University of South Carolina Libraries
Advertising \ By Cal Harrison Coupons. Seems like they're everywhere need them, right? Some people clip them out, others tear throw them away. Area restaruants that place coupons in the always uet the same returns from them. 1 coupons in the newspaper, hoping they will customer. CHRIS DERBY, manager of the Game Fast Break and Sidewalk Cafe, said coupon: of his advertising campaign. "We've been using coupons ever since SA< was about two years ago. We tally the couf the week and compare them with weeks th coupons. There is an obvious increase in sa He said coupons were only part of his advs tie aiso uses laoie icms anu mc oiacKooaru Bar to advertise specials. "A lot of the reason we include them is to well as to make more business, he said. HK SAID coupons are there to inform specials that the Snack Bar runs. "Another purpose is to keep up with the around campus," he said. (JSC students By Leslie Dunson Men do it. Mothers do it. The wealthy dc it. College students do it ? a lot. What do all of these people do? They col lect coupons. Lately, because of a still sluggisl economy, the art of coupon saving ha: become a national pastime, joining the rank; of*C'hevrolets, baseball and apple pie. "I USED 10 laugh at my mother when w< would wo to the grocery store together when still lived at home," one USC student said. "There she was, flipping through ; carefully organized metal file box, as w< | 1 I l.ACTQVEGETARIAN Mon-Sat I 1:00 a.m.-4 p.m. 1217 College St. on USC Campus Next to Burger King j I , i his va;urvjn iiuvjlj run i Two Regular Tacos, j Two Medium Soft Drit i and Nachos BeUGrant | for $3.99 1 PLEASE PRESENT THIS COUPON WHEN ORDERING, tj LIMIT: ONE COUPON PER PERSON PER VISIT. ; NOT GtH)D WITH ANY OTHER OFFER i! CASH REDEMPTION VALUE IS 1/20TH CENT GOOD ONLY AT PARTICIPATING TACO BELL* RESTAURAJ \ OFFER EXPIRES April 10. 1984. nico sibii mpimwwr HllMlll lr ' All pizn creati Everyone's taste for pizza is difi tint in hi froo/i cm inn nnrl nlnnt 1/ IIG0II JUUI/t. UIIU jJiGlliy dar cheese, and Cokes just 21 PIZZA EX PR with coupons i Coupons are part of the pror cxcept where you at the beginning of each semest one issue a week or he may us them. Some just "There's no 'golden numbei coupons that arc returned. Sc Gamecock don't sometimes it's pretty small, D< ?ut they still put I attract a hungry FOR HIS Mountain climb coupons in four issues and hai for his strawberry milkshake cock Snack Bar, issues and received only 45 bai s are a major tool "I always put them in Mon rarely put them in the Friday GA started, which leave on the weekends," he sa >ons at the end of Sandy's Hot Dogs has use at we did not use years, according to assistant n les," Derby said. Sandy's most successful co :rtising campaign. may bring in 200 to 300 custoi outside the Snack "WE ALSO get a big ret retain business, as especially sundaes," Healy sai Wednesdays and Fridays are QanHx/'c orn iic^H / vjunu j ii viupiv v wo ui v uavu i v the public of the only complaint is customers \ before ordering, but Healy sai ' stiff competition Owner Bud Sanderson relie; tising, Healy said. , others save it pushed our cart down the aisles," she said, i "Now 1 don't think coupons are so stupid." Trying to manage on a tight budget can be difficult, but several students have mastered the talent of flipping through magazines in i meir doctor's or ortnodonist's ottice and > tearing out eents-off coupons with a > minimum amount of noise to give them away. ? THESE SAME cost-conscious individuals 1 pick up 20 Gamecocks each Monday, Wednesday and Friday. This is surely not to \ read the same articles 20 times over, e In fact, some students admit they don't \ treasure chest full of me IICE-N-NATURAL A Natural Food Restaurant I lg: 'The Healthiest Food in Town" Soups - Salads - Sandwiches Yogurt - Frozen Yogurt over 11 Natural Juices 1 "I ? ! THIS COUPON GOOD FOR A 5 19C Regular Taco iks j with the purchase of le,Mi Nachos BeflGrande I at full price. i J PLEASE PRESENT THIS COUPON WHEN ORDERING. LIMIT: ONE COUPON PER PERSON PER VISIT ! NOT GOOD WITH ANY OTHER OFFER CASH REDEMPTION VALUE IS 1/20TH CENT NTS 1 GOOD ON'.Y AT PARTICIPATING TACO BELL4 RESTAURANTS j OFFER EXPIRES April 10. 1984. | IfICO Bibb * a's are not id eqiia//^ , . I . / ' ? ' * * ' ' rerem out it you HKe tnorougmy cooked of it, tots of real mozzarella and ched)c each ... our pizza is for you! ESS 256 0301 mproves restau notional calendar Derby makes She said some sti er. He may include a coupon in of the paper, but sh e three in the same week. the opportunity to r' that describes the amount of >metimes we get a big return, GOLDEN SPUR jrby said. past year, but they "Most of the coi icr sandwich, Derby has put bartenders telling i d 1,097 coupons returned. But paper. Then they r? coupons, he put them in two Taylor said he m ck. future. day's or Wednesday's paper; I Claudia Parnell, paper because so many people Rainbows, has just id. the first one was ve d coupons for the past three lanager Margy Healy. "MONDAY'S IS upon for the Super Slaw Dog returned," Parnel s mers a day, she said. She said she put c as lone as business urn on ice-cream coupons ? Constantine's ma d. better return from I the best days for coupons, and supplement Neighb 3 getting them, she said. Their "I put a coupon i vho don't show their coupons Neighbors, and I go d that doesn't happen often. 6 coupons from Ne \ totally on coupons for adver- He said he used advertisements actu loney while savii read the Gamecock. They simply cut out the re; coupons and plan their meals for the week around the specials offered. Gi "1 nsnnllv don't rpart th#? ctnripc Imi I tlii always look for a good coupon or two," said fo junior Kim Shoemaker. m; be DON'T LAUGH. Coupons can save you csi money. One off-campus student reported she saved nearly $20 from her grocery bill by using them. mi "Living out on my own has made me see ad that living on a budget can be very difficult. Mom and Dad aren't there to suppliment my ne income if I go overboard, so I guess coupons tin mories ? Garnet & Blacl r? ? $ 1.00 Oil I NICE-IVNA j with a put of a sandwich l l ; Expires $1.00 Oil 4/21/84 ClIMniBmHNinHMHHBiniaiHIHnHH | THIS COUPON G(K)I) FOR A I AVA^VUUlll UU11 1/nilA with the purchase of Nachos BellGrande at full price. PLEASE PRESENT THIS COUPON WHEN ORDERING. i LIMIT: ONE COUPON PER PERSON PER VISIT NOT GOOD WITH ANY OTHER OFFER CA^H BFnFMPTinWV*! lie ic 1/-WT-U ''"IT I GOOD ON LV' AT T*A R TIC i P AT IN (V TA C O BELL** RESTAURANTS -i J OFFER EXPIRES April 10. 1984. J ! TOGO BEIili. ? AND HER A COUPLE OF TO HELP WEIGH YO | Any 16" Large | Any 14" M One-Item Pizza { One-Item I ! $7.50 i $6.7! Good Thru 4-5-84 j Good Thru 4 I THIS COUPON NOT TO BE ! THIS COUPON Nt 8 USED WITH ANY OTHER , USED WITH ANY DISCOUNT | DISCOUN I I j Name I Name | Phone , | Phone rant sales idents don't even bother to take them out ic said no one minds because it gives them read the Gamecock. manager Mark Taylor tried coupons this didn't have the same impact. lpons people brought in resulted from my customers that the coupons were in the in out and got a paper," Taylor said, ay try coupons again, but not in the near Advertising / promotion manager for started using coupons again, and she said ry successful. SUE weni really weii; we had 75 coupons aid. >ne in today's Gamecock and will continue increases. inager, Constantine Capilos, said he got a :he Gamecock than he did from The State ors. n Wednesday's Gamecock and Thursday's t 12 returned from the Gamecock and only ighborsCapilos said. the coupons to find out how effective his ally were. ig coupons n11v do heln out a lot." she said. One of the more popular ads carried in the imecock is Sandy's Hot dogs. Because of e restaurant's regular supply of coupons r ice cream, bar-b-cue sandwiches and its ainstay, hot dogs, Sandy's has quickly come one of the most inhabited tablishments around campus. PIZZA RESTAURANTS also attract uch business because of their use of coupon vertising. So, next time you're flipping through a wspaper or magazine, start ripping or ciug. Saving coupons means saving money. k injmmiBBiBMiHiinHiHiMBBnniKin $1.00 Oil \ TURAL J chase | i nr c^l^rl u V l I $1.00 Off I TOCO Hili -l /-\ ^ r?r T"> 1 T\ T~> 1 i ivz/ oroaa Kiver Ka. 4716 Devine St. 400 Knox Abbott Dr. 2632 Decker Blvd. lE'S OFFERS UR DECISION! )UPONS I n edium ! Any 12" Small ! Pizza | One-Item Pizza i 5 i $5.40 i i-5-84 | Good Thru 4-5-84 J IT TO BE | THIS COUPON NOT TO BE I r OTHER I USED WITH ANY flTMFR I f i discount' :(j I Name 8 I Phone g I