University of South Carolina Libraries
Salane By CAROLYN McCLUNG Managing Editor Ie's working on a "new look" for the university, but his new look doesn't concern clothes, or even university buildings and grounds. The new look that Thomas J. Salane has introduced at the uni versity is not as striking as Dior's, and will not be noticed by many people at first. It is subtle a new masthead here, a different picture there, an added dash of color on something drab. The new look will also eliminate a lot of excess talking by supplementing words with charts and graphs for educating the public on the gen eral problems of the university. Mr. Salane, who is graphics and statistics assistant at the univer sity, has the job of taking the problems of the school and graph ically giving them a new look for the better welfare of the univer sity. Mr. Salane first came to the university in the fall of 1954 to try using visual aids as a new approach for a way of selling something, rather than by doing a lot of talking. "People are impressed with what they can see," he said. "Take an example," he said. "People look at the pictures and captions under them in newspapers and magazines before they read the printed matter. In fact, many people prefer tabloids for a quick review of news." New Look on Books The new look on the covers of the 1955-56 bulletins for the dif ferent schools at the university was suggested by Mr. Salane. One of his theories is that people are attracted by bright colors, and that the use of different colors on -imilar things helps people to dis tinguish among them. With this thought in mind he suggested that a different color and picture be used on the covers of each of the bulletins. Since the adoption of this plan, the gaily decorated booklets can be easily distin guished from each other. Under Mr. Salane's direction, the Business and Economics Re vie, published by the School of Business Administration, is under going a new look including a new masthead and the use of colors to make it more attractive. The making of charts and graphs representing statistics con cerning the university is one of Air. Salane's jobs. These are used to illustrate such things as the growth of the school compared with that of other schools In the state during the years, and the average studient load per instruc tor'. "When you graphically rep resent the meat in statistics, the chances of your getting a point across is tremendously increased," Mir. Salane maintains. Color Bulletin l'reparation of the publication of a color bulletin soon to be sent to prospective women students is another of Mr. Salane's work projects. The bulletin will be an announcement of the expanded facilities for women at the uni ve'rsity, with concentration on the new freshman dlormitory comn Spleted in 1955. In the five months he has been at the university, Mr. Salane has worked with the University News Service preparing maps and charts for release in newvspapers all over the state, and retouching photo graphs for them. He has made a suirvey of the Duplicating Office, which resulted in the expansion and correction of facilities for in creare of publication. Mr. Salane, who has been in the advertising and visual aids field for 24 years, doesn't want to be confused with an artist. "An artist," he declared, "wants to be free of restrictions, doesn't like to be confined to layout specifica tion. My ideas must be limited to fit into a shape or size, must be tailored to fit the medium to be used, the ares provided, and the type of person it reaches." Works for Time. Born in New York City, Mr. Salane studied advertising design at The Pratt Institute. Working for the New York Times, Pictorial Review magazine, and Harding Photo Engraving gave him prac tical experience in newspaper and magazine publication as well as the knowledge of plate making. This provided him with a back ground which prepared him for the advertising field. ntrodu4 NEW LOOK ... Thomas Salane his charts. This one is headed "stud Compton Advertising Agency in New York. Here he started out as file proof boy in the production department and wound up eight years later a-s assistant to the Art Directors, and studio manager for the agency. In 1942, shortly after the out break of World War II, Mr. Salane ve-it to work at the Hydrographic Office of the Navy Department, .he map-making unit of the Navy, :n Washington, D. C. In this of fice his Job was instructing mili :ary and civilian personnel in the ]rafting techniques and dymbols used in map preparation of aerial charts for the Naval Air Arm. In,1946 Mr. Salane transferred to the Executive Office of the Secretary of the Navy as art di rector for the Navy Department. His job entailed direction of every thing pertaining to visual aids, presentation, manual training aids for instruction to military and civilian personnel, and all printing moean an ra Um ma Western Electric fi of complex electro Marco Polo had nothing on field engineers. They travel th( use, installation and maintenar equipment we produce for the like radar bombing systems, ar trol systems, and the Nike gui system. Western Electric is called ur things because of its vast expi complex electronic equipment ing unit of the Bell System. It's an unending challenge to our e ces 'Nel graphics and staiistics consultant ents enrolled in phymics courses." ( and publication for the Navy De partment. With the President Mr. Salane's most recent job before coming to the university was in Washington, D. C., with the Executive Office of the Pres ident. For four years he was graphics advisor for the office of Defense Mobilization and Execu tive Office in the White House. When asked how he happened to come to Carolina, Mr. Salane re plied that he had been approached by Carter Burgess, assistant to President Donald S. Russell. After being in Washington with his "ear to the rail," he is convinced that South Carolina is probably destined to be the greatest state east of the Mississippi, so he ac cepted the job. "Besides that," he added, "my wife, formerly Mar jorie Creed, is from Camden and I wanted to make my home in that great state, South Carolina." He said he would stay at the EYE-E) Id engineers super nic equipment mad Western Electric's world to advise on ice of the electronic Armed Forcs. .. iti-aircraft fire con ded missile control n on to make these ~rience with highly as the manufactur a job) that presents ngineering staff. * Western pi are repn different itt everything er r= asa mras of electroni SLook' 00 at the university works on one of Gamecock photo by Dew James) university as long as he is needed, but would eventually like to start his own agency in Columbia. Antique Lover Having been a city dweller all his life, Mr. Salane has, for the first time, acquired his own house. "I've gone nutty about an tiques," he said. Before too long he hopes to set up a workshop in his garage. This will be used for "fixing" things that my four boys break, and for restoration of an tiques. Now, it's only in the "dream stage." But the new look at the univer sity is no longer in the dream stage. Not only a look, but also an attitude has been introduced which will substitute pictures for words in furthering the interests of the university. Robert E. Lee and Daniel Webster were honorary Euphrad tans. (AM for a ATTLESHIP vise installation * for Armed Forces oduct and development engineers dible for turning out some 50,000 ma annually for the Bell System -- from tiny translators to giant bays e switching equipment. Shown is transi.tor manufare. Conference Will Be HIek The School of Education in co operation with the Placement Bureau will hold a Conference for Teacher Placement in Wardlaw College on the university campus on April 19 and 21, according to Mrs. Ruth E. McVey, director of the Placement Bureau. This conference is t-o give grad uating seniors who want to teach an opportunity to talk with school superintendents and principalS who wish to employ teachers. Seniors wishing to be included in the schedule should register with Dean Chester C. Travelstead in the School of Education on or before April 8. Representatives of school dis tricts in South Carolina and sur rounding states are being invited to come to the campus on the 19th and 21st. School districts in counties whose names begin with the letters "A" through "K" wil' be scheduled on April 19. while school districts in counties whosu names begin with letters "L" through "Z" wii: h scheduled for April 21. No individual appointments will be made. Students will be fully informed about school systems which will be represented and will contact the representatives they wish to talk with. Each school district will be limited to two representatives who will be provided a place on the campus where they can inter view students individually or in small groups during the day scheduled. Interviews schoduled for the neriod. April 4 through 15 are as follows. Seniors who wish to be interviewed should schedule ap pointments through the deans or department heads of the respec change about WINSTON bi to filter smoking!i * It didn't take long fc around campus! Winst< --the full, rich, tobaccc No wonder so many coil women are getting tog4 Along with finer flav, brings you a finer filter. Winston filter works sc lets the flavor come rig] you. Easy-drawin-.tih For Teachei I InWardlaw tive schools: School of Engineering Messrs. E. N. Railey and Ray Jliver of North American Avia tion, Inc., Downey, California, will oc in the School of Engineering, Monday, April 4. Their company is primari!y interested in candi dates with B.S., M.S. and Ph.D. Degrees in electrical, mechanical, chemical, civil, aeronautical and general engineering, and phy ics On April 5 and C), representa tives of General Electric will in -erview oin campus. They wi!i hold a group meeting at ):(10 a.m. on Tuesday. April 5. with indivi.i.C appointment, to follo''. The rp resentatives will want to talk with -lectrical and m(echanie:i engi lcfr and physicist-, regard(les! of military commznitnents . w.ho night he interested in GE'. 'Engir:n r(iwram. 'hysics Program. .\p paratus Sale!. Training P, Ww )r the Manufacturing Training Program. General Electric has S;y limited opening- for -umrnier work this year; however, the in terv('wers wiil talk with juniors 'trested in cunme wor with GE. On Wednesday, April 1%. rep resentatives of Radio Corporation of America will interview seniors in electrical and mechanical engi meering and physics for RCA's :raining program. The RUA rep resentative will also discuss op portunities with his company for graduate students in these fields. Business Administration Mr. William 11. Gahrmann, dis trict sales manager. Liberty Mutual Insurance Company, will be in the School of Busines- A d minittration on Monday. A pril 4, recruiting for salesmen for fire and casualty insuranoc. I iberty NT d America filter cigai ilk. WI NSTON M TASTES GOC LIKE A CIGARETTE SHOULD ! ings flavor back r word to get n's got real flavor flavor you want. ege men and ~ther on Winston! >r Winston also The exclusive effectively, yet it through to at's Winston! TON /4e ~rau4z W- Age A areir : Placement April 19-21 Mutual offer: a training program i Nd St-ar 111 bonus to their aV!_1men. Opening. are in Char .ttSi, Spartanburg, Rloanokv, Nor .04., aRid 0t'1 1int' throughout h, south. (hn Tuesday, A pril 5, a represen ative of the S. 11. Kre.s. Company wi ;l mueet with general academic Nt : - adminiz-tiation nen raV. u art' interested in retailing ath* us-s Kress Management TFrain'ngpr1ram This interviewv is tentative. Around they B) Ann -olomon . 5. thii ('airolina Religious OUIu Cil w%-ill be in charge of 0-pers. The program will follow .he "Ho:y Week" theme. Thi Sophomor(,s are sponsoring a "Y' camp work party April 2, At t:( it. (. Bi-1 Work Camp. All ' :mr aMure invited. The wr R partY bejgin!s at 2:00 p.m. Supper will bi .served and a play party wi follow that night. There will be a regular cabinet neeting for both YW and YMCA members Wednesday, April 6, at 1:00. Buy-a-Hoard Campaign is still :n progress. If you are interested see Bruce Parrish or Nancy Cameron. There wi: he rio luncheon pro !raims next week ias the holidays will interfere with anything that Might he planned. The "Y" will be open for those who wish to comle, however. 'N 's mind rettes! CIG