Historical Newspapers of South Carolina

Below is the OCR text representation for this newspapers page. It is also available as plain text as well as XML.

MAXWELL SPECIAL, $1280 {top extra) ? ?. . ' ? ? ? I ThisB ' ? ?v3 * ? 5 .r ig A 36 hp Touria 1912*8 Undisputed Leader POWER, STYLE and RIGHT PRICE ?will defermiheTtBe^ successful car of 1912. In building the new MAXWELL* SPECIAL, the 36-horsepower Touring Car for $1280, the; United States Motor Company has developed these elements to their utmost Never before has such a car been offered at this price:. We realized that most cars today are reliable and efficient. Therefore, wC set out to build a car that would outclass all others in these three essentials. * We instructed our corps of engineers to embody abundant power and sur* passing style in this new car, knowing that our purchasing and manufacturing labilities enabled us to build the car at a lower price than any of our competitors.' When we were satisfied with the car, we found we. could fix the price at the \ surprisingly low figure of $1280. N ? f A The new 36-h.p. Maxwell Special assumes instant leadership" f0^1912^ POWER v The Secret of power in this new Maxwell Special is its 4i x Si long stroke, smooth-running motor. Large valves, adjustable posh rods, self-con tained automatic oiling system, Stromberg car buretor, dual ignition with Splitdorf magneto and batteries, combine to produce more power and greater speec'l than will ever be needed. The power is there for emergencies. Gear shift ing is reduced to a minimum, as thia oar takes the steepest hills with ease. Other ' mechanical features include large clutch discs, full-floating rear axle, sliding-gear transmis sion, drop-forged 'T'-beam front axle and Columbia Honeycomb type of radiator. Wheel-base, 114 inches. This new ventilated fore-door^ flush-side vestibuled steel body, with inside control, is the very latest thing in motor-car design. Its sweeping curves with si-Columbia Honeycomb type radiator, new designed bonnet, and long, smooth flush-sides are strikingly beautiful. Finished in Royal green with Wedgwood green wheels and black upholstering, deep and well tufted, tins car has an atmosphere found only in the most expensive cars. It is an aristocrat; the most artistic creation of the season. IViAXWELL MERCURY ^^"t^? A30_p.Ro-W,$1150 ster, with smooth, flush-side vestibuled and ventilated fore-door body, which is the height of perfection. Wheel-base, 110 inches* It is equipped with high-tension racing mag-^ neto, Stromberg carburetor, Columbia Honeycomb' type of radiator with new designed hood, demountable rims, and a wealth of refinements, and is listed at $1150 {top extra). It is another instance of Maxwell value, and incidentally is the swiftest and best appointed car of its type on the American market. STYLE MAXWELL MASCOTTE A 25_p. Touring Car, $980 PRICE The price of this car is made pos sible by the unequaled factory facil ities of the United States Motor Company, now recognized as the leading builders of automobiles in America. No car selling for $500 more than the price we ask can match the ?Maxwell Special. Comparison with other cars will prove this statement beyond argument. We urge comparison. Other Maxwell Models for 1912 In addition, we announce: The MpxwcII Mercury, a 30-h.p. mile-a-minute Roadster, for SllSC. The Maxwell1. Mascotte, a ?5-h.p. Touring Car, for $980;. or a Roadrter bodv for $950. The Maxwell Messenger, a 16-h.p. Runabout, at SSOO. No car has ever achieved such wide spread popularity as the Model "I"- of which the MASCOTTE is the offspring. We regret our inability to supply all tWcars^of Ahis type that were demanded this season, but the increased production next year should enable us to **eet the demand. It is the prettiest four-passenger **-h.p. touring car that you have ever seen. Among its features and refinements aro^a" four cylinder motor (4x4), supplying 25-h.p.; 104-inch wheel-base; new ventilated fore-door vestibuled body with smooth, flush-sides and inside transaction con trol, artistically finished in dark blue with battleship gray wheels; oil reservoir, cast integral with the crank case; Columbia Honeycomb type of radiator with new hood of beautiful design; irreversible worm steering-gear mechanism; Stoddard-Diyton type of spark and throttle control under steering wheel which will be 17 inches in diameter; springs of imported English steel, and ball-bearings of German Chrome Vanadium. The touring car with itr extra-wide rear seat at $980; the fore-door roadster at $950. MAXWELL MESSENGER T^ runabout eenrt with numerous re A 16-h.p. Runabout, $6UU finements is beau tifully finished in dark blue, with light-blue wheels. The car should have no trouble in retaining the leadership in runabouts held by its predecessor, known as the Model "AB."' Every manufacturing year has seen a shortage in these cars. It is unquestionably thOj greatest utility car ever designed for merchants anc| physicians. For five years its power plant and trans*: mission have remained unchanged. The price re^j mains the same, $600, equipped with magneto, top$' three oil lamps, two gas lamps and generator. Something About the United States Motor Company ? Buyers in 1912 will insist upon cars made by sub-1 stantial concerns that are long past the experimental stage and whose cars will not decrease in value because) of inability to get parts, or the fact that the company is no longer in business. The United States Motoff Company, now considered the leading builders of automobiles in tEls country, has capacity to manu facture 35,000 cars for the 1912 season. The Company has a capi' of $42,500,000. It employs 14,500 mea In 12 manufacturing plants throughout the country^ Ita guarantee, therefore, is really worth something^ and] particularly its "Satisfied Owners' Policy," giving yott free inspection service and care for your car through its 25 branches and 1800 dealers here and abroad J i . i 45,000 MAXWELLS IN DAILY USE ? They are used by enthus* iastic owners?which best tells the story. Used by 14,000 physicians, who require admittedly the most' consistent and reliable service?that's positive proof* A record of 91 % of the five-year-old Maxwells again* registered in New York this year?is taken from tha? official figures of the Secretary of State.. I All these cars are ready for August delivery at our 25 branches and 1800 dealers ? so act promptly. Advance catalogue is just off the press. Send for it MAXWELL-BRISCOE MOTOR COMPANY, Broadway a * Division of jJNnWgTATES MOTOR fQMPANY Satisfied Owners' Free Inspection Service To facilitate constant and unfailing service of Maxwell cars, and to eliminate unnecessary repairs caused by oversight of required minor repairs and adjustments, lack of experience in, and mechanical knowledge of, the construction and skillful operation of his car, upon the part of the owner, we have instituted a Free Inspection Service. The few motor troubles in cars of today are gener ally due to neglect of unsuspected minor difficulties and can be avoided by frequent inspection and instruction as to proper adjustment. For one year after date of purchase, a Maxwell owner may take his car to the nearest Maxwell branch or dealer once a month, if necessary, for a thorough inspection without charge. By the use of our Free Inspection Service, you reduce car trouble and repair expense to a minimum. This monthly inspection service is in addition to the Company's standard warranty against defective material and workmanship, as published in our catalog. We care for your car Wherever you are. CULLER & SALLEY, Agents ORANGEBURG, SOUTH CAROLINA