Cheraw chronicle. (Cheraw, S.C.) 1896-2005, March 24, 1910, Page Page 2, Image 2
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ADVERTISING
T T-? .. 1 .
Is Essential to
the Upbuilding
of the Modern -j
Business Enterprise i
i
To the publicity gained by the use
ol the advertising columns ol the pa- j
pers is attributed the growth and ]
consequent success ol a very large <
percentage ol the great enterprises ol I '
the present day.
Advertising is recognized as the
prime factor in increasing the sales
ot any class of goods or manufactured (
article.
The space used in this paper is |
your business message to the public, . 1
in this open letter you should tell
them the merits of what you are offering,
setting forth the reasons why
your particular line is worthy of their
attention. jj <
As to Advertising I (
Costs in |
The Chronicle I;
The average busi ess man when g
figuring with the ad. man for space I 3 j
does not look at anything but the '
amount of money to be ^spent for so '
much space in the paper. Usually
he feels it costs too much.
Let us figure wit you lo a mo- I H ,
ment. ?
Take as an example the mailing <
of circular letters or booklets. ' The *
- ;
postage alone will be either 51U.UU I s
or $20.00 per thousand. This does I I ^
? Qui 11I'II'it pi jj; JW-- '
are sending out, the labor, etc. At I |
the lowest estimate each booklet or I t
, letter will cost you 3c or 4c before it j| '
reaches its destination, $
Now figure on Chronicle space. 3
For example, say your space costs i r
you $10 per month. This paper I ?
goes into at least 2,000 homes in | i
Chesterfield, Marlboro and Anson ^
counties and is read by from one to &
live persons in ea h. On a basis of I B
2.UUU il will cosl you only Z l-Z cent j
per 1.000 a-id the message is sent ev- I j
ery week lor one month lor this a (
amount. I hc argument thus set forth | t
is obvious. 01 course large space M
increases the cost per capita, but your 1 .
message is larger and more prominent. | ^
Tke I j
Cheraw Chronicle I
has increased ils local circulation our- j
ing the past year and the results from ^
the space used by ad\ ertisers are I
gratifying to them and to the paper. 1
It reaches into the homes ol the best | s
class ol our people and your message | p
will be placed in the hands ol H
those with money to buy the goods S v
you wish to sell. 8 The
space rates in The Chronicle I I
are not high. Your message is car- j
ried, each week, to those you wish to -j |
reach in the most economical manner. j [
For Information ? <
and Rates call on I
the Advertising |
Departnent ;]
The s
Cheraw Chronicle |
Phone 139. J
Successor to I *
The Cheraw Reporter <a
Established July 9, 1885 (
which was t
Dntcrcd as Second Class Matter,,
According to Act of Congress j
of March 3,1879.
Published Weekly by i *
I .
Strictlin Printing Company 1
I. N. STRICKLIN \ Editors and it
>V. J. STRICKLIN J Managers
Subscription price $1.00 per year '
Advertising rates made known 1
on application. I
The place that gives a man his ]
living is entitled to his best efforts
to advance everything calculated
to benefit the place and ?
the community. No man has a '
right to live in a live town who '
seeks to enrich himself and not I
ictively identify himself with its <
interests, to oe ciassea as a
J rone or chronic kicker and opposed
to ever.v measure bblieved '
to be for tho good of the citizens i
is a stigma that should attach to
110 man iu the corporation. The
imptovemeuts necessary to be
made and the manner of making 1
tliem a monument to the enterprise
and intelligence of the eitisens
is the duty each person owes
to the place in which he live9.
So mau has a right to block legislation
in his town simply because
he is not personally benefitted
by the proposed improveinents
or perchance may have to |
pay a little toward it, for in the
ind it will no doubt have proven,
i wise proceeding. Let all join
in any movemeut calculated to
better our little city iu the year ^
L'JIO, and trust the results will (
justify the action and meet the r
Highest anticipations for a prosjctuus
future. '
(
It might be encouraging to |
some to learn that there are more |
nen who want wives than w e im- j
igine, if the wish to marry were j
ill 1^ UlclUC KJIOW II, (1S was UW1IJUUstrated
in Kansas City a few days j
igo. A widow, aged *59, made ,
ipplieation to the juvenile court (
;o Hud her a home. The news pa- r
ycrs rcp<~i ted the uTUtte^ancT
he next day there appeared at
die court one hundred and fifty- t
me philanthropic men who were (
.villintf to give the woman a home (
if her own, the only stipulation x
leing marriage. Out of this t
lumber the widow selected one ,
>0 years of age and they were |
narried. t
Prof. Arloing. director of the
Veterinary school at Lyons. ^
France, maintains h<* has perfected
a method of successfully ^
protecting: cattle against tuber- ;|
miosis He employs vaccines?>b- c
;aiued by special cultural pin- f
senses fr?>m certain kinds of bo
rine bacilli. These vaccines are
ntroduced into the ca'tie either
py the mouth b.v injuction or by
itibcutAueous injection. Intra- t:
renous Injections appear to be i
lie most effective. At a mealing t
>f the French Academy of Sci- j
inces Prof. Ohauvoau confirmed \
*rof. Arloinir's claims. r
? f
A Charleston man sentenced to t
wo y-ars imprisonment for kill- p
og his wife, and another was f
fiven a five-year sentence for' a
imashing an a Jto. It would ap- i:
>ear that an auto is worth two t
,nd a half limes as much as a i<
rife?in Charleston. j n
WV: - '
Bake" the
snd save
Iieall
: r
Choraw is not standing still;;
here is a si cady growth here,
rhich you can see if you will
>ause long ei lough to take i look
,t the iinprcvements geiug on.
>De thing we need, however, and
hat is some laore manufacturing
mterprises.J^ It would not rejuire
a Urge outlay of money to
'stabliah a few more manufac/Uring
enterprises here. All that
s neoded is the right kind of a
eader. Are you a leader? If so,
jet busy.
Such strides have been made
n the use of the telephone, that
t is predicted that people of this
generation may yet behold the
person at the" other end of the
line when they use a telephone.
? 4 That
Chicago jadge who declares
a hat jpin is a concealed
weapon ought to come down to
3her<tw and take a look at the
kind that is' used here; they're
inything elsf but "concealed."
It is rumofed that Cheruw is
to be "blessed" with auother car
nival during the week beginning
April 4. i
The bounel and the toque are
iue Sunday and thay will arrive.
Under a repent act of the Leg
islature, all c^f the school build
ings of theft state must fly the
stale flag every day until dark.
No soldierjis respected so long
is he hangs ground the enemy's
camp. Di tto,police man.?Wadesboro
Ansoni?^
We surely agree.
.??
rPV-? a m?r. a.?# *Ka alato oo.
x lie iaz ?/; ni\> wv
wording to the number of tax
:ags sold, art using more forbilizcr
this yokr than in the past.
The bonks it the stats treasarer's
office ihew that sioce the
Srst of the yaar the sum of $154,547.38
has leen received for
;ags. This i^ver $12,000 more
;han was j*pved at this time
ast year. TS)e amount received
odate last ylar was $142,147.17.
Tbe^rtdjlxpount received
:roui the fertilizer tax tags last
^ear was $2011741.31. This moniy
goes ^HUemsoo collsgo.
rhere is oents on every
,on offertili^^soW 'n the state.
It was sa/CBtoday that the fertilizer
companies are rushiDg all
>rders acid tblat fact probably ac:ounts
foreased sales.
\ccording the amount of tax
noney roctivjed it shows that
>vtr 600,000 tons of fertilizer
iave beeu siol 1 in the state since
ihe first ?f th 3 year.
Now that iti seems likely that
-he prosecutions in the Semilole
Socurit es matter will be
wished in "liigh" quarters, can
inv one toll U? why the Columbia
>tate has become so suddeuly
nnm in the n)atter?
Higfh Prices.
From lime immemorial the hu- .
nan family has been eating, eat- i
tig and taking great pleasure
1 ? 1 A 1 A. ~ ~ i.
nerein, out jusi now w? ure e<tir
ng and grumbling. Whenever
ve make mistakes we most inva#
l
iabl.v pet busy hunting up the J.
ollow on whom we may saddle ^
he blame. I believe that Conrress
has treed the coon in the ^
armer's barn and smoke house .
nd I suspect this is about true ^
f the packer* and speculators
lave got the keys. The relig-1
ous, secular and agricultural pa-1
>ers all teem with eloquent ad-j
*
imj cAKii p t
PM** hot biscuit, h
:0$f hot breads, |j *
ifKi pastry, are p J
lessened in cost ||
ip' and increased [;f
ia qnaJiiy and ?S r
tvholcsocneness, || J
mu%m
^ 1a
Powder J l
lood at home ^r|? t
J
I
Those So-Called Carnival Companies.
The Mayors of many South
Carolina towns have learned,
what The Chronicle tried hard to
conrinee our town authorities,
that the interests of their municipalities
cannot be promoted
by licensing so-called carnival
companies. Their view of the
matter is generally commended
by the newspapers of their res
pective towns. The small amount
of revenue which is derived from
normiffinrr I ho nnorufmn no r
^V. A Iiiivuiu^ Hiu upci uviwu V/1 v. (ii
nival companies is more than off
sat by the unimpaired linaucial
and moral status of the town
which prohibits them. Many of
the alleged carnival companies ?
several of whieh have visited
Cheraw and aoid their wares
here?do not furnish entertainment
which is either pleasing or
entertaining. Instead h is so
such hovdtnish dri.el that is
not worth the patronage of people
who lay claim to a discriminating
degree of intelligence. It
is not only diegusting but often
indec' nt, and in cities could not
command the patronage of the
more intelligent class of negroes.
We are particularly interested in
the welfare of Cheraw, financially,
morally aud otherwise. No
carnival company which has ever
visited Cheraw has done the town
any good. They have carried
away from the town a considerable
amount of money which was
taken from the people under false
pretenses, iu that they did not
give value received.
They have been allowed to operate
gambling games in open
violation of both State and town
laws and no move has bean made
to hold the promoters to account.
We do not n*ed carnival coin;tnnlp<a
in t,hi?a town and Tho
'hrooicle voice# the sentiment of
he better part ?f the community
io expressing the hope that no
such organization will be allowed
to show here in the future.
COKTRK
'"PHEY will not burn. Will not
Wjll^p^rack ami ^roH^off Jjke
They never need repairs and last i
of all, they make the handsomest:
ru mrr%\\7 HarHwci
IXVl U TV XXU1U TT u
vice to the farmers and very good
as far as it goes, but the real
thing?the proper teaching?consists
in example rather than precept.
Drop for an instance &
real wide a-wake, hustling farm
er down in & section of lazy, ignorant
men and it it won't be long
before .vou will see Jim Smith,
John Parker and others get to
their feet and a real blessing will
have accrued. The fact is we
have in all the avocations of life h
few ?precious few?o r i g i n a 1
characters. These men are the
ones upon whom the burden of
lif-i falls and to whom only,
we may look f??r light and counsel
in time of need.
Rome enacted her Sumptuary
Laws?Lex Oppia, Lex Julia,
etc., and France and England folio
ved it up, all without the least
apparent success. We must agitate,
reformats, and finally "relate"
and it must come via reading
and (object lesson. If anybody
be hungry let him hustle and
sconomiJe and his circumfereuce
twill soon have regained its natjral
proportions. If just frightened,
don't be uneasy, necessity
s but the matter of invention.
Somebody, (some original one)
will soon smoothe it all out.
Yes, it is all good advice to
he farmers to produce more
frain, hay, pork, etc., but the obect
lesson is the better two in
he game. Don't put any stress
n "Back to the Farm," it is only
subterfuge to crowd the deck,
?a/\ n rnl 11 c onrl t linrnKu
iruuucc a OUI |/iuo 'Uivi cnv.i \~ksj
orce the prices below a remunrative
scale. No, boys, just busle;
k?ep your powder dry and
rust in God. R. L. R.,
Riverview.
hH
Stubborn as /Vlules
re liver and bowels sometimes;
eem to balk without cause. Then
here's trouble?Loss of Appeite?Indigestion,
Nervousness,
)espondencv, Headache. But
uch troubles fly before Dr King's
lew Life Pills, the World's best
tomach and Liyer remedy. So 1
lasy. 15c at Tlieo. E. Wanna
laker's.
A Timely Protection
Everyone knows the after ef-j
fects of LaQrippe are often morei
dangerous than the disease. So'
often it leads to pueinonia, which j
a weakened lieart action innkis
fatal. LaOrippe coughs that!
strain and weaken the system j
yield quickly to the lea line and
strengthening qualities of Foley's j
Honey and Tar. Sold by .ill drug,
gists.
The treasury officials at Wash- j
ington are thinking that tie nn'.i
poration tax may biing to the;
Government as much as $40,000.000.
- ^
The Government's census report
on the cotton crop is 10. j
3614,240 bales including lintors.
as compared with 13,432,131 for
1908.
?
Cannon Fired.
i - * 15? ii T">?
wy a vote 01 iyi 10 iou, tne iv- ;
publican iusurgents voting solidly
with the Democrats, the House
of Representatives at Washington
adopted the resolution of
Representative Norris, of Nebraska,
requiring a reorganization
of the committee on rules
within ten days, and declaring
that the speaker shall be iueiigible
to membership ou the committee.
This shears Cannon of
his power to tyraiiize over the
House aod was a deserved rebuke
to aim.
K+*
Coughs that Hang On.
Coughs that start in the fall
and hang on until spring are surp
troubled breeders unless checked
and cured, bronchitis, pnemonia,
and consumption are the direct
result. Foley's Honey and Tar
stops the cough, stops the hard
breathing and heals and soothes
the inflamed air passages. Refuse
substitutes. Sold by all druggists.
UJTMETHi
fill SHINGLES
j
split or curl like wood shingles.
si&te. _WiH n&t rip at the seams 1
rattle during^high wind storms. ' '
is long as the building. And last |
roof and are not expensive. j
re & Supply Co.
Foley's Kidney Remedy is a
safe and certain Remedy for all
kidney and bladder diseases,
whether acute or chronic. It is a
splendid tonic for middle ag?*<i
and elderly people and a sure cure
for all annoyances and irregularities
of the kidneys and bladder
Sold by ull druggists.
Rome's Aqueducts.
The eight aqueducts of ancient Rome
brought 40,000.000 gallons of water a
day Id to the city. Had the Romans
been aware that water always rises to
Its own level these huge erections ou
arches sevenfj* feet high ueed never
have been built.
Go<>d health is impossible whtiC
there is any derangement of tin
ligeetive organs. Foley's Orino
Laxative is a natural remedy foi
stomach liver and bowel troubles.
It aids digestion, stimulates tin
liver, and cures hubLuul consti
pation. Sold by all druggists.
I
Pains or
Cramps
"I carry Dr. Miles' Anti-Pain
Pills with me all the time, and
for aches and pains there is a
nothing equals them. I have
used them for rheumatic pains, a
headache, and pains in side and *
back, and in every case they give v
perfect satisfaction."
HENRY COURLEX, e
Boonton, X. J.
Pain comes from tortured
nerves. It may occur in any
part of the head or body where
there is weakness or pressure 1
upon the nerves.
Dr. Miles' *
Anti-Pain Pills
Relieve pain, whether it be neu- ^
I)
ralgiac, rheumatic, sciatic, headache,
stomache, pleurisy or (J
ovarian pains. K
Druggists everywhere sell them. If ^
ffrst package falls to benefit, your drug* ^
gist will return your money. tl
MILES MEDICAL CO., Elkhart, Ind. T
r
Iwiisihrl
GlllBi.
?
1st?Pure Di lifts and Medicines.
I buy niv drills only from
Manufacturcis < !' established
reliability. livery article is
warrants! to be absolutely
pure and 1'uli stiength.
2nd.?Prescriptions.
Mv prescriptu n department
is carefully ba ked alter. Purity,
accuracy and moderate
prices are points we aim for.
3rd.?Patent Medicines.
1 keep ail the leading kinds
and am constantly adding new
ones to my stuck. Some 1
buy-in large quantities and will
be glad to turnish in 3. ?'> or
12 bottle lotsat special pi ices.
4th.?Soda Water anc Ice
Cream.
Flavored with pu:e fruit
juices. Very re freshing.
5th.?Wedding Pr< sr nt s
Sterling Silver Teaspoons
and all odd piece's. I personally
warrant all to be Solid
Stealing Silver. I have also
Rogers Platey Knives and
Forks (The 1847 Rogers).
None better on the market.
China Ware, Cut Glass.
A large assortment at all
prices from one dollar to ten
dollars.
6th.?Stationery.
Box Paper, Pound Paper,
Envelopes, Writing Tablets,
Lead Pencils. Ink, Carbon Paper,
etc.
7th.
Blank Books, Ledgers, Time
Books, Cash Books, Day
Books, Memorandum Books,
Order Books, etc., etc.
8th.?Talcum Powder.
Body Sachet, Rice Powder,
Face Powder, White and Flesh
Colored.
9th.?Toilet Soaps.
A large assortment. All
prices. 5c- 10c to 25c a cake.
10th.?Hair Brushes.
The largest assortment ever .
hrriliirht tn Chr?riu/ Curpfnl
ly selected. Every brush full
value, 10c to ?2.50. Combs,
Ail Prices. Extra heavy ones.
Last forever with ordinary
care. Prices' range from 5c
to one dollar each.
11th.?Lara ps.
G1 iss Lamps, 25*.cnts to 6C
cents. Burners, Wicks, chimneys,
kerosene oil, etc.
12th.?Paints, Varnishes,
etc.
1 carry Lucas' Line. They
look good longer, last longer,
nid cost no more than others.
13th.?Wail Finishes.
Such as Muresco, and Alaaii
~ i ? J
UiUllillC. Mil CU1UI5 itllU Ctl5)
;o put on.
rheo. E. Wannaniaker,
Dealer in
Pure Drngs and Medicines,
Clieraw. S. C.
A Chariot of 1711.
Soulothiiiy like a couple of centuries
go the principle of the taxieab was
mown. An advertisement in the LouIon
Daily Courant of Jan. 13. 1711,
mnounces that at tlie sign of the
ieveu Stars, under the piazza of C'ovnt
Garden, n chariot was on view that
voulil travel without horses and incusiso
the miles us it goes. It was capa?Ie
of turning ami reversing and could
,o uphill as easily as on level ground.
T*.#. - ?
Saved a Soldier's Life
Facing death from shot r.nd
hell in tlm civil war was m- re
grei uUe to J. A Stone, of Kemp,
'ex., than facing it from what
or torn said was consumption. "I
oiiti'nctcd a Huhhorn cold" he
rites, "that developed a cough,
Init stuck to me in spite of all
miedies for years. My weight
in down to low pound*, l nen l
egan to use Dr. King's Now I>isnvery,
winch compbtc'.v cured
le. I now weigh J78 pounds."
'or Coughs, Colds, I.aOrippe,
stlima. Hemorrhage. Hoarseness,
I roup, Whooping Cough and lung
rouble, it? supreme. 50e. $1 00.
'rial bottle free. Guaranteed by
heo. E. Wanuaniaker.