Historical Newspapers of South Carolina

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'Road ap The Golden Spur Nite Club opened its summer concert series this past Thursday night in ex cellent fashion when it premiered the rock band "Roadapple" from Atlanta. "Roadapple" consists of five members, with two playing keyboards. This, in essence, is the I backbone of the group. The two keyboard men give the group a distinctive sound that places them above the heading of just another average band. The instrumentation of "Roadapple" was superb. The organist and the lead guitarist made quite a team. However, one I cannot overlook any member's playing ability as all sounded well together. The use of mellotron, minimoog, and electric piano enhanced their sound tremendously. It more than made up for their poor vocal. You never cared if they sang as long as they played like a tight band should. The stage set-up for the band covered almost the entire dance I floor of the Spur. It was very impressive in appearance which made one anxious to hear the "Roadapple's" music. The show started 30.ninutes late i USC Advert Wins National Hank Gilman The University of South Carolina r Advertising Team, with faculty E advisors Jerome Jewler and A Ralph Morgan, became national c champions in competition held by r the American Advertising Federation. Team members, Bob Gerwig, < Tom Leslie, Kathy Hughes, Linda Horlacher, and Jim Martin, defeated a field of 12 competing college teams in a runoff held on the first of the month, with their advertising campaign and case study of the American Motors Corporation. The contest, based on a real case history of American Motors and devised by their advertising agency, Cunningham and Walsh, Inc., was based on five judging categories in the areas of Research Foundation, Advertising and Sales Promotion Plans, Media Strategy and Budget Allocations, Creative Strategy and Agency Presentation. Each category was alloted a number of scoring points, ranging from 15 points for Agency Presentation, to 30 points for Creative Strategy. The USC team first had to compete in the Southeastern Regionals before advancing to the National Finals in Washington D.C. There they defeated runner up Michigan State as well as ten other colleges including the University of Minnesota, University of Rhode Island , and University of Missouri. Team members of USC and runner-up Michigan State, will be awarded individual trophies, as well as plaques, with the names of the winning students and faculty advisors inscribed. The Advertising Team victor India .Imports O e. ne CevtS pie Upens A Review by ('huch Crom er ecause two of the musicians could iot find the Spur. Even so, most of he audience did not seem listurbed over it. When "Roadapple" finally >egan its first set, the Spur was airly well fille d up. They opened with a Todd Rundgren song and ;howed the bands excellent )lending of instruments. From my osition, the whole first set's music ;eemed to flow gracefully from one ;ide of the stage to the other. The band played three sets that night and ended the c6ncert at 11:30 p.m. "Roadapple" played mostly other musicians' material. 'heir own material was not that mpressive. Their rendition of ongs by such artists as Cat tevens, Manford Mann, Paul VIcCartney and Argent was very well done, however. Without a doubt, the highlight of he evening was "Roadapple's" erformance of "The Beatles" medley from 1963 to 1967. It con ising Team Competition iot only represents a prestigious ichievment by the students in rolved and the Journalism lepartment, but also improves the iational image of the University. In addition to the five team nembers, there were some 25 ontributors that assisted in the !xtensive American Motors ad ,ertising project. comey by Sandy June 25 - August 11 MYRTLE BEACH CON box office telepi UNIVERSITY OF SOUTH Jim Gra KEG 0 Your One-Stor Rolling Rock Beer Schaefer Beer Bud Pabst Blue Ribbon Draft Beer - Pai -Open 10 'til 10 p.n 10 'til 11p.n Phone 7 Kilbourne Road n spur Concei sisted of about fourteen different songs that began with "She Loves You" and ended with "A Day in the Life". I don't usually enjoy groups trying to play Beatle tunes and I didn't like the first three songs of this effort. However, I found the rest of the medley to be quite an Bell Camp Siunin R. G. Bell Camp, University Union operated, is a recreational facility for the students, faculty, staff and alumni of the University of South Carolina and is now operating on its summer schedule. The Camp offers a lake and beachfront for fishing, swimming and sunbathing. Certified lifeguards are on waterfront duty from 10:30 a.m. until 6 p.m. daily. Numerous picnic tables and grills are available along with a lodge offering soft drinks, sand wiches and snacks. The lodge also contains footsball, and ping-pong equipment, card tables and a kitchen available to visitors. Users must provide their own utensils in the kitchen and clean after each use. Equipment for various activities offered at Bell Camp may be ob tained at the concession room in the lodge. Activities include archery, horseshoes, canoeing, basketball, volleyball, and putt-putt golf. A valid student I.D. card or mem bership card must be presented to obtain this equipment. Three tennis courts are under construction and should be ready for play by July 1. There are cabins for rent at fifty Of the Oson Tues. - Sun. 8:30 p.m. VENTION CENTER one 448-3041 CAROLINA THEATRE iy's 'NALS Party Center 6 pk. $1.19 6 pk. .$1.49 6 pk. $1.69 6 pk. $1.49 -ty Supplies - Ice 1. Mon. thru Tfhurs 1. Fri. & Sat. B2-5397 nd Rosewood Drive t Series enjoyable listening experience because of the groups excellent instrumentation and togetherness. It was a sucessful way to open the Spur's summer series as the music was good and not very loud. The capacity crowd was receptive and cheerful. Here is hoping that the trend will continue. )pens For ter Season cents per person per night. These cabins contain beds, chest of drawers, and refrigerators, and are available by reservation through the Union reservationist at 777-3803. Linen is not provided. To be eligible for R. G. Bell Camp you must have a valid USC student I.D. card or ,a valid membership card. Membership cards are on sale at the camp and at the Russell House. The price is $10 for faculty and staff, and $15 for alumni. Each valid card entitles the holder and two guests to use the cam facilities. CHINA GARDEN At Boozer Shoppinj Our Chefs have been very famous in New Yc current favorites there. We Serve Beer and Wine Now We Open 7 Days a Week Now 3OTT 1212 MA 256-1 JE AK .: AAIR in A 6 Coming Attractions The rocking soul sounds of the "Axis: Bold as Love Band" will be featured in the Golden Spur tonight and Thursday night at 8. The University Union Contemporary Sounds Committee is sponsoring this program so it is free to all USC students with an I.D. The "Bold as Love Band" is a nine piece group that bases itself in Columbia. At present, they are in the process of cutting their first album. The band was formerly known as J.B.'s Number 2 and toured the eastern U.S. for one year. They have backed in concert such performers as Bobby Byrd and the 'Chi-Lites." "Axis: Bold as Love", in the Spur this week - a band with something for everyone. Clothes % INNER CITY GLADRAGS 2016 Green (at 5 Pts.) RESTAURANT Center 798-1708 rk City, and we serve some dishes that are WEEKDAYS WEEKEND 10AMto10PM 11AMto11PM UMS 0195 IN STREET 3626 JEANS...JEANS...JEANS..