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USC graduate Bv CHRISTY HOLLY c Staff Writer S Who would ever think playing '' golf and taking a few class at USC h could build a successful career? ii Not Robert McCardle. And now he's the owner of a h growing professional golf com- o pany. c McCardle is a Columbia native e who graduated USC in 1991 with L a masters degree in business admi- tl nistration. Prior to his studies at it USC, McCardle attended Clemson t< and played golf for the school's e team while doing his undergradu- [~ ale studies. After Clemson, he played professional golf and then stopped to attend USC. While studying at USC, McCardle said he had many rewarding classes. He recalled that a marketing class called "New Product Development" along with his finance classes were beneficial and encouraged his ideas. In the classes he developed a new prouuei ? me oureLiie uauiing stick. SureLite is a training device used to teach golf to beginners as | well as experienced golfers. The h training stick was promising for p McCardle who said, "I thought g that 1 had something totally unique g to offer." g Indeed he did. McCardle has opened his own professional golf 0 l Student Specials with Slut 20% off of Acces I / t $19.99 Ti In House Financing w Same Day Service o Wait Servi \ We . Hawley's Bi Guarante f 2515 Broad River Su >'s golf coir ompany with the catchy name ureSwing. It is a business based ? C ? 1 ? .v, M P U..4 II VY III d IUII JdlUlll, UUl IcCardle also conducts business 1 his Columbia home. For S69.95 McCardle introduces is new and simple method to beoming a golfer. His package inludes a 45-minutc video of the 10 asy steps to golfing and the Sure,ilc training stick. The concept of ia clir?lr ic rpallv eimnlp Ha cqiH IV/ J LI VIV 1J IVUU_J Jlllipiv. 11V JU1U was so easy to learn that he ;aches children to golf and has ven taught himself to do so leftTt's really been going well... we sold out for Christmas and even had to give out gift certificates.' anded. The three-foot long black ipe has small lights on either end. iy using a guide line and the i?llld, Utiv^ V-U11 lv^ain iu marw a eautiful stroke with the golf club. Although McCardle had worked n his invention for more than a lent ID Receive JBlCYi jne Up Special Rec ilh no Interest. ^ \A/u;I? \/~., 'I VVIIIIt! JUU ce ) Will Not Be Under S< icycle World Absolute e's The Lowest Prices Rd. Look for the big red bik ireS lpany helps an year, his business has been open 1 for only four months. "It's really been going well ... we sold out for Christmas and even had to giveout gift certificates," McCardle said. McCardle is supported by five investors and sponsored by three corporate sponsors: Titleist, Foot1 Joy and Polo/Ralph Lauren. He produced a TV commercial that has aired on ABC in seven U.S. cities. In the commercial, he demonstrates the 10-step technique of learning professional golf with his SureLight training stick. If one of the SureLight's two lights is touching the straight "target line" during all steps of the stroke, then the stroke should be successful. McCardle has future plans for his company. He wants to have a direct mail service, place advertisements in newspapers and magazines, give golf clinics and exhibitions and speak at clubs, hotels and driving ranges to promote business. He said he also hopes to do charity tournaments in which he will give away free prizes such as videos with the sponsor's name ? i 1?*.?i ? anu uit/ ouitowiug piiiilCU uii the sleeve. McCardle said there are an estimated 27 million golfers in the world, a huge audience he wants to reach with his product. Wys\ OLE WORLD i I. 25.00 Authorized Dealer j Giant Diamond Back 4 G.T. Raleiqh (J JIU! " f ly Positively In Town. t ,e on our roof. 798-2020 \ mm lateurs swing like pros KilMMIJaCT iliM'Eli iHKHi _g ! -- * ?