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?CT ? We please particular folks with our work because we're "on to the job/' Our printing bespeaks individuality. It's superior because of the excel lent type faces which we've installed. We make a specialty of high class work. It's Been Handed to Us that we are expert printers. ! That we've had handed to us j for 78 years. j our Record ?1 and we are going to hold it as J long as we do printing, lt's a j record worth while. I Won't you try us on your next order? Come in and let us show you samples of work that we've done recently. ? If you are going to need job work any time soon, now is the time to have it done, in order to a void the rush later on. You will get better work by doing this. We've Been Jobbers For 7S Years And we're Still Jobbing. The Edgefield Advertiser, wmmzm The Business Man Who Does rJot Advertise The business man who does not advertise, simply because his grandfather did net, should wear linee breeches and .a queue. The business mau v. ho does not advertise because it costs money, should quit paying salaries for the same reason. The business man who does not advertise because he tried it once, and failed, Bhould throw away his cigar because the light went out. The business man who does not advertise because he doesn't know how himself, should stop eating because he can't cook. The business man who does not advertise because somebody said it did not pay, should not believe the world ls round be cause the ancients said lt was flat. The business man who does not advertise because he cannot know absolutely that lt te going to pay, should commit suicide to avoid being killed by an acci dent. The business man who does advertise, but who insists on his business literature in inferior covers, simply because they cost less than the "uncommon" kind, should wear blue jeans overalls because they are cheap er than tailor-made clothing. some must have the truth literally hammered into them. But because the last mentioned has been a trifle obtuse, it is no sign that he will bt an unprofitable depositor. It portends that he will be likely tc stick to you through thick and thin. Now let us say tha^ you have been carrying on some hind of an educa tional campaign for a year, that it has been eminently successful, that it has cost you a considerable sum of money, and that your directors, though pleased with the result, think you had better 6top advertising awhile and take it up "later on." You want to know what you really ought to do about it. In the new faces at your counter you have the best kind ol proof that your advertising has "worked." Thone are the people who saw the force of your arguments quickly. What about those who are almost convinced. Going to let the impres sions that you have been building steadily in their minds, growing more like "doing something" every time you approach them-going to let them lapse into indifference and fall hack to the point where you must begin all -ever again? Or perhaps let up on them entirely and permit your com petitor to apply the finishing touches lo your argument and reap a nice har vest of business, the seed of which you planted and cultivated almost up to the harvesting point? That is just what many bankers are doing. I've Been many of them de liberately throw away advantages they had bought and paid for just be cause they, or their directors, didn't realize the necessity of Sustained Ef fort in their advertising. Know this: It will cost you much les6 to keep on with your advertising, provided, of course, that it has been properly planned, than to stop for awhile- and then get back to the point where you left off. Why advertise at all if not with sustained effort? If it pays to advertise a year in an intel ligent fashion, it will pay better to ad vertise for two and still better to ad vertise for threii. Results of one year's advertising are twofold-the business it has created and the business lt has almost cre ated. . When you buy advertising you are buying cumulative results. When you stop you lose a large share of bene fits which have cost you money. It takes less power to keep a train going than to get lt going. When un der headway, shut, off steam and lt will keep on a little while, then stop. Just so with advertising. Sustained Effort ls the only effort worth while. The plain truth told In simple language ls EO startling nowa days that it unconsciously stim ulates action on the part of the buyer. If you don't believe lt, try lt In your next ad. News and Advertising. In a recent address on "The Modern Newspaper," Louis Wiley, manager of the New York Times, had this to say on the distinction between news and advertising: "The most difficult thing is to sepa rate the news from the advertising. There ls so much news in advertising and frequently so much advertising in news that great skill and judgment are required to make a successful separation. The constant effort of the advertiser ls to employ the news col umns for hl6 advertising purpose?. Jinny are the ingenious efforts of ad vertisers to secure free publicity. The best rule for an editor is to treat news as news. If a thing has news value it should be printed, whether or not it aids the advertiser, but it should never be printed as news sim nly because it helps the advertiser. The tendency of the editor ls to shrink from the publication of news matter If he thinks an advertiser is interested in it. The fact that an advertiser has some connection with the news should not hinder its publication. The only point the editor should consider ls* Is it of interest to the reader?" (Conducted by the National Woman'? Christian Temperance Union.) TWO VICTORIES ARE NOTABLE Temperance People Highly Elated Over Events Recently Enacted at Nation's Capital. The two great principles of total abstinence and prohibition have lately received wonderful impetus-the first in the attitude of the administration at Washington, the second in the pat> sage by the last congress of the bill regulating interstate shipment cf liquor. When a few days after March 4 the morning papers reported that this was to be a "white ribbon administration" there was gr??t rejoicing among the temperance forcer nd from National W. C. T. U. h- .darters the follow ing message promptly sent over the wires Mrs. .ow Wilson, the White Houet ..abington, D. C.:We are in expressibly glad for the noble decision made by the Wilson administration in regard to the non-use of wines and liquors. The beneficent example, safe for all to follow, will bless numberless lives and brighten countless homes. A half million white-ribboners. in com mon with other millions interested in humanity's weal, are wafting you to day their heartfelt thanks. LILLIAN M. N. STEVENS, President National Woman's Christian Temperance Union. The temperance principles of Secre : tary and Mrs. Bryan are weil known, and ir is said that most of the cabinet . members are total abstainers. Mrs. j Champ Clark, loader of the congres- ? sional set. at her entertainments i serves nothing strenger than fruit ! punches and lemonade. "The banishment of wines from the ? tables of the first ladies of the land is," i commented the Chicago Tribune, "one i o? the most striking social chants un- , der the new administration." "Likely | tc become a popular fad,' said another paper. BAR TKEIR C17N CUSTOMERS j Liquor Dealers Won't Patronize Pro fessional Men Who Drink-Want Clear-Heaoed Inoividuais. Some of the best arguments against the liquor traffic come directly lrorn those engaged In the business. If thedr minds could be re.sd. it wou.l?l be discovered that they rate their busi ness none too highly, and would be glad to be out of it were there no financial reasons in its favor. A Chi cago dentist, an ardent temperance worker, has among his customers the wife of a saloonkeeper. In reply to bis query ns to why she continued lo patronize him, inasmuch as he gave no custom to her husband, she said: "If you had patronized our saloon, you would not have seen me in your office again. My husband and 1 long ago made np our minds never to employ a doctor. lawyer, or dentist who ufrf our goods. When it -ornes to that kind of service, we went clear-headed in dividuals." DEFEAT CAUSED BY DRINKING One Great Battle In American War for Union Caused by Officer Con fused by Liquor. General 0. O. Howard gives the fol lowing among other instances of de feat through drink in the American war for the Union: "In one of our great battles we suffered defeat. a;id many of ns have believed that the mistake which caused the defeat was due to an excess of whisky drunk by the officer in command. I had the tes timony from an officer who was with him that pitchers of liquor were brought to hi3 table, and that he and those around him drank as freely from them as if they contained only water. The orders the commander gave were the direct opposite from those he would have given had be not bpon suddenly confused by drink. A heavy los? of men and material, ?nd a dreadful defeat for our cause, was the result." Protest That Counta. It ls a great thing for the voter to make his protest against the liquor traffic in prayer-meeting or by his manner of life, but If he would really tell the government, as well as the Lord and the people, that be wants the saloon closed, there ls but one method by which he can be recog nized; but just one law under which his opinion can declare Itself, and his conviction make itself felt, and that Jaw and method are fulfilled ' when he drops into a box a ballot that* calls for prohibition.-Frances E. Wil lard. Best Strike. Many and urgent are the questions that the working men and women of today must help to decide. But what- . ever may be said of methods In gen eral . and of special methods-ns strikes-In particular, as a temper ance woman I ara confident that thr- * best strike ls to strike against til" 1 saloon and then to strike against KV I politicians and parties that do wrou^ i to the workingman. Those are the 1 two strikes that will pay.-Frances E Willard. 1 FEDERATION SCHOLARSHIPS. Open tc C. r....iive Examinations-Ap plication Must Be Filed By June 20. The South Carolina Federation of Women's Clubs offers the follow ing scholarship?: one at Winthrop College, value #104.00 and fre<? tui tion; one at Confederate Hor. Col lege, value $100.00; one at Lime stone College, value $50.00; one at Coker Collece, valne ftoO.OO; oneal Training School for Kiiiderirarten ers, given by The South Carolina Kindergarten Association, value ?100.00. These scholarships are for four years, with the exception of the one at the Training School for Kindgarteners, which is for two years. The?e scholarships are awarded by competitive examination, and aie not open to any one who has attend ed college before, anlese there is no other applicant. Applicants must be over fifteen years of age. Applicants must have the en dorsement of the President or some officer of a club belonging to the Federation. Ko application will be received ofter .lune the 20. For further information, iddress, Airs. Frank B. Gary, Ch'm of Educ, Abbeville, S. C INSURANCE Go to see Marling & Byrd Before insuring/elsewhere. We ^ represent the best old line com panies Marling & Byrd ?3 At the Farmers Bank, Edgefield light Saw- Lathe and Shin gle Milis. Engines, Boilers, Supplies and repairs, Porta qle , Ste am and Gasoline En oi.ies. Saw Teeth, Files, Belts and Pipes. WOOD SAWS and SPLITTERS Gins and Press Repairs. Trv LOMBARD, AUGUSTS. OA. ?(??nm Make the Old Suit Lock New We are better prepared than ever to do first-class work in cleaning and press ing of ali kinds. Make your old pants or suit new by let ing us clean ami press them. Ladies skirts and suits al so cleaned and premed. Sat isfaction guaranteed. Edgefield Pressing Club WALLACE HARRIS PROP. :PKOEEKSIOIST A L DR.J.S. BYRD, Dental Surgeon OFFICE OVER POSTOFFICE. Residence 'Phone 17-R. Office 3. James A. Dobey, Dental Surgeon Johnston, S. C. ?TFICE;OVER:fJOHNS10K DRUG CO. A. H. Corley, Surgeon Dentist Appointments at Trenton On Wednesdays. We always carry a larire Flock of lingle and double harness, light or leavy, single or double wai?on har less. We only carry harness that s made by the leading factories of and-the kind that you can de >end upon. Wilson & Cantelou.