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IJ , "J f V m Roll 'em Backgammon is a fast g tertainment for many per oeer according the 1977 interim repoi Anheuser-Busch will open brewery with a 3.2 million' ban annual capacity in Fairfield, Cj in late 1977. Schlitz plans complete its 6 million barrei pia near Syracuse, N.Y. by the end 1979 and operate it until that tin We invite you to visit ' Grevstone Blvd.) YOUR HOSTS HAROLE YOU TO DINE AT TH1 'i ^QjrepSi /^i LUNCH DINNER CHOICE STEAKS I Lunch - 11:30-2:30 Mon.-l Dinner 5:30-11:00 Mon.304 GREYSTO Frances [ 2009 Be (next t Fvprv VA/Oolr rAI ? - ? j ?? w w IX SS I has a new C Try a real de for a chang Qualitu cold c *r 6 ft. sub ! (dorm or ? AAon.-Fri. Miller 9-9 "^ ini w * sr gdT ,/ H. ZM rowing form of en- and Lee Wes sons. Lisa Liafsha table form 01 f rom page 15 rt. at 2 million barrels according I a the 1976 stockholders' reports ( el both brewers. il. to ADVERTISING CAMPAIGN nt play a key role in the beer industr; of Michelob's "Weekends were mac ie for Michelob," Busch's "Sing yot The Riverbanks Zoo (1-26 & ) & FRED TAYLOR INVITE E . . . tone \estaurant BANQUETS LOUNGE SEAFOOD SALAD BAR 5 '5 CLOSED SUNDAYS NE BLVD. 252-5175 ? '* Deli It line Blvd. o Sambos) urylbia rilDLEMBS )eli! l^PLm f- WV'-'-J ?r uts Sandwiches * - vairnng (reek parties) 1.85 fr/ph. sat. 9-8 ' cost Of Ml "WE # said. " g| copy, a Brltton Arvdrew -THE GAMECOCK didn't' had in "It M singer enjoy the game in a por- .?...ns, n the Pickens Street bridge. ^ univen to own song" and Schlitz's "When aroum of it's right, you know it" were all manag introduced in 1976 to ease the effect Anot of fnP "Miilor imo" J: - W-. ...V ilillV mi/HIV/. lb 1115 IS Beer sales can be immediately report* y. stimulated by saturation ad- Busch le vertising on televised sporting 950 dis it events, since TV's in bars are often Whil ? tuned to such telecasts, according depent j to Dale Stanley of the Golden Spur. brewei "A guy that asks for three light activii draughts might see a good Schlitz throug ad and a?& for Schlitz the next time Steinm Experiments Rv KOR 1 IfAtfil Ik" ?* --j iuuuh: Gamecock Staff Writer over. Subjects involved in psychology "NO department experiments may be Galvin deceived, Alexander Galvin, ex- experir perimental subject pool coor- aware dinator, said. The ' Galvin said that although the Soi students are not aware they will be Pool" deceived during the experiment, "there J they are always told about the true involve ?l . Cinematic Arts presents Thursday-Saturday, Sept. 29, 30 & 7:00 & 9:36 $1 with USC ID Please note: Saturday's late show - BgC II get directory ,v *at yearbook lans discarded TTY LOCKHARD :ock Staff Writer plan for a separate yearbook for fraternities and sororities has crapped in favor of a Greek directory, Jan Price, editor of the t and Black said. n Dawson, president of the Intra-Fraternity Council, said the for the idea of a Greek yearbook is inadequate coverage by the t media. He said, "We don't get enough coverage in the Garnet ack or the Gamecock. We felt that we needed something of our FIRST tentative plan was for a combined magazine-yearbook ale only to Greeks. 2 said, "The fraternities have been super cooperative so far with ing group shots and stuff, so I guess they are back with the : and Black." Watson, chairman of publications for the IFC cabinet, said the publishing the yearbook would have been prohibitive. ! HAD several figures and most of them were astronomical," he To break even we would have had to sell 1,000 yearbooks at $10 a nd we don't have a large enough market to handle that." on said another reason the idea was abandoned was because "we .vant to alienate ourselves from the university any more than we the past." 'as a novel idea, but I think the whole idea came from the anger ng from last year's yearbook," he said. "We didn't want to cut res off from the Garnet and Black ? we are a part of the sity and we deserve coverage." j," said .lake Willinmc ??'* ? iiuil.c< mvji orewers are ;er of the Golden Spur. booming, the smaller operations her factor in beer marketing seem to be drying up. Falstaff tribution. Stockholders showed decreases in 16 of 19 states, ? indicate that Anheuser- while other small brands? and Schlitz each have about Narragansett, Dixie, Jax, General tributors nationwide. and Blitz-Weinhard-showed e distributors are in- similar declines in 77 sales aclent from the brewer, each cording to Oppenheimer's. Two "attempts to supervise the small brands, Rainier and Grain ties" of its distributors Belt, were recently bought out by h its franchise agreements, Heileman, according to Beer en said. Marketers Insights. may be deceiving o! the experiment when it is No drugs are used either, Galvin said. The student's guide is written by the faculty and graduate ONE is told an untruth," students of the psychology said, "but there would hp no HonQPimant ? \4V|/Mt VIIIVIUi nent if the subject was There are two experiments that of what was involved." involve deception, Galvin said. 'Student's Guide to Joining They involve about 30 subjects ith Carolina Experimental each and test long-term memory, inform the subjects that Both last two months with each are no experiments that student participating for an hour at physical pain of any sort." a time. . IN THE experiments, subjects are given a set of words, then the experimenter diverts their attention. "We don't want them rehearsing the words," he said. |Ll9M|uUkL|& The subjects are then asked to ronp?t thp spt nf u?nrHc "There's nothing against any set of ethical standards," Galvin said, "by not telling them full details of _ A ^ exPer'ment prior to the FWlWl i testing." KJBBVtlCSC'ft 1 w ALL EXPERIMENTS by the yVTY^P^^-i psychology department meet the American Psychology Association X?V " / J requirements for informed consent by subjects, and that the department has its own ethics committee _ II1C11 IIIU31 (1^1 Ct" Oil (111 ex? ? periments, said Galvin. [R.J Any student may withdraw from i an experiment without exFrtjm VJaret Bfos planation, according to the student's guide. Oct. 1 "WE DON'T require anyone to do anything they don't want to," , Galvin said. "The department has nas been cancelled. one overriding standard -- that no subject suffers any harm."