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. Polling ef _ 1_ anaiysizei By ALY COVELL Gamecock Staff Writer A workshop concerning election campaigns and their analysis was held Tuesday in the Russell House. * Entitled "The Role of Polling in Political Campaigns" was conducted by government and international studies. The guest speakers were campaign managers Marvin Chernoff and Lee Atwater, accompanied by jan siucKer, poiuicai wruer ror me Columbia Record. The new course called "Campaign Strategy and Election Analysis" is being pioneered this |l semester by instructor John Stucker. According to student Stephen Valk, the class of 30 to 40 students was divided into three groups, each assigend to cover a specific angle of the election race. The categories were campaign strategies, the media, and election night analysis. In each assignment the students did field work in a | SBMGE &QoR I A Gourm c 11 Happy Hoar 4:M 11 Gourmet Sandwiches <| ureal unau - ;\ig | ' {| Open Moat.-Ttmr*. 11 ?la: IMF] SHC kqP LCR iLK of Kill ? \ /I'AKK I ? . oarron s Huntini * 1729 Han Across from Bi Next to Seastr Cotton Chai Men's & ^ * AllRegu (red, green, navy, The Perfe< Camping $14 ?al Large St Insulated am fklnnaiA ? fectivenesi i by works campaign, such as conducting polls for Bill Sanders or Albert Dooley. The result was that the students became "directly involved with the campaigns and media," Valk said. THE WORKSHOP discussion opened with Chernoff and Atwater describing the effect polling had on the campaigns they had organized and how they were used. Atwater said that his "first $tep is to take a poll immediately." He said this first poll is important because it provides a basis on which the politician will formulate his entire election platform. Polls are most useful in helping to discover how familiar the candidate's name is to the people, what issues they feel the strongest about, and what type of person they would like to see in that office, Atwater said. He added that he takes a poll approximately one month later and as the election draws nearer, once every two weeks. Fiv* Points L 634 Hord?n St ;! * 799-67Z3 it's Delight 4:3t(twofarooe) \ Served TW12 Mkbrfght \\ htly Entertain men! j1 -I, FriL 11-2, Spt. 11-12 <> lete >vv X ii \ M / "VISIONS or \ li / CLAIR" \ [ -plus- 1 ES "FABULOUS J V FRANCIS" I ^ / - Fishing & cj Center den Street anedict College unk Electric Co. mois Shirts Women's far Sizes white, It. blue, rust) ct Shirt for & Leisure .95 CO ock Of I Un-insulated m Boots 8 fc~i. * ^ 4' . v * ?- , ihop WITH INFORMATION from the polls, a politician can see how much support he is receiving in certain areas so he will know to concentrate his efforts in needed regions. He can also concentrate on issues he needs to emphasize his stands on, and sometimes alter his image to suit the people's ideals. The media has witnessed an increase in polling according to Jan Stucker. She said that polling "on a year-round basis would be useful for the state legislature" since the surveys reveal the consensus of opinion on current issues. Stucker added that polls have become the "most popular reporting toll" and with the "increase in faith in polls" there is an "increase in responsibility of the media to get the correct data." She cited examples in which inaccurate polls were conducted. They were conducted with a small number of participants, increasing f Uo m f A r? fVin i n liic uiui 5111 ui ciiui , ui uic 111terviewers had failed to get a representative cross-section of the affected populace. Even though polls have become expensive, ranging from $20 to $25 per personal interview Chernoff said he will continue "to use both volunteers and professionals to get an in-depth perspective" of the candidate's effect on the public. Applications Accep Editor: Garnet &E 1977-78 Business Mgr.: Ga yec Deadlines Aro: 5 pi 197 Application Forms: Russell ^^SSSSSSS^88SSSSSSSS5^ |"w I 10% OFF On > I Huk-A-Poo Pr Sheila's | Place Officials confer Marty Jagels, graduate teachir Varney, dean of the College of < Board of Trustees chairman T. Es on the role and future of General S College of Gene Future secure, By MICKEY TRIMARCHI 1 News Editor ( i The USC college of General aiuaies win noi oe aDonsnea Dy tne 1 university administration ac- ; cording to Board Chairman T. \ Eston Marchant. < Speaking yesterday to a group of faculty and students of the college, ; Are Still Being fed For: ! i lack, academic year i < net & Black, academic ir 1977-78 h Wednesday, Dec. 8, 6 Dean of Students Pendleton Bldg. Available in Rm. 31 1 -B J 4 A & I: ? r\tti i UUPH I fVl UUIU V-JTTICe ??^S@SSSSSsi5=>aJSSSSS?j SALE ffi C/> Friday and | 3^ Saturday -jAftjj vi ? m ksivl, i r jj f?. I ? VII Pants arid I q int Shirts $ ?> :K O : O : o i GO TArrnro ? ^ Chopping Center | ^ kcrou From V. A. Hospital |R| 76-18*4 Mon; Tu??; W?d. & 1 ? at.. 10-6 Thort.&fri. 10-9 Jeff Seidel?THE GAMECOCK . ^ J V V. T? ig dsMMdin, aim i litrrv Ci, General Studies, confer with ton Marchant prior to his talk tudies at USC. ;ral Studies frnifitpp ivfi Vlarchant said the future of General Studies is up to the college tself. "The College of General Studies, n my judgement, is an existing and viable contribution to the total jniversity system," Marchant >aid. In 1975, Provost Keith E. Davis announced plans to merge the university's two-year program into existing academic departments, rwo-year programs schedule for the merger were child development, commercial education and criminal justice. The merger was scheduled for Fall, 1975. i t\Tntm T'i i? umur^n i nr., iui mm, students who were enrolled in the college would have been allowed to complete their studies in the same program they entered. However, future students who previously would have taken courses in General Studies would have been forced to take similar courses in other university departments. According to Davis at that time, tne decision to merge wouia nave increased the efficiency of the college by cutting down on the duplication of courses offered by both General Studies and other university departments. "The college on this campus is out in front as a new wave of higher education," he said. "It presents attractive programs to working adults and is a vehicle in this state to provide the opportunity of higher education." MARCHANT CITED the college as having two basic missions: to provide post-secondary education for those who do not want to enter into a four-year program; and to provide a monitored, academically tailored approacn under a hignly qualified faculty to institute a fouryear program. "General Studies has a gambler's instinct and isn't afraid to take chances on the student whose grades will not permit them to enter into a regular four-year program," Marchant said. 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