The gamecock. (Columbia, S.C.) 1908-2006, November 05, 1979, Page Page 8, Image 8
Farmers
for the
By Ward Borden
Qam?cocK STaff Writer
"About all I do around here is es
and help out when I can," said Eai
Mathews. Mathews makes it clea
that his wife Doris Mathews run
the show, explaining that a heat
attack a few years ago has limite
his activity in the business.
The couple manage Doris'
Produce, a retail produce stand a
the State Farmers Market. S
many fresh fruits and vegetable
in one place makes the stan
i racuiuic <111 u a sib in a uesen i
fast food, frozen to death, an
microwaved back to life. In tha
oasis, sitting behind the produc
scales, Mathews, a somewha
chunky man with short croppe
hair and a dark tan, begins t
-J9P
MichaeH^/
Mart
By Mark Platte
Steve Martin is a passir
novelty. First you want to hear h
jokes, then you want to see him
concert and on television, and th<
you want to act like him. He
appear on "Saturday Night Liv<
one night, and the next day evei
person and his brother is imitatii
him Tf vnii'vf* "dvpnco rrw
^ V/AVUOV nn
once, you've heard it a millii
times.
Steve Martin is too commerci<
By making himself so accessible
Vug
market, a i
best prodi
explain the workings of the market
as he eats a cheeseburger,
it "We sell anything the farmer
"1 needs here. We've got drinks and
r canned goods, Vienna sausages
is and candy. Whatever a farmer
*t wants while he's here, we can sell
d him," said Mathews. He added
that many farmers who set up
~?1 ~ -A. *- -fA ?
s men wiiuicsaie suiiius are unen
it hungry or thirsty and come over
o for a drink or snack. He explained
s that Doris's Produce and most of
d the other retailers at the market
>f buy their fresh produce from
d farmers or wholesalers, and adds,
it "Some of them will tell you they're
e farmers but I don't consider a
it backyard garden a farm."
d The farmers market is
o segregated into areas for retail
enjoys an apple
in's 'Cc
the public, he is crucifying his
chance to make himself last in the
lg ail-too-fickle world of en
is tertainment. Obviously it's hard tc
in create jokes which appeal to mosi
?n everyone, which Martin does. Bui
'11 by being bombarded with his
i" omnipresent "crazy" personality
ry you tend to become immune to his
lg thin, sometimes ridiculous fillei
material.
)n Steve Martin is a tremendou!
money-maker. He is supported b}
il. fans who shell out money for hi!
to amums, posters and concerts, it
% ^iflP'
IHiMiMllfcf'ifiii iniiiiii 111 diV '
way of life
ice price
stores and wholesale stores. Ac
1! ? If ^ 11 ^ ...U/v
coming iu mauiews, a ituiuei wnu
is set up in the wholesale area can
sell produce in quantities no less
than half a bushel. The retailer can
sell as little or as much as he
wants, distinguishing him from the
wholesaler. People who set up shop
in one of the stands, rent the space
from the state. They also pay
SCE&G for utilities and Southern
Bell if they have a phone, like any
other business.
Who Doris's Produce buys from
depends on the time of the year.
"We get most of our apples from
North Carolina, and some from
South Carolina, Virginia, and
Tennessee. Most of the pecans
come from Georgia. The season
here is roughly May through
August, we Duy produce irom me
local farmers (South Carolina)
during that time. In the other
months we buy from wholesalers,
"We get a lot of fruit from
Florida," said Mathews.
During the South Carolina
growing season, the retailers in the
market are not the only ones to buy
from local farmers. Wholesalers
from all over the Southeast come
to buy fresh produce. A graphic
example of the laws of supply and
demand exists, in which
wholesalers from different areas
buy and sell produce according to
their different climates and
seasonal peaks.
Virginians need South Carolina
okra (sometimes called okrie),
and South Carolinians need
* Virginia apples. If one pictures a
j lot of mind-boggling wheeling and
s dealing they are getting warmer.
* It is a big business.
"This is the weakest year we've
I had in six years," said Mathews.
| "The weather caused problems
| and the quality of the produce
31 hasn't been as good this year.
Gasoline is part of it too."
>medy'
i no joke when Martin announce:
; during a performance that "If yoi
appeal to everyone, it's more ..
) money."
t His last two comedy album
L were classic successes. Let's Ge
5 Small and Wild and Crazy Gu
, were typical Martin, with all th
5 routines that made him famous
r The problem was that withou
seeing Martin, you'd find it hard t
5 relate to some of the "corned
/ gags," but the rest of the joke
s were funny in some spots an
s hilarious in others.
Those two albums gave us sue
humorous hits as "Excuse Me,
"Mad at My Mother," "Ramblir
Guy," "Cat Handcuffs," "Yo
naive Americans," as well as hi
first hit single, "King Tut." Ui
fortunately, after the first fe<
listenings, you disregard the joke
and begin to pick up all the ii
significant details so you can recil
them while you're playing th
album for a friend.
Let's face it, if you're a Stev
Martm tan and you teel compellc
to watch him on every show Y
appears, which is about twice
week, you will inevitably ha\
heard every joke on his album. H
inability to create fresh, ne
material for his albums is aided t
his laziness.
His latest effort, Comedy is N
Pretty is the best of the thn
albums so far although some of tl
bits are overdrawn and uninspire
The album begins with "Born
be Wild" in which Martin rush<
through routines about having h
face removed from the inside of
glass, having his name changed
Gern Blanston, changing h
r ; .. giggjf v /;vvJ3
mm IM1MB11
mi
ffipjfi Dmf v ;. :>>^PRP^ {
^SS"S' ' :^B^--'. '' ^M^"':'>
Ear
Food co-ops, groups of famili
who pool their funds and buy lari
quantities of produce fro
wholesalers, have also hurt reti
business according to Mathews. <
course farmers and wolesale
rlrtn wiin/4 n ki4
uuu i iiiiiivi <x mi.
In addition to the co-ops and tl
poorer quality produce this yet
Mathews had another complair
"pinhookers." "Pinhookers set
in the farmers area over there a
sell any amount of produce th
want. People think that they'
wholesalers. They set up for thr
months of the season, while we'
is not
s lifestyle by buying a house
li getting married in every city
tours, and wearing loafers to wl
he responds by singing "Born t<
s Wild."
t The second section, "The
y Being" is one minute and
e seconds of Martin telling the cn
at the Boarding House in
it Francisco, "1 don't try to set Y
_ i_ if ? ?
u goais ior mysen ? 1 only wan
y be the all-being: master of ti
s space and dimension. Then I w
d to go to Europe."
"McDonald's/Men's 1
h derwear'' opens with the comec
" telling how he was thrown out <
r McDonald's by accidentf
u starting a grease fire by throw
is a match in the cook's hair. T
i- Martin relates his sexual fanta
w buying and wearing men's
is derwear.
i- "Drop Thumb Medley" is
te refreshing break from Mart
ic humor. It is a two-minute b?
piece which adds something to
re dullness of side one.
>d Perhaps the best cut on side
le is "Googlephonics," in wl
a Martin is totally unsatisfied \
re the quality of a stereo with
is speakers. He advances to four
w and 1,000 speakers before he b
>y the "googlephonic" with 4
highest number of speakers be:
ot infinity."
se Side two opens with
le ingenious "Cruel Shoes" from
a. dook of the same name. It i
to gruesomely funny story of a pa
es shoes. The pair consists of two
for feet. One with a right angle 1
a which has the toes turn in
to possible directions, the other,
is inches long, shaped like a cur
v ?MM
I Mathews
es here ten to twelve months. I hope
ge someone puts an end to it.''
m Mathews has worked at the
lil produce stand for six years, but
Of has known the produce field much
rs longer.4'I was born on a farm and I
spent 25 years hauling produce."
hie While Mathews speaks his wife
ir, moves about selling vegetables,
it: drinks, and fruit. Two men come in
up looking at various bushel baskets.
nd Mathews starts over to them but
ey turns and says, "Glad to help you
re out," then sensing my thoughts
ee adds, "Oh, and grab an apple
re there."
jJi^LLy
and rocking chair with a vice and razor
he to hold the foot in place.
lich "Comedy is not pretty" and
:>be "How to meet a girl" are useless
and "Rubberheads" would be fine
All- if you could see Martin throwing a
21 fish, but the visual part hurts this
i _ i n
3Wa SKU.
San "Jackie O and Farrah FM and
ligh "You can be a Millionaire" are the
t to same jokes Martin has told on
me, television shows and aren't too
'ant funny to begin with.
Even though this is Martin's
U n - best, it is hardlv a landmark effort.
lian New material would help for Steve
of a but his audience doesn't care. As
illy long as the fans take Martin,
ring Martin will take his fans.
>sy: I _ !
un- 9
in's
injo
one [;- J >? ::
iH'ij
turn
six I | %Sfi|i?Sll|a
'ved |:?:,lf" Hr "
i