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Business 6 Wednesday, April 23, 1986 11 "?'i in n awn aw mil i Picture By RONI BEA KAYNE Senior roporter ?l ! __ . . v^cuciiuK Miupping saves a trip to the store, but many students have found that ordering through the mail is a risky business. The gift catalog makes products appear to be high quality merchandise, but they turn out to be second-hand, said junior Joan Fail, an advertising and theatre major. "You end up spending more money on postage and handling If you order from a department store, you receive better customer service," said Fail who once sold Merlite jewelry. She said now when she gets a free catalog in the mail, she throws it away. Returning purchases can also be an ordeal for mail-order customers because they can't deal dircctlv with n snlpcnprcrm anr\ postage and handling costs are not refunded. Kathy Lindsay, a pharmacy senior, recently returned a bathing suit she ordered from Avon Fashions because it didn't fit. "It looked great in the picture," she said, adding she waited six weeks for delivery instead of the usual three. "I got a card in the mail that the company was back-ordered DOWN STAIRS PLAZA 1 625 S. Main St. (Downstairs of the Big Bird) 771-4455 Junior CfMUi tffVI Just yo< No CO: APPLY II Date: A| Time: 9: Place: S Free Care*Free s can c and my order would take an addi tional three weeks. I found somewhere else to buy within that time. "Most of us sec something we like, and we want it. We don't want to wait around," Lindsay said. For some catalog shoppers, however, the product's quality is worth the wait. Christin McQueen, a nursing junior, said she has been ordering from Land's End for two years because she has never been able to find the same merchandise in clothing stores. "The prices are the same as in finer stores, and you are guaranteed quality. My family has always shopped with Land's End. They have the best rugby shirts money can buy," McQueen said. Catolog shoppers arc a different breed of customers, said a Benetton catalog representative. "They usually have a different habit of buying, spending more time looking through the catalog instead of the store. Either they don't have a store where they live or they just want to receive the merchandise at home," said Francesca Riley, assistant catalog director for the New York-based firm. She said students are one of Benetton's best rnctr?tn#>rc : dsp >! !$1 75 : .J 60 oz. I Pitchers I j ALL NIGHT! E Wednesday thru !| ' Saturday Only jl V Seniors&( YOUR ECRE bring a cop J signer requ 10W ON CAi F>ril 28, 29, 3 00 am - 5:0( itudent Union gum when you sign up leceive '< vv 7 -. ' Avon is just one of the many compani catalog targets its market at women between the ages of 15 and 30 who are willing to spend Apple Compi From staff reports It's 6:10 a.m. The final page of your psychology paper is completed after two rewrites, two bottles of white out, and a bottle of No Doz. All editing and spelling corrections are done. Pages v-unaitu. ^onee spins on tne entire term paper. Though this scenario is a dramatization, there is documented evidence that students encounter similar frustrations on campuses throughout the country each term. Srads... it ilaiiiiiirr a^1i1irir-^~^^;*^^^ tf of W w" j. ired MRUS! 10 ) pm i CITIBANK?" Citibank (South Dakota) N A Wamtw rotC E? 98 that offar catalog shopping to customs between $30 and $65 for clothing. Carolyn Yelton, retail clerk for Scars in Columbia Mall, said 10 jter offers $E This evidence has prompted "Learning to win with Macintosh," an Apple Computer college contest designed to introduce students to the educational and practical benefits of the Macintosh personal computer. The contest, which is being held on 72 campuses across the nation, including USC, offers a $500 scholarship to the winner at each school. Students can enter by spending five minutes or less completing the special Macintosh program, which teaches the student to perform the necessary basics of using the computer, according to Pam Shanley, microcomputer consultant at USC computer services. The program features Joe College, a character created by syndicated cartoonist Phil Frank. Joe College also appears on the posters and advertisements as a f CONTACT t NOTE: Contact Lenses for Bifocal (Monofit), As J Offer Ends Ma\ I | OATLV"WEAR "7 SOFT CONTACT LENSES \ : j?T M03 I > ' Follow Up Power Range ; \ | Care Kit +6.00 to -6.00 j ; | Carolina Vision Clinic ! t ' Corner of Taylor & Bull ' ' | 265 3198 J I Offer Ends 5/17/86 ; lioupolis for"caroITna" CAROLINA UISION CLI ] Corner of Taylor & j Elastic Waist Shi ; of Styles'and Colors I Season Ticket P I 6 styles including cr< | short Sets ? Hot ! fanti I ...Famous Capitol Square mmmi (Just a \ Q3S u |j*4?flH2HUtf^Mktififi8BfiG^v^?S?3QSlfHr ^ Hf / / jMB ITAffJ^B HP ^il' i T^r ^ jJKBaBw^Bl ^ ^ . ^ 8 to 12 pcrcent of the store's sales comes from the catalog. "We do more business in the ;QQ_ ml ociit /uu oonuiaioii student struggling to finish a term paper, according to Gary Reynolds, president of Gary Reynolds and Associates, the promotion agency. "It's a humorous way to introduce the whole college atmosphere," Reynolds said. "The promotion will introduce the character and the whole scene to a lot more students." The program is designed so Joe College moves like a cartoon, ac cording to Reynolds. "Macintosh is really known for its graphic capabilities and this highlights the graphic capabilities to the fullest extent," he said. Apple Computer wants to show students how much difference a personal computer can make in their life, according to Reynolds. "The promotion is twofold. We want to introduce the personal computer as a means to be more effective, efficient and ' LENSES 1 tigmatism, and Special Made Lenses Higher! * i 17, 1986 \ EXTENOEDIMEAR ~j ; SOFT CONTACTLENSES ; Exam" I * Follow Up Power Range J ' 1 Care Kit +6.00 to -6.00 j * ; Carolina Uision Clinic ! ; : Corner of Taylor & Bull J t \ 256-3198 J ; ! _OJferJnds j^8!. _ _ J ' ! STUDENTS 8. FACULTY" Dr, Danny Burns, j NSC ^tometr'st Bull 256 3198 j ^casuaL OftS ? Just Arrived ii only s2.99 'ants ? New Shipm 3p length only $( (compare a test New Look by No E* astic buy at only $9.< M?r t For Fashion At Lou Shopping Center - W cross the Gervais St. Bri / 5 Minutes from Campui ppers DAVIO DOTSONfTthi Gwntcock rural areas because of the location of the store. People don't want to make the trip," she said. ' iip at USC give more time to enjoy college," V he said. "Secondly, we want to promote the use of Macintosh in academics, which will allow them to be better, faster and smarter." Reynolds said the promotion is working out well and he plans to have more success in the future. "It looks as though it will be a full scale promotion next year, f ne said. ? t 1% After completing the program, students must fill out a form to qualify for the grand prize drawing to be held May 15. "We just want to show somebody the computer," Shanley said. "There is nothing to lose. You can win." Students may enter the contest in room 318 of the computer services building on Sumter and Blossom streets. Everyone who enters will receive a Macintosh painter's cap. !; LISTEN TO . . . j! * w ^ a * * s ! ? c i * ' * jj I < > > < i : CM am * rn 7V.9 : == , S <??%&f |: n Lots ;Mj j m !: 5?99 |i . it $15.00) wM gfjg j icuses?, j > Prices! ? ' \ est Columbia \ dQe) 3! , I Jk