The watchman and southron. (Sumter, S.C.) 1881-1930, December 10, 1921, Page PAGE 3, Image 3
The Watchman and Southron
Entered at the Postoffice at Sum
j tor, S. G* as Second Class Matter.
PERSOXAIi.
News has been received that
Miss Mary 'Harvin, who has been
nursing hi a hospital in Gaffney,
was operated oh for appendiciits on
Sunday morning and is reported as
doing* well, and will soon be home
convalescing.
Mr. Claude King of Mayesville
* was a visitor in Sumter Tuesday.
Dr. and Mrs. W. E. Thayer and
Miss Jaunita Lawrence are spend
ing'the week visiting in Greenville,
*S. C:
Mr. T. W. Boyle of Greeleyville,
representative of the Mallard Lum
ber Co., spent Tuesday in Sumter.
Mr. and Mrs. Irving Ryttenberg
haye returned to the city from
White Sulphur Springs, W. Va.,
where Mr. Ryttenberg attended a
meeting of the American Face
Brick Association.
Philip Jennings, who has been
studying telegraphy for the past
> six months, has accepted a position
at JSstelL, S. C, as manager
Mrs. P. J. Drew of Washington,
D. C.. is the guest of Mrs. E. *W.
m Vogel
Mrs. H. M. Stuckey and ?-? Miss
Ethel Stuckey have returned from
a visit to Washington, D. a
Mr.. and Mrs. R. B. Belser .have
returned from Selma, Ala;,- where
they spent a week. While ;m^Sel
ma -Mr. Belser made a careful in
vestigation of the creamery busi
ness which has been an important
factor in overcoming boll weevil
; conditions in Dallas county
Mrs, Soloman Blatt has returned
to her home in BarnweU-after a
visit "in the city. i
Mr. and Mrs. H. A. Shaver of Pel
ham, Ca., arrived in Sumter. today
wehere they will make their , home
fn the future. Mr.Shaveris to.be
superintendent of the canning fac
tory to be established here.
* Mrs. J. Sid Smyer of Newton, X.
C left this morning for home, af
ter spending several days 1 .with
3ics. Archie China.
Mrs. W. L. Heaner of - Orange
burg is., the guest of her sisteri Mrs.
I*.:p. Scott
Mr. Percy Harvin has moved his j
family to the home place of the j
late- Bunyan Harvin near Summer- i
ton> We welcome him back to
f^arendon. Mr. Harvin has been
* hvihg in Sumter for several years,
b\?f"\since the death of his brother,
Pitnyani he purchased his farm,
and. w?l hereafter be one of our
citizens again.?Manning Times.
Bridge Contracts ,
Are Awarded
Bids From Construction Com
:$fcnies Received Before
Permanent Road Com
% 'mission this Morning
Representatives from sixteen
construction companies from this
ajt$fQ, Georgia and North Carolina
appeared before the Permanent
Roads Commission at its meeting
head Tuesday at 11 o'clock in j
t&e;chamber of commerce hail, and j
presented bids for the construction
ofVtlie nine principal bridges to t>e ;
built on the first five roads to he j
hard surfaced in Sumter county of!
the- proposed state highway system
* In. South Carolina.
Present at this meeting were
Road Commission members, L. D.
Jennings, chairman; S. A. Harvin,!
- J. P. Booth. J. B. Brittor. J F.
Bland. G. A. Lemmon and Stan- I
yarne Burrows. The bids presented
. by: the various contracting firms
were read before the meeting by j
Mr. Joe BarnweU. bridge engineer
of the State Highway department, j
Columbia. Among the firms filing,
bids were: ? The Simmons Mayrant!
Co., of Charleston; Ben M. Martin
Co., of Easley. S. C; Austin Bros.
Bridge Co., Atlanta; Thomas D.
Brohun, Wedgefield; the Arnold
* Construction Co., Elberton, Ga., the
Kerlin Construction Co.; : Mallard
Lumber Co., Greeleyville: W. M.
Padgett Co., Rock Hill; Storey and
Beecham Ca; W. H. Andrews and
* Co.; General Road and Drainage
Co., of Columbia; Chitwood and
Palmer; Hageborne Construction
' Co. oi Manning; Porter Boyd and
Co.. Charlotte. N. C. and J. M.
Gregory and Co. The amount of
the bids ranged from $45,261.86,
which was the bid presented by the
Storey, and Beecham Co., to the
lowest bid of $32,141.21. the bid
* of the Mallard Lumber Co., of
Greeleyville, which bid was ap
proved and accepted by the Pcrma
j xient Road Commission. The con
- tract wiU be submitted before the
state highway engineer for approv
al* before the actual work on the
construction of these bridges can be
commenced.
- The meeting of this morning was
an important one in that ?he first
steps towards the building of per
manent roads in the county were
* taken. The authorized amount of
$.500,000 which was realized from
the'sale of county bonds, has been
received in Sumter and placed at
* interest in equal divisions among
the seven banks of the city. With
the money on hand and the con
tract for the construction of nine
principal bridges awarded, our
good roads for the county are as
sured.
Mr. Monteith, representing a
bonding company or Columbia, ap
peared before the Permanent Roads
Commission aft?*r the completion of
the business of the bridge contracts,
and offered to take up a half mil
lion dollars in county bonds at
I their par value of h 1-2 per cent.
The rate of the first half million
dollars which were soM is 6 per
cent. After considering the offer
^ presented by Monteith. it was de
cided b>* fhe commission that no
additional bonds be sold just at 'his
time.
? 9 ? O
- We are the posterity cur fore
fathers prayed for?can you blame
them ?7sX'ash vU1 e ?'ou ri.. r.
Making Good With
a New Business
In An Off-Year
How W. C. Durant, Famous
Organizr, Became Sold On
Advertising in 1921
(Printers' Ink)
A..man who has always made his
greatest strides in periods of de
pression is worth watching. A man
who will build two and buy three
great automobile plants at a time,
j when most other business men are
I pulling in their horns, offers an in
spiration to the timid and the pessi
mistically inclined. And when that
! man is W. C. Durant, one of the
; greatest forces of America in the
upbuilding of America's second
largest industry,, who really became
I sold on the force of advertising far
1 the first time in his long career in
1921, through some amazing re
sults which he secured, then that
story becomes of particular signifi
cance to men who are interested
: in advertising everywhere. And
! when, in the first 141 days of act
ual operation, he secures dealers
contracts for 30,842 cars during a
period in which buyers are popu
i larly supposed to be doing without
? anything, the story should be taken
to heart by every man who is still
holding back, for one reason or
another.
Times of depression have always
been turned into times of oppor
tunity by Mr. Durant. Originally
a carriage manufacturer and fi
nancier, in 1904 he took over the
control of the Buick Automobile
Company at a time when it had
made only sixteen machines. Even
before that, at the age of twenty
one, he took over the Flint City
Water Works and put that com
pany on its feet when it had been
through a perod of financial en
tanglements. In that year of 1904,
when he got through straightening
out the affairs of the Buick com
pany, there was about $75,000 left
over. In 1907, in the midst of
the panic, he was able to put back
$1,000,000 out of the past three
years' earnings profit into the
Buick plant, and thus start the
foundation of the company, which
is still the backbone of the Gen
eral Motors group. In 1908, when
most business men, after the big
panic which hit them the year be
fore, considered themselves lucky
if they had any money, Mr. Du
rant had enough money in the j
treasury of the Buick plant to buy
out the Cadillac Company, the
Oakland Motor Car Company, the
Oldsmobile Motor Company and j
Northway Motors, which, with
the original Buick company, were
the, nucleus of the General Motors
Corporation, formed in 1908.
There was another period of de- I
pression toward the end of 1910
and running over into 1911. Dur-,
ing that time Mr. Durant organ
ized the Chevrolet Company as an
engineering company. Soon after,
he took over a defunct carriage
plant, and as a venture indepen
dent of the General Motors Cor
poration, started manufacturing ir.
1912, at a time when motor stocks
were excessively low in price
General Motors selling at about
one-t v\'enty-f ifth the amount it
now brings. Four years later, in
1916, the Chevrolet Motor Com
pany had assets as of December 3.
i of ?97,274,713, seventy-five per
j cent of it easily convertible into
j cash. Here, again, as a result of
I what was ordinarily a period of
! depresson. in 1910 and 1911. Mr.
j Durant, through, his go-ahead
and progressive spirit, managed to
turn little or nothing into ?97,000.
I 000, and he took a period to do
this converting which most other
! men would label as 'bad times."
i It is a matter of public knowledge
j that it was through the Chevrolet,
I which he organized out of a de
j funct carriage company, that he
I was able to regain control of
: General Motors in 1915, and that
the Buick company, of which ho
secured control when it had made
but sixteen cars, still forms the
backbone of the sales of the great
General Motors Corporation.
The public also knows how, in
j November, 1920, control of the
General Motors Corporation passed
into other hands after a "slight
disagreement." ,
Yet the idea of going ahead
when other people were sitting
back, stuck with him. In the past,
havinsr made his greatest strides
in periods of depression, he saw
no reason why 1921 was a year in
which he should change from an
optimist into a pessimist. In what
was perhaps the worst period of
the depression, along in January,
he started to organize Durant Mo
tors. The raising of the money to
start this new corporation at a
time when money was so hard to
get makes an interesting sf>ry in
the history of direct-by-mail ad
vertising. I saw the letter which
j brought home the bacon. It was a
: litter written by a man to people
he knew believed in -him. and
friendliness was its keynote. It
didn't have much "jazz" in it. and
j there weren't many Ions v ords, but
j it carried over the impression of
j sincerity. It told his friends that
i they could c?mo into the company
j on exactly the same basis upon
! which he had come in. that there
! were no bonuses, no promotion fees,
no stock given to people for experi
ence, past performances or any
any other reason. The letter had
a definite product to sell. This
product was an issue of a half mil
i lion shares of no par value in Du
I rant Motors. Inc.. and the letter
! proves that a frank statement, ap
| pealing for co-operation, on the
basis of accomplishment, pays. The
half million shares were oversub
scribed within forty-eight hour a
; In the subsequent month, four sep
arate manufacturing companies
were organized on the same sort of
basis, all of them in a period of
: a< ute depression, when money was
[extremely hard to secure, especial
ly from banks, as every business
man knows.
The first of these operating com
panies was the Durant .Motor Com
pany of New York, which took form
in the latter part of February of
this year. Mr. Durant, first of all.
fixed a price for his product that
he thought was right. He had in
mind a motor car to sell at around
$1^000 rnark. He then started af
ter the production of a car. An
experimental department in the
Long Island factory, containing
about a half million square feet of
working area, worked overtime and
evolved an automobile. It was
not until May of this year that a
i sales manager was appointed, and
! it took him a month or two to get
his plans under way. In July of
this year the first automobile was
ready for inspection at the Long
Island plant, and about this time
j an advertisement was rm. in the
trade press that an opportunity
would be offered to purchase a
"very good motor car at a very
moderate price.". It was just
after the New York district distrib- !
utor had been appointed that an1
incident happened which sold Mr.'
Durant on the force of advertising.
The Test of Advertising.
As* many an advertising man
well knows, in his past history Mr.
Durant was never noted as a great
booster for advertising. He
thought more along production
lines, and he caused many ah adver
tising man sleepless nights thinking J
up ways to sell him. This time he
sold himself. Twelvc-hundred-line
advertisements were placed in all
the morning and evening papers in
New York City and vicinity, stat
ing that on the followirg Monday
morning the new Durant car would
be on view at the Broadway sales
rooms of his New York distributor.
The result was amazing. It is a
well-known fact that interest in
automobiles was at a pretty low
ebb in August, and yet more than
15,000 people inspected the new I
car during the first three da\s of
its showing at the salesroom. And
it wasn't all a curiosity crowd,
either. Cars were , sold amounting
to one hundred and fifty thousand
dollars at retail during the first
three days and applications were
received from more than 100 of the
leading dealers in the Metropolitan
district for the right to handle the
car. This was conclusive proof to
Mr. Durant that advertising would
pay him and it has influenced him
considerably in his later sales plans.
It should be stated, though, .that
j recogniz ug the news value of the
j subject, the automobile trade pap
ers devoted considerable editorial
space to Durar.t Motors, commenc
ing early in th?: summer, nd paid
advertising had appeared in at
least one of the motr opublications.
The sales manager got busy at
about that time and he discovered
the announcement had also had a
I great dealer effect. .'Ie was offer
ed practically the pick of the terri
tory. Instead of having to go out
and find a livery stable man, f-. r
instance, who might make a good
automobile distributor, he found
that there was keen competition cn
the part of dealers of standing for
the right to handle the new. car.
This great interest aroused by ad
vertising in a large list of news
papers was not a flash in the pan.
The date c* the showing of this
first car was August 4. 1021. The1
actual signing of contracts for ter
ritory with the distributors whose
interest had been aroused was start
ed about September 1, 11*21. Up to
and including October 22, 1321, a
total of 141 working days, the sales
manasrer. as he stated recently,
j signed contracts with deposits and
'signed shipping orders for 24,SI7
{Durant four-cylinder automobiles,
{and 6.025 Durant six-cylinder au
Itomobiles, or a total of 30,842
! machines. These contracts speci
I fied deliveries dating from Novem
i ber 1, 1921. up to and including
i July 21, 1922, a period of nine
J months. All of this business was
obtained without the assistance of
i traveling men to sign up distrib
utors, all contracts being negotia
ted in the office of the sales man
I ager at the company's Long Island
i plant. The volume of business
! represented by these contracts is
'approximately $31,000,000, and the
total expense, including both the
j sales and service departments, from
! the time the departments were
formed was $15,416.94, or a sales
cost of one-twentieth of one per
cent.
The sales manager of the Du
rant Motors Co., of New York.
M. B. Leahy, also stated over his
'affidavit in paid advertising space:
"1. That the portion of the ter
ritory not contracted for, and
which will be closed within the
next thirty days, will, in my judg
ment, produce contracts for not
j less than 5.000 automobiles.
"2. That the territory controlled
by the one company (Durant Mo
tors Company of New York) is
? less than one-qaurter of the do
' mestic territory covered by the
! other companies mentioned.
"3. That on the basis of the
?35.00 automobiles as a total con
tracted production for Durant
Motors Company of New York,
the entire territory would produce
;a volume-of business requiring the
; production of 140,000 automobiles
in the next nine months.
I "4. That contract for 0.02.5 six
cylinder cars, to be manufactured
1 by the Durant Motor Company of
Indiana, were executed without
one cent of expense to that
company.*'
Sworn statements by the sales
manager in paid advertising space
add a n?-w note to current auto
mobile copy.
And when a big manufacturer,
after years of honest doubt,
finally decides thru advertising
pays mightily, especially i" pe
I riods of depression. interesting
things are t<> be expected.
Mr. Durant says it is too early
to make formal announcement of
his advertising plans. He is the
; sort of mat! who does the thing
j first and makes the announcement
later. From the fact that he has
established five new plants in a
year of depression, and has se< n
. an advertising campaign in ;]).?
newspapers of one locality h<
sell $150,000 worth of cars, it is
Isafe to assume that his advertis
j ing plans will tie up with Iiis s,-,]. s
i philosophy.
Ajid Mr, Durant has been called
"America's greatest optimist, past,
present and future, of the motor
car industry."
? ? o
The Cause of the World's Business
Depression.
(Manufacturers Record).
Professor Gustav Cassel has been
described by Lloyd George as one
of the most brilliant of living eco
nomists, and it is well known that
his views are always given deep
consideration b\ the British and
other governments. Professor Cas
sel was invited by the League of
Nations to prepare a memorandum
on the financial condition of the
world for the use of the internation
al conference at Brussels. In view
of the changes in world affairs
since that time, Professor Cassel
was recently invited by the assem
bly of the League of Nations to sub
mit a second memorandum. He
has done so, and the publication of
it has occasioned a profound sen
sation in Europe. It is believed to
have influenced materially a
change in the British financial pol
icy, and by some is thought to have
been a decisive factor in inducing
the Harding administration to have
the Federal Reserve Board reverse
its extreme liquidation policy and
announce lower rediscount rates.
Professor Cassel denounces dras
tic deflation, which he declares was
deliberately brought about by fin
ancial leaders, to increase the val
ue of money; he charges th^t the
policy is responsible, in great meas
ure, for unemployment and world
trade stagnation, and he reaches
conclusions in complete agreement
with the position which has been
taken by this newspaper in its long
fight against the ruinous and de
structive activity of the Federal Re
serve Board. It is a supreme vin
dication of the Manufacturers Rec
ord by one of the foremost of liv
ing economists, and is a corre
spondingly authoritative criticism of
Governor Harding and those of his
associates who have co-operated
with him in his deflation campaign.
Professor Cassel, who holds the
chair of economics at the Univer
sity at Stockholm, declares that the
policy of deflation adopted in the
United States undoubtedly drove
other countries to follow its exam
ple. Indeed every position taken
by the Manufacturers Record since
1917, when it warned this country
that if drastic deflation was under
taken at the close of the war it
would result in business chaos,
along which line we have unceas
ingly fought ever since, is over
whelmingly sustained by Professor
Cassel, a vindication rarely ever
received by any paper in the world
in such a fight?for two years al
most a single handed fight?against
the financial powers of the country.
? We can offer to our readers noth
ing more important than the fol
lowing extracts from an elaborate
report to the League of Nations
made by Prof. Gustav Cassel of
Sweden, at the League's request, on
world financial matters. Prof. Cas
sel said;
"The downward movement of
prices has not. as is sometimes as
sumed, been merely a spontaneous
result of forces beyond our control.
It is essentially the result of a pol
icy deliberately framed with a view
to bringing down prices and giving
a higher value to the monetary
unit. This policy of deflation has
, its root in the popular idea that
prewar price-levels are still to be
regarded as "normal." and that
ntablc economic conditions can be
[.attained only by bringing prices
\ down to the old levels. In most
j countries, in spite of the enormous
: fall of prices that has already tak
en place, we are still far from this
I end, and there is consequently
plenty of room for a 'continued
; policy of deflation on such grounds,
j "A prolonged fall of prices must
I necessarily have an extremely dis
turbing effect on production and
i trade, and it is this consequence
j of a policy of deflation which has
: manifested itself most clearly dur
! ing the last twelve months,
i "A year ago the productive ca
j pacity of the world was fairly well
occupied, and labor, on the whole,
found fairly sufficient employment,
i In this respect conditions are now,
I as everybody knows, very different.
! The world's work has been brought
! to a standstill to a degree that we
: have never witnessed before, and
i unemployment has risen to alarm
i ing figures, particularly in countries
i where the policy of deflation has
! been applied most severely,
i "It is only natural that our at
itention should now be directed
primarily to the situation created
by this development, and that a
critical examination of the whole
policy of deflation should occupy
j the foreground in any discussion of
the monetary problem at the pres
I ent time. It is. indeed, of the high
! est importance that the aims of this
i policy should be reconsidered, and
! that the effects of it. as far as they
j have shown themselves hitherto,
j should be brought into the clear
est light. * * *
"The United States have, by this
! violent reduction of prices, prob
ably brought themselves nearer to
! the pre-war price-level than any
i other country. This achievement
I has undoubtedly been the result of
I a mere deliberate and consistent
j policy of deflation than has been
[enforced elsewhere, and therefore
i the effects of such a policy can best
be ascertained by a study of Amer
! ican experience.
"These effects have, in the case
Of the United States been rather
j pernicious. The continual expec
tation of a further fall in prices
has ( vidently had a very restricting
influence on the buying of the
j general public, and important
branches of production have suffer
ed severely from this sudden col
; Lapse <>f the market.
"Tlie trades most seriously affect
ed Liave been those engaged in
building and construction, because
the prospect of a continued fall of
j prices naturally makes enterprise
I particularly dangerous in cases
j where large amounts of capital
have to l?e sunk in an enterprise
j which yields only a slow return
over a long period of years. The
steady reduction of prices has made
it impossible, in a great many
case?, to pay back money borrowed |
at a time when prices were higher. I
Thus a huge amount of what is
called "frozen credit" has been ;
created. The liquidity, and even
the uliimate solvency of smaller!
banks have thereby been impaired
to such an extent that severe j
measures became necessary. Fur- \
ther restrictions of credit have fol- j
lowed, with the result that prices |
have been forced down still more !
and fresh amounts of "frozen cred- j
it" have been created. The pro- !
cess of deflation has evidently, in
this case, led to a vicious circle
from which it seems extremely dif
ficult to escape.
"The monetary policy of the
United .States has had an import
ant bearing on the treatment of the
corresponding problems in other
countries anxious to keep up their j
currency at pre-war parity with
the dollar, or at any rate not to let
it suffer a further depreciation in
comparison with the dollar.
"Such countries have undoubted- j
ly been driven, by the action of the
United States, to proceed further
on the way of deflation than they
would have deemed wise or expe
dient had they only had to look
upon the matter as an internal
monetary problem. The incessant:
rise in the purchasing power of
the dollar has, however, made
vain every effort of other countries
to keep up their monetary stand
ards in relation to the dollar. This
is particularly conspicuous in the
case of England. * * *
"Eefore entering upon a discus
sion of the course that should be
taken in regard to the programme
of deflation it is necessary to set
out clearly what the process of de
flation actually means and what are
its practical effects.
"Deflation is, shortly, a process
by which the internal value of the
monetary unit is increased. This
means a deliberate raising of the
purchasing power of this unit in
regard to commodities and ser
vices?i. e., a general and uniform
reduction of prices, wages, and sal- j
aries as.measured in terms of the]
monetary unit. Even this simple
observation is important if we are
to clear up the current ideas on
this question, for deflation has un
doubtedly gained a par: of its pop
ularity from the widespread be- j
j lief that it meant a reduction of j
expenses without a corresponding |
reduction of incomes.
"The means of effecting such a!
rise in the value of the monetary j
unit is a restriction in the supply j
I of the means of payment and a j
consequent reduction of the nom- j
I inal purchasing power of the pub-!
I lie. To this end there are two i
! measures at our disposal, and in
I present circumstances both must be
Sapplied simultaneously. The first
and the most general is "a restric
tion of credit, involving a curtail
ment of the amounts of loans and
a more stringent selection be
tween the different demands for
loans.
"But the principal instrument of i
such? a policy is an abnormally high
i batik' rate, calculated to raise oth
{ er rates of interest corresponding
! ly above what the real scarcity of
j capital would require, and thus to
place an effective brake on all
forms of demand for credit. By
combining such restriction of cred
! it-with a high degree fo saving, a j
j considerable reduction of the ac
j tual purchasing power of the pub
i lie may be effected. The second
I measure consists in raising, by tax
j ai ion. over and above what public ;
: expenditure would require, a sum j
j of money to be used for cancella
! tion of a part of the means of pay- I
ment of the community.
I "Theoretically, it is no doubt
j possible to bring down prices by
! these means ?s much as need be.
I and to raise the purchasing power
'; of the unit of money almost in- j
definitely. But. unfortunately, the j
! process is incidentally attended by
some rather disagreeable effects,
i Indeed, we have to take care that
i we do not get into a position in :
I which we have to admit that,
; though the cure was a success, the
j patient succumbed. The warnings
i enunciated in the first memoran
jdum in regard to the dangers of a
I policy of deflation have shown
i themselves during fhe past year to
be only too well i nJed.
"The first and most obvious af
! feet of such a policy is on enter
j prise and production. Artificially
i increased difficulties in the way of
I obtaining necessary credit accom
j modation. combined with an arti
I ficially increased burden of taxa
I tion. would in themselves have a
dangerously depressing influence on
business activity. But the end
: which is expected to be attained
i by these means is even more dis
I astrcus in its effects, fc? t he pros
pect of a long period of falling
; prices is most likely to kill indus
! trial enterprise and the very spirit
! of economic progress.
"The experience which the Unit
| ed States and some European
I countries have gained in this re
j spect during the last year is indeed
j so serious, and so valuable for ev
i erybody desirous to learn, that we
j should do well to pay it the very
'closest attention. This experience
'? should on no account he taken as
j concerning only a small class of
! capitalists or business men; it ox
} tends more or less to the whole;
? community, involving particularly
; the threat of ruin to farmers and
I widespread unemployment to wage '
: earners.
! "Hardly less serious are the ef
; feets of the policy of deflation on
' international trade *
"Finally, we have to take account
; of the effects of depreciation on
I public finance. Bv the enhance-!
' ment of the value of money which
has taken place during the past \
year the real burden of the pub-!
| lie debt has in many countries 1
I been increased to a most serious ex- I
: tent: in some easts so much as to!
make it very questionable whether]
the country will be able to be;:'.' the
! burden. In consequence, a corre- ,
; sponding aggravation of the burden
of taxation will have to be faced
whereby enterprise and production
will inevitably be gravely handi-1
capped during a practically unlim- i
sted series of years. The uncertain
tv whether countries which used
I * 1
to be regarded as first class debtors
will be able in the future to meet i
their obligations is. of course, a!
new and very serious influence, !
which operates against that restor
ation of confidence which we so!
sorely need. If deflation be car-;
ried still further in such countries!
there can be no doubt that their j
state finances will break down and
public bankruptcy will have to be
declared, or, if this last stage is to
be avoided, and a veil thrown over
the situation, their monetary policy
will be again directed on the path
of inflation, with the result that a
new and probably rather violent!
fall in the value of the monetary i
unit will ensue. * * *
"In a period of severe depression i
brought about by a process of de
flation a return to a more liberal I
credit policy will set production go
ing where it has come to a stand- !
still, and procure employment of la-j
bcr, machinery, and other instru-'
ments of production which have:
before been idle. The mass of
commodities to be bought will, '
therefore, very soon be increased,
and thus there will be something to
set up against the additional pur
chasing power which may have
been created. The rise of prices
caused by the extension of credit
must consequently in this case be '
smaller than in the case of con-'
tinned inflation.
'?The policy now discussed will
have a decidedly beneficial effect on
the economy of the community,
increasing its real income and miti
gating the social troubles connect
ed with prolonged and widespread
unemployment. These advantages;
will go far to balance the evils un- j
avoidably caused to certain classes
by every reduction in the value of j
the monetary unit. And if the
policy of stopping deflation and re
verting to a higher normal level of
prices is managed well it is quite
possible that the balance for the
community as a whole may show
a very considerable net advantage.
"A return to a more liberal credit
policy during the deepest depres
sion is not likely to cause a fresh
wave of over-speculation or to be
a temptation for investors to spend
further capital on industrial
equipment, which is already more
than sufficient. The psychological
conditions are very different from
those prevailing in a period of con
tinued inflation, and the effects of
a more plentiful supply of means
of payment will therefore be dif
ferent even in this respect. A low
rate of interest may certainly call
forth considerable issues of new se
curities on the stock exchange. But
in reality such a result will mainly
represent the transformation of old
floating engagements to more dur
able investments, and ought there
fore to be greeted with satisfaction
as a sign of a wholesome consoli
dation.
"Still the directions which invest
ments take and the purposes for
which fresh capital is required
should be carefully watched. A
certain selection will be necessary.
j and for this purpose the coopera
tion of the whole business commun
: ity, and particularly of the banks
is required."
We leave the issue with our read
i crs.
Has not our policy been over
! whelmingly vindicated and if it had
; been followed would not the world
have been in?niceiy Letter off?
? ? ?
Three Negro Houses on Purdy
I Street Are Damaged in
Early Morning Blaze
j An alarm at 3 a. m. called the
I fire department to Purdy street
near Bartlett where three negro
houses were on fire and burning
j rapidly. The tiro started in a
I house belonging to Geo. Robinson,
j colored, at V'-G Purdy street and
'? burned so fiercely that when the
! department reached the scene, this
i house was all but completely de
molished, and the fire had spread
! to the house on either side. Some
hard work by the firemen saved
these two houses from burning up
and kept the fire from spreading
j to otht rs nearby. The fire in the
' Robinson house was so intense that
! it was over an hour before the
I firemen could leave, and they^did
; some good work in keeping the fire
; from spreading to other houses.
It is not known how the fire start
j ed. The two houses at Xos. 104 and
108 which were partially burned
, were occupied by B. J. Diggs and
j July Pringle.
Washington. Dec. 8. ? Cotton
I ginned to December 1st totaled 7,
; 640.S70 running bales, the census
j bureau announced today.
I Xew Orleans, Dec. S.?Marshal
; Foch was welcomed upon his ar
rival here with a salute of twenty
one guns.
o o ?
Jersey City, Dec. S.?One hun
dred inmates of St. Joseph's home
for blind were led from the build
ing while fire damaged the struc
ture.
WANTED AT ONCE
One thousand of more
Guineas and Chickens. C. L.
Strauss, Phone 1092 or 5f>7.
Care of Goldberg's.?Adv.
-? ?
Washington. Dec. S.?An increase
in the cadet corps at West Point
Military Academy to twenty-five
hundred is recommended by Brig,
(ten. Duoglas McArthur. superin
tendent, in his annual report.
WANTED
2.000 bushels Cow Peas.
Any variety. Quote me best
price. Phone 1002. C. L.
Strauss, care of Goldberg's ?
How To Fight
Boll Weevils
J. D. Johnson, of Alabama
Addresses Cotton Asso
ciation
Columbia. Dff. 8.?At the an
nual convention of the South Caro
lina division of the American Cot
ton association, held at noon yes
terday at Craven hall, officers for
the ensuing year were elected. Jo
seph O. Thorn])son of Alabama de
livered an address in which he dis
cussed plans for combatting the
boll weevil and resolutions were
adopted calling upon the govern
ment to make strenuous efforts to
blot out the pink boll worm, to
make permanent the war finance
corporation and suggesting a plan
for the repayment of the loans
made by the American government
to foreign countries. Other reso
lutions in regard to the cotton as
sociation and its work were also
adopted.
The officers elected were as fol
lows: J. B. Johnson. Rock Hill,
president: L. I. Guion, Lugoff, vice
president; H. C. Booker. Columbia,
secretary: John T. Mackey, Cam
den, treasurer.
Interest in the annual meeting
centered largely in the address of
Mr. Thompson and the debates held
with regard to the adoption of
some of the resolutions offered.
?'Our only hope is self-help, j
Don't let us lay down on the job'
and depend upon the government, j
"When we go to Washington to beg
from the government, it has beenj
my observation that we have been
preceded by better beggars than j
we are," said Mr. Thompson, who
I had come from Alabama specially
to tell the farmers how the weevil
had affected farming industries in
his state. He preached the ancient
doctrine of "The gods help those
who help themselves." and urged
that the farmers stick firmly by
the cooperative selling organization
holding that if it failed "we are up
against it."
j "In Alabama," said Mr. Thomp
I son "we regard the farmers of
j South Carolina as the most pro
! greseive in the south. We are of
I the opinion down there that monu
ments should be erected to J. S.
Wannamaker for the work which
he has done for the farmers of
the cotton belt."
j In speaking of some of the prob
i lems brought by the boll weevil,
Mr. Thompson said, in part: "Your
most serious problem under boll
weevil conditions will be the con
servation of your labor. I believe
we are on the eve Of a great period
of prosperity and I believe it will
' start in industrial centers. If this
j wave of prosperity comes and the
I industrial centers flourish first,
j then labor if not well cared for,
will leave our farms. Keep and
care for your labor.
"Plant your cotton on your
poorest land, one-third of your cul
(tivated acreage. We fertilize usu
! ally with one-third nitrate of soda.
I one-third phosphate and one-third
kainit. Of course the proportions
may vary- with the land. We usu
ally use about 700 pounds to the
I acre.
"The cotton is plowed each week
! and it is a good plan to set aside
j one day of every week on which
{ all hands will gather boll weevils;
j it is well to weigh the insects so
, none of the hands will neglect this
; work. A definite plan must be laid
j down and adhex 1 to closely if you
jare to succeed."
j lie favored planting one-third of
\ the farm in cotton, one-third in
1 peanuts and one-third in corn and
! soy or velvet beans and told he .v
he had fought the weevil.
Mr. Thompson said he did not
want to see the south get in a po
I sition where it could profiteer at
i the expense of the rest of the
i world, and said that restricted acre
1 age and cooperative marketing
j would tend to make the I'.nds ef
? the south very valuable. He urged
! that the program of the Ameri
I can Cotton ' association be carried
! out and that it be supported by the
i farmers. Mr. Thompson was heard
I with much interest and made a
I helpful and heartening speech.
Numerous resolutions w e r e
adopted. One of these urged that
steps be taken to check tqe pro
gress of the pink boll worm lest
the cotton growing industry., t>e ?
annihilated entirely. Another raV"
vorcd the continuance of the^war,
finance corporation permanently
instead of until next July. One
resolution called on the bankers to
make use of the assistance now of
fered through the war finance-tor
poration ,so that money could "be*-'
procured and leaned out to^the"
farmers. . > ' ? <
While it was said that the^bafcks.
had been of great assistance, "it-"??s11
also held that many bankers; no<w..
were not making efforts to get'thh? '
war finance corporation money and.*;
thus be in a position to help farm
ers. A resolution was also adopt':
ed to the effect that farmers make.
their fertilizer notes payable- Xo-;,,
vember 1, December 1 and January
1 rather than the dates now usuaJfr*:
ly mentioned im such paper** ~
The resolution introduced; to
cancel debts of foreign nations
drew forth much fire. The meat ofj ?
the resolution was as fellows 'a***-* .
"That the United States agrees ;
to cancel the principal and inter- v
est due it by the debtor allied na-.0
tions, pn conditions .that the-sums
due this government for loans madia*,
to the said allied nations during
the world war are invested by said
various governments in the .pur-.,
chase of American raw agricultural^
products over-a scries of years*,
which are vitally needed f5r.* food.^
raiment and the restoration of their ,
manufacturing and commercial iii- ~
dustries."
After prolonged debate, the reso- '
lution was adopted. .
Ii. C. Hair.er, former president
of the South Carolina division, no.-..
titled the executive committee that',
he. would not stand for reelection.
and he is succeeded as president by
J. B. Johnson of Rock Hill. The.
members of the executive commit- .
tee are as follows: First' district, "
A. R. Johnson of St George and F.
C. Thomas of Manning; Second .dis
trict, G. L. Toole of A.iken and B.
R. Tillman, Edgefield; Third, J. P.""
Stribling of Westminster and j; J.
Keitt, Xewherry; Fourth, D. B. An- \
derson of Moore and L. J. Brown-*r
ing of Union: Fifth district, L. L~
Guion, Lugoft and J. B. Johnson*,.*
Rock Hill; Sixth, T. Ii Manning. ,
Dillon, and Bright "Williamson,"
Darlington; Seventh, R. C. Hamer, _
Eastover, and Edwin Wilson; Bish- \
opville. B. F. McLeod of Charles-:
ton, whose name had been promos-,
ed for the executive committee; J
withdrew. Ex-omcio members' of
I the committee are J. H. ? Clarrey,'"
' Orangeburg; J. S. Wannamaker, St
Matthews; E. P. Grice, Charleston^
J. C. Rivers, Columbia; W. W-.'
Long, Clemson college; B.:Harris,"
Columbia, and R. M. Cooper; '?VI
sacky. ?
-o-^~?-Jirtb
LETTER TO COL. DAITGA^N.""a
Editor of Review of Reviews C?m-'
mends p- >posed Reform in
Court Practice J':'
_? ^ria".-. .
Col. John J. Dargan has received
the following letter from 'Dr^l?T-'"
bert Shaw, editor of The' Review*
of Reviews..which is published at*
j the request of Col. Dargan: * * ]
j Hon. John J. Dargan, DalzelL S. jCT,
My Dear Sir: i have tjhis,. m^rxt-;
I ing received your letter and-am at?
: once writing to Dr. Henry . .S-.
I Pritchett. head of the Cari^e^e,,
I Foundation for the Ad\'ancement
'?? of Teaching, and am asking^h^^toi
ser.d you a copy of the volume en
titled "Justice and thfc.J^ppr."
which contains a. great deal q?. iRjjt
formation that would he of* u^O?'
you.
i am confident that the^reform
which you are advocating S^afv4ii
nable one. and i believe that wher
ever such innovations have been
made they have been founds ^ex
ceedingly useful. i know that.this
continues to be true in CJaHforhiaL
and elsewhere. J ,-: ".^V
Sincerely yours. . -
ALBERT SKA^y
New York. Dec. 3. 3 921. . r]**?^
. ? . S ;?vJ.i?
The cotton oil mill has .becsu
shut Sown for several days on ac
count of the scarcity of seed,*but
will resume operations again when
a few weeks supply of seed has
been accumulated. >t %.z
A Rolling Stone Gathers No Moss,
Neither does a rolling dollar.
Interest is what you want, that is what makes your dollar
grow.
Tou have probably saved money and have it invested in
srood securities, if not you certainly should have it in the bank.
Shot bag and stocking banking is unsafe. We not only
take care of your money for you but pay you a liberal interest" '
as well.
Procrastination may mean a loss to you. It's far better to
be safe than sorry.
A Satisfied Customer is our Most Dependable Asse?.
FIRST NATIONAL BANK
SUMTER, S. C.
\EILL ODONNELL ARCHIE CHINA O. L. YATES
...... .1
President Vice President Cashier - 'i:
>
! The National Bank of South Carolina
I OF SUMTER, S. C.
> The Most PafnstaJdng SERVICE with COURTESY
J Capita! SSOft.OOO ?nrpln* ??d Profits 1580,000
! STRONG AND PROGRESSIV*
> Give ii* the Plensare of Sorrlnc TOU
! The Hank With the Chime Clock.
> C. G. ROWLAND, Pre*. EARLE ROWLAND. Cashier