University of South Carolina Libraries
... J.I IN Business THE GAMECOCK JBl Computerese A discussion between computer consultant Lil computer language. * Ad Council to By TODD SPRADLIN Staff writer Smokey the Bear and Magruff, the crime dog, have more in common than most animals. They are both highly successful advertising campaigns put together by the Advertising Council. The Advertising Council, a group made up of the media and businesses, puts together public service campaigns for worthy national 9 causes. The council has committed itself to publicizing cooperative education. The slogan, "You earn a future when you earn a degree," should appear in newspapers and magazines and on radio, television and BMBBBBi ' SgHr Rb^^I lian Gantt and Science/Economics senior Glenda Green i nrnmnto or* r |#iwiiium# UU'l billboards this month, according to Susan Prinz, associate director of the USC cooperative program. "We think it's going to have a big impact on cooperative education and will increase public awareness of the program," Prinz said. "We're all really excited about it." Publicity is being handled by the advertising agency of Dellafemina. Travisann anH Partners of California, the same group that worked on President Reagan's re-election campaign. Prinz said the advertising, which will be worth hundreds of millions of dollars, will : .3WS#5S5 / - vi>" "i-5 ^Ekps^^tpir ???^ h9UHHE1^b9 </ ^^^E?iL?^feisgv?: = ns^^n^^n fc I H ^B"~" ' ' 'gyjSjnS^'---~ :' OTTtj jryig^S^SSE? ^1 \rl?fe _ V" . -;i:. . J%feJ?|?l ? ^JBBM 'wfewl 1 X''- '*s't ;' - ' Ms- . Mm MMfc.' - " * I'MliU'MBM JOE MURPHEY/The Gamecock in tha n A Pnmnntnr Pnntn. I ??. . www ?<tw wn wumpuioi uuiliui bdlKOI O CJIUUIIU llltS ip program cost very little bccausc it is public scrvicc advertising. What expenses there are will be paid for by the National Commission on Cooperative Education, she said. The co-op program was started in 1906 at the University of Cincinnati to nrovide wnrk cxpericncc for college students. It has been in existence at USC for four years. The program matches students with jobs in their field of study, concurrent or alternating with their academic studies. She said about 150 USC students are involved. ?? II II. I dent of ^ad^mist^t aiK^ ^ir^c,^r ^ Football o boost are at liquor By LAURA ANN BOOZER r*-_ oian writer Alcoholic beverages go hand and 1 sporting events, especially Saturday aft quor store merchants say. Jenny Wells, Green's liquor store n sales jump 30 percent overall. "On important game days, like CI crease up to 60 pcrccnt," Wells said. Wells said before games most pcopli or half-pint bottles, but after the game drinks. "After the games on Saturdays, tr make PJ or daiquiries or margaritas think they put everything in there but "On anv Riven dav dnrino th** blue-collar worker between 25-40 year* percent of our customers are USC col Wes Dupree, manager of Tl^ Pla said game days are by far his busiest. "On game days, my business doub bourbon and vodka usually, but beer s "The average person will buy at least Paul Barber, assistant manager of tl said business increases about 30 or 40 "Students usually buy about a 12-p we have on special. We have a differs "We sell more kegs on weekends," \ and most everybody wants kegs." Diamond Liquor Store in Five Poin "Most of our customers arc 21 to 30 Teddy Xanthakis. "Our sales increase about 40 perccn on big game days that total will increas said. ! ! " O^AJ<>^TQ r~r~ :l:' S41 SdnfeeAve?five Pol 1|1BGcgd?ifougMgov^j9^ [? [| H? f^r^.wrstxtfiAw^ x I ru Rw r<* i? ) i ^ T-wTy RTMTXL CAR->C?J f*V fDfl / IT, XV Thf CCUCEfir TICKET^ S^m Rtnuk with ^ID csril muu pure hilt ^39^-% CIW jnJ return c*r (<> Columhu lluMonni Ntxi deserve Natior AvMtabta a 937 Assembly Street (Lobby \ I SRNTf ) Don't forget to sign i I this week with the organi ) Sign up is in the Pk I 6th Floor, H. William / American Graduate Sch 1 Associated Intermediary I CIA I Delaware Law School Institute of Paper Techr [ Naval Sea Combat Syst i University of Georgia C University of Illinois at University of Tennessee lames a sales stores land with college students and ernoon football games, local lilanager, said on game days her emson and Michigan, sales ine buy bourbon or vodka in pint they're more interested in party lost students want the stuff to ," Wells said. "Sometimes I the kitchcn sink." :k, our clientele is the average i old, but on the weekend, 60-70 liege students," she said, ce liquor store in Five Points, les. Students come in and buy ells equally well," DuPreesaid. a 12-pack if he buys beer." ic beer store section at Green's, i percent. ack. The type depends on what :nt special every week." ic said. "There are more parties ts sells to a younger age group. I J M ? 'J jrtaiauiu, saiu 5iore manager t on home game weekends, but e about 15 percent," Xanthakis gggasag SGRvlX If you are 18 years or older, /ou can rent a car from National if you have a valid driver's license, major credit card, or current student ID card* and cash deposit. Weekend and weekly rates available. W? kiiurr (<M tMt JV/ hV? iht? < 4Jm?*4MI? l *la?? HMWnmnMw^\ gjBjgj ial attention: I: j' Carolina Inn) 256-7747 \ I )RS! I ip for interviews / zations listed below, t icement Office, C i Close Building. f ool i BS ( iraduate School f Urbana Champagne / Law School 1