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V Beginning reduction : To stimulate business to save money. The depr ing as liberally as in past y fering special lines of seas< This is NOT a sale < stocks?garments that me? prices only because we wa have published in mam prices?come and examine P\ I i V Only 10 liiwfl v r :s=tF1 black Jb _ .$10.50 ; n\x (\ Only sov I jy ^ M (M^U,S^ * I Y\l ^ 0 llHV( HANDSOME NE\ Made of cheviot and broadcloth, vain NAVY BLUE C Attractive styles in Coats that are s Specially priced at COLLEGE CC In all the desirable colors. A popu like. Special at NOVELTY C( In navy and white and black and wb ! NOVELTY CC In broken plaids, special prices are. . SKIRTS AT VERY I The newest, styles are included, months before von will see the equal WOMEN'S SK A 'jyiod assortment of styles and fabi | lures. Values up to $7.50, reduce * I \ CHILDREIS Winter moi A&&SXfywA vrk are Pal*flcu' 61$^ CHILDR1 \\A Children's I - I I Jones Hi ' "1 P> tmmmmmmmmmmmrn Ivr i ? -mi* TjttB LANCASTER NE1 / Saturday, sale at the we offer seasonable new me ession in the cottbnjnarket ears. To offset this cohditi< >nable apparel at decidedly >f odd lots or special purchai *sure fully up to our high st< nt to stimulate business. R / months. Big reductions oi i the suits themselves?then LL WOOL SERGE COAT SUITS in this lot. Made by expert tailors and vith best quality satin. In green, navy and brown. All sizes. Our regulai Suits, reduced to $7.3C HANDSOME NEW SUITS on in this lot; made of the best materials newest styles, in green, navy, black and all sizes. Regular $15.00 Suits, re to $10.5: EXCLUSIVE NEW SUITS i 1 l J * r i * ni mis iot. liaiHtsoine styles, in the I>es1 These are $20.00 Suits, reduced to $15.11 all wool serge suits lilored of excellent quality serge, in nav\ nek. Only six in this lot. Worth $9.00, re to $5.7( good suits a Tew Suits, in mixtures; plain tailore< , excellent grades, reduced to $3.71 V coats ie $22.50, reduced to. $15.50 joats erviccahle for general wear. . .. $7.50, $11.50 and $16.50 >ATS lar new style that you will \ .$6.50 to $10.00 i )ats ?|/ lite, verv special at. . . $3.75 Jy / tats 'fill . .$8.50 to $3.50 // / uw r-itiujcio It will probably bo many i /'7 s of those Skirt values. I L :irts a rios, in black, navy and mix'<1 to. $3.00, $350 and $4.50 rs AND MISSES' APPAREL <>i u xkw OMMONLY LOW PRICES t the young folks need for the Now wait* j iths. Prices during this sale nre the ohoicei arly attractive. , . , . * the most rash SN'S AND MISSES* COATS marked at pri e newest styles and materials. . . - ... . . BATH ROB priced for this sale at $1.50 to $6.00 A large Tarl S AND TOBOGGANS them b0 ng knit Caps and Toboggans, at Robes and t . j 25c and 50c PrtcM .. . ' I II I Mercai LANCASTER'S L VS. NOVEMBER 13, 1914. 1 11 Nov. 14th, Jones Men rchandise at remarkably low p has had its effect on retail busi an, we start on Saturday a Big k*wered prices. sesN^t embraces only merchai mdardofxaiality. These goc ead the following bargain new: 11 in stylish Fall and Winter you'll realize what this sale me THE NEW COATS AT SUBSTANTI I INGS For our Price-Reduction Sale we have ^ many very special values in the newest i est Fall and Winter Coats. BLACK BROADCLOTH C0A1 [ "4 Inches long, made in the newest style eellent quality black broadcloth, size; * inelies, reduced for this sale only to $2.50 BLACK BROADCLOTH COA' 54 1 indies long, made of extra good bros smart new styles, some with brocad* collars and ruffs, others trimmed Special at $5.00 BROADCLOTH COATS j Very line, plain tailored broadcloth Coat > in price to $8.75 u] ~ wooi . Women's knit wool Vndei AJ U? ^ new line of women's si wanted colors, at ?7 v(\-' PRICE REDUC1 A host of really exquisi I \r\ ')(>sl ' d' the season's fash in 7 fVU 1<)W ' Black Messaline Dresses, t , /// \ wc f I Several good stvles of \\ < '//1 ! ; sei I SoilMlflwl III 'CI i 1 ' ? i i LINK OK NVINTKK CHILDREN'S SCHOOL Frits A big lot of Children's Dra 'our inspection. Hero wear that we shall offer Bt skins made up into SWEATERS AT SI'ECL ionnble models, and On our complete stock ce? you can afford. Misses' and Children's Swe ks and kimonak quote very low prices f< ety of styles, among month. These are the 1 the kind of Bath Sweaters, in good styles. It timonas that you want able to purchas^ one at the 1 to $#.?o prevailing. ntile Cc ,IVE STORE." emm iwmtwiMv ggeawmm ? * big price cantile Co. irices. Here is your chance mess. People are not buy- j ; Price Reduction Sa.e, of- II ndise from our own regular >ds have been reduced in | 5 carefully. It is the best ; suits. Note these special ans to you. AL SAV Aft and $3.50 | , | idrloth, in l ^ and $7.50 ^ 3 to $11.75 . UNDERSKIRTS [? skirts, ;ill colors, at 50c, 75c and $1.00 ; FDERSKIRTS ? lk dersev-top Underskirts, in all tin- K ' $1.98 to $5.00 | TION SALE OF DRESSES ite styles, embracing the newest and ns in Dresses. Prices are remarkably LK DRESSES xtra good values, at $3.98 )OL DRESSES > ml Dresses, at the low price of. .$3.50 EtGE DRESSES . made <>l u;ood ?jualitv serine, at. .$4.98 I LK DRESSES I lr 1 )i*('sscs, r\t rcmolv stvles. at fc $10.00. $12.5; i>~id S15.C0 I DRESSES ^ _ ises for school ^ at Half Price. ' " PRK'ES of Women's, aters we shall WnV^xi >r the entire V \ \\ best kinds of il. \ \ # ; will be profitlow prices now T^fSfFJ ?mpany '