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Ads No Local By LANGDON BKOCKINGTON StiH Writer College students are not a primary target of television programming because they have little money to spend on non-essential items, according to Bill Logan operations manager of WISTV. "Usually students are not appealing to advertisers. They do not have a lot of spendable income and so are not one of the markets of television," Logan said. Gene Upright, program director of WLTX-TV, "Advertisers are more interested in older groups.'' According to Logan, a study of college students' viewing habits is unproductive because college students are elusive. "They are migrant, moving back and forth throughout the l\2r TheJewel1 1 2909 Plait Spi Si 9 til 6 , "ll * more than jut ~ ROi Free Draft CR MONDA Th. C< Ro DAVE < it , fi# e I W CAC year, and therefore constitute no consistent pattern which allures advertisers. The local station programmer tends to "go on a gut feeling when planning programs designed to appeal to college students," according to Logan. From a sales standpoint, the 18-49 age group (especially the women) is very attractive. This group has the most appeal becausc these people make buying decisions, rney are a primary target because they have greater spendable income and are more consistent in their buying habits, Logan said. Logan's thoughts are echoed by Dave Aiken, program director of WOLOTV, who says buying power is what advertisers notice. He said buying power is shifting to the 25-49 age ingbone | i lain only $55.00 I ry Warehouse p rings Rd.. W. Cola. t * Mon. Sat. h " l I another |ewelry nore." E fRkxr 2009 Green Street Wednesdav S CROSBY BA 8-10 Happy H< Thursday USE-O-MATK friHai/ C-??i iviu j uiivi jdiui uciy MOON PIE ,Y NIGHT FO( Every Tuesday JAZZ w/ e Dick Goodwin QuinU jming Next Wednesday under Recording Artist DLNEY and The X dAtSti cutivei range and "with the country getting older and with the advertising agencies and the networks gearing themselves to the 25-49 age group, the local stations are following suit." With the television world the way it is, in order to get a glimpse of the viewing habits of college students, a simple and unscientific method must be used: Interview a handful of students about their TV viewing routines. One must realize, however, that interviewing a mere 10 students (three women and seven men) does not constitute grounds for making earth-shattering or even valid conclusions. But it is interesting nevertheless. The three females watf'hpH littlo nr nn tolonicinn nn v??VV? aivviv VTi tlV/ WiW iOlVll VII Saturday or Sunday while Comin THEL Restaurant Lot y??-: Watch Fo Beer and Chai ^ Opening Late _ L a JMD our 10-12 :s DTBALL n / s RAYS if dents, ? r k joy the seven males viewed more hours on the weekends. This phenomenon is due mainly to the men's watching the extensive weekend sports programs. Thus, these live sports shows constitute a favorite type of program for the men. In addition, * situation comedies rank among the favorite kinds of programs for both the men and women. Senior Dave Wachter said, "TV's not too good nowadays. It's not worth watching anvmore because the quality gets less each year. I really don't go too much out of the way to watch any particular programs." According to Wachter, "There's a lack of anything better to do. In fact, I can't afford to do anything else. I watch TV out of boredom." ===== v Tf gSoon! OBBY inge Gameroom South Main r Our Free vpagne Grand r This Month! v / /m * to "THE FIND "A PLAY YC A MAJOR I TICK RHUU Students _ FREE jj / USC Reou To Hold S The USC College Republicai Fieldman School Nov. 13 to 15 at I The Fieldman School is an in paign technology seminar that t advanced skills of politics, sp< Republicans National Committee Voter registration, media co current issues, fundraising and win elections are some of the toj will cover. The leaders will be CP is open to all students and the gen The Fieldman School at USC i: offered in South Carolina this ye fered at sites around the nation, are expected to participate in designed to produce trained Rpnilhlicin A%v^>UK/llVUtt V. C4 I I \i 1 VI CI ICO . The cost of the seminar is $25, used for the school, as well as fi\ and housing for the participai Columbia or USC students. Participants who complete th eligible for the CRNC campai known as the CRNC Talent Bank. For more information on the registration materials, call l-800-< Morlr nl,.l 1. _ 1' ma t iv uidii^iv, me president Republicans, can also provide inft Sportswear S Special! Custom Printing for Clu Transfers and Letterinj special Carolina Desion 2767 Rosewood Dr. Phone 254-9380 5 Mln. from Car VT THE TOWNSHIP NOV. 18 8 P.M. CTPU WWm ? AWARD OF THE SEASON ?MfeftorK* IU WILL NEVER F< EVENT, FULL OF INDING AND PAS ?Ctiva Barr, |ibiii iimb imiiiii ihiw.m n \mmmmu ETS AVAILABLE NOW Travel Center Township $5.00 Publ:r $I0.0( SHUTTLE SERVICE FROM III I Tr\ TUC T/"! " WW iv iirt. iv/wiNanir Infrared Listening System \vailable for the hearing impaired blicans 1 * * eminar ns will host a Student JSC. itensive, three-day camrains participants in the onsored by the College verage, advance work, the use of volunteers to oics the seminar leaders INC staff, and the school eral public. s the only such seminar ar, but it is one of 50 ofMore than 2,000 students the schools, which are campaign workers for and rnvpr<; all mntorinlc re meals, two receptions ? nts who are not from e program also will be gn placement service, Fieldman School or for 124-9058 or 1-202-484-6527. of the USC College >rmation at 777-9114. xm [ ty Co., Inc. | bs & Fraternities a! JtK k < w\ 7 ! rr, N.V. T/mta DRGET! LOVE, SION!" > ?, N.Y. Post I "riil ruM* houw 5 J