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'* Money Wednesday, March 18, 1987 J 3 ?w miiiJii.ii n ' iiMSWiTHE mMirnrif m 111 miunr.i n mm mimi.i $2.2 million effort to locate Columbia on map Chamfc ? By CANDY M. BARR When the Greater Columbia Chamber of Commerce collected national research on the country'? opinion of Columbia, they found there was no opinion, said a chamber spokeswoman. To helD the citv become hetter known and attract businesses, the chamber has created a campaign theme, "Columbia: Where the Future Is Coming To." "We found out that we don't ^ have a bad image; we don't have a good image; we have no image," the chamber's Communications Director Rebecca Hill said. When people on the west coast were asked to name a city in the Southeast, only five percent named Columbia. "When asked what people thought about Columbia, there WIK nn rtnininn K#/"inco ..WW atv vrpimvil i/vvauow UIV^ didn't know about it. "Most of the time they didn't ^ know it was the state capital," Hill said, but added some knew the University of South Carolina was located there. Hill said they also found people thought Hilton Head was in Georgia and people were not sure if Charlotte was in North or South Carolina. Hill said the research told them they "had a long way to go because we're not well known." STUDENTS &ST Take a *9iF&iTM I <**** 'systems A Ule?a Total Prrlormincr l> (hr nnl> option. OFFERS YOU: IBM RC COMPATIBLE MICRO- /C COMPUTERSX AND MUCH, X MUCH A I f MORE / 'M / 7 'l' t? Cl.|M / tip ies . 0tP-iru4t W . * lCO UCM OaTty I . I * ?H'I ? ! S999 fpt-ettr jmm % ? ICQ B**u CVwy um ftM * * Omm """ $1399 J2''1>"" ri1.7 r~? i - ? orecm <310 1^ Need I > I 1 1 >er of Cc The second point discovered by the chamber was that businesses were looking for "emerging" or "future-oriented" cities when determining where to relocate or expand their companies. "All of the people who study these types of things (city development) said that Columbia is one of the top 20 growth areas for the 1980s," Hill said, adding Columbia was one of the 16 fact#>ct orAVWinft ? giunillg VV/llllllUlllllCd KM employment in the '80s. "The university and the highway system are the two top assets" in promoting Columbia, Hill said. Only four cities in the country have more interstate highways intersections than Columbia. Hill said the research also revealed that although businesses looked for tangible points such as an easily accessible highway system and a willing work force, a major determining factor was intangibles such as how people felt about the business and how they felt about Columbia. "This is the deal maker many times, that if people just feel good about the community," Hill said. Forty-five top Columbia business leaders visited Columbus, Ohio, last year to study development in an inner-citv project. Columbus was chosen because i, FACULTY, AFF Look... Jm isastf \ |IM RAM I*,* . rim *c *"*" 11 ^ '* *? ? ? ?? ?.? ? ?MO? JOM| rr I KfM>? 4ni|UM OK* ^ $7799 7""^$849 ZENITH OFFERS "* YOU IBM P.C. iO COMPATIBILITY AT GREATER THAN 45% SAVINGS For Woe* infonnatfeM an Z?r.lth 0*u iytttmi tn ... 1114 WMMAflton 8lr??t Coiombit. Souin C?rolirv? 2S2CI 803-7n-770? THESE PRICES NOT COMMERCIALLY AVAILABLE is Over I Bead fe-5' Money? I )mmerc< it was similar to Columbia. It has a major university, major riverfront development and downtown revitalization. "They even have their correctional institutional sitting right on the river, right slap dab in the middle of downtown," said Hill. Hill said that "everybody" knew about Columbus, Ohio. "It's like everybody read from the same script," Hill said. Hill said the chamber realized, in addition to the external campaign to bring in businesses, a program was needed to educate and restore pride in the community, which is the focus of the second theme "We're Growing Proud." In the external campaign, a full-page, four-color ad resembling a movie promotion poster began running in this month's editions of business and industrial magazines. Next month, the chamber plans to send direct mailings of a reproduction of the poster to the heads of companies in industries *- .. . mrti itscmen prcaictcci would work well in Columbia. Hill said the Greater Columbia Chamber of Commerce, which represents Richland, Lexington, and Fairfield counties, took on the responsibility for economic development for the area about 18 months ago from a threeperson economic development I EARN SOI MORE V/ THAN M EXPER d; ? 1 ixigm now, we neep taiei Swing Management Trai Manager assists in contr restaurant at a high level cleanliness, while maintaini controls. I If you possess ambition, leadership ability to use importance of carrying c could be for you. The vali ence you gain can lead graduation. We offer: *Excellent Startii * Performance/Wag * Career Advancem* j * Medical, Dental, < j * Paid Vacation * Flexible Schedules ^ ^nmnnnif v/uiii^/anji x Uliutu ! * Employee Stock C For more information, (803) 798-5147 on Thui between 9 am and 5 pn Always, An Equal Opportunity Affirmative Action Employer WMwered By IWpIc WHkPrkkSM Earn up to $2i donating plasn ^ For informatioi ||\ call 254-221 V Hyland Plasma 1620 Gervais ss$$$$$$$$$$$sssss s i his Coupi I $$ 5.00 D( S J Bring in this coupoi | donation and * ?1E I $ (One coupon pi $ Expires April 1 $s$$$$$$$$$$$sssss i 2 makes commission, mainly funded by the city and county governments. "We decided, to really be competitve to the business community, the private sector needed to fund this project," Hill said. Hill said the chamhrr already raised $2.2 million in the second year of the four-year effort. The chamber's goals arc to bring in 20,000 new jobs to Columbia over the four-year period twice that of the previous fouryear period and to heighten the awareness to the business decision makers. The internal campaign consists of eight outreach programs to involve the community in showing pride in Columbia. Some of the promotions include a Mystery Quest, with chamber members posing as out oi-iown visitors and asking hospitality and servicc industry employees questions about the area. Each week, an employee of the week will be announced. The High School Spirit Competition, will have area high school cheerleaders create a "We're Growing Proud" cheer to be performed during Mayfcst. The College Beautification Challenge, where the nine institutions of higher learning in Columbia will compete to see who can clean up the largest area. Hill said just getting the METHINfi |( LLUABLE I [ONEY... P IENCE nted people to enter our ning Program. A Swing oiling and operating the I of quality, service, and ng proper sales and profit common sense, and the and instill in others the >ut Q.S.C., McDonald's | lable management expcrito a better future upon 1 rr P nil ' ' ft * ay I c Reviews 3 times per year I ent Potential I St Life Insurance | c Profit Sharing U )wnership Plan [_ call Julia Skipper at rsday, March 19, 1987 C L AA _f?cfrnfc? | _______ 5 a week la i or appointment 30 Center St. ;$$$$$$$$$$$$$$$$$ $ on is worth $ )LIARS $$ \ n on your first J receive f I J DO m $ Br person) HYLAND % , 1987 PLASMA $ plan to outreach programs into placc has involved 200 community volunteers. By the end of the promotions, May 10, Hill estimates at least 10,000 people will be involved. "The campaign cannot end after Mayfcst, it's up to everybody Carolina students, waiters and waitresses, cab [Columbia offers The Oreater Columbia Chamber of Commerce com* piled these facts about Columbia: Until Egypt built the Aswan Dam, the largest earthen dam in the world was the Lake Murray Dam. Oreater Columbia's Columbia Mall is the largest shopping mall in the state. Oreater Columbia's median family income is the highest in the Carolinas and second only to Atlanta in the region. The Greater Columbia airport has more daily arrivals and departures than any airport in the state. No private bus company in any U.S. city has a lower fare than Greater Columbia. The Riverbanks Zoo has one of the world's largest collections of endangered species. ) ,n Ca| i ^MU I OUR REGULAR SIZE (AN (N J MADE ALL BEEF FRANK) S SECRET RECIPE C v * COUPON EXPIRES T ; \N\ AT10PM ? sell city drivers, on up to chicf executives to say we're going to keep talking about ourselves, learning about ourselves and keep reminding ourselves what a great area this is. "Many times people just take the place they live for granted," Hill said. bragging rights There are a total of 35,500 students in the nine in stitutions of higher learning in Greater Columbia. Greater Columbia is in the top 50 cities in the number of health care employees. Recently, USC produced both a Heisman Trophy winner and a Rhodes Scholar in the same year. Greater Columbia has the second lowest building cost in the nation. Greater Columbia ranks third in the country in economic well-being for minorities. Greater Columbia libraries have the highest circulation in the state at 5.6 books per person each year. The computer ranked highest in Europe was designed and is built in Columbia. PEPSI 39$ ie per coupon, n xpires 3/24/87) q "m' (($sip zu o LMmk] r^S l\ /I DOG j /ERSIZE 1/8 LB. CUSTOM J JERVED WITH MUSTARD, J HILI, & ONIONS With Coupon * LIMIT J 1 PER COUPON OMORROW NIGHT 31987 J