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.TREASURE T( SWEEPSTAKI AND CONTESI MvEWETLoE TOP Cah prizes by the thousands!- Lots of 01hes to win! Pepsi-Cola's fascinating '*1esr Top" Sweepstakes and Contests or $203,72 0 in total cash prims! (In 610MIng special dealer prizes.) It's easy to enter! On an entry blank or sheet ifp. r, complete this sentence in 25 ad t l words or less: "Ppsi-Cola hits the fit becaue. .". State pn each entry your * e and address, the name of the head of Famiy Sweepstakes Pr 1qt PRIZE: $25,000 2nd PRIZE: $5,000.00 4th PRI 3rd PRIZE: $2,000.00 5th PRI 35 PRIZES: $100.00 ea Monthly National Pri 1st PRI.E: $1,000.1 ,2nd PRIZE: $500.00 3rd I Monthly Prizes in Every 1st PRIZE: $100.0 2nd PRIZE: $50.00 4th to 10th PRIZI 3rid PkilE: $25.00 NEXT 41 PRIZI *Every enry gets at ea a 100 po* Tr* towand ie Fanly Swepito6es HERE ARE THE OFFICIAL 1. On your entry blank or a sheet of paper, 4. All i complete this statement in 25 words or less month --"Ppg-Cola hits the spot because . . .". test. Er 'Tn write down your own name and ad- Districi dress, the name of the head of your famil, arately, the name and address of the Peps.Cola state p dee'er who helped you, and the total num- that stg ber ofdifferent designs on Pepsi-Cola "Trea sure Tops" you have collected. Then mail 5. Moi your entry, together with one Pepsi-Cola will be "Treasure Top" with cork removed to show origins hidden design, to: submi Pepsi-Cola "Treasure Top" Contests, nationi P. O. Box 17 best enl New York 8, N. Y. in each Entries with insufficient postage will not luge be accepted. indepem 2. 'Ibe number of dIfferent designs you navi ing orj 4 collected will not be a factor in the awarding will be of the prizes. However, when you win a monthly prize, you must be able to show 6. All.< your total collection of different designs re- testant, ported in.the winning entry. Also, it's fun count < to collect and swap "Treasure Tops". Do come ti nsot send your collection of "Treasure Tops'.' pany al with your entry. Send in only one top with ties, tht each critry. each ti stakes 3. You may enter these contests as many under times each month as you wish, but no entry post-marked after June 30, 1948 *ill be '/. Onl: accepted. Each time you enter, whether you states< win a cash prize or not, we will mail you a eligible Treasure Certificate good for 100 points except toward the $37,000.00 Family Sweepstakes Compa Prizes. If you win any one of the tionthly or thei: prizes, you will receive 100 additional Trea- the far snre Certificate points. exclude 'DcDi rs I-P. Avf8MEMW a Inv, yo nrptily your # - la dealer's name and iss, md%e tWoW number of differ ent "T!rasmi ^, p" designs you have col lecte ThenmilyareWty, with one 'Trea sum Top," to Espql-Cola "'Treasure Top" Contests, P..O. ox 17,'New York 8, N. Y. Each month-there' fre 51 separate prizes awarded in each Mite and the District of ,Columbia-a momtly total of 2,499 cash prizes. Contestanft in each state compete .00 IZE: $1,090.00 "TREASURE IZE: 0W.00 "Treasure Tops" are I ch Cola bottle tops with h designs under the cork I es: To find the design, a remove the cork from D0 the bottle top. At pr IRIZE: $250.00 there are 48 different d -symbols of branches State: Find the hidde 0 :S: each $10.00 Sek and flip 4 ES: each $5.00 Soak Pepsi-Cola bottle erately hot water unti] mur Cert0kaft Then cork can be remc Pdres. with pen knife or kitcl CONTEST RULES PRIZE N ntries received during each calendar LOWS: will be judged in that month's con- (a) Each Tre tries from each state (and frohi the you or memb of Columbia) will be judged sep- counts 100 1 and will compete for the nonthly family. Save 9 rizes only with other entries from centest, a 'f1 te. only persons adoption livh kthly cash prizes as listed on this page der one famil awarded on the basis of aptness, (b) 'Ibe 100 lity and interest of the statements with any of 1 Lted (see Rule 1). Each month's greatest num1 I prizes will be awarded to the three the competit uries of the 49 state first-prize winners stakes Finals, monthly contest. All entries will be must be prept by the impartial judging staff of of Treasure uben Hf. Donnelley Corporation, an family and alh ident, nationally-known contest judg- "reasre T< ;anization. Decisions of the judges family's entri< final. ber of Treasu: of "Treasure :ntries must be prepared by the con- officiai contes Elabogate or fancy entries will not and these rec xtra. All entries and statements be- where any dit lie property of the Pepsi-Cola Coin- (c)Th ua rnd none will be returned. In case o1 Th qa e prize tied for will be awarded to promptly nol :d contestant, except for the sweep- requrd o es prizes, procedure for which is listed or Peso Rute 8. must get the~ contestants living within the 48 in preparing r the District of Columbia will be Sweepsak es Anyone may enter these contests the impartial the employees of the Pepsi-Cola Rule 5, on t11 ny, Pepsi-Cola bottlhng companies. and snei advertising agencies. Members of miet nilies of these employees are also dt.s c 00 CO only with other entries from their own state. Each Mnh-ther are three national prizes, awarded to the best three of the 49 State Fit-Prize winners. These monthly national prizes are $1,000, $500 and $250 respectively. At the close of the six months' contest period, 40 Family Sweepstakes Prizes (Ust Prize, $25,000 Cash), will be awarded. Here's how it workst Every time you enter you will receive a 100 point Treasure Certificate. *C that rops" what they are ,with It's the s ?epsi- U. S. Armed Forces, like 'that "hit idden those shown above. At inter- QUALI Ining. vals. during the contest, new gredients imply designs will be added. That skill inI inside makes these big Pepsi-Cola tding, ma esent, "Treasure Top" Sweepstakes for quali :signs and Contests even more fun. of the Look for th em! Collect them! Evey n design ..7?This big7 .,g- eof heavyc g ut 'w on a belt tops in mod- patcl cork sqftens. Poeurcj ved from top Couca Trc ien-knife. Newa Yre ATMNAL SWEEPSTAKES 1 BE AWARDED AS FOL asure Cartifcate received bytn ars of your family (e Rule 3) e PPM OLA' hveepstakes Points for your P. h. X , hemA(For the purpose of this m a imly" sha$, be considered as b related by blood, marriage or e t kg in the sme household un- i y head.)ee a sk --- families, plus families tying a them, who have received the m! beEovweptaerPitsi ofn qaheyaortheSwep Eahfmiytu qufyhasbac utrdt sowth total onbe PEa-Oa bet. otosho the mota practiaof Treasicaeuadthrume 'ork sesigns Pouch,re wit t ecds o tp judgingastaf asreac orifcureciedb. ir f you family c ulle be P ubiwetatemeonts fo nyr PO BX17I he(or the purcp"oste ofaths ly C a Be nideased asey ths tatement anod, mustg sub em,'w ave dress.ve TheI erbsi of weptaes ointinit on, qualify,forftreeSweep Each familyEths .uR's1NAngE ofe the sowmt the usta ubr to Hecss Cetftese o reidbte a 00. Also, every entry winning a monthly prize will receive an additional 100 point Trea sure Certificate. At the end of the contest, the 100 families with the greatest number of Treasure Points will qualify for the Fam ily Sweepstakes Finals (read rule 8 below)! Remember, you may enter these contests as many times as you wish. Don't wait! Read the contest rules carefully-get your family started NOW. Facts about Pepsi-Cola to help you win! TASTE-Your SIZE-Every big bottle iwn taste tells you holds 12 full ounces of plea flavor comes first sant drinking. That means good good Pepsi. Pepsi goes farther-makes well-tastipg drink entertaining ecohomical. the spot." VALUE-Bigger, better V - Finest of in- Pepsi-Cola sets the pace for , utmost care and valuc. Compare Pepsi by >lending and bot- any standard you choose... ke Pepsi-Cola tops for quality, size or taste. I('s ty. your best buy. ady can get a TREASURE pouch -inch Treasure Pouch is made loth, with a zipper at the top; * _ loops so that it may be worn It's handsome, it's handy, it's it's a safe place to keep your Tops". To get your Treasure van an st send 250 in coin to Pepsi asure Pouch, P. 0. Box 19. k 8, N. Y. -ASM TOr COMT% IEW YORK 5, N. V. 3A33 OF ED OF FAMILYI I THGE SPOT EECAmUar iMN ADOfnONAL WORDS OR LUMIa I n e eia"saeeeswmattle I indiEa heiene emwspsr"us a esd a - preparatien sf mty entry frems the f.U.win dealer: deeler ay uie e spesini prise W be bee assesed ye..)3 Se sure te endse, em, " beassee rap" whith Qe oary.) y t. ms tQis blamA..Use asey inbeoet 1pa.'er wa eety 68u LsaQ a every i w@up st.) n -oe -a mnnm ann eneee n mmna r