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The Girl Was Uncommonly Attractive. IS2m.A(BATrD???p M carrm/tr/MBf.n.e. atAfttoT corrf?mr/t_cmrMatar 8YNOPSIS. Archibald Terhune, a popular young bachelor of London, ls suddenly aroused from the aimless and Indolent life he leads, by the startling news from the law .finn of Barnes, Wlloughby & Son, that he is the heir to a sheep farm in Australia bringing la an income of $20,000 a year. The bequest, comes from an aunt, Mrs: .Georgiana James of'Essex. She makes bim her heir on condition that h marry within ten days or forfeit the legacy to a third ca sin Uvlng In America. The sil.?ry ?opens at Castle Wyckoff, where Lord Vin cent and his wife, staunch friends of Ter hune. are discussing plans to find Ter Thune- a wife within the, allotted time. It seems that Lady Vincent is one of seven persons named Agatha, ail' whom have been close girlhood chuma She deedes to. Invite two of them io a party at the* . castle and have Archie there as one of . the guejBts.\__ CHAPTER li^-ContJnued. "Why, that' would spoil the whole thing," sh? said.- "Agatha Sixth ? '. would suspect a plot at once, and as ' Inevitably* balk. Match-making, to be successful must ba conducted abso lutely without appearing to be con ' ducted." "Then we can telegraph Terhune to come up at once?" I said, gazing at her admiringly. She is sc wise for One so young. "Yes, and the two Agathas as well. Luckily for the success of our plans they are already in England. They came over to visit Agatha Chiltern in the next county a month ago and have been staying there ever since. That's what made me think of the plan, real iy.w "Hurza!" I cried. "The gods favor list You must telegraph Agatha Chil tern this moment She's such a brick, I know ?hell let us have her guests without a murmur even at such short " notice!" "O, yes," said Dearest, "they were -coming to visit me next week, any way." Mrs. Chiltern, by the way, had been one of the Agatha? who were my wife's companions when she had been playing the part of Miss Marsh, the ' secretary, not very long ago. Agatha Fourth sh 9 was, in fact, to give her the numerical title which Terhune and I had used to distinguish the Agathas at that time. She had recently mar ried one Cecil Chiltern, a former guest ef^Castie Wyckhoff before the advent of Arch and myself, and as his estate was only 30 miles or so from Castle "Wyckhoff, we found ourselves neigh bors, as if were. It was for this rea son, becatae of Mrs. Ch il tern's invi tation to visit her, that the two Agathas vre wanted to assist us in our scheme for enabling Terhune to Inherit his aunt's property chanced to l>e so close at hand. We had hardly reached this satis factory conclusion in regard to our plans, .when a station cab turned in at the avenue and whirling up unde the beeches that lined the road, pros ? cntly deposited a passenger under the portico of. the carriage entrance to the .castle. . ..I "Hullo!** I cried, "a visitor!" then in .another instant "By Jove! If .it Isn't old Terhan himself!" as a mid> 'diing sized, very well dressed man, .after a moment of hesitation, sighted .us under the trees and hurried over She lawn toward us. ."Look at the old boy, Dearest!" I 'said as Arch came up out of breath. **Look at him, will you? Right off the -Row, as usual! Frock coat pearl -grays, top hat, all complete. Ah, Archibald! Will you never cease io frivoir -Since my marriage I may say, Arch ?ml I have rather changed places. It used to be he 'who was always re buking me; now lt's just the othor way. So mach for the dignities of life tea a Benedict! "My dear fallow," smiled my friend, ?"what would you have me wear? /Knickerbockers and an old shooting coat?" eyeing my own careless attire father polm-edly. "Ah, Lady Vincent!" terntaff to my wife "dear Mm Wil fred! Sc? glad-so v.ery glad, to see you!" Dearest gave him both her pretty hands. "You old dear!" she cried. "How nice of you to come!" "And now sit down and tell us all 'about it!" said my wife. "Wilfred has given me his version, of course, -but I want it from headquarters, Ifs the most exciting thing in the world ! How nice of your Aunt Georgy to give us all such an interesting problem to solve!" > Ter'.u4e sat down in my wicker chair and -I seated myself on the grass by Dearest 'Tes, indeed! I feel quite grateful to her for providing us with such a genuine bit of romance," she Vontlt? ued. ''It's is "good as a dime novel, and Wilfred and I would be too pleased for anything to assist in its denouement" "It does seem extraordinary," ac quiesced Terhune, "that such a thing, an event so out of the common, should happen to me. Who would ever have thought of Aunt Georgy carrying on like that! Why, she's promised me the property all, her life, and to go and decree suddenly, out of ? clear sky, that I must marry In ten days or for feit It, just because I'm forty years old! Why, it's the most absurd thin? I ever heard in my life!" And he mopped his brow fussily as he spoke. Dearest smiled at him sympathetic ally. "Finding a wife in as short a time as that does sound like a pretty difficult proposition," she murmured. "Beastly difficult!", exploded Arch. "And that's what I came up from Lon don to see you for. I thought if any one could suggest an expeditious way, it would be my friends the Vincents! You know you did things in rather a hurry yourselves." Making reference of course to my rapid courtship of my wife duringx. the exciting and some what unusual events pertaining to a six weeks': visit made by Terhune and myself at Castle Wyckhoff the year before. "And your confidence is not at all misplaced, my boy," said I, "as you will find!*" And fell to telling him of our house party plan all in a breath and as fast as I could talk. Terhune was first amazed, then doubtful, and then, as the full beauty of it struck him, he rose in his en thusiasm and seized a band of each of us. i "Agatha Sixth!" he cried; "who else? It shall be she and no other! What friends you two are to give me the chance!" CHAPTER III. And if you'll believe me, the evening of the next day saw our two other prospective guests, the Misses Agatha First and Sixth, actually under our roof. We had sent a motor over to Chiltern house that morning after a telephone corifabulatlon between my wife and the mistress of that estab lishment, and by dinner time our rath er peculiarly interesting . ?e party was gathered round the- ..able com plete. We were very gay-my wife and myself as head conspirators in a matrimonial plot - especially so, though the two girls were almost as merry. Agatha First had much to tell cf ' her visit at Chiltern house and Agatha Sixth of my wife's friends ls America, so that the dinner hour passed rapidly. Agatha First had been with Mrs. Chiltern the longer, it seemed, Agatha Sixth having had friend 3 in London to visit had only been with her a week. The two girls wer? not intimate friends, Dearest told me afterward. They had not been tas much so with each other as they luid been with others of the six Agathas who had j first visited her at Cattle Wyckhoff. I lay stress upon this fact because lt accounts for a number of things to occur later. Of all tho parly, Arch was the only one who flamed at ?ll quint, and I guessed that ha was somewhat sobered by tb* swiftness with. which the .plot hao begun to thicken about him. After dinner we had a little music and I had a blt of laugh all to mysell as I watched the feverish attention? which Arch was paying Agatha Sixth, who was at the'piano. The girl wai uncommonly attractive and 'that's a fact, In a sort of hand-painted, minia ture kind of way. She wore a mos! becoming gown of cream color, and her fine profile showed to advantage against the black of Terhune's coat ai he stood beside her. Nevertheless I couldn't help letting my eyes wander to my wife who sat across the room from me, delicate ae a flower, supple as, a young, tree and wholly sweet. Her hair, which curled to distraction about her long white neck, made a gorgeous halo about hei head. It was a pleasant moment, that after dinner interlude, as I looked around me at my wife and my guests, the fine old room with tts golden-toned piano and the soft glow of many lamps. But as I looked and sighed with content, I suddenly missed the fifth member of our party-Agatha First .She was not in the room. In a case of odd numbers it is easy nol to notice the absence of the odd one Poor Agatha First was undoubted!? that unlucky individual, having nc man to pair off with, though Dearest and/1 had tried our best not to let hei feel this deficiency. However, gone she was from oui midst, that was ceriain enough, and I was just about to wonder aloud as to her disappearance when the door from the hall opened and in she walked. "Don't let's stay indoors," she en treated in her breezy American voice, "it's so lovely outside! The moon's just coming up!" And she strode vig orously across the room toward the glass doors that opened upon the lawn. As she paused at the threshold with a little commanding gesture to ward the terrace I couldn't help think ing that my wife's friends were both of them uncommonly handsome girls. She was so superbly healthy, with such a color in her cheeks, such a snap to her eyes. I- caught Terhune glancing irreso lutely from the girl at the piano to the girl at the door. "Let me open It for you," he offered at last, going to her and throwing wide the long windows. And the rest of us, Agatha Sixth after him and Dearest and myself last, followed them out, my wife and .1 exchanging looks of more or less significance as we did so. As well as I could read it, her look expressed a slight appre hension. Mine I meant to indicate amusement. Terhune is such a con ceited old chap, a wink or a nod from one of the other sex is enough to up ? set him, and he changes his allegi ance as easily as he changes his coat. I It would be just like him, after all our pains. But, as I said later when I we had gone upstairs, prophesying about Terhune in connection with the fair sex, is about as much worth while as guessing which way the wind will blowr ; It was on an afternoon a day or so later when Dearest and I were dis cussing Terhune's chances of win ning Agatha Sixth: before the expira tion of the ten Important days stipu lated upon by his Aunt Georgy, that 1 learned an aspect of the case which seemed to me to simplify matters ever while it made them more interesting. "I can't think he would be foolish enough not to stick to one or the oth er," said my wife. "Surely he sees that it's impossible to waste- any time flirting when he has only ten xlays eight days now-in which to win a wife." We were upstairs and she had come into my room to chat before we dressed for dinner, and had, incident i ally,? wrapped herself in my blue I striped lounging robe In lieu of an evening frock, a costume that 1 thought quite as becoming- as more conventional attire. The turquoise blue of the stripes set Ou her sparkling hair to the queen's taste, and the rcugh folds of the hood about her throat made her head and face smaller and more delicate by comparison. "A week to win a wife!" I laughed. "Sounds like the title of a penny dreadful! And, by Jove! This affaii of Terhune's ls getting to have as much of a thrill about lt! It's the shortness of the time, with what he has at stake, that makes it exciting! Fancy picking a wife In ten days' time!" "Yes, but of course he has the ad vantage of having a girl he knows as well as he does Agatha Sixth, to pay court to! It makes a lot of differ ence, you know, where the girl in the case happens to care for the man in the case!" I had been strolling about the room as we talked, hunting up a favorite waistcoat I wanted to wear that night, but at this last remark of my .wife's I halted In my stride. "What did you say, Dearest?" I asked in astonishment. For it was news to me that Agatha Sixth actual ly cared for Arch. I had only dared hope she would eventually. "I said that she-Agatha Sixth cared for Terhune," repeated Dearest, obligingly. "You don't say sn!" I exclaimed, with a long whistle of astonishment "Of course!" she answered calmly. "Stupid boy not to have seen it all along!" "Well, I didn't!" I admitted, "and I don't see how you did either!" "It was as plain as your classic Vincent nose is beautiful," replied my wife, "and besides, if lt wasn't, I would have known, for she told me herself." "Well, then!" I cried, "doesn't that fix things? What's all this uncer tainty about? I should say that Ter hune was certain of his aunt's prop erty. Why haven't you told him this long ago, and put the poor oki fellow out of his suspense?" w, (TO BE CONTINUED.) Spoiled the Evening for Her. "I suppose you had a perfectly love ly time at the dinner party last night?" "No. Through some mistake they seated me next to my husband." He's Lit Up, Too. "Doesn't the town look pretty Ut up?" . "Yes. but yon ought to see my hus band." PROFIT IN BANK ADVERTISING Beattie institution Increased Its De posits Three Million In Less Than a Year. In an address before the Dallas (Tex.) Advertising club, recently, S. C. Dobbs, president of the Associated Ad vertising clubs of America, said, among other things: "In Seattle there is a certain bank that was 15 years getting its savings ieposits up to $3,000,000. During that period a certain young man had work 3d up to a position of some authority. He went before the board of direct 3rs and suggested advertising. They were duly shocked; in fact, some Indignant. Hadn't they been adver tising all these years, publishing at stated Intervals their financial con dition? Hadn't they gotten out book lets showing the front of the billig lng and" the burglar-proof vaults? Hadn't they issued calendars and souvenirs, all in strictly disnified way? "The young man, however, persist ent as well as logical, finally secured in appropriation. _ They secured the services j of a high-class advertising man who was skilled in bank adver tising. In ten months the bank ' in creased its savings deposits to $6,000, 000, or,, in other words, accomplished under the force of advertising In ten months (and that was during the panic three years ago) what it had taken them 15 years to do without ad vertising.'" Today they have ags deposits exceeding $10,000,00 "In virtually every city i- , coun try one or more paper? oending their efforts to the givi; "i a square deal-publishers who ?ay that no unclean thing can be advertised In their columns-who will not print wildcat land and mining schemes. The standard magazines are even in advance of the daily papers, and are eliminating from their pages every advertisement of a questionable na ture. Many of our best publications today stand back of and guarantee the statements, in their advertising col umns. "One publication that I know has turned down in the past 18 months approximately $200,000 worth of busi ness that has been offered because the head of this publication could not recommend the articles advertised to Its readers. Isn't your advertisement or mine worth more in the columns of this publication? There are no laws In our statute books that require this rejection on the part of the publisher, but it is' the high laws of moral eth ics and right dealing that prompts such ?ct?tt?." ENCOURAG? LOCAL PAPER Merchants Should Co-Operate With lt to Advantage of Both, Says Ad vertising Manager. "Few merchants and corporations realize the full value of adequate and systematic use of newspapers In ad vertising their business," declared Ben S. Jacobs, advertising manager for Conrad & Co. of Boston, before the Pilgrim Publicity association of that city. "A local paper ought to be encour aged," said Mr. Jacobs "lt ls the most powerful agent of public opinion in the community arid the broadest carrier of your own talk about your store. Pa pers should cater to the advertisers and the merchants should co-operate with the paper to the mutual advan tage of both. The newspaper is usu ally willing to do what lt can. A city ought to have civic pride in a clean newspaper with modern type, neatly printed; and If this is so, the advertisements generally pay much better. Get In touch with the news paper mari. He is generally a mighty decent sort of fellow, and he and you should be in business together for mu tual profit." The public judges your faith In your goods by your public ity.-M?hln's Messenger. Eternal Advertising. The indispensable necessity of per sistently advertising even the best known and best proved commodities may be a poor indication of the con stancy and alertness to its own inter ests of the general public, but it has often been attested and proved true by business men of long standing suc cess and experience. One such assures Tip that three years' steady advertis ing was necessary to produce a suc cessful result, while even after a com modity had an established place In the market "to be a short time out of the advertising was dangerous." ReacheB All the People. Speaking before the Watertown (N. Y.) Chamber of Commerce, L. B. Eliott of Rochester, N. Y., said con cerning the newspapers: "When you advertise you want to reach the peo ple, all the people, the oldest inhab itant, the man who moved to town yesterday, the young couple Just mar ried, the young man or woman who has just earned the first dollar and is itching to spend it; you want them all, the rich, the poor, from the cradle to the grave, and the only advertising medium that reaches them all, all the time, is the daily newspaper. Satisfaction of Keeping a Dog. "I wonder why so many people In sist on keeping dogs that are no good?" "Well," replied the proprie tor of the village hotel, "I always keep a few dogs because it's a comfort to see 'em take their meals regular without kickin', even if they didn't pay any board." ADVERTISING AN INVESTMENT Give lt the Same Study, Thought and Attention aa Every Other Branch of the Business. By Henry Nathan. Advertising, if figured as a dividend paying investment and an asset in good will, Instead of a direct expense against your earnings, should have the aame careful consideration that you give to the selection and purchase of your stock in trade. Ask any sales manager what he considers his most valuable asset, and he will reply: "My advertising copy." If this is true, and experience has taught us that it is, then why not give the same time and consideration to this valuable asset that you would to your other investments in order to in crease its earning power. When you send your salesman into new territory, do you consider his sal ary, expenses and equipment a direct expense against the income of your firm or an investment that should bring you a certain percentage of actual profit in dollars and cents, be sides a valuable asset in good will? Y DU equip this salesman with the best samples of your products, you make his display as convincing, at tractive and appealing as possible, you furnish him with a price list in which the selling price of every arti cle is based, not only on the actual cost of production, but on the sellipg investment (commonly called selling expense). What is the main object in view of all these preparations? To get the prospective customer interest ed in your line, to influence him, to convince him, to make him-buy. Your advertisement is also sent out, whether it be through the columns of a newspaper,' a magazine or a trade journal or in. the form of a letter, cir cular, booklet or catalog. Its same objective point is the same prospec tive customer and lt delivers the same message. Have you given the same amount of time, thought and study to the equipment and preparation of this representative as you did to your trav eling salesman? When a soldier is sent to the front to fight, he is equipped with the best ammunition obtainable to .vanquish his opponent-to hit the mark. When your advertisement goes forth to bat tle competition, is it equipped with the necessary ammunition of suggestion, conviction and sales force to rout competition? ' The salesman throws his personal ity, his enthusiasm, his very life into his sales arguments. Do you live in your advertlements? Is the person ality of your firm represented in ev ery word of your advertising copy? Do you make your advertisements as suggestive, as appealing and as con vincing as you expect your salesman to make his argumetns? You are convinced that your goods are as good, possibly better than tho?re produced by- any of your com petitors; you believe you can give your customers better service; you are certain that your prices are the fairest consistent with the high qual ity of your goods. Have you ever taken the trouble to consider, why your goods are the best, why your service; ls superior, why, your prices are right? Because you have taken time and given thought to the consid eration of the investment you made in your raw material, In your labor, In your equipment and in yoxir sys tematic production of youn products. Now that you have these goods for sale, is lt not as Important that you give the sanie thought to the proper investment of your sales organiza tion? Is it not essential that to cre ate a demand for your product, your advertisements must "hit the mark?" The buyer does not always know what he wants, therefore your adver tisement must tell him-must educate him. He wants to be told and is often willing to pay a premium to pro cure the right goods and to get the proper Information about the goods he buys. Let your advertisements sug gest to him the proper course to fol low In the selection and purchase of his goods. In other words, study your custom er's wants, study the buyer's condi tions and environments! Give as much time and thought to the preparation of your advertising copy as you do to the manufacture of your goods, and the installation of your equipment, handle lt in as systematic a manner as you handle your highest salaried employees and your .advertisements will prove a dividend paying invest ment bringing in dollars for every penny spent. J Judicious use of white space, i ' strong borders, unique arranqe- ?J t ment of borders and other ex- t * pedients are adopted by adver. ' $ tisera In the efforts to make * * their displays attractive. lo Best Protection. Advertising of the right kind is greater protection for an article than any patent ever granted. Almost ev ery marketable article can be imitat ed, reproduced, substituted or infring ed, but the one article in every line that is best known and be3t fixed in public favor ls that which is best ad vertised, regardless of whether it ls the original article of its kind or not Heroic Treatment. Little Marjorie, aged four, bumped her head on a key in the front door. She went In the house and put some cold cream on a rag and then went to the door and tied the key up care fully. As she was leaving she said: "I will call in the morning to see how you are." Moral, Don't Stop. An old sportsman said: "It is com monly believed that fish do not bite so well when the wind is in the east (or the west-I forget which); but I nave noticed that the fellow who kept right on fishing brought homo the biggest basketful." An English Point of View. A recent Lordon police court case brought to general notice a new phase of the outdoor advertising evil. A constable found a man painting ads. on a pavement, and charged him with "wilfully depositing paint upon the footway." TOO FREQUIENT. Connie-Why did you quarrel with Dick? , Grace-Why, he proposed to me last night Connie-What of that? Grace-Why, I accepted him only the night before. A Settler. Maud-Jack said when he proposed that he could give me only the neces saries of life. Ethel-And wh?t did you say? Maud-I told him that one of the necessaries of my life was a husband who could supply me with the luxu ries. . Free Blood Cure. If you have pimples, offensive eruptionc, old Eorea, cancer, itching, scratching' eczema, suppurating swellings, bone poins, hot skin, or if your blood is thin or im pure, then Botanic Blood Balm (B.B.B.) will heal every sore, stop all itching and make the blood pure and rich. Cures after all else fails. ?1.00 per large bottle at drug stores". Sample free by writing Blood Balm Co., Atlanta, Ga., Department B. Returning tee Compliment. Mrs. Faraway-I suppose you have forgotten that this is the anniversary of your wedding day?" Professor Faraway (abstracting himself from conic sections')-Eh?, What? Dear me! Is it, really? And when is your's, dear?-Stray Stories. Important to Mothers Examine carefully every bottle of CASTORIA, a safe and sure remedy for Infants and children, and see that it Bears the x Signature of?&?^?S^ In Use For Over 30 Years. The Kind You Have Always Bought Hardened. Scott-Is it true that Coolelgh is financially embarrassed? Mott-He's fearfully in debt, but it doesn't seem to embarrass him much. The next time you feel that swallowing sensation, the sure fign of sore throat, gargle Hamlins Wizard Oil immediately with three parts water. It will save you days and perhaps weeks of misery. A Brush With Madam. Artist-Madam, it is not faces alone that paint it la souls. Madam-Oh, you do Interiors, then. -Boston Transcript. Dr. Piercers Pleasant Pellets first pat? up 40 years ago. 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