The gamecock. (Columbia, S.C.) 1908-2006, October 30, 2002, Page 2, Image 2
Students to create campaign for GM
BY ALEXIS STRATTON
THE OAMECOCK
For the fourth consecutive
year, USC and General Motors
are partnering up this fall to give
marketing students a chance to
work outside the classroom.
Seventeen USC business stu
dents are involved in the pro
gram, called the General Motors
Marketing Internship, in which
they create a working marketing
agency to carry out a promotional
campaign for General Motors,
Jim Hudson Pontiac-GM and the
Pontiac Division of GM.
The interns, as well as GM and
Harvest Hope Food Bank, will
present a display of six Pontiac
GM cars Nov. 6 from 10 a.m. to 3
p.m. in front of the Russell House.
The event will include food and
trivia, among other activities.
One purpose of the program is
to increase interest in Pontiac
GM vehicles while developing the
marketing program at USC, said
Dan Wheeler, fourth-year mar
keting student and the public re
lations department head for the
USC marketing team, Garnet and
Black Solutions. , .
“The university will get first
hand knowledge about the program
to have a firsthand
iook at ronuac ve
hicles and General
Motors vehicles.
And it will espe
cially give them
knowledge that
Pontiac gives incentives for stu
dents our age,” he said.
Although USC marketing stu
dents have participated in GMMI
every fall for the past four years,
this is the first year in which they
will work with Pontiac.
“We worked with Chevrolet for
the first three years,” said Randy
Rose, associate professor for the
USC Marketing Department and
a consultant for the USC-created
marketing agency.
“It’s most useful to think about
it as a partnership between busi
ness and education," Rose said.
“GMMI allows us to meet corpo
rate objectives and also the learn
ing objectives students have be
cause they get to do a real promo
tional cam
paign iur a real
corporation. It
gives them ex
perience they
wouldn’t get in
regular class.”
The students work on the pro
ject for 16 months with a $2,500
budget, resources and funding
provided by Jim Hudson Pontiac
GMC and the Pontiac Division.
The students are “basically re
sponsible for all aspects of plan
ning, implementing and evaluat
ing a large-scale promotional
event,” Rose said.
Students will research how i
Pontiac is perceived on campus i
One of the internship
program’s goals is to
boost USC marketing.
and present a proposal to Pontiac
leadership to persuade them to
adopt the campaign. Once the
event is over, students must con
duct more marketing research.
“I think it gives some students
the chance to practice their lead
ership skills,” Rose said.
“Everyone gets to participate in all
aspects of the program. For those
who have time, there is the lead
ership aspect there. And, again, it
makes a nice resume builder.... I
think they also learn how to work
as a team. It’s not always smooth,
but you learn from the inevitable
problems that come up.”
“A lot of people don’t know
about the program,” Wheeler
said. “We had a lot more present
at the first day of class. I guess
they thought it would be a whole
lot of work, which it is, but it def
initely has its rewards.”
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Ariz. students,
faculty fearful
after shooting
BY RACHEL WILLIAMSON
ARIZONA DAILY WILDCAT (U. ARIZONA)
When gunshots rang out in
Jerrica Wesley’s ears, she took off
running from the CatTran shuttle
stop near the Arizona Health
Sciences Center.
She ran to class rather than
wait for the shuttle.
“I was hella scared,” said
Wesley, a first-year biology stu
dent. “I have never been so close
to gunfire before.”
Wesley, a resident of Babcock
Inn Residence Hall, of 1717 E.
Speedway Blvd., said she was too
scared to return to her room later
Monday morning.
Wesley and others who live,
work and attend class north of
East Speedway Boulevard spent
much of the day mourning the
loss of three professors who were
killed by a suicidal gunman
Monday morning. But on the
main campus, south of Speedway,
the mood was more subdued as
the news slowly permeated the
University of Arizona.
At the “Swede” Johnson build
ing and other areas north of East
Speedway Boulevard, students
and workers spent much of the
day pooling together as they cried
and exchanged information.
“Imagine being in a classroom
and watching murder happening
before your very eyes,” President
Pete Likins said at a news confer
ence at the Swede Johnson build
ing. “It’s a powerfully disturbing
experience.”
After Likins’ speech, a woman
started bawling as cameras
swarmed around her.
Elaine Jones, an associate pro
fessor of nursing, knew Cheryl
McGaffic, the 44-year-old victim
who was killed in the front of her
classroom.
“You have this image of nurs
es being some of the most com
passionate people in the world,”
Jones said. “Then one gets mur
dered in her own classroom. It
doesn’t make sense.”
Jenni Behring, another
Babcock resident and first-year
microbiology student, thought she
was safer living away from the
main campus, until Tuesday.
“I was sleeping and my room
mate woke me up,” Behring said.
“I heard sirens and helicopters, and
something told me to come outside.
It was completely unbelievable.”
Meanwhile, across East
Speedway Boulevard and discon
nected from the shooting and pan
ic around the College of Nursing, a
group of students and faculty sat
in the modem languages building
watching the news unfold on tele
♦ SHOOTINGS, SEE PAGE 3
_ \\ If you are ready for a REAL Tailgate Party, then come on by! II
jj the 5tli Great Gamecock
4TAILGATE PARTY"/2002^P
November 2 (USC vs. TENNESSEE) 12:30-3:00 pm Mil
featuring music by: DJKevin Conklin (jL\
/" Seawell's Parking lot - 1125 Rosewood Drive X' I
// across the street from "the ROCKET" at the State Fairgrounds. /y^\ I
// Hie best part is that it is all FREE: Music, Lots of Great Food, Drinks & Door Prizes. /
/*—^*7 Souvenirs for the first 200 USC students in attendance at each Tailgate Party. <^77/
J! THESE TADXiATE PARTIES ARE AN ALCOHOL & OTHER DRUG-FREE ENVIRONMENT sponsored by the Russell House Alcohol & Drug Programs. Y\ / / /
a M Major funding provkkd by a gram rccdrnl firm ihc U S. Dqxutment of Education Safe & Drug-Free Schoob Program: ThePrevention of High-Risk Drinking & Wokni Behavior Among College Students Projnt. / /
IJ Actual dales or times may change due to funding or programmatic decisions. For additioiud information, fdease call 777-71JO. / ¥ jf
IJ Depanmem of Student Life Division of Student <S; Alumni Services / / / \ \
GRAPHIC BY SHAWN ROURK/THE GAMECOCK
'
St. Thomas More Catholic Center
Rev. Tim Lijewski Mass Schedule Sacrament of Penance
Chaplin Saturday 4:30 pm Saturday 3:00 pm-4:00pra
Sunday 9:00 8c 11:00 am, or by appointment
Mr. Gaurav Shroff 73°P Newman Club
Director of Chrutian Formation Tuesday 7:00 pen
1610 Greene St- 799-5870 (Across from School of Nursing)
For more information contact
Jane Poster, Campus Minister at 799-3854
E-mail: bcmusc@beHsouth.net
metrobaptist.org/bcm_
B^oHEADQ%r
F ^ JEWELRY OUTLET *
GOTHIC DUNGEON!'
& ONE STOP FUN SHOP
& OPEN 7 DAYS A WEEK
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