Students to create campaign for GM BY ALEXIS STRATTON THE OAMECOCK For the fourth consecutive year, USC and General Motors are partnering up this fall to give marketing students a chance to work outside the classroom. Seventeen USC business stu dents are involved in the pro gram, called the General Motors Marketing Internship, in which they create a working marketing agency to carry out a promotional campaign for General Motors, Jim Hudson Pontiac-GM and the Pontiac Division of GM. The interns, as well as GM and Harvest Hope Food Bank, will present a display of six Pontiac GM cars Nov. 6 from 10 a.m. to 3 p.m. in front of the Russell House. The event will include food and trivia, among other activities. One purpose of the program is to increase interest in Pontiac GM vehicles while developing the marketing program at USC, said Dan Wheeler, fourth-year mar keting student and the public re lations department head for the USC marketing team, Garnet and Black Solutions. , . “The university will get first hand knowledge about the program to have a firsthand iook at ronuac ve hicles and General Motors vehicles. And it will espe cially give them knowledge that Pontiac gives incentives for stu dents our age,” he said. Although USC marketing stu dents have participated in GMMI every fall for the past four years, this is the first year in which they will work with Pontiac. “We worked with Chevrolet for the first three years,” said Randy Rose, associate professor for the USC Marketing Department and a consultant for the USC-created marketing agency. “It’s most useful to think about it as a partnership between busi ness and education," Rose said. “GMMI allows us to meet corpo rate objectives and also the learn ing objectives students have be cause they get to do a real promo tional cam paign iur a real corporation. It gives them ex perience they wouldn’t get in regular class.” The students work on the pro ject for 16 months with a $2,500 budget, resources and funding provided by Jim Hudson Pontiac GMC and the Pontiac Division. The students are “basically re sponsible for all aspects of plan ning, implementing and evaluat ing a large-scale promotional event,” Rose said. Students will research how i Pontiac is perceived on campus i One of the internship program’s goals is to boost USC marketing. and present a proposal to Pontiac leadership to persuade them to adopt the campaign. Once the event is over, students must con duct more marketing research. “I think it gives some students the chance to practice their lead ership skills,” Rose said. “Everyone gets to participate in all aspects of the program. For those who have time, there is the lead ership aspect there. And, again, it makes a nice resume builder.... I think they also learn how to work as a team. It’s not always smooth, but you learn from the inevitable problems that come up.” “A lot of people don’t know about the program,” Wheeler said. “We had a lot more present at the first day of class. I guess they thought it would be a whole lot of work, which it is, but it def initely has its rewards.” Comments on this story?E-mail tamecockudesk@hotmail. com Ariz. students, faculty fearful after shooting BY RACHEL WILLIAMSON ARIZONA DAILY WILDCAT (U. ARIZONA) When gunshots rang out in Jerrica Wesley’s ears, she took off running from the CatTran shuttle stop near the Arizona Health Sciences Center. She ran to class rather than wait for the shuttle. “I was hella scared,” said Wesley, a first-year biology stu dent. “I have never been so close to gunfire before.” Wesley, a resident of Babcock Inn Residence Hall, of 1717 E. Speedway Blvd., said she was too scared to return to her room later Monday morning. Wesley and others who live, work and attend class north of East Speedway Boulevard spent much of the day mourning the loss of three professors who were killed by a suicidal gunman Monday morning. But on the main campus, south of Speedway, the mood was more subdued as the news slowly permeated the University of Arizona. At the “Swede” Johnson build ing and other areas north of East Speedway Boulevard, students and workers spent much of the day pooling together as they cried and exchanged information. “Imagine being in a classroom and watching murder happening before your very eyes,” President Pete Likins said at a news confer ence at the Swede Johnson build ing. “It’s a powerfully disturbing experience.” After Likins’ speech, a woman started bawling as cameras swarmed around her. Elaine Jones, an associate pro fessor of nursing, knew Cheryl McGaffic, the 44-year-old victim who was killed in the front of her classroom. “You have this image of nurs es being some of the most com passionate people in the world,” Jones said. “Then one gets mur dered in her own classroom. It doesn’t make sense.” Jenni Behring, another Babcock resident and first-year microbiology student, thought she was safer living away from the main campus, until Tuesday. “I was sleeping and my room mate woke me up,” Behring said. “I heard sirens and helicopters, and something told me to come outside. It was completely unbelievable.” Meanwhile, across East Speedway Boulevard and discon nected from the shooting and pan ic around the College of Nursing, a group of students and faculty sat in the modem languages building watching the news unfold on tele ♦ SHOOTINGS, SEE PAGE 3 _ \\ If you are ready for a REAL Tailgate Party, then come on by! II jj the 5tli Great Gamecock 4TAILGATE PARTY"/2002^P November 2 (USC vs. TENNESSEE) 12:30-3:00 pm Mil featuring music by: DJKevin Conklin (jL\ /" Seawell's Parking lot - 1125 Rosewood Drive X' I // across the street from "the ROCKET" at the State Fairgrounds. /y^\ I // Hie best part is that it is all FREE: Music, Lots of Great Food, Drinks & Door Prizes. / /*—^*7 Souvenirs for the first 200 USC students in attendance at each Tailgate Party. <^77/ J! THESE TADXiATE PARTIES ARE AN ALCOHOL & OTHER DRUG-FREE ENVIRONMENT sponsored by the Russell House Alcohol & Drug Programs. Y\ / / / a M Major funding provkkd by a gram rccdrnl firm ihc U S. Dqxutment of Education Safe & Drug-Free Schoob Program: ThePrevention of High-Risk Drinking & Wokni Behavior Among College Students Projnt. / / IJ Actual dales or times may change due to funding or programmatic decisions. For additioiud information, fdease call 777-71JO. / ¥ jf IJ Depanmem of Student Life Division of Student