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Claims go uns USC profess ignore new By TERESA MIZZELL formation fror (iamccock Staff Writer about various those contact Many advertisers refuse to responded in substantiate their claims despite percent ignore* the development of standards by 7.1 percent pi several reeulatorv nconrips nr. rnnvinrinp ov - -0 J "O 1 * ?~ ? o ~ * cording to Arch G. Woodside, their advertisir professor at the USC College of Woodside s Business Administration. vertisers try t Woodside and 20 undergraduate advertising cot students conducted a study in 1973 make vague cl in which they requested in- clarify the pro< A Gourmet's Delight Open Happy Hour 4:30-7:00 Mon.-Sat. Hi* Gourmet Sandwiches Served Till 12 Midnight Great Drinks - Nightly Entertainment Din I Open Mon.-Fri. 11-2 a.m., Sat. 11-12 nigh fhan?i Your choice of crust regular or thick 10" 14" 17" DOUGH MADE FRESH DAILY Chwta 1.95 3 45 4 10 Onion 2.35 3.95 4 76 Green PeDDer ? us * Papperoni 2.35 3.95 4.75 Italian Sausage 2.35 3.95 4.75 Ground Beef 2.35 3.95 4.75 Black Olive 2.35 3.95 4.75 Green Olive 2.35 3.95 4.75 Anchovy 2.36 3.95 4.75 Shrimp 2.35 3.95 4 75 Mushroom 2.35 3.95 4.75 [ Ham 2.35 3 95 4.75 ADDITIONAL ITEMS .40 .50 .60 CHANELO'S SUPREME 4.25 5.95 6.95 1. Spaghetti & Meat Sauce with Hot Garlic Bread 1.95 ? 2. Spaghetti & Meat Balls with Hot Garlic Bread 2.25 3. Spaghetti & Mushroom Sauce with Hot Garlic Bread 2.40 4. Spaghetti. Mushroom & Meat Balls w'Hot Garlic Bread2.60 5. Lasagna with Hot Garlic Bread 2.85 Cdio Toucd Salad .55 E<m Mui ll?li X G?ilic Bread .50 Chww Bread 60 Chorea of Oraumgt Ch?l Salad 2 00 (Lattue*, tomato, btack olivet. green olivet, ham. cheat* and carrot* I BUD 11** 1 BREAD t substantiate or soys advertisers if oa coaes, continue puf n 373 advertisers For instance, Proctor and magazine ads. Of claims Spic and Tpan mak ed, 60.3 percent "clean enough for a baby. iadequately, 32.8 a student inquired as to 1 d the inquiries and knew this, the company rovided clear and that the information \s idence to support fidential. \g claims. aid national ad- t'HAKl.ES IIICAU> o slip around new product communications ies and continue to visor for 3M Company pr _: f *i a % .% minis which tail 10 reply mai was more t juct's capabilities. pages long giving detailed to claims as to the supei "71 Scotch Brand tape, Woods Winston V. Morrow Jr. of Rent-A-Car system rep don't propose to debate <j with you." Avis' motto TRY HARDER." In a study conducted 1 \ W I CIRCLE I ) j FIRST MEETir (open to all full 11 a.m. for Lunch students) ;co open at 4:30 Nov. 15 8:30 lfr*eiroed Rm. 302 Russell fly 6-12 AS p * rud BREAD BAKED FRESH DAILY LONG 2.00 SHORT 1.25 SUBMARINE H*m. Salami. Sauce. Clinn, Baked MEATBALL SANOWICH Meet bam A Maai Sauca HOAGIE Ham. Salami, Mustard. Mayonnaiaa Olrva Oil. Lattuca A Tomato VERSUVIAN STEAK Hamtxirgar Staak. Lattuca A Tomato Milliard. Mayortnaiaa HAM * CHEESE Ham. Chaaaa, Lattuca. Tomato. Murtard HOT PASTRAMI Pattrami. Pickla A Mustard HOT ROAST BEEF Roaat Baa4. Mustard. Tomato CoVt Root Baar Sprita Tab Sm .30 Lg. 4 lead Taa or Colfaa 26 L? 35 FAST - FREE DELIVERY 254-880 t KA iiiuiut im rvorvco aai r *?? 3.00MINIMUM ORDER IN DELIVERY ARfe & MICHELOB ON TAP ($2 Delivery 8 PIZZA DOUGH i _j I? ||| r> Gamble cs floors ij^^B^MkJWi^vs dpflllllll^ " when low they ** Areplied 'as con- ^ U&fJ&$nA SHAW, '' MA ? super- jB ovided a jH?fi| han two i support Jk|||1|| riority of Jm&Ml0B idesaid. ?*? the Avis- WO >lied, "I side in fall 1975,54 letters were: >ur motto requesting substantiation of is "WE magazine and 27 television claims. Ten of the 45 respond* Dy Wood- provided detailed responses, w i copuiivitvj uiduc^uai''!;' v: iu ?- all. K The Colgate-Palmolive Com] and General Mills, Inc. 1 n(j? among the adequate respond according to Woodside. "T -time secrecy was not raised in any u replies," he said "Lack of int< seems to he the main probh p.m. Pl'FKKHY, the use exaggerated claims lhat House meaningless and non-inform<j is a pressing problem, \Yoo< I :a 4 1 VJ ? 1 II ! >0 V y-V /-\ A A ^ ?. 1 :.UU & VZ.Zb pitcher) 254-81 MADE FRESH DJ o odside sent said. "If I were (o say Chat 1 am an " cAtxiiciu pioi*?sor, would lliai oe ad informing you? Shouldn't I have lo ents give some evidence lo back this hile up? he added. )tat "It is time for advertisers to recognize advertising puffery is harmful, even though it sells," he pany said. "Advertising is a lop in Aere fluence in America. Don't we have ents, the right to ask for truthful, nonrade deceptive and informative ads?" ?f the Woodside said self-policing erest advertising industry organizations 2m." should develop guidelines of positive consumer advertising and of programs of affirmative in are formation disclosure, and should ilimi CliniUtrl lln> ulimin-itmii ..f ...J IV! vv, ? i??v. v uiitiliuiliiil V#1 UII dside puffery. mw too XILY