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The folOWIng clever and able article on the subjectdlp permost In every newspapet man's mind, "advertising,". by Victor Smith, the 6Qm the Tip of the Tongue" man of the New York Press: ADvEITSE. Dear Tip-What 13 the short cut to publicity? I have been striving in vain to get into the newspapers these seven years. What can I do? PUBLICITY. Strive your hardest NOT to get in. Steal a million. Rob another fellow of his wife. Spring a sensational divorce. Beat the bank at Monte Carlo. But the best plan of all is to ad vertise. I am in favor of the pay - as - you - enter proposition. Commercial houses, thoatres, ,ircuses, etc., pay their way; why should not society and the professions do likewise? The general press is under no obliga tion to you. Address the busi ness office at so much a line, and you can obtain all the pub licity you require. Some news papers are not profitable because they GIVE AWAY vast quan tities of space in free advertis ing, or puffs, to the undeserving. The time is close at ihand when everybody and every institution will have to "pony up.," THE ETERNAL EQUIVALENT. Every commercial business exacts the eternal eqjuivalent in the granting of favors. Of nc )ther institution in the world is 'o much exacted free as of the 1ewspaper. It. is a kind word here, a 1kind w-ord yonder, a pulff here and a puff there. For the price of ONE cent a man ezpect&, tye, even demands, space Worth mndreds of dollars. But where s our quid, pro quo? The circu. ation is not increased. We are Ziving sonething for nothing )nce in a while Tip's columi aas a paragraph about an inter isting man. It is good reading 'or all who take the Press; and he interesting man, being deep y interested, buys 100 or 50( opies and scatters them broad. :ast to interested people. Whai loes It amount to? Five hun Ired copies cost $5 at retail; s< here is an outlay of $5 for $504 wvorth of advertising. Shucks l'he business is too one-sided [t Isn't fair. 'COMPLIMIENTARIEs. Those not i the newspape business imaghie that the editoi manager, all the subs and ever; ~eporter and office boy, the coni ioetors and even the scru women go about loaded wit] ia1lroad passes, theatre ticketE boxes at the circus, r:olice cards steamboat complimentaries- tel egraph and telephone frahkE free use of the mails, race traci badges; etc., and their friend on the outside are even Insiaten ~io.obtaining these privileges ksa mnattei' of fact, there ar but few complimentaries of thi * bharacter flying about, and a' oe paid for by the eternal equh alent, the small matter of advei tising, A press man, for hi stance, eent to Ohicago, ma * ride on apass, but thatpssha been paid for in advertising Before the anti-pass law wa anforced my life was saddeIne4 by rmy Inability to meet thze de 4as~d of friends for free trada rtton. Some had -no' I i yabout asking for jas Pancisco. Now It is eas $~~: You know the laW oefree passes." As IT 18 DONE. Q etleman of the staff h irodta StaDlhin company, fro ni submarine, airship or- autom tc bile company. on his owurecog- ei nizement. If he wants to go t, w Carlsbad, or the heart of Africa, o to the North Pole or to the an- "I til odes, to Mars or to the bowels to of the earth, he Is supposed to qi mention it to the business man- a ager, who, if he chooses, refers a it to the highest authority. Of Ii course there are department ti hoads who control certain and R sundry privileges of the pass . evil, such as the drama editor, .w the music editor, the sporting' . editor, etc. If I want a free pass for a theatre I may ask the drama editor, and he may (if he feels in the vein) send me a "pasteboard," but it is a quid ce pro quo. If I want o go to the "a circus I must ask the circus edi-' lo tor. Do I want to go to the race track? The sporting editor is in the man to snuggle up to. Etc. ot ai NEWSPAPERS OVERBURDENED of The newspaper gives as a rule . about twenty to one as Its1 a "equivalent.' No other insti toution on earth could afford to do this and live. The newspaper m is the maker of all men and all ' ci corporations, the supporter of s all, the adviser of all. Mind j i you, I do not say CREATOR. Without its free publicity most of the men in political and com mercial life to-day would be in their graves. We are really too generous. The chief trouble Is we do not draw tight enough n the little line between news and a notoriety. The theatres get an a awful'lot of free advertising be cause a vast majority of the people patronize the draina and demand good report of it. So of 2 the opera. So of horse racing. a L Etc.' JUST AN ILLUSTRATION. The man who has a can 6f lard to sell falls to undeistand why he does not get a column c or two a day of beautiful de- la scription for his ten-line agate t ad, when a racing association, with the same size ad, com mands so great an amount of., space. He 6verlooks the fact i that only a few persons may be Interested In a can of lard, while ' Stens .of- thousands are deeply ccnicerned In r'acing. The the atrical equivyalent can not she estimated. A hundred thous and 'people, 500,000, 1,000,000,i may be anxiotasly waiting Tues-' r day morning for a critique on Marx Lankershine's new play i of "The Tschuern o' di Stearx-' - wier." The advertisement of a the drama may amount to $20, ' but- that cuts no Ice with the newspauer. It does Its duty by allotting as much space to the -performance as the critic thinks the play is entitled to. B - -.BAsEBALL. t Baseball gets 1000 times its ."eqivalent." .Why? Because e it -is san amnusement for vast a multitudes of readers. The ad I vertising of the game amounts - practically to nothing, that is, -from a business office view. "No - money in It." But no paper ~r could afford to cut out its base B ball reports. The Press baseball .articles are the best and they a cost us a great deal of money. I ~ WALL sTREET Wall street receives an over abundance of valuable space, o u may say. The stockeiex e1aiige forbids advertteing. More's the pity. In a little bile, 'hdwevter, all this will be chargo through the publicity no~bl~ thrustdupon: it. Thirty~a ago a physlefan who aderI was frowned upon as a 'ink. d ed%ge flrm ill have to advertlseer go ox1 bushies. he da orge igh-horqe Is past. Texp ei aee the- me when all pric( iotatlors dhall be paid for,:ane big rates. - Henry Clesmad( great - fortune in the street e is a firm bel'ever in adver sing, and his card has been it Le-papers for rnany years. H( the best known brokor inth< orld. Executor's Salg. State of South Carolina, -Packens county. - By virtue -of the authority vested it 3 by the last will of M. D. Keitb, de ased, I will set to ihe highest bidder Pickens, S. C., on salesday in Angust ring the legal hours c f sale, the fo! 4 ing real rst ate: First: A one-tdrd undI* ided interes all that piece, parc. I or tract of lamn said County an i State. adjoininj ads of M. Hetidricks. A. K. E -ens ant heis and containing sixty-five (6 D more or les 8 cond: All that piece, parcel or trac ~ land in the said t ounty and State j.ining landa of hM. HendrickP, A. K ler a and others.and containing fivi acres more or Iese! All bottoms. Tern.s: One fourth cash on day o le and the balahce on a credit till thi ,it day of Jei.wary..1909, secured by a nrtgage of the .ptem4es, without inter , when possessior. w 11 be given. Pur uBer may p iy al cash and take pos 3ionl at once. 'T66e cropI now on the ad will be reserv< d. J. D. M. KEITH, I xecutor. The next president of th< nited States will be of th< Logressive school. It is up t< Le people to see to it that he I At handicapped by a reaction ry congress. Here is Relief for Women. It' ' oil have p-ins in the back, Urim ,, Bladder or Kidney tiouble, and war certain, pleasant herb' ure for won .'s ills. try Mother Gray's AUsRAL.I EAF. it to a safa and never-failin .gulator. At Druiggists or by Inail''0< 0n1ple package FREE. Addres, Th [other Gray it. o LeRoy,N. Y. f201 "What is- Atlanta?" asks a: astern -iewspaper. -Why, Al mta is the place that hell chiefi reaks loose bi,. irreveiently r( lixste Columlbia State. *Gi4G-N WINTECD;+--16 :0 cray *rstaIts 40 cents, fraineis 10 cents ac I, sheet pictnres one cent; each. Yc an make 400 per c-ent.profit or W8.4 er week. Catalogue andSamnples fre kddres. Frank W. Williams Co., 124 V. Taylor at., chicag~o, Il . apr9w FOn S3ALm-17 acres, turiglinal forei . miles north of Pickens, 880 an aor acres west of Woodall Mountain,.l ores branch bottom, balanee in tifilbe: irice 810 aero, eah deal. E. F. Krrm L. F. D., No. 4, Picken.., S. C. I. F. JENNINGi GENERAL MERCHANDISE Liberty, S. C. -as a mighty nice line of good~ or your inspection. The-qua ty and prices xof the goods ar ~uch as to -move them whe >ur customers -see them. Just to see whether you wi )u or not, we make a -fe' fters khat-are inducements. 4250i'ade Men's 'Fine Pant or $S.00-a pair. - - *1;60.grade Men's Fine, Vant or $i,$5 apgir. Men's Hats at Cost. ell you a good $2 hat for4$15( 25 per cent. off on $hoes. 1 U'tion Made over-alls for 90 ~our trade is appfeclated F. JiMNWS 7 OPNR Capl W. o Parmers B'ank of Has every facility 6f handlin solicits the accounts of Fal Manufacturers, in fact, the bi PEOPLE. Savings Dei Call now and let's tnake n if you have an idle dollar, have you entrust it to our ca Interest paid on time depo $1,00 starts an account. IBE,- TO DO I If at any time you bhculd f an accomodation of u?, your carefulonsideration. CENTRAL ROLL Has on hand several cars of Hulls Cotton Seed Meal $r.5o per sac Cotton Seed Hulls @ Soc. per la 3 Seventy-five barrels of GOOD I Every sack guaranteed. CENTRAL R1LER J. T. GA t THE GREAT COMMON SENSE TREATMET'pa: - .I ho To cure diseases without medicine. thE cor If you-somplain ti any way, be see or write me today at Brevard, I N. C., and secure a life's time me treatment., which cost you $4, wa and the filling cost $2 or -2.50, 1 total $6 or $6.50 and I will send. an it to you prepaid with full in structions and everything re u quired.' 0 Mhy home or head office is al a ways open and orders are filled promptly. Notice this ad -and a you will always know my wvhere t, abouts. If you wish to try my ;treatment while in Easley, S. C., ,see me or Mr. J. L. Thomas, W -. D. S. Holder, Dovy [Hinkle or are George Haygood, or in Liberty, Sal 8. C., see me or Mrs. T. J Boggs mc who will ho glad to wait on you. 1' If you buy this treatment and tra find it to be a kind of trickery, fro root, rubbing, electric or faith Ca cure, I will refund your money tux at once. It is simiply an intelli- dat gent common sense treatment, *2 recognized by all bntelligent pea- sloi ple when they understand it. gui No well read doctor will speak tol s against it because they cannot . - get along very well without it in to I e many cases. So why not buy .J n the book or pamphlet and have Ian a knowledge .of your own. It Oh II is worth a doctor's knowing and v it is worth your knowing to - teach to your children, that they may be tenefited after you have crossedithe river. ,That $4 will do themjust as.nmuch good as' It did you. before you crossed. Inquire, after its merits among your reliable friends and lieigh-' 1 a -hors. If it is doiga them Roodtw it will do you good, whethery6 j buy it from a white agekit; ini dian, dog or negro. -Knowledge tWe Is what you need, andl the y{{ 1r can get from the pamiphint'~ supplement, or my~niif Pen't forget that WenkeI~y with one 190, y'dut busintess and i rmers,. lMetchants and tsinies~s..of ALL THE artment ew- acquaintances, and we shall .'bple ased to re. Five per' cen t. sits. 3USINESS ind it necessary to ask needs vill receive our E R MILL CO. and Cotton Seed Meal. itndred pounds. F'LOUR at $4.90p Come at once. MItL COMPANY, SSAWAY. President. ryour railroad fare back no, it I fail to benefit you; gn and there, so come; and ne all who are afflicted and healed or get more money. ntelligent ladies and gentle n with recommendations nted as agents at a price. Vrite today for particulars BUENERAS AEN B reIa N C. PEA CUto SEUIeo Luxreel pow rundtr. Com-En atcsonT ket uryilrond fre bunack rnng trIaisly to eft yo; n?, allbwho arflsotodand t ctieontladinesornd gente n prithpa reomenations ot roedna. agcets ato to prie nVt utolTday followtcung LIo pcirua uda xcr [sle ofZ Palea I bee.P Bo alresar, et. app. Vi outhern Railway.to noweson sal fo l.tan rig trisonl, Isle of ctie nafinReor Pinto, inpriial statios ibaSutrs Alna, aickets. god alo such nti e esday fowingme .of slae. - mi caro pecil Sunda Exmpur uttadntemeite tin so thrnah waanso