho advertising he hus put out. Read some of tho state ments ho has expected tho public to believe and respond to. I venture to say you do not havo to search far to find tho true reason for tho head ache. Advertising has been horribly misused. In many instances it has carried thoughts and word? that a merchant would not dare to pass out to his customers over tho coun ter. It has been looked upon as a means of framing up cheap tricks, with tho idea that the public believes everything that is seen in print. It has failed, and it has deserved to fail. On tho other hand, there ls anoth or kind of advertising that has no force because it says nothing. A merchant goes to the markets and spends days In selecting new and attractive goods, with all sorts of selling features that havo appealod j to him when buying thom. Does ho put these attractivo features Into I his advertising? Does ho tell coh I Vlnclngly Just why the values aro 'so astonishingly good, tho styles so ? striking and attractive? Ho does not. I He buys a quarter-page of fepaco In j which to say something as dry as dust-something that does not cre 1 ate a ripplo of excitement after lt ls read, if, indeed, anyone reade it at al). This is a sample of the usual stock statement: "Our buyorts have Just roturned from tho Northern markets with a full Uno of tho new spring merchan dise. Your inspection is invited. "John Smith & Co." That, my friends, is not advertis ing at all in the modern sense of iho word, lt is merely a contribution io the support of your local newspaper. lt should go down in your ledger lu the column reserved for charitable contributions; it should not bo charged to advertising because lt ls! not advertising. I Advertising ls nows, lt should j carry the same human interest ap peal that causes people to buy and read !) newspaper. If you can get that isoniothing into your advertising which will Instruct and Interest tho people-tell them something about ibo goods und market conditions, service, style features-real news about the things they need and want ld buy-you won't have to beg or force Hiern to read. They will read out of pure self-interest and come into the store anxious to buy your goods. The right kind of advertis ing i's a real service to your custo mers, because it tells them things they really want to know. Advertis ing is service. "Ile profits most who serves best." In connection with this subject li must say a word about tying up your window displays with newspaper advertising. When yon feature new goods or special values in your news paper ad., always arrange a window display of the goods, so thal the two sales-forces will work together. If I the price l's the attractive feature, put a price card on the article dis played in the wintlow. Post sevevrl of your newspaper ads. about the store Whore clerks and customers can see them. Always be sure that your clonks know what you are ad vertising. Have the advertised arti cles prominently displayed in tho store and ea!sy to get at. In reaching up for thc goal of quick turn-over we must not over look the possibilities contained in our selling organization. Every cus tomer who comes into the store is a prospect for other merchandise than that which has brought him in. Tho bright clerk will size up a custo mer's possibilities at a glance and stimulate desire by showing new things In which he hos ita-son to be? llevo th? . . stomer wir. i<< I uto vee ted, I'ako thc trouble to teach von.- dorks I salesmanship; it will stimulate your own ability along that line. . Have your clerks study the goods | they sell; let them be in a position to answer any question a customer may ask. That creates confidence and strengthens the customer's de sire to buy. Nothing is so appalling I as Ignorance of merchandise on the part of a tsalesman. On being shown I two grades of neckwear, one nt f>0c. and one at $1.00, a customer said: "Yes, they aro both very pretty, but what ls tho difference?.rho dif ference-the difference?" said the clerk. "Why, the difference is Just 50 cents." That bit of salesmanship was not calculated to sell the $1.00 tie. Bo timely in exploiting your mer chandise Keep your eye on the so cial calendar in tho newspapore, tho club meetings, the births, deaths, weather reports and goings and com ings of the people. Thus you will be In a position to take advantage of fleeting merchandising opportuni ties that your competitors may over look. Being ready to supply a press ing need ls a sure way to build per manent butelness through service. Bear In mind constantly that the dollars In 1021 are going to him who roaches out for them through tho sound inducements of value and service. It will bo a hard year for mossbacks and those who cannot get In tune with present-day conditions. It will bring a lean cash drawer to thoso still walting for the return of the silk shirt dayls of 1910 and 10 20, but it will be a glorious year of op por'unlty for thoso who aro up and doing six days in the week. Tho year 1021 is going to prove what kind of a merchant you arc -1021 will reward fighters. Give Sick, Bilious Child "California Fig Syrup" "California Syrup of Pigs" is tho best "laxative physic." to give to a sick, feverish child who is bilious or constipated. Directions for babies and children on bottle. They love Hs fruity taste. Beware! Say "Califor nia" or you may not get the genuine recommended by physicians for over thirty years. Don't risk injuring your 'childs tender stomach, liver and bowels by accepting an imitation fig j syrup. Insist upon "California."-adj The Willard was first, The Willard is better built, The Willard lives longer, The Willard is used most. THEREFORE, You want and must have The Willard Battery in Your Car. Wc have a complete line on hand. The name Willard is a guarantee of perfection in the battery world. Our personal guarantee goes with every battery. Hughs Garage, Main Street, !-! Walhalla, S. C "Satisfied Customers" is Our Motto. i?* @ @ ? ? ? ? & @ & @ *$ isJ ? fs$ jg ^ & i?ji ^ Here's Your Chance $1.50 Progressive Farmer, $1.00 year, The Keowee Courier, $1.00 year, Either paper well worth Combination Price of Both. Order yours 'now. For Both For 12 Months A S 01 iJlilte SK) : MK. WILSON. Puris Tapers (Javo Expression to Vlewa on tho Subject. The newspapers of Paris, of all shades of political opinion, devoted not a little space to comment on thc change af administration at Wash-j ington on March -llb, and in this comment President Wilson's depar ture from tho seat at. the head of the government ls given moro promi nence than is allotted to spec ulation on the ascendency of Presi dent Harding. The Temps says: "President Wilson is an apostle; ho believes in principles as ono be lieves in God. Ho has failed in his noble effort, as all aro bound to fall in an effort to put a noble act above human nature as it is constituted. "Woodrow Wilson will remain, however, as a man who understood that young America's place was at the side of the Allies, and who dared to unsheath tho sword to defend right and llborty. For this alone he will romain forever in history as a great American." La Victoire says: "President Wilson leaves the White Houso less triumphantly than when ho entered lt four years ago. There is a tragic grandeur in tho po litical and physical collapse of a man who two years ago was tho moral dictator of tho Allied nations." Tho Radical, which represents tho Left Center party, says: "History has rendered Justlco td Washington and 'Lincoln ; wo do not doubt that, it will place Wilson among the best servants of thc Uni ted States. The work of Wilson was worthy that of Washington and Lin coln." Piles Cured in 6 to 14 Days Drudi?st? refund money If PAZO OINTMENT falls to cure Itching, mind, utecdln* orProtfudln* Pilo?. Instantly relieves Itching Piles, and you can jjet restful ulccp cher tho first nnnllcation. Price 60c. Aged Rector Resigna. Charleston, March 9.-Rev. John Kershaw, I). D" for over 25 years rector of St. Michael's church, has tendered his resignation because of ill health. Dr. and Mrr.. Kershaw aro now visiting their son at North Au gusta. Under advice of his physi cian, Dr. Kershaw will need a long rest to restoro his health. The vestry of St. Michael's has accepted his res ignation with deep regret that bia physical condition makes his with drawal from activo duties as rector necessary. No arrangements havens yet been made for filling his place. WOMKN M AV VOTE-NO POLL. i Tho Now Law Ikies Not Carry Prov!? sion for Tax is General Opinion. (Tho Slate, March 10.) Women of Soutn Carolina will not he subject to poll tax in the coming years because of their pa .-tioipntion in elections and primario* in South Carolina, according to ilia, opinion of a number of lawyers. The bill passed by thc last L?gislature gives women equal rights In all elections, but does not refer to poll tax or any tax, merely placing the constitution al requirements on them the same as on men. Tho constitution says that a voter must have paid "all taxes," includ ing poll tax, before being allowed to participate In a general election. The section in regard to tho voting usos tho word "him" in all instances and never mentions "her." Attorney General Wolfe has al ready held that tho women will not bo subject to tho tax and reiterated his former statement when asked about the matter yesterday. The Federal constitution gives women tho right to vote In all general elec tions, and tho recent law here gives them primary rights equal to those of men. The Sapp bill, passed, rati fied and now law, giving tho women this primary right, is as follows: "To confer upon women the right to vote In all elections. Be it enact ed by the General Assembly of the State of South Carolina: "Sec. 1. That hereafter all women who have attained the ago of 21 years and upward shall have and en joy all .the rights and privileges of qualified electors, upon complying with all the provisions of the consti tution defining the right of qualified elector;; for men, and shall bo enti tled to vote as such electors, when so qualified, in all elections hereafter held in the State: Provided, that disqualifications of tho constitution now applying to men shall also apply to women." Tho ancient Greeks aro known to have played on bagpipes. . ?J..j.?j.?j, ?J??J. I>.j..j.i-t..j,.-??.?J??*? Palmafesta (PALMETTO STATE FESTIVAL,) Columbia, March 28 to April 2 4.4^4.4.4.4.4^.4.4^4^4. ****